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宜家宣传册能验孕算什么!这些东西更开眼

508e316488d0adcddd186897a8c91d2c

“尿在这张广告上将改变你的生活”QDViMDc0NGY3MDdjNjM=

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLF3m52827Gi

ITViMDc0NGY3MDdmNjM=

239b883ff9fd8ea9e39d8795883735dc99625bbc

前一阵子在瑞典女性杂志Amelia的内页a702844c9c67fa7246ad64cde3c8be89,人们发现了一张来自宜家的神奇广告MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGKjK2wpbmi。看似是普通的婴儿床促销广告KjViMDc0NGY3MThiNDA=,实际上却是一张验孕试纸NWIwNzQ0ZjcxZTU4OA==febc15b25a4b56bd7f45f2d8f83267e809a07167

4c26f4703fa7cd9b5889849e8a149702

当女性的尿液浸湿广告4c9b760d86d45a941a73a5af4bb285c13afa0f66,若怀孕了MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHn529y62i,广告上的婴儿床下方会出现红字显示的价格JDViMDc0NGY3MWU3MWY=。之后便可以带着这张广告去购买婴儿床c30bf6061dcdc7f6756be00593ad3757,享受半价的折扣MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGKjGax27GiJjViMDc0NGY3MDg1Njk=

MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLF3nmS8zr2i

宜家这个包装广告挺有意思的MDAwMDAwMDAwMH6Qgd2E3LSUjqCVqb6Hoqq8sqGi。除了宜家MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHn6C8k6mi,象君还整理了一些独具创意的包装439bb1130ef62cc5d784ad226daf247d。一起来看看~0e7eb361f3c89c023e4c3c57cd8a1fa49e89d2ac

咖啡里有名著的味道?JjViMDc0NGY3MDg5Zjg=

cd00594f8ecc623c4026b81e84689af8

MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLF3n5y9tbmi

JTViMDc0NGY3MDhlOGE=

 文库本咖啡 98b7e25f2bc3dfe178e254ff6d58b1da

by NEC & YANAKA COFFEE56fce9a9683c3134dda44aaf44dace3a

88d232082785ae021a4ce7ffdb0bec5c9dd2149a

这款咖啡就厉害了JjViMDc0NGY3MTkyNGQ=,每款咖啡都对应着一本书XjViMDc0NGY3MTkzYzg=,在口中的味道就是所对应这本书凝结的酸甜苦辣MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGKjZ2wpaWifc16a6f679c598a6c4d8e1ab603eceee

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLF3omSw26mi

bb039363d1c9c35ef1ad937a5dc69493

JTViMDc0NGY3MDk5ZWI=

JjViMDc0NGY3MDliOTY=

日本电器股份有限公司NEC开了个脑洞NWIwNzQ0ZjcxOTU1ZQ==,他们利用人工智能MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGHomS8zrWi,联合咖啡品牌YANAKAJTViMDc0NGY3MTk4NGM=,打造了一套“可以喝下肚的文库本d5625175f230a3055a22ee64243abf49MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLF3o5y9y7mi

55a8c3baad92402def4027f16ddf22f2

afec6c79ac2d7be5a505607afeb8ca0d

b409ff6c1a19c02be10b939701bf1c93fe958fe8

03b823d0e0b18a39b1f79cec41714bba

NEC让AI读名著MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGHomeyuLmi,为了更好的提取日本文豪的风味JTViMDc0NGY3MWVmZjU=。包括岛崎藤村《若菜集》、太宰治《人间失格》、夏目漱石的《三四郎》《心》和《我是猫》三本书ac393185e4db024a1e492b71c0891d17,以及森鸥外的《舞姬》779d677f03e627f64a62e6cfdaad3223944894f4a3abbcf303fe3fcf488d0a16fe35597f

5449d9a2c4acf484989838d427d5852e

a22d94be779d44628190afaa3bbb09e1

58392393aae88496e405bf8e8c87b264a8a13b06

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLF6fZuyuKmi

JjViMDc0NGY3MGFkMzc=

XjViMDc0NGY3MGFlOGM=

IzViMDc0NGY3MGFmZTM=

读完后还不算1800a5cfe328d7b10cb0bccf36ef93bd,工程师还会收集书评8c45f0d0c6dbe0ed55ae23400be2c3da5126a502,然后把这些大数据交给AIMDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHo5-xqLWi,通过阅读反应演算MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGHo6C8zr2i制作出科学的味觉分析图34b7fdb17a25c0a8b933112be7a4605c35b5d95d344690dbafe5c4e167ce90b6a6cbf519

