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宜家宣传册能验孕算什么!这些东西更开眼

6423fcc14ad0b6b64837587387876f09f53847b2

“尿在这张广告上将改变你的生活”QDVhODkzMGU0NGU0MjM=

5c75a471d4c068ad61d90fd59f8ef72a7e05b048

MDAwMDAwMDAwMHmzjs6Fps7egX2HYbJ6jGS8k6mi

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前一阵子在瑞典女性杂志Amelia的内页0fa77764177051a6e370e14e1c8cada7,人们发现了一张来自宜家的神奇广告ITVhODkzMGU0NjJjZjM=。看似是普通的婴儿床促销广告MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKKiGi8uLWi,实际上却是一张验孕试纸7cf341b02bc15bdcc839ce99617628177b68f4d4e9d259ed1d35490d0e59840643eb3628c619a0a1

5c55adf02db9ad07a97bdd0478b0bdb3d6a1f644

当女性的尿液浸湿广告KjVhODkzMGU0NWRjMDQ=,若怀孕了7838bb6eb7f7f0f72930eb502841a721,广告上的婴儿床下方会出现红字显示的价格f532e5e2937fe1dacaa4b08e0ec6615aa672e2f0。之后便可以带着这张广告去购买婴儿床8cb85b975136d33f24ded9972984cd4558ba9801,享受半价的折扣ITVhODkzMGU0NjMxMDA=2b42315d88209ec2679c596bb6c33fbf

JjVhODkzMGU0NGVkNDg=

宜家这个包装广告挺有意思的MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKdhKuxtaWi。除了宜家ca74005e53113eca751dbfe64eb6d489eb53d8c8,象君还整理了一些独具创意的包装MDAwMDAwMDAwMHp9js6Fps7egX2HYbKdhKy8ta2i。一起来看看~3238b2f281c56965a6ee0eb6c6541245c6504280

咖啡里有名著的味道?fcf06b5960e90d711d03c1ced06ea56b340a5e6b

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 文库本咖啡 MDAwMDAwMDAwMH6QfZqFtrDbjoqDYb6diK2wsqGi

by NEC & YANAKA COFFEEbaca1489f522634a85706e2a38b1648c6c661d54

8d2c1cb039c45fae06a0f99db430b985d6e74e0c

这款咖啡就厉害了MDAwMDAwMDAwMIijjs6Fps7egX2HYbKKjKqxtbGi,每款咖啡都对应着一本书956510a12902b668273be7d4f027c77e,在口中的味道就是所对应这本书凝结的酸甜苦辣NWE4OTMwZTQ2MzUwYg==e9648e954e3bae7e925c81fb103663e6

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbJ6kGiwk7Gi

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日本电器股份有限公司NEC开了个脑洞b3d8513ac0388d815a79a41b8e1ae48d560111ac,他们利用人工智能MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKKjGOxpcei,联合咖啡品牌YANAKAMDAwMDAwMDAwMHp9js6Fps7egX2HYbKKjGS8uLGi,打造了一套“可以喝下肚的文库本MDAwMDAwMDAwMIF9js6Fps7egX2HYbKdhGSxuLGiXjVhODkzMGU0NGZmMzc=

JjVhODkzMGU0NTAwNzc=

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MDAwMDAwMDAwMHujjs6Fps7egX2HYbKHeK2xy6Wi

NEC让AI读名著IzVhODkzMGU0NWU4MDE=,为了更好的提取日本文豪的风味NWE4OTMwZTQ2MzdiYg==。包括岛崎藤村《若菜集》、太宰治《人间失格》、夏目漱石的《三四郎》《心》和《我是猫》三本书5d7e3e6ecd6c5b740e7111fe2867adef,以及森鸥外的《舞姬》MDAwMDAwMDAwMIijjs6Fps7egX2HYbKdhGewqLWiMDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHeGO8taWi

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读完后还不算38f40582a8ee1bc7e93d03eb67293a82,工程师还会收集书评fc60705bb2e4be2f5e630647a73274c329b82f2b,然后把这些大数据交给AIMDAwMDAwMDAwMHqjjs6Fps7egX2HYbKKjZ2wzr2i,通过阅读反应演算fa9466d2f18d21b570f521ed1ffe5fa7制作出科学的味觉分析图MDAwMDAwMDAwMH6QfZqFtrDbjoqDY7GtomawsqGi7e8e958e17962e8b8b282f5366b7d69839c38089

