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外国人眼中的中日文化竟然如此不同!

一直以来JDViMDE2NDU0MGM3ZGQ=,外国大牌厂商b1f3379446736b9e614a238cd9cc5e6d7b7a38ee

对中国风一直有着一种迷之定义QDViMDE2NDUzZThlZTE=

比如新年将至b413d883e7640604f15b1f025574c404,很多品牌为了迎合中国的新年MDAwMDAwMDAwMIF9js-DpqiWgnqHq76Hn6Cw26Wi

纷纷出了中国年限定9890940f625ca1e4028af9e5d3fb89c7cade23f0

efd35f9e380fef88e7680280718aa58d

NWIwMTY0NTNlOTRhZA==

MDAwMDAwMDAwMH6Qgd2DtryUgoqAnbOHjKq82KGi

MDAwMDAwMDAwMHp9js-DpqiWgnqHq76HomWxzrGi

4dc08c31493f947ed71546547304069eb579c0be

MDAwMDAwMDAwMHp9js-DpqiWgnqHq76HomixqLGi

b878bfd7d1709355ec3bfe4ef0f30cfe

373b65deecd093eae47104b5b2434b9d

e0f525e76e5a4efa560438e5981029de

d76bd358451e4bbae9a07b611b8ec9d0

ec521dd17ffa99de66c05de02728c785c07f51d6

c1ec27fd058cb5dcb9ac6945a64877ff

MDAwMDAwMDAwMHqNjs-DpqiWgnqHq76KfK2xy7Gi

而对于邻国的日本文化MDAwMDAwMDAwMIF9js-DpqiWgnqHq76KfGO827Wi

他们瞬间脑洞大开了!1f58e5614ad2df78fe7d5525517f5abb

MDAwMDAwMDAwMIijjs-DpqiWgnqHq76KfGaypbWi

点开东京的铁路地图89b8d19f1eb2ae90caeebe875c53f99b

你会看到一条充满活力的绿色循环线QDViMDE2NDUzZWFiNTQ=

——山手线MDAwMDAwMDAwMIijjs-DpqiWgnqHq76KfZy8ta2i

09a073a7632c415aa878e5389493a6df

它是东京都心部最大的铁路运输动脉JDViMDE2NDUzZWFmODA=

连接了29个主要车站59f10d99faf8346c7dc044dfec7b6c1e4a5f3104

包括涩谷、新宿、东京、秋叶原和上野等XjViMDE2NDUzZWIyNjc=

124c5a357b1e1125eacb3e3ccdad837460453fd0

2ed4d087e348e4ed843a20131b81c7d1

082554b3c814a39ca88b20a0d37c5b5b

KjViMDE2NDUzZWI4MDI=

JjViMDE2NDUzZWI5NzQ=

两名常驻东京的瑞士平面设计师JTViMDE2NDUzZWJhZDA=

Julien Mercier和Julian Wolf1959d7d536eb697d740b2430d1dafec0

看中了这一条环形JR0ffe9057d63b46d4c80a5027070db4199a487f9c

在东京创立的一个艺术项目6d74512ef032d67f94157094c89acff37417ebe3

开始大刀阔斧的搞事情了!NWIwMTY0NTNlYzA5MQ==

MDAwMDAwMDAwMIF9js-DpqiWgnqHq76KhKq9qL2i

09ae157da97ae292e57557de530b8d1c

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JjViMDE2NDUzZWM1ZGU=

bac2a624bf6f594aa58739b82f56cf92d51843c7

他们从所有29个山手线线路站中QDViMDE2NDUzZWM4YWI=

选取一个站点MDAwMDAwMDAwMHqNjs-DpqiWgnqHYbF6hGi8y8ui制作一个海报c78c045529179f1286521850c1b85ce5af333cfe