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLF6gKuytcui

MDAwMDAwMDAwMIF9js-DpsaUgn2LZLF6gK2wqLWi

JTViMDc0NGY3MGI1Nzk=

6cb5813c318d5f18728c96753e551dae

清爽度、滑顺度、苦味、甜味、尾韵70f849cda2a6d9399c5d7ecd8982fa5c,这些指标对应的数值勾勒出咖啡的味道NWIwNzQ0ZjcxYTNkNw==,比如清爽度等同阅读流畅度、滑顺度表示读者投入感等等3ea2f149c72360bc6172459b926f8ebe,最后91c26e7c574681c26bf2e259b423c455f76d6e14,交由咖啡师调出与文学情绪相符的风味NWIwNzQ0ZjcxZjQ3NQ==IzViMDc0NGY3MGI4MmE=

07126871d71af465121d4db46ccf38b13e6652a9

8977a3b4bce92c13ac48a0c10461c5edcac50fa3

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLF6gZywuK2i

ff22ea40d51bb9dfa55d02e3aff3cb80

比如太宰治的《人间失格》e699ae67730bc56821e321e0937f9c87c71dd1a3,清爽苦味的巴西豆MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGKfGexy72i,加上口感滑顺的秘鲁豆QDViMDc0NGY3MWFhZjk=,组合的苦涩味呼应文中世界冷漠的苦闷MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGKkGO828eiMDAwMDAwMDAwMHp9js-DpsaUgn2LZLF6gZ69pbWi

deffa711477c41df2c09589ce39df8547e8c2624

ITViMDc0NGY3MGMxOWU=

f357d7ecd51e46179cbe7d0cf8c7f5b9dc505a47

食用罐头里装袜子?1a31118e6414265c854af8383d0c6bac6a923e08

NWIwNzQ0ZjcwYzVlMA==

1d108e2eb6008ec31f723fef8a076d37

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLF6hGaytcui

 热汤袜子 MDAwMDAwMDAwMIF9js-DpsaUgn2LZLF6hGiwpb2i

by Luckies of LondonJjViMDc0NGY3MGNiYzk=

a1a082f803307dbb3886584e2978967cb4858b49

英国设计品牌 Luckies of London成立于2005年976e8669d51385d19c1317a24783d4be,这张可以刮开的地图可以算是他们的代表作了f292bf1980b7154e41611e8580759022IzViMDc0NGY3MGNlYzg=

MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLF6haCwuLmi

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLF6iKqyuLWi

8187c007f46893b350d6bf90fc2c05c2df6e39ef

9b2e2c9ad6c8e7102c47f13e2fda3f5b221d8945

起初看到这些罐头QDViMDc0NGY3MWFkY2I=,象君还有点摸不着头脑XjViMDc0NGY3MWFmMzA=,怎么会和袜子硬凹在一起?后来发现袜子的无缝贴合MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLGKfaCypami,也太萌了吧73d1b9bc335b3e28e1512e007d258fb050c6650acb8e94befc862414e1d632cec3a0948d

946d363db8433916269e9e39fd38e483

MDAwMDAwMDAwMH6Qgd2E3LSUjqCVqL53nq282KGi

66a7cdb7f355f063b2d05a5cc910775f8545c41f

MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLF6iZyxpc-i

以三种口味的汤为灵感be419eacf536bdb6d52a6d164142799351aafafc,其也有三种不同款式的袜子QDViMDc0NGY3MWIzODE=,十足讨喜MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGKgK29pbGi,好想来一双哦d792b2ba8321de069aeba2399b07ca0eMDAwMDAwMDAwMIijjs-DpsaUgn2LZLF6iZ28k72i

IzViMDc0NGY3MGRmNzg=

XjViMDc0NGY3MGUwZmY=

KjViMDc0NGY3MGUyN2E=

KjViMDc0NGY3MGUzZjQ=

3213954a6aafcc8359e2cd2edb2343b9f78e214b

78da7ca7a28ca415c51cdae026a03d7e

MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLF6jGaxtbmi

蔬菜浓汤罐头温暖的外形c638170943392c4e31200a4beeea53ce1123a62c,配上逗逼的袜子MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGKgGW827Gi,这个设计在寒冷的冬天很窝心JjViMDc0NGY3MWZjMzc=c33f8f0e7dd7e3bfd59c65dd30573d08

