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外国人眼中的中日文化竟然如此不同!

一直以来ffcc102ba76c76c1c0f46cca9608fab4,外国大牌厂商4660b0bed729a7a64a7d1fbc54e7eb0cfc14615f

对中国风一直有着一种迷之定义MDAwMDAwMDAwMIijjs6Fps7djo2MnLKHhZy9qKmi

比如新年将至1dd29852fd3c3b3c380fc74cd500c191,很多品牌为了迎合中国的新年e576d690f7a3ecc1a0eee9b9fd5b8ee681c99ffa

纷纷出了中国年限定9269464388351208ddb23ec3db026e44d28cde18

679475fbb5ecd340e1ccc63d52e386f56023f4b0

3e300c3536af59d948f45cbb42a038c4

d0c25398ccb8def65fa49c39ea02e87b

XjVhODkyZWZkNTQ0YmQ=

MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKHiGSwpc-i

MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKHiGWxy7Wi

NWE4OTJlZmQ1NDhiYw==

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JjVhODkyZWZkNTRiNjA=

JjVhODkyZWZkNTRjYTc=

MDAwMDAwMDAwMHp9js6Fps7djo2MnLKHiZ6wpbWi

MDAwMDAwMDAwMH6QfZqFtq3QjqODYrJ6jGSxsqGi

KjVhODkyZWZkNTUwYTk=

而对于邻国的日本文化bd05a6662a6d210dd8e508b0b1ea8e50e6831946

他们瞬间脑洞大开了!MDAwMDAwMDAwMHp9js6Fps7djo2MnLKHjKyxtbWi

ITVhODkyZWZkNTU0OGU=

点开东京的铁路地图1b8fdf36644b7e12880a28ed48c004814e351a4b

你会看到一条充满活力的绿色循环线8fc27788413fabf8c627a60380a20fbf878870c2

——山手线a536a7fdaf59e7a1450824510166f57aca037794

JDVhODkyZWZkNTU5YjA=

它是东京都心部最大的铁路运输动脉527c6b1a8ccc9f7e9e009aeb17add23d

连接了29个主要车站JDVhODkyZWZkNTVjMzU=

包括涩谷、新宿、东京、秋叶原和上野等MDAwMDAwMDAwMHqjjs6Fps7djo2MnLKHjZ2xy62i

e0bfd2a9aa9a1cfe9bcfb727425770a2e43c983e

5b84116bdc8b7ac17f93b06b4708d0cc6c4ef4ff

5e4a318ae3e799fea1cbb7d9a9a37d8467a8e0f7

5481c3916fad165592c9e7e2a08a0591

MDAwMDAwMDAwMHqjjs6Fps7djo2MnLKHkKy9pami

两名常驻东京的瑞士平面设计师JTVhODkyZWZkNTY1MDg=

Julien Mercier和Julian Wolfc09e46f8707141233af099d3d163816a9a76386f

看中了这一条环形JRJDVhODkyZWZkNTY3OGI=

在东京创立的一个艺术项目MDAwMDAwMDAwMIijjs6Fps7djo2MnLKHkGa9pcei

开始大刀阔斧的搞事情了!a31970b18735582e95c88db3388b0991

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JTVhODkyZWZkNTZmNWU=

XjVhODkyZWZkNTcwYjU=

他们从所有29个山手线线路站中MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKHmquwpcui

选取一个站点XjVhODkyZWZkNjk0YTY=制作一个海报MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKHmqyxuL2i