0f6879fbb75617b2bc7a7442140e92c2

JTVhODkzMGU0NTEyNzg=

XjVhODkzMGU0NTEzYzA=

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清爽度、滑顺度、苦味、甜味、尾韵d62a29f806ddb4e892045e6a5738baeb128d06e2,这些指标对应的数值勾勒出咖啡的味道9896ecf659baf817035eef1f5aedfdad24c162bb,比如清爽度等同阅读流畅度、滑顺度表示读者投入感等等JTVhODkzMGU0NWYyNDU=,最后MDAwMDAwMDAwMHqjjs6Fps7egX2HYbKKkKyytaWi,交由咖啡师调出与文学情绪相符的风味ITVhODkzMGU0NjNiYzY=JjVhODkzMGU0NTE2NDY=

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHfGWytami

XjVhODkzMGU0NTE4YzU=

JTVhODkzMGU0NTFhMDM=

MDAwMDAwMDAwMIijjs6Fps7egX2HYbKHfZuxqLWi

比如太宰治的《人间失格》MDAwMDAwMDAwMIijjs6Fps7egX2HYbKKkK29qK2i,清爽苦味的巴西豆MDAwMDAwMDAwMHp9js6Fps7egX2HYbKKkGSwuLGi,加上口感滑顺的秘鲁豆d243cdd43ffad96ccfa1b62e6fb5d1f6,组合的苦涩味呼应文中世界冷漠的苦闷c8a9fb601f6dee4d90d11b3c0f0fd206KjVhODkzMGU0NTFjODA=

20c13b13ccb070bffc6efb2275d835b9

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHfZ69tbGi

NWE4OTMwZTQ1MjAyOA==

食用罐头里装袜子?ccce373d7ad489239b3d506ab5d2af08

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 热汤袜子 6008bcb1a94189f8683c95bca4e7ab7b

by Luckies of LondonNWE4OTMwZTQ1Mjg0Zg==

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英国设计品牌 Luckies of London成立于2005年MDAwMDAwMDAwMHp9js6Fps7egX2HYbKKkGa9qLGi,这张可以刮开的地图可以算是他们的代表作了MDAwMDAwMDAwMHqjjs6Fps7egX2HYbKdhZ6x26WiMDAwMDAwMDAwMHujjs6Fps7egX2HYbKHgZuwqKmi

MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKHgZyx26Wi

JTVhODkzMGU0NTJkZjM=

MDAwMDAwMDAwMH6QfZqFtrDbjoqDYrGgjGSxoqGi

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起初看到这些罐头40578305ba38c612db80058d6f5a838ccb36e54b,象君还有点摸不着头脑JDVhODkzMGU0NWZiNzE=,怎么会和袜子硬凹在一起?后来发现袜子的无缝贴合MDAwMDAwMDAwMH6QfZqFtrDbjoqDYr6ggZ6woqGi,也太萌了吧cd8d892040428696ac06c64529b969ea3caa281b8e2578d0a03a9d0b72318802

MDAwMDAwMDAwMHqNjs6Fps7egX2HYbKHhKy8tbGi

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以三种口味的汤为灵感cc9abf27a2f6489ec06a1bf9bf0e49f5103423ca,其也有三种不同款式的袜子MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKKkZ-xy8ui,十足讨喜fd2656bfce2bd3db6de75b3283142121,好想来一双哦XjVhODkzMGU0NjQxMWY=KjVhODkzMGU0NTM5NWY=

MDAwMDAwMDAwMHujjs6Fps7egX2HYbKHhGi8y7Wi

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MDAwMDAwMDAwMIijjs6Fps7egX2HYbKHhZ2xk72i

MDAwMDAwMDAwMIijjs6Fps7egX2HYbKHhZ69y72i

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ITVhODkzMGU0NTQxZGI=

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蔬菜浓汤罐头温暖的外形JTVhODkzMGU0NjAyMjY=,配上逗逼的袜子3cfad71927faad3364eb65070440ad46,这个设计在寒冷的冬天很窝心KjVhODkzMGU0NjQyNzA=MDAwMDAwMDAwMHqjjs6Fps7egX2HYbKHiK2yuLGi