IzViMDc0NGY3MGViOGQ=

IzViMDc0NGY3MGVkMDY=

1b01fc85b74d32c7dcab9b672de9c407

钢琴里面藏蛋糕?MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLF6jZ-9y8ui

30a2482bae38625df1b17b94f3618ca6

ITViMDc0NGY3MGYzMmM=

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLF6kK2ypami

 Patisserie Perle糕点 QDViMDc0NGY3MGY2MzQ=

by Latona Market Inc.ITViMDc0NGY3MGY3YjQ=

c86b177e185dc3ed973db7d987759eb1

虽然黑白的色调作为甜点的包装不够讨喜ITViMDc0NGY3MWI5NTQ=,但是和新奇的造型比起来296b1e4a7f75cc2ac2e53202c4017d2cfb393a06,已经不值得一提了6327b308c0adfd01ab8409e270531d2b。钢琴糕点的设计足够节省空间8373dafe19b0bde5aa45f2d6dc5b5bd6,这点优于其他糕点礼盒MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGKgZ2ypbWi,每个琴键都是一块糕点410a9f8370b57ecd527b78a80e62a6fe324592cf,极大地利用了盒内的空间MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGKkZ-wy72iMDAwMDAwMDAwMIijjs-DpsaUgn2LZLF6kGiyqLWi

QDViMDc0NGY3MGZjMzc=

QDViMDc0NGY3MGZkYzI=

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLF6kZ-wtcui

accb33588a16745c314fbba76eba4d500a27afc5

3d99de4fcbbd085a021aaf4c43dc0b78

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHeKy8uK2i

JjViMDc0NGY3MTA1MGE=

MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHeGSxtcei

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHeGW8zq2i

护肤品用剪纸来盛?424b3c8e8c4953d3433b3fd3d447e952cd2b1099

4434f27c515bdbde6680e3c429458f47

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHeZu8zrmi

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHeZ2wy7Wi

 Hinoki有机护肤品 MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGHeZ6x28ui

by  NINEMDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGHeZ-9qK2i

988b9c24613c2984e72e590a0e04c90e69c95606

2017年Dieline Awards的Best of Show大奖由瑞典创意咨询公司NINE带来的有机护肤品Hinoki摘得MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGKkaC9pbmi。象君只是在人群中多看了它一眼IzViMDc0NGY3MWMwODA=,便迷上了这款包装NWIwNzQ0ZjcyMDI4ZA==NWIwNzQ0ZjcxMTJiNQ==

7b9887780f9638f8820c2ec479c43e7e

76b8b53da44ce0807079bbf7204c2859bb13998c

JjViMDc0NGY3MTE2ZTA=

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHfGawzr2i

剪纸一样的包装423c5223b99ff6ab59454d8bfa27c2ea,简约纯粹f03cecf5afc99e3978548dc012a8dcd1,低调中透着一股高级感b98b3a404be9c7d2745a7b326f9fcf91。事实证明这个团队确实受到折纸艺术的影响ITViMDc0NGY3MWM0Yjg=,用生物可降解技术将纸张制成了不同规格的扁平包装MDAwMDAwMDAwMHmzjs-DpsaUgn2LZLGdeGOxtbGiMDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGHfGe8y7Gi

7570c3e119fff388c778f035da3df87f

03300b0e048cbcdae4588aa48a1488aa

939e031094603e99791ee814536128e65fd8b844

ITViMDc0NGY3MTFmN2Y=

并利用弹簧和木制插销MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGKhGSwqKmi,将三款产品固定在一起组成旅行装MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGKhGWx28ui,携带起来非常方便MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGdeGS827Gi。这款包装设计深得我心哦MDAwMDAwMDAwMH6Qgd2E3LSUjqCVqrF3mmOxyKGi4ca5176d799785c20cb9fbdd0cca5a15

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHgKuxtbGi

ITViMDc0NGY3MTIzZGI=

ITViMDc0NGY3MTI1NGU=

QDViMDc0NGY3MTI2Yjc=

颜值在线的宜家食物袋378414490a248e1a31b5358bf608b3249945af3c

167888f99f98d12ec9950b799836415091cf28b8

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHgGi9y62i

307bdab933556568f26b2cbc85eff41d

 IKEA包装 8d9585047ca250c7d8fd54aa5ad12a71

by Stockholm Design LabMDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHgZ69zr2i

KjViMDc0NGY3MTMwN2Q=

我们在逛进口超市的时候adafe0fc0070c3c9a246767ec534e1be,常会被颜值在线的包装收买0e9884be639fcd3989ac0b594c59d923b09a7e53,尽管有时候都不清楚自己买的是什么a09beae7ed68b402d6bca68ee4b3794b。而在逛宜家瑞典屋的时候就轻松多了4c392b905b251bd387ecca7a148e9e5b5400cab2,这都要归功于Stockholm Design Lab831b1fbda49e7cd55e7089dbb9696131MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGHhKq8k6mi

MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGHhKyxtaWi

66716dec2cee2654351fcee97974302810afe424

688feecc148beba0a41253b649daf153

8fb66decb31ceb740660fa21e44e339aac2a54fd

Stockholm Design Lab同宜家合作了20年之久MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGKhZ2wy7Gi,熟知宜家所想所求JTViMDc0NGY3MjBkNTQ=JDViMDc0NGY3MTM5M2I=

