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天天都去逛的优衣库,其实,你都买错了…

相较于“HM”、“ZARA”等快消时尚大牌09d4de09f73564fbc7e04527b252372fe99ee4a0

优衣库与他们截然不同MDAwMDAwMDAwMHqjjs-DprnQgqCHY72HjKyxpcui

注重基本款f746b9605bb6898a826a04754d85c755

以及实用的功能性KjViMDVlNjU2YTU2MmI=

简洁而不花俏的设计MDAwMDAwMDAwMIijjs-DprnQgqCHY72HjGWx28ui

低廉的价格687d3518c27b10c1628718efbf33cf8bc81d8c2c

让优衣库成为了许多人的心头好835618e9fc69051a384c63a2db28e1e25324c3ad

IzViMDVlNjU2YTViOTc=

8b9ddc066634a7aa54aac966c7a1f543

24347cec09fb4f027226e012dd8b4c9c7bf9f05c

3a4aabd1420b90fdbc12f110167e9e6a

优衣库作为畅销全球的大牌MDAwMDAwMDAwMHmNjs-DprnQgqCHY72HjaC9y7mi

要兼顾大部分人的审美品位MDAwMDAwMDAwMHqNjs-DprnQgqCHY72HkKuxuLmi

所以在优衣库买衣服6fc5e1100b676a2d1caa696f09fc10864cadff13

你不期待它会有多好3d54b909aa85686ed3a45700d2c46c71

但你知道它最差会差到哪里去3bc6927132c7654bdb135613385916a7

42b984516c9c22d5e25e1b1c9a521bddc4552513

优衣库今天的一切成就09a4f1ca359ae7ce1323bfa905eaecb515b525b0

都离不开它的创始人 —— 柳井正116ff8cc8739a9cc3743afa0ba7d2724f7536184

9360a80ce73e33a4b69d5657e568b3b2

8a2aaf3e3847e533eb71cc43d91556deabace716

IzViMDVlNjU2YTZmOTc=

7a4eab7411319e79d40409c754422e22

ea4fc6be816c0ef356ec7c1e07db1884

在日本优衣库被称为“黑工厂”MDAwMDAwMDAwMHqjjs-DprnQgqCHY72Hmqy9qL2i

日本服装的品质监控是很厉害的bc9f95921af770c3aef7507d1eaaf05d

优衣库的品控则是变态级6c64ba6a8f2dc224a4768f32b0a8fdb9

167db25c1a1f9e90dd07c8ed62adda8a

cd50e6de55ad294ac426dd068e96c6e051fb69d8

b64f897f8db4e4ea1f51cabba1477fca

KjViMDVlNjU2YTdjYWI=

优衣库的服装很多是在中国生产的670c5278a67b4301b5a7fbf7708e71e3

在中国业界的平均次品率一般是2-3%JDViMDVlNjU2YTdmODY=

优衣库则要求工厂把次品率降到0.3%NWIwNWU2NTZhODEwNg==

什么是次品?MDAwMDAwMDAwMHp9js-DprnQgqCHY72Hnquxtcui

比如在T恤的表面MDAwMDAwMDAwMHqjjs-DprnQgqCHY72Hnqy8zr2i

就算只有一根0.5毫米的线头也算次品JDViMDVlNjU2YTg1NTQ=

7922c1b34268746b496f008613e3f46b

efa440ddf0cf0ba5473ddc059505dbf5a069b749

db593f5ba0fc8d8f6f4cc60edc1f6bec0eaad374

4f67aef243099e33b47c06014f1260500a1ba4c7

ITViMDVlNjU2YThjYTE=

“我对做便宜货没有兴趣MDAwMDAwMDAwMHujjs-DprnQgqCHY72gfKywtbWi,我想要提供优质的衣服JTViMDVlNjU2YmI3NTE=。以廉价做噱头的品牌就是一个悲剧e029d13771768d916a55ec3b88a90c3c528ab203,没有意义d32d47272fb706525aa4ffecdcefc7099a4ebe01。”  —— 柳井正JjViMDVlNjU2YThlMmY=

