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外国人眼中的中日文化竟然如此不同!

一直以来e12e5e2e9eb542b70aa531e517703a22a7290282,外国大牌厂商8e05d4db666d1ca8ef2be0809b1dc89aa5612588

对中国风一直有着一种迷之定义08856a9c174572066f2d6e1ca8b4206f

比如新年将至MDAwMDAwMDAwMH6Qgd2E3LSUgqN7Y7OKgKy8yKGi,很多品牌为了迎合中国的新年MDAwMDAwMDAwMHp9js-DpsaUgnqMmrKHfZ29y7Gi

纷纷出了中国年限定f501a265e8ea059065481f5132c8450a

8706e20ec2383a323d668e5b75e8756e

6f5b1392bb09e92d16d495b1cf691464

4c14498a4f36582294e8470de1b3704871d14a55

f45e958bfb44e9edb03eb0d86cea5ca221aab496

MDAwMDAwMDAwMHmNjs-DpsaUgnqMmrKHgGSxtaWi

f5afedd6bec41b039f774fb07222283d1cf32dc5

e853cfbdc2d682e734a83af220f08945e54ffe3d

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKHgGixy8ui

b462c043d80efce651f2fcfc3d30f173

a0ae2b573de64c43ea14e794ec30b017d7dad581

7bc73b284f555e6b2d2c12bd3bd97b061739f776

1f90c407ea077748a1be2394a0e00f4b7ccd49eb

4a1b93760c69dcef65749f14ccd2e7e4347efee9

而对于邻国的日本文化JDViMDc0NDZiNTMzMzE=

他们瞬间脑洞大开了!MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKHhK2ypc-i

MDAwMDAwMDAwMHmNjs-DpsaUgnqMmrKHhGSwtc-i

点开东京的铁路地图JDViMDc0NDZiNTM3YzA=

你会看到一条充满活力的绿色循环线f09269fe9760ac9d5cb1227911f407a6

——山手线MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKHhGi8tb2i

ce1c26a44a8f2ce23d20d4631c4e505b547bd3d5

它是东京都心部最大的铁路运输动脉KjViMDc0NDZiNTNkZDA=

连接了29个主要车站31005d678148223d00ebfe221da84b92

包括涩谷、新宿、东京、秋叶原和上野等8927d333a5043e59cbb9202a56b1708fd720e934

IzViMDc0NDZiNTQyNDE=

JTViMDc0NDZiNTQzYmY=

MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKHiGOwtbWi

KjViMDc0NDZiNTQ2YzA=

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKHiGawtbmi

两名常驻东京的瑞士平面设计师JDViMDc0NDZiNTQ5YmI=

Julien Mercier和Julian WolfIzViMDc0NDZiNTRiNDc=

看中了这一条环形JR45d27b0c87f73e63e95743afff103e5a

在东京创立的一个艺术项目XjViMDc0NDZiNTRlOGE=

开始大刀阔斧的搞事情了!JjViMDc0NDZiNTUwMTU=

MDAwMDAwMDAwMH6Qgd2E3LSUgqN7YrKHeGaxyKGi

MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKHjKu9y62i

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58148700f143715cc5374c1f1ae717c9

befb94ada96d825a6f2cdeda5ec5b5df8a90022a

他们从所有29个山手线线路站中137143918678fee4ad97553c93ebe7d8845e658b

选取一个站点14485c996dedabd3cfd282195f1afb21制作一个海报JjViMDc0NDZiNTVhOWE=

每个海报都有两个不同的视角fc805597921ec31d3864e465616f1c2e

MDAwMDAwMDAwMH6Qgd2E3LSUgqN7YrKKhGaxyKGi

6e321280d9d69c545c55972a9ca27774

NWIwNzQ0NmI1NjBiNw==

48d0c7f958f5c4edf2b610559608037247b0f76d

ITViMDc0NDZiNTYzYjg=

自2016 年7 月开始至今已完成了JjViMDc0NDZiNTY1NDQ=

秋叶原、神田、东京、有乐町、新桥、MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKHkGSyuKmi