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHhGiyqLWi

MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGHhZu9y7mi

QDViMDc0NGY3MTNkN2I=

KjViMDc0NGY3MTNlZjI=

甲方宜家对包装的要求十分清晰明了4ad5fabd5fc4e4d39a59867a9e5a90963593bff3,一是必须使用IKEA的专用字体Verdana8524b27071d059a03b303a62cb6f25c5741ec95a,二是包装上必须保留瑞典语的食物名称KjViMDc0NGY3MjBlZDY=5079ed97f2bd79eb87c1da8bf1b6b7f5

KjViMDc0NGY3MTQxY2I=

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHiKywuLWi

MDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGHiK2ypbmi

757daccbb2057d2d0de57c13c0f83fe2

本着一切从简的原则NWIwNzQ0ZjcxZDE4Ng==,Stockholm Design Lab赋予了宜家包装明确的风格MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGKiKu9pcei,包装设计尽量透明ITViMDc0NGY3MjEwNmI=。食物饮品的包装袋上尽量用标志性的插画和剪影来体现MDAwMDAwMDAwMHqNjs-DpsaUgn2LZLGKiK2wk72i,有时候直接用上食物的照片MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGKiGO8y7Gi,更加易懂JTViMDc0NGY3MjEyMmI=JjViMDc0NGY3MTQ3OTQ=

XjViMDc0NGY3MTQ5MDk=

4d00041e2e25c02d959711f6b1052b96

NWIwNzQ0ZjcxNGJmMQ==

JDViMDc0NGY3MTRkNjU=

21a7d9467cc914e3bfc4f37a1bdbf91c1b4809e4

233905e4311214db7ed5bb4f9804490f

041945e6cf22e0c20a34a96288f1c4234c631da9

2f0b5a4ffafd200d51a0aaa517b64d0bdb314c9d

a51529e061f0cc8d8c77a8dd2fd5a69a

薯片袋里装的到底是什么?7bba3e8810df42d18c06144c175afa76f59f756b

71d12b065bbba3fa4e8c57da984340dd7162a6ce

MDAwMDAwMDAwMIF9js-DpsaUgn2LZLGHjGa8k7mi

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHjGiw27Wi

 鲍勃·迪伦“薯片诗集” d91f7dde6638c6c8ce9faf891fb748139e241f03

by 联邦走马0f215160a8d461156c78e16256ace12a

83199bb8a7ddd4f34711c993c6548e6c61ba6806

在去年鲍勃·迪伦76岁生日时MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGKiGWwy7mi,广西师大出版社举办了一场诗集首发会QDViMDc0NGY3MjEzY2Q=。在现场cd5d1de5a257b5e4c3c6a50a10dede57fdc6265d,100袋“薯片诗集”齐刷刷被撕开af35f7d4528d34074ee9260ee3f0650eKjViMDc0NGY3MTYwMTE=

ab4b55d0e1eff2c7708b9778f7075aaa6844c377

JDViMDc0NGY3MTYyZmE=

JjViMDc0NGY3MTY0NmQ=

MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGHkGO8zrmi

起初看到这个新闻的时候a36f9a09284afc16cac77830db71f2921f3ef85d,象君还真以为袋子里装的是薯片MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGKiZuxy7Wi,没想到是诗集d37bc225253bcf38d9fe06704a606cf9。这款设计的“幕后黑手”是杭州的艺术机构联邦走马68c934497d23c40edfc063622661efa2MDAwMDAwMDAwMHp9js-DpsaUgn2LZLGHkGWw28ui

MDAwMDAwMDAwMIijjs-DpsaUgn2LZLGHkGa8y7mi

MDAwMDAwMDAwMHujjs-DpsaUgn2LZLGHkGiw272i

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2016年诺贝尔文学奖使得鲍勃·迪伦的作品踏入文学殿堂70193ebf6c85809cd264c05e427b5185a36bc1ad,然而与食品包装袋结合起来25aeaf3807e7b282e938f8a838c25585,又让它变得十足有趣e39d06e4b80fa7ac532de1fa49e43941663c6e0aMDAwMDAwMDAwMHqjjs-DpsaUgn2LZLGHmqu9qL2i

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这款假包装也是做得惟妙惟肖了MDAwMDAwMDAwMHmNjs-DpsaUgn2LZLGKiZ-8y8-i,各种口味应有尽有ITViMDc0NGY3MjFiODE=。民谣孜然味、迷幻椒盐味、蓝调烧烤味、摇滚番茄味、爵士青瓜味、午夜波本酒味、嬉皮士麻辣味和电音焦糖味298a85862a71b45e752926930fdd9679,怎么样f6e495d9208b4f2fe7f36d4ed534bc1c,有没有在咽口水?393166bdccd203c3c3694822819540f4

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- END -56e6a3495ede3e47cb40dad66429762d8441f703

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