每个海报都有两个不同的视角57652c8017dba3cac8d256ff2be8f4c7

780c6ec82712f5184fa703096fe7e757

930bc6b639d278c0877ec7894adc1b9d691bb467

5f251cda3d5055289d071fe91df77b0d

06b56d223d83db81e841c891a4cdbf20

MDAwMDAwMDAwMHujjs6Fps7djo2MnLKHm5uypb2i

自2016 年7 月开始至今已完成了fbcea814229ef66bad304dc3d30be58a

秋叶原、神田、东京、有乐町、新桥、3b5bbecfeffd504f6973108a58a9c11c

浜松町、田町、品川和大崎等九个车站IzVhODkyZWZkNTdmNzI=

仔细解读海报MDAwMDAwMDAwMHqjjs6Fps7djo2MnLKHm6C826mi

更能发现该地区的特色融入其中08fc9c20a85e7bf9bc9db8af42c617b9

MDAwMDAwMDAwMIF9js6Fps7djo2MnLKHnqyxy62i

-东京-MDAwMDAwMDAwMHmNjs6Fps7djo2MnLKHnq2827mi

30fce6144562d16dafb227d546ccfdae

比如在东京的海报上d4909904c6d0d50210b1c34516725668

吃货们一定看到了37fb35190bf540bab29a63bb646e7de5

东京banana、年轮蛋糕以及各种小点心MDAwMDAwMDAwMIijjs6Fps7djo2MnLKHnmiwtc-i

这都是在东京能买到的伴手礼93f9b73ab51112f625333067683443b0ac6affa8

be9cf1e19dd0d40da5eccefb8123ec1d

90b39d9830a041791ca9b9df65f84d37509263a7

9483103bc56a9f12c290f9075fc64d80

d56f29585b435f685af712e89bb2f7b4

86a50c5eee632cc01888b76bf7570d658a23a33e

d6fd69a970facd060b353f8167d20ee28f6ed98c

MDAwMDAwMDAwMH6QfZqFtq3QjqODYrOHhGOx2KGi

054fadcc3d22f44dd635e6eadbc4f561

MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKHomWwk72i

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ITVhODkyZWZkNTlhMTc=

-田町-MDAwMDAwMDAwMHujjs6Fps7djo2MnLKHo5uxy8-i

XjVhODkyZWZkNTljZWI=

田町NWE4OTJlZmQ2OTYwNg==,设计师把注意力放在了“田町”本身52d54cd4505e9d293768ecaf0efc9a47

两张海报更像是运用了版画中的凸印、凹印NWE4OTJlZmQ1OWZiMA==

你看或者不看IzVhODkyZWZkNjk3NTk=,田町就在那里MDAwMDAwMDAwMHp9js6Fps7djo2MnLKKfKqwpa2i

不悲不喜JDVhODkyZWZkNWEyNmQ=

7f8380791798446aaea72908811fb845

3371db2b442229539f9dbb416ff74f8a

MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKKfGSypa2i

f34194d0a5fab6924cc456902a6f3d4d

MDAwMDAwMDAwMHujjs6Fps7djo2MnLKKfGextaWi

KjVhODkyZWZkNWFhY2M=

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MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKKfZ2ypa2i

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-有楽町站到了-6af9f657b82cd29902cafac042d01e48

JjVhODkyZWZkNWIxZGE=

有楽町站位于IOIO商场的地下室XjVhODkyZWZkNWIzNDA=

这张海报可以说是简单粗暴了7a770d03ab2339a7fc4edafd365262db32dbb3d0

→_→右边的海报更有意思9077d00089f3d197cc16e5803702705edf82bf47

满屏幕的“哐当哐当”68973458eba9cdd656ba6c41370aedf3

感觉自己要被甩出车厢外了27dc0e6ab3ef7ce26357aa621aac5b899339dcb9

QDVhODkyZWZkNWJhMjk=

MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKKgZuxk62i

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MDAwMDAwMDAwMHujjs6Fps7djo2MnLKKgZ-ytcei

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ce5a3d711b3ba73dc49ce6156358c6f6

9f562e250569e3ec57d6a5a77cfccb31

-神田-ad8b8054c1665527d849c420074688324a047133

JjVhODkyZWZkNWM2ODg=

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ITVhODkyZWZkNWM5NDk=

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06404b8e682b6a93484189fb58037fd1749b7a67

NWE4OTJlZmQ1Y2VjYw==

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-品川- MDAwMDAwMDAwMHmNjs6Fps7djo2MnLKKiKqypcei

MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKKiKu9qLWi

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MDAwMDAwMDAwMHp9js6Fps7djo2MnLKKiGaxpbGi