浜松町、田町、品川和大崎等九个车站QDViMDc0NDZiNTY4NDM=

仔细解读海报d3095a9b9ed9336d28810da83903ccec07614d80

更能发现该地区的特色融入其中3198ec5d6405d4688e9fa350a3567dc5f4ad774e

f313a77e8b408a4c8e05f2c2813b2eeb

-东京-MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKHkZ6wk7Wi

ef086d76c6b9fad2759e0fc1c5f7173d

比如在东京的海报上b33c2f691e795a1e7e75412ce3874bc54f69932f

吃货们一定看到了aa94cdb075e4a0593a2fcb46ce8ad8c3ea342e24

东京banana、年轮蛋糕以及各种小点心22f1d73d8b981eb8183b7cb74ded5ebe

这都是在东京能买到的伴手礼02d69b573406c226eb63d74e9ed03c83

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKHmmWwzrGi

52f16d9572a27cb5afad81bd20288875b918ab63

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKHmmiwzrWi

b70cbe0dafb02ed41ebd9bf5c6b613be

JDViMDc0NDZiNTdkNzI=

7e6f837ccf8d42b0445ded4f0f6fc061

f0e8b1ead3826ce7c88e14e8ee08410a

QDViMDc0NDZiNTgyMDM=

90de8672e030466e52662501c273934adfd94053

202e4002c319254b63ef025efaa96e769ec3fa54

MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKHnmSx26mi

-田町-MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKHnmW9y7Gi

MDAwMDAwMDAwMHmNjs-DpsaUgnqMmrKHnmexzrWi

田町cefafef47f95d358c21f3a17200f4268a3ff3cc2,设计师把注意力放在了“田町”本身QDViMDc0NDZiNThiMGY=

两张海报更像是运用了版画中的凸印、凹印c4baeec30c96be99bb620528395012f16f449fd1

你看或者不看c7127d0b5d55d6090f0703e0439e6d41,田町就在那里7a7f6c453724a0765bd5fa12d960825e

不悲不喜KjViMDc0NDZiNThmNDM=

MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKHn6CyqL2i

JDViMDc0NDZiNTkyMGM=

6f199c2fecc6353ea8e1c02cbca0c4d7

QDViMDc0NDZiNTk0YmU=

b277b50c33db17bf9a6f106e71b719c558fb0e2c

f9d4c7463dde35b84f0e621d3a25d479a83487ce

MDAwMDAwMDAwMH6Qgd2E3LSUgqN7YrOHm5-xsqGi

a36b2cdbe4cb3ab472c7e6e6bacbdabfbc2ef3b7

3d2f036165657a9b8baac4d70e5cf28c

-有楽町站到了-1bc55413669d5051a9a77b727ba9da5f09f4fedd

MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKHo56xuL2i

有楽町站位于IOIO商场的地下室51e720d616feb6ccaeb2eded4609efe9afd28369

这张海报可以说是简单粗暴了33fde1c9e06a2befc2ac3ea704c94db40b5182ec

→_→右边的海报更有意思KjViMDc0NDZiNWEyODI=

满屏幕的“哐当哐当”ITViMDc0NDZiNWEzZDg=

感觉自己要被甩出车厢外了8955af38ee8ee5f5c5348fcd197ffa48af9e24a7

JTViMDc0NDZiNWE2YTc=

MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKKfGW9y7Wi

XjViMDc0NDZiNWE5NjA=

2d970d0188e811e175ffa5eb9587f32d

6436a360bba1f2d07d0dc5e54c60876bf201abdd

8763656e0990ed1477a99510379579e0

7ef5ea4ccc7778290deeaaf08063ca06

588cb6c66d0e4f007d86fb18cb61d545

-神田-MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKKgKuwzr2i

c99fd338dd9f3afa3fc9c43e571d7eb637262b43

f00ebdc1a8321e51e184130202cca4a97bf65939

b2e354163668da45ce5173224afa83d0

7366da82725ff0c2e66d462bab000bd37bae5d45

cac788cdd85c4a0076f3960700ab3db5677761f7

d0ec92ade25d4cd39bb35404c24db50cfe0a7782

MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKKgZy8272i

8dc39cf1112cff8d24c961601017112140740c54

-品川- MDAwMDAwMDAwMIF9js-DpsaUgnqMmrKKgZ-828-i

50e1929b27e8f233d0a82a2e97d39728

KjViMDc0NDZiNWMyZjU=

44aa04e137062684ba780a51a2063cfd

0448c95106de8f5ba4761823964ee5a056394cea

ab7c62249404aabb4e1c02fbbcd518c1e2c211d2

这也正是两位设计师的本师7183b51a2ae7fbe71c3a10845ffaf187238b437a

脑洞创意都源自于他们2b698db313a933f048a0bbf8b84ccd42b8c5ca12

MDAwMDAwMDAwMHp9js-DpsaUgnqMmrKKhZu9tb2i

NWIwNzQ0NmI1Y2Q5MQ==

NWIwNzQ0NmI1Y2YxOA==

JjViMDc0NDZiNWQwOWQ=

cc2e4bb0e519899f3b97872a39c47306ff611ad2

-秋叶原-75f6b6aa81449af25799829263e1c088

QDViMDc0NDZiNWQ1Mzc=

秋叶原站海报以黑底白线条勾勒该站电子商品、游戏MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKKiGSyqLmi