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHiGSwpaWi

MDAwMDAwMDAwMHp9js6Fps7egX2HYbKHiGWxk7Gi

852e2a58197baada5167c0139ad9fa3e

钢琴里面藏蛋糕?e6cef44dcc53b26a613bf3d2b4305dab

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHiZu8y8-i

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 Patisserie Perle糕点 MDAwMDAwMDAwMHujjs6Fps7egX2HYbKHiZ-9y8ei

by Latona Market Inc.d62fcd0ce54974db8a88fdae2b5e368c955a4f98

NWE4OTMwZTQ1NTJlYQ==

虽然黑白的色调作为甜点的包装不够讨喜bc257858058dc5243fe7a539d2e5f875,但是和新奇的造型比起来d243b3751e39689a323ccb1b02ea10ae,已经不值得一提了IzVhODkzMGU0NjQzY2M=。钢琴糕点的设计足够节省空间ade6587afcb537b18271bbac05b19b5e,这点优于其他糕点礼盒NWE4OTMwZTQ2MDhmNw==,每个琴键都是一块糕点a46a30c35237d6c66636868f99654f92,极大地利用了盒内的空间b8ae0249b94a88f9fb2d2ffa7cafe4762eadbb3af3786df383da65d64b7d6e5ef187d5d7aadea37a

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MDAwMDAwMDAwMH6QfZqFtrDbjoqDYrKKgZ2xyKGi

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ITVhODkzMGU0NTYwOWU=

护肤品用剪纸来盛?2d32309136e738fa3c552df5f6661076

MDAwMDAwMDAwMH6QfZqFtrDbjoqDYrKdgK2xyKGi

MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKHkK2x272i

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 Hinoki有机护肤品 XjVhODkzMGU0NTY2ZmY=

by  NINE5585f43960e8a9209d059b67f897cad0

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2017年Dieline Awards的Best of Show大奖由瑞典创意咨询公司NINE带来的有机护肤品Hinoki摘得IzVhODkzMGU0NjQ2N2I=。象君只是在人群中多看了它一眼5bf6b4358f54ea493b06adc71d6dbb3905eeebce,便迷上了这款包装5eb21f2fb95d031da48dbf22cebf3dabMDAwMDAwMDAwMIF9js6Fps7egX2HYbKHkGi9qL2i

9d0caedb42bc61c218aca5726675cb3d

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MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKHkZ6826mi

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剪纸一样的包装KjVhODkzMGU0NjBkMGE=,简约纯粹fb0ed04154e40b64c64cb92959e887a7,低调中透着一股高级感3b6508323c4bfaa2c2eb986c2042b8c326e31148。事实证明这个团队确实受到折纸艺术的影响KjVhODkzMGU0NjBmYjc=,用生物可降解技术将纸张制成了不同规格的扁平包装MDAwMDAwMDAwMHqNjs6Fps7egX2HYbKdiGixk6micc024a116fc22fb80b561ab4960a3b36

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并利用弹簧和木制插销MDAwMDAwMDAwMHqNjs6Fps7egX2HYbKdfKqwpcei,将三款产品固定在一起组成旅行装58950be33d1f5c5cb5ad6eeb329d24a9,携带起来非常方便7c486b126dab5d143d1be8eebb71e0f4922d63b7。这款包装设计深得我心哦5d9e737eeed6827b8ae2a18f14d45cacd5d5e40ec025023d05ba3cbbc1b751367389cd94

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QDVhODkzMGU0NTdkNzE=

颜值在线的宜家食物袋b7bb3d647d6c3f5927badef4cdb50091

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 IKEA包装 5ce55e4ff0e2cc7b9ae6a918cc709226e7e1380d

by Stockholm Design Lab5c39f39525ce3d571c9f9b51ab1e110b1adfeb35

dba26ba1cec4b20bfccb23c25bd7b2de

我们在逛进口超市的时候JjVhODkzMGU0NjEzYjk=,常会被颜值在线的包装收买MDAwMDAwMDAwMHmNjs6Fps7egX2HYbKdfGOwpc-i,尽管有时候都不清楚自己买的是什么60554570c3ca7b4cae67b97350ea56c7。而在逛宜家瑞典屋的时候就轻松多了f4242de6b39d1d28220f30c4042b103acf12f791,这都要归功于Stockholm Design LabJDVhODkzMGU0NjRmZDg=e41f7ffa81531567664ac24a694500d90d8ece0f

