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宜家创始人去世,终年91岁!17岁创立宜家,如今身家437亿美元,却一生勤俭!

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当地时间 1 月 27 日cb7c9c20f3682b3cb0da510528ba4bbbef1b0b14

宜家家居创始人英格瓦·坎普拉德726e865438893d8ba3f8bc3521d54714

在瑞典家中逝世2514deb2d20d1f8336efdc8b2b91473a,享年 91 岁MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GdeGa8y7mi

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e42b2232a9300db53459e243ab8c83f5423b17e1

当天aa7916f66010cf0dde1421cf330a480c0ad90f70,全球各大宜家旗舰店纷纷降半旗60b90becbdd06bbf61c21bb8031166e3

以示悼念…fc0df8190dce2d5d3f118314f123fc3a

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宜家集团的声明中称他为:JDVhOGQxZTM2MjFjNzg=

“Kamprad先生41b58d052d2402ebe4b677a01ee1254c

是20世纪最伟大的企业家之一77969f27e1a277fb3b1e7ab649d7b553409aacdd。”JDVhOGQxZTM2MjFmMDg=

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5岁开始“经商”5c152540011f35227676c150f1483e0a

17岁创立宜家c81f68bf87d8b40ebd96ba979d829d0d6f2a1daf

25岁赚到第一个100万MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GdgGW9zrmi

78岁个人净资产达185亿美元MDAwMDAwMDAwMH6QfZqQpqnQgbCLqrGdnmSw2KGi

86岁依然忙碌e6d1ca761e18c7c6e0968d18158b41cc232f3c3b

曾调侃自己:“忙得没时间死”ITVhOGQxZTM2MjJiYzM=

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在他执掌宜家70余年里c4160b529cd79f8ec20aa3b07c59d44608c82046

他运用自己与生俱来的经济头脑c604503a87a3ac046ad1d471a1e81624cffe08f9

一手打造了宜家帝国79e48f8dd7e2df94f2f3743594669b22

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而他自己也一跃成为JTVhOGQxZTM2MjM1Zjg=

世界隐形首富463448119b2e85e44528f31dfbe66e8896069ccd

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然而他看起来MDAwMDAwMDAwMHp9js6FqbTcjop_Y7GdhZ69qLmi

却像是一个在宜家工作的穷老汉MDAwMDAwMDAwMIijjs6FqbTcjop_Y7GdhaCwy8ui

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开一辆旧沃尔沃汽车QDVhOGQxZTM2MjQ2ZmM=

坐飞机只坐经济舱MDAwMDAwMDAwMH6QfZqQpqnQgbCLqrJ3mmSxoqGi

还住廉价酒店MDAwMDAwMDAwMIF9js6FqbTcjop_Y7GtiKu9y6Wi,吃便宜的饭菜JjVhOGQxZTM2MjQ5YTg=

买打折商品8aaf26b6b81f5398bd8a7b2cbc84ad7e,住所也很普通KjVhOGQxZTM2MjRhZmI=

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坐火车只坐二等车厢KjVhOGQxZTM2MjU0N2Q=

谁给他买一等座19b5616aae09a89c338563b2db0850cd,他就跟谁翻脸a33136bd17611a12c8f5f09b8d2c3a30

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一次英格瓦在斯德哥尔摩参加新闻发布会MDAwMDAwMDAwMIF9js6FqbTcjop_Y7GdjZ29tc-i

他骄傲地向记者们出示他刚刚乘坐的地铁车票3d9b277f912f0e466688f644a1294fcd3bd2ba11

而且36cfc3255a58b3fc795a9a7c7b7a0d7c326fec17,津津乐道与自己“享受了老年人优惠价”NWE4ZDFlMzYyNjBhNw==

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他没有时髦的服饰、昂贵的手表MDAwMDAwMDAwMHmNjs6FqbTcjop_Y7GdkGa8y6Wi

日常装备是:一件褐色外套f995fe7df31bdcd991b31696fd2a566e

一双磨损旧鞋戴着一副老式眼镜bc0b3bb17899f79fa558418383c3e8cc

超市和二手衣跳蚤市场是他最长光顾的地方876ecaf3d2519d873e6b1206c5965a69badfeeb5

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他说fadd585ed2ee6ea5325396de2df8d6af148408a3,超市和大卖场是他的最爱5904cd190b7aef94f0e5fcb73b84115e23dcd39f

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他不爱去讲究的五星餐厅4e7633b143d1ca3223a70010c7739c404b7802c8