反正就是买买买68e38fb871abcf17b99c0fc0071a8bb3e59b9e8c

二次元玩家的天地!QDViMDc0NDZiNWQ5YjU=

KjViMDc0NDZiNWRiMzI=

JTViMDc0NDZiNWRjYjA=

cbadb41e616dd52920e64103ea86ca3a

MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKKiZ-yqLWi

JDViMDc0NDZiNWUxNGM=

JTViMDc0NDZiNWUyYzc=

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKKjK2wuLWi

d3b85685dcde39b81ab7bf21d371bdb01adbf046

-新桥站-MDAwMDAwMDAwMHp9js-DpsaUgnqMmrKKjGWwuL2i

NWIwNzQ0NmI1ZThlNw==

新桥站周边居酒屋林立MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKKjGiwk7mi

于是晚上就成了上班族的乐园b75548d7c4f77dddbed99d4dbbca5493a3172c1a

每逢周五这里满街醉汉580307dd6ec7946189c0282c20f65acc

左边的创意就是将喝醉的油腻大叔MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKKjZ69tcui

把领带绑在头上招摇过境的场景完美还原aa37efedbab6fb43c20f32542bddd06f

MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKKkKq9y62i

NWIwNzQ0NmI1ZjNkYg==

6be15702a3d604f067ac533b849c3ee36d30a57b

80400115b2efb437540bab95641a0b4f2abebafa

IzViMDc0NDZiNWY4NjE=

黑川纪章设计的中银胶囊大厦MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKKkGe8y8ei

可以说是新桥最大的地标建筑了MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKKkZuxpbGi

调皮的设计师在大厦外裹了一层起司617f8e42e6c2214100bbf0a51790974a

寓意……你们都懂的MDAwMDAwMDAwMHp9js-DpsaUgnqMmrKKkZ6xpbWi

MDAwMDAwMDAwMH6Qgd2E3LSUgqN7Yr6gjZ6xyKGi

4c3ca7883010b10a6b30373d2c7d1eb48494428f

IzViMDc0NDZiNjAyZjU=

79a5eb2e25fcedf7b1ed6e6446c535fa

MDAwMDAwMDAwMHp9js-DpsaUgnqMmrKdeGO9pc-i

-浜松町-83bfdb0ea21bc3863d6ea111f5cd67e9ee4235c1

IzViMDc0NDZiNjA5MTI=

c8f249782506a9b11510e7a8ea07b9aa

e56b617c281723750a720a7a73e5db85ff5a9be7

50944fcca92629003321a892c25c65d9

5a2b8965a829735aafbbe9cc75724f70

MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKdeaCypa2i

IzViMDc0NDZiNjEyMjI=

7187042d59cf341c59f47b3cfc0dcdd6

c00a6ba381eadf4c09c32ab6d1e310de

34d1cc5c6cec9d9574e04146ade809bc4ea1450a

MDAwMDAwMDAwMIF9js-DpsaUgnqMmrKdfGW9zq2i

-大崎-a99e0a8ac98e61a33dbdce3e39085dd37cdb0b78

XjViMDc0NDZiNjFiMzE=

9269b19265d42121d0dcd86dc86dd756

52cfea71db51fb8e730c2482d74bf84ee9cf3ee8

9f1f1ab32dff662d02377265546b0d18a2c42051

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKdgKqwqKmi

59756188de9bf1a5e9b532201f73f6f6

8757a566c7c38d9f31f97e40a8bf0025

MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKdgGOytc-i

-五反田- 85a85f764519955efad0c9cf72911634

7ea83fb4dd5a50499d551a5d4eb18d43da4f4a74

89da1757f32ef2da674298275596a0ac

054024a181c370fbc0c47e9ea620612f062fbb8d

87fad2e64b6fa6e729fbb823fb338f45c6fc4c95

JjViMDc0NDZiNjJlYzQ=

QDViMDc0NDZiNjMwNDA=

b111c9e2082836c610fdf5e51fc3f448

2c080d428750438797c9b22d13277b669ddb13ba

-目黑-ITViMDc0NDZiNjM0YzY=

bf51e4364efdfe8ea8c5897f461c3bd3c1d6be41

4e0b4dc67663eadf0f063ca1608d23caab95d92e

5f668391c8912a1e6edea22b45dd24cc

MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKdhGi8262i

36dee9385913b3a54a57fef0e08d0032

055562afd5b673b702cc6e8eb96f0660

JjViMDc0NDZiNjNmNzI=

b383553ea0d7a41f31da13954ecf8b02c84d296b

JjViMDc0NDZiNjQyNjc=

-惠比寿-NWIwNzQ0NmI2NDNmNw==

46519a9be4494344144ba006428e0b73

惠比寿啤酒JDViMDc0NDZiNmEyOTE=,常年蝉联日本销量榜首MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKdiGS8k6mi