JDVhODkzMGU0NTg5NWQ=

NWE4OTMwZTQ1OGFiYg==

1af166909d3c772291c4d08c6acd7043

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Stockholm Design Lab同宜家合作了20年之久JjVhODkzMGU0NjE3YzQ=,熟知宜家所想所求22209fa96a49453af1c4d83cd2b7136495e3750c86e1dc0d11d082914c0a16d56660e23f0eef3d04

MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKHn6Cwy8-i

810e407f65897e27c1baeb0bf7e98cc3

4c9ae2fa80ae24c42d9fdf8870ee0a8134892210

1a22d71a25c12b715bd3d6cc6a3a8c809b6a2bc6

甲方宜家对包装的要求十分清晰明了647da2ddd8442c3dc468a0ef35be9314,一是必须使用IKEA的专用字体Verdana40bea6f2693b7db75cca25f0720583f0,二是包装上必须保留瑞典语的食物名称MDAwMDAwMDAwMHqjjs6Fps7egX2HYbKdjKux28-iMDAwMDAwMDAwMIijjs6Fps7egX2HYbKHomOyqLmi

1ab87ec56d55f57971beb9915c16005f

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本着一切从简的原则KjVhODkzMGU0NjFiYTM=,Stockholm Design Lab赋予了宜家包装明确的风格28c57fa4ffc9eac1b4dd37de394db846c71a08a3,包装设计尽量透明f7060ce8f096e42de2ddb3948bb7c5697b7ad42f。食物饮品的包装袋上尽量用标志性的插画和剪影来体现3c64d10d080650553c6866b161681207,有时候直接用上食物的照片KjVhODkzMGU0NjFmYTI=,更加易懂MDAwMDAwMDAwMH6QfZqFtrDbjoqDY7KHiK2xyKGiMDAwMDAwMDAwMH6QfZqFtrDbjoqDYrOKgGSysqGi

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QDVhODkzMGU0NTlmMDY=

XjVhODkzMGU0NWEwNTg=

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KjVhODkzMGU0NWEzMDg=

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JDVhODkzMGU0NWE1YmY=

JDVhODkzMGU0NWE3MTA=

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薯片袋里装的到底是什么?0ffda5b2c81cb887fa5825b75fe5847f

ITVhODkzMGU0NWFiMTA=

XjVhODkzMGU0NWFjNjI=

MDAwMDAwMDAwMIijjs6Fps7egX2HYbKKfZ28y62i

 鲍勃·迪伦“薯片诗集” JjVhODkzMGU0NWFmMDc=

by 联邦走马IzVhODkzMGU0NWIwNjM=

ITVhODkzMGU0NWIxYjQ=

在去年鲍勃·迪伦76岁生日时MDAwMDAwMDAwMHmzjs6Fps7egX2HYbKdfaC9y7Gi,广西师大出版社举办了一场诗集首发会0a59434dd514288fa0939dc59f0147e3。在现场MDAwMDAwMDAwMIijjs6Fps7egX2HYbKdgKuxpb2i,100袋“薯片诗集”齐刷刷被撕开KjVhODkzMGU0NjU3Yzk=XjVhODkzMGU0NWIzMDU=

IzVhODkzMGU0NWI0NjA=

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起初看到这个新闻的时候6a70d1b28af010ecd809e01e6da8585f0636602c,象君还真以为袋子里装的是薯片95e7084638b4bc205e37888c7cc4753919d3a626,没想到是诗集42f9cf7c399ef1aacb3aaf8b3d9c3b90a56685fa。这款设计的“幕后黑手”是杭州的艺术机构联邦走马c4f0caacd30bc888f92e562434cbadda6e2af69744d523c2f06d5079ed2728f498393125

ca7bcc3c0090daedc4ad01b29454b73f

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QDVhODkzMGU0NWJkOTg=

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