28328a2f36761ae8450df104425b00e3edb271bb

那么在如此注重质量与实用性的优衣库QDViMDVlNjU2YTkxMGE=

有什么值得我们一买再买呢9a81874b0aaf60e2bf504b2575d4d55a

ITViMDVlNjU2YTkzZTA=

No.1 |  AIRism 系列MDAwMDAwMDAwMH6Qgd2EubiWgoqMmbOHiK29oqGi

KjViMDVlNjU2YTk2ZDA=

MDAwMDAwMDAwMHqjjs-DprnQgqCHY72Homawy6mi

b85bdda0682074e304c0b4d40b1ecd556f8789ca

MDAwMDAwMDAwMHmzjs-DprnQgqCHY72Homi9y7mi

这个系列主打是功能性内衣20ccd834880877ea978ee98ae9d30a89

它的特点是吸汗速干又透气56f8798d3f0cfac2efa2a30791c50035814b8f19

和一般的棉质内衣相比IzViMDVlNjU2YTlmNDk=

也有柔软弹性的亲肤体验NWIwNWU2NTZhYTBiYw==

MDAwMDAwMDAwMIijjs-DprnQgqCHY72KfKuwqLWi

MDAwMDAwMDAwMH6Qgd2EubiWgoqMmb2HgGiwyKGi

5501b52864ee15c22893eb622eb138aa0cc911fd

JTViMDVlNjU2YWE2Nzg=

cb1c70bbcaf52b8d5af38d011162d92d

无论是足球场MDAwMDAwMDAwMIF9js-DprnQgqCHY72gfGO9y8ei,还是健身房fd092525c28cc5ee44c1593cb9169e1e42855e5f