这张海报就是将“啤酒”和惠比寿小酒馆NWIwNzQ0NmI2NDg3OQ==

的要素融入其中33610d23f84145444b9ce7818547105a

酒鬼们怎么看都觉得亲切ad0802da18e943644970e6fbb7108bb319159d04

145ea2adfc780319693461ff3053d63e

c758a9f805be4485aca870a1a0713812d512f4ca

XjViMDc0NDZiNjUwMWI=

ITViMDc0NDZiNjUxYTA=

7b2b1e8248d14750ca4c6ccb0c7bda97

JDViMDc0NDZiNjU0YTM=

6c0d887ae5623c517a571755cf63c833b139448b

在当地的一个小型展览会上f07e5112f25a2f789106989569d3d3359dc65682

所有的站台海报都做成了明信片MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKdjGewqK2i

2c63214f7c7615eda36869d8826ed68f

MDAwMDAwMDAwMHqjjs-DpsaUgnqMmrKdjZyxpbmi

JTViMDc0NDZiNjVlNWI=

6e0b7242881d885c56ffa464d0a57df31a3e7e19

MDAwMDAwMDAwMIijjs-DpsaUgnqMmrKdkKqxpb2i

MDAwMDAwMDAwMHqNjs-DpsaUgnqMmrKdkKu8k7mi

b1f312943861078edb8d4935f51e9f2a

MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKdkGO9pb2i

31f7517df371ef534e75bb5d223df7cb

a3ef13a1f5857423b2d1a0eea1741a3e73eb9f54

1aefce35b36f14427e98fe68a9646769

其余的新宿、目白、田端等站台的海报35d4a3e9426935463a4854f13c79287f7609c71e

Train coming soon……MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKdkZ2ypbGi

XjViMDc0NDZiNjZmMjA=

JDViMDc0NDZiNjcwOWI=

MDAwMDAwMDAwMHmNjs-DpsaUgnqMmrKdmqq9y6mi

6e10d87df63a73ac248520ab33293de9

3d9489b972fbd93aa7333f5a686380ffb9135ffb

除了有瑞士设计师为这些车站设计海报MDAwMDAwMDAwMIF9js-DpsaUgnqMmrKdmmSx26mi

隈研吾也将会参与设计山手线的新车站f1ad2ff6077209387cab04f4cab21bda

这座车站9eb5b433b85004843af99ed48dffd1d0f4b2efaa,暂时被命名为“新品川站”MDAwMDAwMDAwMHmNjs-DpsaUgnqMmrKdmmexy8-i

将建于田町站和品川站之间5a66ff3821f3f7173fa408bb86d8150b265177fc

NWIwNzQ0NmI2N2NiMA==

这座新车站将作为东京奥运会时日本的门面之一70766b6195cf84796c83d1a78f2557f6bb79470d

因而隈研吾在整体设计中e273408a016cdc916aeae665ec0f886244522ce7

有意识地加入了一些日本传统元素be971c6a18de8472dc8e9e02abd0f104b61b6990

07df73a304fdc4abcfd9bb908638ab76dc407a8d

MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKdnq2wpbGi

XjViMDc0NDZiNjg1YWU=

KjViMDc0NDZiNjg3Mzg=

b9f2fbd9bc8ef8d355ea21e6ba868162b38e1fd2

所以MDAwMDAwMDAwMHujjs-DpsaUgnqMmrKgfGOx26Wi,普通的设计师做出的海报完美渗透了地域文化JDViMDc0NDZiNjhhMzU=

外国大牌设计师们467bb1de165ed3ca57d614c6382569d8d499938e,长点心吧0aaa821f0082da1b3282a038f2572d31

cb1f858387e8ce8e386f68e53a932c56

ITViMDc0NDZiNjhlYTI=

MDAwMDAwMDAwMHmzjs-DpsaUgnqMmrKdn5-9y8ui

MDAwMDAwMDAwMIF9js-DpsaUgnqMmrKdoqqxk6mi

ITViMDc0NDZiNjkzMWM=

-END-ITViMDc0NDZiNjk0YTg=

7b78c7f1f6854d1201fcbca502b4823820db27d9

043d2970463d8f2dea4d828b602cb73a

QDViMDc0NDZiNjk5MmE=

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