上班时就在宜家总部吃工作餐6bfe64b920d149630c6e98bc8d8a8fa4e7760ddc

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如果你在他家附近的超市偶遇他e2f1c8d92d7d72cade1337291fabd8ae

他多半在挑选减价面包3db1f1d074d197f53fc773d915206b007fa7c562

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下班回家b94920bf8807f55b91ea5f97425285e84b4408c7,开着他的专属老式沃尔沃座驾8090d8956dff7d3fa1ab006ae5e9dd14d3047178

价值2.2w美元MDAwMDAwMDAwMH6QfZqQpqnQgbCLqrN6hGewyKGi

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他住的房子靠近日内瓦湖JDVhOGQxZTM2MzRiZGU=,周围风景优美ITVhOGQxZTM2MjkyZmE=

但是在建筑群中毫不起眼MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7Gdoq2xpc-i

据说这是他等到这片小区快售完时MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GdomO8tbmi

才以最优惠的价格买下的尾房KjVhOGQxZTM2Mjk3MGE=

可以说是非常精明了!cee5d67def889e25615a65d0d07335bf

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家中的家具36a970021f83e28b8493a04ddcac6ed4

也多是从自家的大卖场中淘回的JTVhOGQxZTM2MmExOTc=

其中还有好多还是卖不出去的滞销货QDVhOGQxZTM2MmEzMDE=

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如果遇上节假日要买蜡烛MDAwMDAwMDAwMHujjs6FqbTcjop_Y7GgfGO8tbmi

他一定会去宜家买!53c02753352aebad324a9465bbf1dd0e

因为13d5b305a439687f3f7938030d57a708,出示工作证可以获得内部员工优惠价!XjVhOGQxZTM2MmE4NTc=

JTVhOGQxZTM2MmE5YTg=

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在公司上班时e20a304d7a1b5fbf2d3fddeee5a40b11dbb789d2

他要求员工用纸的正反两面写字JjVhOGQxZTM2MmIwMjM=

如果谁下班忘记关灯了f4965d555a3325c321f260fc99e6f80a4cb8ff58

一定会被他痛骂一顿1169c83006e259f1c14f657861f2789a

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XjVhOGQxZTM2MmI1Njc=

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MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GggGexy62i

还有让乔布斯听到都要流泪的是1670353191d95f958294ff82580e3879f115f1d2

这位世界数一数二的富豪ITVhOGQxZTM2MmJjMTc=

不愿意用手机!MDAwMDAwMDAwMHujjs6FqbTcjop_Y7GggZ2xy8-i

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因为贵…f7b8efe20b7c028eb49ed57995214a9c

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MDAwMDAwMDAwMHqNjs6FqbTcjop_Y7GghK2w26mi

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能抠成这样277c8abf7fb86922f14a48845f084eac,也是没sei了…f74d01a120cef96b54df06f864bd2a91a8422bd4

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但更夸张的是fc0da97c1a46f347bf75d8bba3ac81f4158c024a,他将整个宜家董事会b1b0602ca9e686d8364392a6255c4fa8

从瑞典搬到了芬兰XjVhOGQxZTM2MzUxMWE=,就因为69dc1d6ae0027a4ca67625ebbce5ec68867fccba

瑞典的税太重!赋税额太高!MDAwMDAwMDAwMHp9js6FqbTcjop_Y7GghZyw28-i

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秉承着“斯莫兰的本质”MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GgiK2xzrmi

坎普拉德把“节俭”的美德e73699fcdf1ce196fb0aa841584ba6b67f09960e

贯穿在宜家的企业文化和产品概念里:KjVhOGQxZTM2MmQ3Mjk=

回收和再利用必不可少MDAwMDAwMDAwMHqNjs6FqbTcjop_Y7GgiGax28ui

简单、高性价比是核心4f32749e1961af21432c0493654e16bd684ce6d1

就像坎普拉德粗茶淡饭的生活55c04842921601c658bff13b1f223a58

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MDAwMDAwMDAwMHqjjs6FqbTcjop_Y7GgiZ28k62i