穿都比不穿要凉快3931ddd79b6f9f571c22411bee2cb8db95a69f8b

对于一些激凸的男士来说KjViMDVlNjU2YWFjM2Y=

还能起到露胸肌不漏点的神奇效果475d556489ef3b2705a93a772d1f0e048d076f31

MDAwMDAwMDAwMIF9js-DprnQgqCHY72KfZ69uLGi

MDAwMDAwMDAwMHp9js-DprnQgqCHY72KfaCxpami

5d6a81ea10081f7f6a767fbd11867191

f8ab1a1fd0cf1498dbcf37808697bdb3

夏天穿轻薄的衣服容易走光MDAwMDAwMDAwMHqjjs-DprnQgqCHY72KgK2xuL2i

女士穿着它打底也避免了尴尬dd436fcfd3bb144da3f8cabf8c9efd8f

JTViMDVlNjU2YWI3MjY=

No.2 |  HEATTECH 系列7a146a2884a75b0967c29d2a9701ce52

f107e49432f011ff0e0c143ccd3ba004bdd2c213

JjViMDVlNjU2YWJiNjY=

MDAwMDAwMDAwMHp9js-DprnQgqCHY72KgZy8y7mi

40311c86fa515587f627feaf5e282f1a

c8643c80c914b8470602ac94277bb26b

这个系列的主打功能就是保暖7300f360b921063794fd195c45fdf282

纤薄而又不会冷MDAwMDAwMDAwMIijjs-DprnQgqCHY72KhKuxuLWi

相比较传统的棉裤毛裤2172253d9082ef8cc4267d4f556a649a

Heattech系列的颜值超群IzViMDVlNjU2YWM1NTg=

保暖系数也不会输很多2791160a0aa22c9b8cece55ae6099a9c4c17fec5

(毕竟很薄KjViMDVlNjU2YmE3ODg=,想要比棉裤还暖有些强人所难…)JDViMDVlNjU2YWM4NmM=

d6567e41e06a09fdb8855c8b71326ecf7f428271

3d67eb099dd95cdecf43545a40505677451bc021

MDAwMDAwMDAwMIF9js-DprnQgqCHY72KhZy9pcei

dc1364a986a76319b8221ae23dee893d

418f02301441e582387b2521a63f5ae27ff62c31

Heattech系列不但有保暖内衣保暖内裤2b081248f13ba41ac9c15c4b8b10aa67

还有T恤、高领衫、袜子等等1ebd53d09c7bb39cc0f89950e4d53aac

MDAwMDAwMDAwMHmNjs-DprnQgqCHY72KiKy8uL2i

5a2677d1c1738b93c9c695aec972a9da44ee15c4

d1139255620a771ee4d4e46f43fb43955c4a5d8e

JTViMDVlNjU2YWQ3YzE=

在韩国每到冬天都会在玻璃上贴暖贴纸QDViMDVlNjU2YWQ5MTY=

这些暖纸贴其实就是我们常说的泡泡纸8cdeb264373fc11f68f7da27b8976802d27a7978

贴上这种泡泡纸MDAwMDAwMDAwMIijjs-DprnQgqCHY72KiZu8y8ui

相同的室内温度可以减少约20%的暖气消耗JTViMDVlNjU2YWRkNjI=

实在是既实惠又环保的方法8a4d711de12f24ec0a4194cd6db202f2

ITViMDVlNjU2YWUwNWQ=

78a552c55f72f79bc157eb084f5333a5

a0428179fc000f0f1b44edbf596e3e5e3c9ab8b7

198ae8b5bc281cb891be670116a0747a73a07e4c

3c87cbd5d0d62e4f3185bbd2aae3268a

优衣库借此举办了31f5c9ebba822ea69f6f317886fc34625cfdb2fb

「买 Heattech 保暖系列衣服MDAwMDAwMDAwMHmzjs-DprnQgqCHY72gfGa9qLGi,就送贴窗防寒专用泡泡纸」MDAwMDAwMDAwMIijjs-DprnQgqCHY72KjGewy6Wi