这也正是两位设计师的本师5324309175f0b178b1ad50fcf83fd62590df2fae

脑洞创意都源自于他们QDVhODkyZWZkNWRhZWM=

fbdbb6ca2abb962d9ec390db96ae9c85

aedfeed69b781dfe61b672f97f700ebc7ed0ad7c

8df0a1ca7fd27d27cbfb2b24f52a34a3e6a95ee1

XjVhODkyZWZkNWUwMGM=

b14f4c67c0709becf59a3e13953b8854

-秋叶原-cec163faf393c30a69c826151ee40794

c98658109706df95d8e3bde0f3351aaea04fa43c

秋叶原站海报以黑底白线条勾勒该站电子商品、游戏NWE4OTJlZmQ1ZTUyZg==

反正就是买买买IzVhODkyZWZkNWU2OTQ=

二次元玩家的天地!XjVhODkyZWZkNWU3ZWM=

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JDVhODkyZWZkNWYwMTc=

NWE4OTJlZmQ1ZjE3Mw==

KjVhODkyZWZkNWYyZDY=

-新桥站-2f508b9f9d582aadb869b6684d621c9a597434e2

MDAwMDAwMDAwMHujjs6Fps7djo2MnLKKkGOx28ei

新桥站周边居酒屋林立657983ff73b6394da52da2c3df9834e865394b72

于是晚上就成了上班族的乐园f5d2ee9464c4cbc1c1e8f170d3b7bef0

每逢周五这里满街醉汉ae2b4c5144bf61b2a7d452f207d66cc33385ee23

左边的创意就是将喝醉的油腻大叔JTVhODkyZWZkNWZhZGI=

把领带绑在头上招摇过境的场景完美还原MDAwMDAwMDAwMHp9js6Fps7djo2MnLKKkZywy72i

b34c4176bf005fc4b7cd64d7e062db6b37dab4d8

214cdbec78bdabdf5f5c5c19d7f582caa5083c1c

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KjVhODkyZWZkNjAxMzY=

MDAwMDAwMDAwMHmNjs6Fps7djo2MnLKdeKuypb2i

黑川纪章设计的中银胶囊大厦IzVhODkyZWZkNjAzYzk=

可以说是新桥最大的地标建筑了7c706da7c383f3b8d29c726094a05c1b

调皮的设计师在大厦外裹了一层起司f7f9e665706c9e5e379bccb5f1ad800e

寓意……你们都懂的NWE4OTJlZmQ2MDdlMg==

JjVhODkyZWZkNjA5NDA=

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JjVhODkyZWZkNjBiZTQ=

XjVhODkyZWZkNjBkMzY=

db16eb9aea6daa6cd2b539b6ede276c6

-浜松町-e76c12326bcd8458c8d0395596912cb1

MDAwMDAwMDAwMH6QfZqFtq3QjqODY7GHeK2yoqGi

7866e9cadf9edbe50404f1e06315f0a367e94301

JjVhODkyZWZkNjEzZjI=

76c9102895e1de043c0defc7ab3b7dc1

c777d6de6a427e624d6a13db7327e08b

13d38a55a83b8b623d233d224059e9730a26a20b

b5b970bd8f0ebc2f64a36287f18a0878780e44ff

1d9aee8d6e6c883ecfc4785f77a13d75519ae223

6649201d369a1b7983e648cdc21f869d

MDAwMDAwMDAwMIijjs6Fps7djo2MnLKdfZ2w26mi

NWE4OTJlZmQ2MWU5MA==

-大崎-MDAwMDAwMDAwMHp9js6Fps7djo2MnLKdfZ-9qL2i

7dea6ad4def8691a399a27bf7ff036b6d3e6796e

e47d26f9efcf63c3da720ca8b75816362231cdc8

7063260da894e9d57f30ef0558076260

MDAwMDAwMDAwMHujjs6Fps7djo2MnLKdgGOw28ei

QDVhODkyZWZkNjI2OTM=

8fb24cc8ccc04f01a71604ddf46e2c1048ba972a

IzVhODkyZWZkNjI5M2Y=

f6214ca94e5322a60f3d624aa35bc06e

-五反田- 185349059ac10824615912561a3bbe845977c49f

8042182cb2b6b60f75715de955c37498

5938acd926358d158e70f30170c49d0a

54989ee9059317633f18fd763f7e1ce5

MDAwMDAwMDAwMIijjs6Fps7djo2MnLKdhKqxta2i

JDVhODkyZWZkNjMyYmY=

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IzVhODkyZWZkNjM1NmQ=

MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKdhGS8zrWi

-目黑-MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKdhGawtc-i

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ITVhODkyZWZkNjNhZDI=

MDAwMDAwMDAwMIF9js6Fps7djo2MnLKdhZywy6mi

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MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKdiKqypami

NWE4OTJlZmQ2NDJlNQ==

JTVhODkyZWZkNjQ0M2U=

-惠比寿-MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKdiGOyqLWi

MDAwMDAwMDAwMIijjs6Fps7djo2MnLKdiGS9qL2i

惠比寿啤酒eff0d949f0c2f51ee04e391892e52526476338e7,常年蝉联日本销量榜首MDAwMDAwMDAwMHujjs6Fps7djo2MnLKdiGaw26mi