每个海报都有两个不同的视角89e104b8cbfc77b0892c667a6267efd96c6724c6

6a6bcfaba12a3c02aafd0283ea951c7192f6a931

1796c56c391a674f96a2fda0d4c13a2cb32e3753

91be69c0060dde09059e0c6b2f094af4

KjViMDE2NDUzZWQwZGY=

MDAwMDAwMDAwMHmzjs-DpqiWgnqHq76KiKuwzrWi

自2016 年7 月开始至今已完成了3f75bce0e557805b8f8ef4c4dddd8e5a

秋叶原、神田、东京、有乐町、新桥、589531b0d9607204cc20aa45ec9ed6629fa590bf

浜松町、田町、品川和大崎等九个车站9d0c5c67659b3f907dfeaeed9fe87d68ad64898b

仔细解读海报MDAwMDAwMDAwMHmzjs-DpqiWgnqHq76KiGaxqK2i

更能发现该地区的特色融入其中ba0fab010097b8d5733f8a6780d93288b1cbcc5d

ITViMDE2NDUzZWRiN2Q=

-东京-df0ca58f75cc6b506440a86e6e1805a1

07f6358de6e1eb8ebb1d0c255e6063c132de7b0e

比如在东京的海报上32af943fabb26430ef860f06a169aa5d

吃货们一定看到了0ac746dc9fd19ab5ff337e0d8979f318

东京banana、年轮蛋糕以及各种小点心d396eaead6135a2cbe8791b1e39678785b5a8394

这都是在东京能买到的伴手礼MDAwMDAwMDAwMH6Qgd2DtryUgoqAnb6HhGew2KGi

18329fbc3f6935209ece643078b4b3c7

84581404f455088c36f284c60f9319a7f3f4ba5d

XjViMDE2NDUzZWU5MjQ=

QDViMDE2NDUzZWVhYTA=

9b6a763a5484c9848e659abefd6f1bb3

6b36b62c249425fe03ce66db53cca6bbc1294d71

NWIwMTY0NTNlZWYyNg==

MDAwMDAwMDAwMIijjs-DpqiWgnqHq76KjaCxk7Gi

2116e66bf1a9f409db62210ad3dba797

QDViMDE2NDUzZWYzOWI=

ITViMDE2NDUzZWY1MTc=

-田町-a5521b2a927aa4f86eecf1976e70f356dbc6c1a5

MDAwMDAwMDAwMHujjs-DpqiWgnqHq76KkGW9y62i

田町MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF6hZyw27Wi,设计师把注意力放在了“田町”本身MDAwMDAwMDAwMIijjs-DpqiWgnqHq76KkGexzrmi

两张海报更像是运用了版画中的凸印、凹印609cd107dd59eee7e2c32d570c86e737

你看或者不看MDAwMDAwMDAwMHp9js-DpqiWgnqHYbF6hZ28zrWi,田町就在那里MDAwMDAwMDAwMHmNjs-DpqiWgnqHq76KkZyxy8ei

不悲不喜29f3c6df4b3b95f5068f9e9061380cffa3423574

dd0f7f4c0f4fd649e9ee31a50e7bb0e77001fc95

75c0b50dfbdf3c4da70fbe3039f68a5b

0397e52a34b3c4f3ff5e4145ecf55944e2a443c7

b657087d9cf2595b0cac9bf005fab4a99cd904af

MDAwMDAwMDAwMIF9js-DpqiWgnqHq76deGOytbmi

f146eb4bad94fb13d9ef2b9970240451

2eb265e833765c80c0d6fa87ee5e5c7d

KjViMDE2NDUzZjBhM2Y=

414ba27da23fae9d9f10504926c432bbda2a80bf

-有楽町站到了-NWIwMTY0NTNmMGQ0Mw==

ce0545b1c3c049e5f8a0d57d49e39786

有楽町站位于IOIO商场的地下室JTViMDE2NDUzZjEwNWU=

这张海报可以说是简单粗暴了5e395a2dd5144743f4b998ca8fb786d7

→_→右边的海报更有意思9db1501a7f10ec8487e86f9732e21104

满屏幕的“哐当哐当”MDAwMDAwMDAwMHp9js-DpqiWgnqHq76dfK2x27mi

感觉自己要被甩出车厢外了MDAwMDAwMDAwMH6Qgd2DtryUgoqAnrGHiZ-wyKGi

MDAwMDAwMDAwMIijjs-DpqiWgnqHq76dfGWwk6mi

MDAwMDAwMDAwMHqNjs-DpqiWgnqHq76dfGaytaWi

5f5335e472d9ad5e66b34a613bcd20066d281108

MDAwMDAwMDAwMIF9js-DpqiWgnqHq76dfZuw28ui

MDAwMDAwMDAwMHujjs-DpqiWgnqHq76dfZyyqLGi

NWIwMTY0NTNmMWUwYw==

MDAwMDAwMDAwMHmzjs-DpqiWgnqHq76dfZ-xy6mi

46dd152022a0b1bd28ba717f65ddb731

-神田-7f1c65aea8095b0b4051646135012ac6

QDViMDE2NDUzZjIzZTc=

MDAwMDAwMDAwMHqjjs-DpqiWgnqHq76dgGOwk7Wi

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MDAwMDAwMDAwMH6Qgd2DtryUgoqAnrGdmmO82KGi