同时优衣库把自己设计的 Heattech 标志印在泡泡纸上ITViMDVlNjU2YWVhY2U=

立马让普通的泡泡纸变得时尚大气050098110741e7b0bc7034414cab0e07

04d0e0e6de8c12dfd33056c184c4283676fc419b

c44252bddae36ff4ef067bfe47ead8ce

MDAwMDAwMDAwMIF9js-DprnQgqCHY72KjaCyqLWi

a1fb637eacfe8131ee04b0b5a1dddea9

MDAwMDAwMDAwMHmzjs-DprnQgqCHY72KkKyypc-i

优衣库这个活动让销售业绩提升了203%8ad985acb737e5130f26524f9f196ba1

No.3 |  无钢圈 文胸0eed1fbbcfb354b69fac6a16eb30eaaf

NWIwNWU2NTZhZjgyZg==

fc1a27c1656feb5e96b33437a67ab744

ab533c5cace557f5d667a5999a12450f3e3c679b

536ecdd8257f638a804e240b4a69c65c0a7f005e

IzViMDVlNjU2YWZlMjA=

带钢圈的文胸勒得不舒服f65cdf9534fa290c573505877b6dd930b2273f7d

不带钢圈又显得胸部下垂MDAwMDAwMDAwMIijjs-DprnQgqCHY72KkaC9zrmi

优衣库这款文胸的创新之处MDAwMDAwMDAwMHmzjs-DprnQgqCHY72deKux28ei

就是具有弹性的材质d229218efb41794e82ea5ae09ff3d629

起到很好的托扶保护作用efc1ec06fd3fff301172684be621c7a7a8b390c4

dac6b2e57606b66db0c60e915ade67655b5790c9

798fd9fa97f1dc6aaa0459b8b18f99ad5a59278e

e2be61ec53809c241224ba4aad6ed942

IzViMDVlNjU2YjBiODQ=

IzViMDVlNjU2YjBjZTY=

从裸体到穿上优衣库新款文胸NWIwNWU2NTZiMGU0Nw==

女星佐佐木希展现出优衣库拥有生活质感的品牌特色33992e6f6752ff62db9632b35faa04fe04025f6c

如果你也感兴趣0a72a47f05def5cb7b2724b5ad57d7a4e01a2c03

不妨买来试试06c97b1d96b42c31c324af0f29232079f368a82f

也能拥有佐佐木希一样的美胸59a74ac181dacfb3399cf2ab6410c9e36c294969

JTViMDVlNjU2YjE1MTE=

No.4 |  轻羽绒 系列MDAwMDAwMDAwMHmzjs-DprnQgqCHY72dfGSxuLmi

ce02f8378e63b0251fbeec5517fa4c34

这个系列的羽绒服最大的特点就是轻和便携ad544cceaed7d4ed270f6e4dd537e81be894e373

配有一个小袋子cebc6204e8ec2eef45a8cce7717a6b3589b8e03a

可以直接把衣服叠成一个小方块收起来MDAwMDAwMDAwMHmzjs-DprnQgqCHY72dfZu9pc-i

e26210526a9bf0069abc2cc1bc143a4d

e1c83e26f61522e0898028d139ea36537cf7d9c7

MDAwMDAwMDAwMIijjs-DprnQgqCHY72dfaCwuLmi

75beb5e5000de89e7113e143dab3c6ab

a1eeed50eb817b34a9324be0729c9287a4b97920

重量和一只苹果的而重量差不多3967bdbb3a8f9b4bd981e6d430be1381

不占位置又轻巧4ef94caefbdf2cc101375854cb1e832dac3f74fa

还有防水的功效MDAwMDAwMDAwMIijjs-DprnQgqCHY72dgGWxuL2i

84ceb231b27e8e286d8224962523070ffb3ecc65

a21f0101e3360235269b43d904b035da

8f146cf1cd43b3c496c03917e49396d0a64c8533

dafae4abc84093b55715474d4d5f0a75

b8bc8b2ebe8b060792c0954af2f8ac35

穿起来很轻甚至无感0ae14e5373eebb0e0763b4d115771925fb7b3729

不过会有少量的跑绒81c0ed048e21a1f5f0494f25e90c99a410af767c

洗涤时也应注意2def0eed692adec724f9fb3e9f12c2a7b0c5828a

不要勾破表面的高密度锦纶面料f719ca8792408b6952b0eec278295e34

ITViMDVlNjU2YjM1Y2U=

No.5 |  摇粒绒 夹克e8248a48cf58cd519ec5a5e881854e3fe70f7910

5a432b441ea53e7bf9be8b87fef4807cb8ae43a7

JDViMDVlNjU2YjNhMTU=

88366e86d8a26c47859801302328c92a

JTViMDVlNjU2YjNjZmU=

MDAwMDAwMDAwMH6Qgd2EubiWgoqMmrFliGS8yKGi

618b0ce6d6fbae4426b61fb1eb2b2ceb

摇粒绒面料柔软a852a693bfb1d0fa7c8868f805ac91e8fae08c01,轻盈f5ba1f4f230900c4488cd840dc49da73,快干MDAwMDAwMDAwMHqNjs-DprnQgqCHY72gfZ2w26Wi,易洗XjViMDVlNjU2YjQxNTI=