这张海报就是将“啤酒”和惠比寿小酒馆0965318a0e2dad50e65797a7fd1be5f4

的要素融入其中480d0f5c63b2daa62dd8e8eba79f3c54f1f52968

酒鬼们怎么看都觉得亲切4aaab12f6275cb5b27bef69ceacdafb9

6ff1854e8e76013eff912f909ebbe00d043c8674

KjVhODkyZWZkNjRlZTM=

XjVhODkyZWZkNjUwM2M=

301a4668c66b738437c62bad7f949c985aaf1c8c

ITVhODkyZWZkNjUyZWI=

KjVhODkyZWZkNjU0NDI=

MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKdjGOytbmi

在当地的一个小型展览会上9ab06a0eafa641f60f993c54664cfe1ca9b113ce

所有的站台海报都做成了明信片MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKdjGaxpcei

241c0807ccfe0f2412f1d5f776f9c6102cdaf982

a91f81069bf2f0fe143a39d36c7fe2fe75e60c41

6e11b83e612f2a5c4d6eb17106d32f9ddd6fc5cb

JjVhODkyZWZkNjVkYTc=

ee02b34e42d0cd38adf00feef0740dc40ec0db39

XjVhODkyZWZkNjYwNTI=

4ef447918a4a6643d5356fab2b6835d1

JTVhODkyZWZkNjYzMGE=

JDVhODkyZWZkNjY0NWQ=

NWE4OTJlZmQ2NjViOQ==

QDVhODkyZWZkNjY3MWU=

其余的新宿、目白、田端等站台的海报MDAwMDAwMDAwMHqNjs6Fps7djo2MnLKdkGaxzrmi

Train coming soon……IzVhODkyZWZkNjY5ZDY=

08a8246f3ac2111f9f0c7a7be444e340

MDAwMDAwMDAwMHqjjs6Fps7djo2MnLKdkZyyqK2i

37234a8e55256a9eab1a9820e7c2f92c

390e0fdd6d21a272b07b18e6c54134a8b0a1a106

MDAwMDAwMDAwMHp9js6Fps7djo2MnLKdkaCytbmi

除了有瑞士设计师为这些车站设计海报IzVhODkyZWZkNjcxZTg=

隈研吾也将会参与设计山手线的新车站KjVhODkyZWZkNjczMzk=

这座车站ITVhODkyZWZkNjlhMjY=,暂时被命名为“新品川站”NWE4OTJlZmQ2NzQ5NQ==

将建于田町站和品川站之间462823acac1ac19cf75e51eeb5d14e547c073fef

QDVhODkyZWZkNjc3M2E=

这座新车站将作为东京奥运会时日本的门面之一QDVhODkyZWZkNjc4OTU=

因而隈研吾在整体设计中0cb132a712f16b79e50af771a0e124fcbc69f43e

有意识地加入了一些日本传统元素MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKdm5uw272i

49c33eb7a18b72c4083c494b3066e392

MDAwMDAwMDAwMHqjjs6Fps7djo2MnLKdm529qLmi

XjVhODkyZWZkNjdmM2I=

3a608a811b74f8bddf8d7f44e7102b8f44e14ae0

JjVhODkyZWZkNjgxZGQ=

所以MDAwMDAwMDAwMHmzjs6Fps7djo2MnLKdo5ux28ei,普通的设计师做出的海报完美渗透了地域文化MDAwMDAwMDAwMHujjs6Fps7djo2MnLKdnqywzrGi

外国大牌设计师们cc32941c7ad3f2bac6128ed820e71d4a,长点心吧MDAwMDAwMDAwMHp9js6Fps7djo2MnLKdnq2ypaWi

JjVhODkyZWZkNjg1ZGY=

KjVhODkyZWZkNjg3Mzg=

6c06b44bdb49eaa531f5c0429fd5e587fdd603ad

999482b090ff402dca57e2ae6301d636

MDAwMDAwMDAwMIF9js6Fps7djo2MnLKdn5uw27Gi

-END-IzVhODkyZWZkNjhjOTE=

MDAwMDAwMDAwMHp9js6Fps7djo2MnLKdn529taWi

b83fc820c73a5b9ce929b40982e299ea

IzVhODkyZWZkNjkwOTE=

 

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