cc3f3df7b012be5ac20749c6b64bfb87

b13e8d70f5e444163d85b8e97d477872

KjViMDE2NDUzZjJjZTM=

MDAwMDAwMDAwMHujjs-DpqiWgnqHq76dgZ6w28-i

-品川- MDAwMDAwMDAwMHujjs-DpqiWgnqHq76dgZ-8zrGi

MDAwMDAwMDAwMHqNjs-DpqiWgnqHq76dhKqxqL2i

ea036f32c4b9f43c5713b0b9cada01b10da6f283

MDAwMDAwMDAwMIijjs-DpqiWgnqHq76dhK2xtami

978a1a9832847df86683683195929680

bf4c44ca1c5087b12ebaf02869366b7c90eac120

这也正是两位设计师的本师MDAwMDAwMDAwMHmzjs-DpqiWgnqHq76dhGa8262i

脑洞创意都源自于他们ba076ada40ce7eb8502f242b17bd8a54

MDAwMDAwMDAwMHmzjs-DpqiWgnqHq76dhZu8zq2i

829144c8f280e207d2cb5b93f91979e6dc1df653

IzViMDE2NDUzZjNlZDI=

JjViMDE2NDUzZjQwNGU=

a8aa5008d39790220b53b5419fc4bb46

-秋叶原-8186c568c2b5b74733ded3e118f387ab

46c4ae4a1fd3ba30da1c35f07f0a9a2a

秋叶原站海报以黑底白线条勾勒该站电子商品、游戏MDAwMDAwMDAwMHujjs-DpqiWgnqHYbF3eKy9tbGi

反正就是买买买MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3eGOxuLmi

二次元玩家的天地!a1d862cc2673d3669e91484ba63f811e893ba813

MDAwMDAwMDAwMH6Qgd2DtryUgoqDqLF3mme82KGi

NWIwMTY0NTQwMGEzMw==

MDAwMDAwMDAwMIF9js-DpqiWgnqHYbF3eZuypc-i

JTViMDE2NDU0MDBkM2Y=

343ce4ec881a1ad4d0377b7b60cd3b673e2a0259

ITViMDE2NDU0MDEwNGI=

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3fKq8tami

573c3c1431985f2c0523b323e44a729c

-新桥站-KjViMDE2NDU0MDE0YzQ=

3e8f4d75547a4ccc2fd437ed78365eea

新桥站周边居酒屋林立MDAwMDAwMDAwMHqNjs-DpqiWgnqHYbF3fGW8taWi

于是晚上就成了上班族的乐园ac5882b03ed10d50d4145f8434431cb1eeb18e41

每逢周五这里满街醉汉8201d28e4cae15e2f697c4c07c0ba03a3afe58a5

左边的创意就是将喝醉的油腻大叔137ac5bf24d192df78c7239e0c536d72

把领带绑在头上招摇过境的场景完美还原MDAwMDAwMDAwMHmzjs-DpqiWgnqHYbF3fZ28262i

NWIwMTY0NTQwMWY3OQ==

QDViMDE2NDU0MDIwZjc=

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MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3gKy9pb2i

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黑川纪章设计的中银胶囊大厦MDAwMDAwMDAwMHqjjs-DpqiWgnqHYbF3gGS9tbmi

可以说是新桥最大的地标建筑了e72f163e8ba67c74438b81a8e57eb788e1185d03

调皮的设计师在大厦外裹了一层起司4d393692407dec125f3ee3312a2007a92faf3c48

寓意……你们都懂的MDAwMDAwMDAwMHujjs-DpqiWgnqHYbF3gZuxuLGi

MDAwMDAwMDAwMHujjs-DpqiWgnqHYbF3gZy9qL2i

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3gZ6xy8-i

e8a09c3fa91a0180646603de9feae947

1c932154632b521bd1052c168df537e5

JjViMDE2NDU0MDMzMGY=

-浜松町-KjViMDE2NDU0MDM0OTU=

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MDAwMDAwMDAwMIF9js-DpqiWgnqHYbF3haCx27mi

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KjViMDE2NDU0MDQzYTA=

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-大崎-JjViMDE2NDU0MDQ2OWU=

IzViMDE2NDU0MDQ4MTY=

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MDAwMDAwMDAwMIijjs-DpqiWgnqHYbF3iGi9y7Gi

MDAwMDAwMDAwMIijjs-DpqiWgnqHYbF3iZyxk72i

5544d66e87bf5b4277f0c9e780e4481162cd913a

9fe1236751d70c424e17fb644e6f86b5

QDViMDE2NDU0MDUxMGQ=

MDAwMDAwMDAwMIF9js-DpqiWgnqHYbF3jKuxy62i

-五反田- eeba4bd23aae8d8e3578e14ffacf15882b614492

4939569411b76afd05ec2ea412ceff32

13899a4e5b6b6624e312284a1e884066a8d4cd56

5c6a57ae859c4ecabe3e9a3d3e7b88f7

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ITViMDE2NDU0MDViYTU=

QDViMDE2NDU0MDVkMmE=

ITViMDE2NDU0MDVlYjE=

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-目黑-IzViMDE2NDU0MDYxYTY=

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9ba85b01a93d74469bf8e173fdf3f67f