在受潮时依然可以御寒KjViMDVlNjU2YjQyYmI=

同等条件下XjViMDVlNjU2YjQ0MjY=

是美利奴羊毛御寒性的两倍a0e471d701d1024065362b0c036ac187699d42fd

是棉的四倍MDAwMDAwMDAwMH6Qgd2EubiWgoqMmrJ3jaCxyKGi

MDAwMDAwMDAwMH6Qgd2EubiWgoqMmrJ3mma9oqGi

MDAwMDAwMDAwMIF9js-DprnQgqCHY72diGe9zrWi

ITViMDVlNjU2YjRiN2I=

fc1e6eb524b8aa06fed1f142fa1a1965

MDAwMDAwMDAwMH6Qgd2EubiWgoqMmrJ6iGO8yKGi

轻便的摇粒绒行动方便MDAwMDAwMDAwMHmNjs-DprnQgqCHY72diZ-8y72i

不易出汗b55ecdec4ee1a9c7b76a5caec5d3a9207a2a2a2e

它可以部分由回收的塑料瓶制成MDAwMDAwMDAwMHqjjs-DprnQgqCHY72djKuypcei

而且其生产的碳排放量与毛一致MDAwMDAwMDAwMIF9js-DprnQgqCHY72djKy9zqmi

但是却更加耐穿75894612118f304a9953d6fcb36fc897

KjViMDVlNjU2YjU3MDE=

40eba62c25df935829ee1faffb55d78db021cf1e

MDAwMDAwMDAwMHqjjs-DprnQgqCHY72djGe8zq2i

MDAwMDAwMDAwMIF9js-DprnQgqCHY72djZuwy7Wi

NWIwNWU2NTZiNWNhYw==

199 元的售价成就了它极高的性价比MDAwMDAwMDAwMIF9js-DprnQgqCHY72djZ29zrWi

基本到不能再基本的剪裁MDAwMDAwMDAwMHp9js-DprnQgqCHY72djZ-xzr2i

也适合室内起居的使用d2139e3ed050869679f617b3cc770928

5f4e8fd2b1bcf5b5106f1bbe2495a21ab7924b77

1100134ae2bcdfa70e0c9ec02c0310e7

MDAwMDAwMDAwMHqjjs-DprnQgqCHY72dkGOwy62i

MDAwMDAwMDAwMHqjjs-DprnQgqCHY72dkGSyqK2i

摇粒绒这种面料伴随着优衣库一路走来的兴衰QDViMDVlNjU2YjY4MTY=

也是优衣库的核心技术所在b6aae3d25e1194ce056a6feb8b594f3e

优衣库更是发挥了摇粒绒的全部优势MDAwMDAwMDAwMHujjs-DprnQgqCHY72dkGi9paWi

并且与消费者的需求进行结合6aba0a945abe30f43725b09f316f435c

不断地革新449fa6ae1569759e53ed180aeb5833b8f742263e

XjViMDVlNjU2YjZmMmQ=

No.6 |  UT 系列QDViMDVlNjU2YjcwOTY=

9adc4b298e0199370d1d3f97da1994ad

af1b3496720d6ae344eb86d4a4b1e1e4

edecd8d9a48b26bfecd827f612cbc608

MDAwMDAwMDAwMIijjs-DprnQgqCHY72dmmSwk7Gi

MDAwMDAwMDAwMIijjs-DprnQgqCHY72dmmW8tbmi

MDAwMDAwMDAwMHmNjs-DprnQgqCHY72dmmewpami

2003年UT系列正式诞生bcdc913bdac9f4b675b462b27ee07796e0ca1978

由于和艺术家合作41e79b6a0c7201b52fff818e63219c48

很多电影KjViMDVlNjU2YmFlYjY=,动漫MDAwMDAwMDAwMHqjjs-DprnQgqCHY72gfaCwpcui,游戏等不同种类的公司和设计师730c734fbc98ec3efa45306660fb4c25

加入了UT的合作之中JDViMDVlNjU2YjdmMDA=

这些“跨界”合作也给UT带来了新鲜血液140d584799ee1158612cddebf3a99715

891addcc694d7bb0a587890e5366a39bdc3d8726

bb0413914d3d4904fc3b2190758a9c96

aa3e39db07191f22eeda6d908f2fca3a

MDAwMDAwMDAwMHmNjs-DprnQgqCHY72dnmSwtc-i

6c460a24725fbdf88855d5738daac263f76077b7

“我就想做中间部分0db082ac7c3abb9472743195040303c0b8d79480,价格比较便宜、质量和品质非常好MDAwMDAwMDAwMHp9js-DprnQgqCHY72ggGiwy6mi。现在很多竞争对手也强调说MDAwMDAwMDAwMIijjs-DprnQgqCHY72ggKu9pcui,我们也拥有非常好的质量IzViMDVlNjU2YmI0NjI=,价格也非常低廉QDViMDVlNjU2YmI1Yzk=,但是真正做到这一点的只有优衣库43d933007a806e6f3991eeff825faaf8。”  ——  柳井正72505f4cc46ccfcd84b5856982f814bf4cf1755f

3589d9fcb7ab4f5733c93847aea67c8b1c6dfb97

QDViMDVlNjU2YjhiZmE=

正值寒冷的冬天QDViMDVlNjU2YjhkNjM=

最近又恰逢打折季29609d300dd66f6ecf1aa245dbae84ae

是不是要下班之后MDAwMDAwMDAwMIF9js-DprnQgqCHY72dn6Cwy62i

赶紧去隔壁的优衣库扫一遍货呢?85ad988138e128dc84049f6a033bc4c2

d9a35dfe25943a75a3f55b83dbb51e77d25c1764

MDAwMDAwMDAwMIF9js-DprnQgqCHY72doq2ypa2i

MDAwMDAwMDAwMHqjjs-DprnQgqCHY72domSwpcui

b39345e88340da1a4e4181bc3ad828e2

MDAwMDAwMDAwMIijjs-DprnQgqCHY72domewqLmi

ITViMDVlNjU2YjlhYTU=

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