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人人都买得起NWE4ZDFlMzYyZTM0MA==

产品又设计精良、美观实用NWE4ZDFlMzYyZTQ5Yg==

虽然这听上去像是一个悖论5eea893780102ee30b8d5a8d145da963d8a12132

但宜家却是真的做到了eb439b4db7fd3ac5bea46abec37937607a0e72b8

“有价值的低价格”MDAwMDAwMDAwMH6QfZqQpqnQgbCLqr6HmmixyKGi

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JDVhOGQxZTM2MmVjYWU=

MDAwMDAwMDAwMIF9js6FqbTcjop_Y7GgjZ29zrWi

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可是作为世界上数一数二的富豪e09a8608e783cb50a2b8ccc7cc722787e733d567

他在宜家的赚钱究竟去了哪里?e0cdecda06eb5302f70dd506ed9a19630e2fabb2

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正在所有人充满疑惑的时候KjVhOGQxZTM2MmY1ZmM=

英格瓦打造了世界上最大的慈善基金会!JTVhOGQxZTM2MmY3NGQ=

实在是太经典的花钱法了!威武~76ce925ee2582108b6ed72fee55f84a0

宜家最新广告:557b91c7631bca55e454f9ee006b0dbf14dc24fe

在这则广告上小便可能会改变你的一生MDAwMDAwMDAwMHmNjs6FqbTcjop_Y7GgkZuxqKmi

JjVhOGQxZTM2MmZjOWY=

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MDAwMDAwMDAwMHqNjs6FqbTcjop_Y7GgkaCyuKmi

MDAwMDAwMDAwMHqNjs6FqbTcjop_Y7GteKq9y7Gi

这可能是世界上第一个需要你5b0a82403568add6315150bc42c7242f

“尿”在上面的广告了2c98beb7a84144653b48fa09e44f2741

ITVhOGQxZTM2MzA2MGE=

验孕之后NWE4ZDFlMzYzNTI3Yw==,普通验孕棒上8f8dedb5aee5233b55b3ce197fca5049

可能会出现两条杠等确认怀孕的标志3405cf535b8fbd1c98be7e89d896f8ab21eeede9

到了宜家的广告手册8e7504bdcdcd2e04de9c7d611b51ca49

那两道杠就变成一张婴儿床的优惠券JjVhOGQxZTM2MzBiN2U=

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QDVhOGQxZTM2MzEwYzc=

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这些设计和营销06986a83019a143f71b3a17e7a706aea18cb9f7b

和英格瓦老爷子的节俭理念相得益彰2e8162d4bfe4c849e1c50f7b238b9d3e

它们都在不经意间改变了我们的生活习惯KjVhOGQxZTM2MzE2MTY=

145ee858bcfc6ce985f931939ec2a3c208b522a0

试问辛苦NWE4ZDFlMzYzNTNjOA==,我们谁有英格瓦辛苦MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GtfGa828-i

试问赚钱能力NWE4ZDFlMzYzNTUxMA==,我们谁又有老爷子赚得多2cc2baf31296327c4909f1b034e3e851d48e3e8e

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QDVhOGQxZTM2MzFlMWY=

MDAwMDAwMDAwMIF9js6FqbTcjop_Y7GtfZ-xzrmi

“如果我开始追逐奢华的生活6ea6ec32d271728e22b43bdd800aa65d1328bdcdad6b9e4b4b54f127c899b814

那么只会让其他人跟风MDAwMDAwMDAwMHqjjs6FqbTcjop_Y7GtjGW8uLGiKjVhOGQxZTM2MzIyMzI=

作为领导者MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GtjGewpbWi,树立榜样很重要2b88e4a01b6a230c52ab8c7286aa7eb8。”229ff2301c7b561c9cdabe3a174654c2847bdaf4

IzVhOGQxZTM2MzI0ZTU=

这辈子90d72b06fbecb3d5f1ed7767aa1b6ea2,他做到了…JDVhOGQxZTM2MzI2NDE=

KjVhOGQxZTM2MzI3OTM=

3969349816077ff17d0429b667007570

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但愿475a8e7282fc802fdd7846e8a9807f85,这个辛苦了大半辈子JTVhOGQxZTM2MzJlNDg=

用每一个小行动影响家人、改变世界的MDAwMDAwMDAwMHmzjs6FqbTcjop_Y7GtgZ-yuKmi

“最吝啬富豪”1d7315626922a92e5672150c309ace894f77c108

MDAwMDAwMDAwMHmNjs6FqbTcjop_Y7GthKuxpcui

能够在另一个世界里MDAwMDAwMDAwMIijjs6FqbTcjop_Y7GtjZ2wpaWi,好好歇歇吧JTVhOGQxZTM2MzMzYzA=

NWE4ZDFlMzYzMzUxYw==

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