MDAwMDAwMDAwMIijjs-DpqiWgnqHYbF3kGO9y6mi

0ce7443ac8b7bcce0d2bcbe5fb9c85cd0b1ff04c

e3436dee7b55ce2f7fe1f896be5cd3ea01c2da53

217581144e00b49b7234f93f94b26d217c6a65e4

f4fc540493e0419c2efa841c256ef9648bde3cd8

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3kZ2ypbWi

XjViMDE2NDU0MDZmMzI=

-惠比寿-1cf60480d21591a9140613870957d811

cb62c4b58e65446590977bae2e67ab1fffad0742

惠比寿啤酒MDAwMDAwMDAwMIF9js-DpqiWgnqHYbF6hZ-xpcei,常年蝉联日本销量榜首MDAwMDAwMDAwMHp9js-DpqiWgnqHYbF3mqyxk7Gi

这张海报就是将“啤酒”和惠比寿小酒馆02b58b9289a3e7031c014456f709751f771306c0

的要素融入其中KjViMDE2NDU0MDc2YzA=

酒鬼们怎么看都觉得亲切QDViMDE2NDU0MDc4Njk=

8bf8e00543459d0c5ccc8819ef93b430

cddbad2c8c8784a2a91fdad1b5a99f21

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2960e8a5db8fbe5ff1e02b2c719517a2

MDAwMDAwMDAwMHqjjs-DpqiWgnqHYbF3nqqytb2i

554ed2b8b49d0fdfdd0eb3889d25f24c9a323647

在当地的一个小型展览会上MDAwMDAwMDAwMIF9js-DpqiWgnqHYbF3nq29pcei

所有的站台海报都做成了明信片1b93cbe97b5c20dfb3b7416a5949de6e

292b0484cd11e8f78543250f33109938

c30a03cc4a6c99e40aa6d707dbf9e2e6

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MDAwMDAwMDAwMIijjs-DpqiWgnqHYbF3n5yxtb2i

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3n529paWi

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IzViMDE2NDU0MDkyODY=

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1bdd06b97e787a2aceac136ce4e8f8d9

MDAwMDAwMDAwMIijjs-DpqiWgnqHYbF3omS9zqmi

其余的新宿、目白、田端等站台的海报JTViMDE2NDU0MDk4YTQ=

Train coming soon……755906c550d826e008427d31720ba6b5

883e903c72a450a0e05e9852a3986a9c

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF3o5y9y72i

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MDAwMDAwMDAwMHmzjs-DpqiWgnqHYbF3o5-9tc-i

70af0fc12d996385e6c1bf3427a413df

除了有瑞士设计师为这些车站设计海报ffad5361ef386e4d4f3c32069fc5a475ea0f9a41

隈研吾也将会参与设计山手线的新车站796da93b3116882a2584f7363d2d7030

这座车站7e355726b3268c1442af49b9dba45db9,暂时被命名为“新品川站”NWIwMTY0NTQwYTY0MQ==

将建于田町站和品川站之间d7388df165247ca5333bbc9241502e68396c7cce

b29dbab8a8db6753ea56e25deee1c15c8e492d89

这座新车站将作为东京奥运会时日本的门面之一93856c98b498cd7a19b16793ec3ea3b0

因而隈研吾在整体设计中KjViMDE2NDU0MGFjODA=

有意识地加入了一些日本传统元素0839b3f928c9cfc0642b104382abe288

KjViMDE2NDU0MGFmODk=

MDAwMDAwMDAwMHqjjs-DpqiWgnqHYbF6faC9qL2i

JTViMDE2NDU0MGIyOWM=

49bb2b8e3b486d636e3759ca9a91d7f247607314

337192e899625806110e775f505531cb

所以c2bcd62eaf87033db05cd08357df2e2e,普通的设计师做出的海报完美渗透了地域文化6f0a6ff400646c4abf5dc7593fda39db3682d48d

外国大牌设计师们0dd286b666f64afcf83cf8ba819554b9d1af9327,长点心吧KjViMDE2NDU0MGI4YzE=

765a3c004d8c9e050e7fde88dd138eeb6bb98d82

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d86512e10fe0cd6cb0229f1396d700c0

KjViMDE2NDU0MGMwNDI=

-END-47ea4f3df1aea1546baa5ed2bad60d15e5474018

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49203d2ce518d2c20aa663b77d8415cd66c39358

MDAwMDAwMDAwMHmNjs-DpqiWgnqHYbF6hGSwtcei

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