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外国人眼中的中日文化竟然如此不同!

一直以来JjViMDVlYjMyODZhYzI=,外国大牌厂商634f162471890b140552615856943f9a1fef1a0e

对中国风一直有着一种迷之定义69a680a2fdd81972f90ac5e0a305c0af

比如新年将至aaf9b59247671d5065894383bd6b0069,很多品牌为了迎合中国的新年75b420d5257c8e5a0f0cc61aa2aa47d1ef73ba05

纷纷出了中国年限定35227c0826b51dc079ed1e6a817650423029a819

ITViMDVlYjMyNmY5MjE=

0da9db14f20454dfb7b6195a206633ca

64d3489868189e6e890b9e44f8036828216024d6

JDViMDVlYjMyNmZkNDQ=

33676354f41dc1385d7e613940ffef3f7def6d82

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKgkZ-9y7Gi

JjViMDVlYjMyNzAxNTI=

3fc0cf801c25fcfa37949109661d31dcad07a7a2

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKteK2wtbGi

ITViMDVlYjMyNzA1OGY=

e046943349422cfbb3f0a6175b2976e47668463d

b76d8d3f792cc8074bd267878286f8bb5025c846

MDAwMDAwMDAwMHujjs-DprnQjaB_qrKteGeypbmi

而对于邻国的日本文化MDAwMDAwMDAwMHmzjs-DprnQjaB_qrKteGi9qKmi

他们瞬间脑洞大开了!JDViMDVlYjMyNzBjMzc=

KjViMDVlYjMyNzBkOTM=

点开东京的铁路地图d25712209264562f59d96a71d941328b

你会看到一条充满活力的绿色循环线MDAwMDAwMDAwMIijjs-DprnQjaB_qrKteaCxpa2i

——山手线5715ac6477882cf1f9f5b753157b31de

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKtfKu9y72i

它是东京都心部最大的铁路运输动脉NWIwNWViMzI3MTQ5NA==

连接了29个主要车站MDAwMDAwMDAwMH6Qgd2EubnNgbB7ZLGHiaCxsqGi

包括涩谷、新宿、东京、秋叶原和上野等MDAwMDAwMDAwMHp9js-DprnQjaB_qrKtfGWxzrmi

43f51628bf84b7cf937616871bddb414

MDAwMDAwMDAwMHqjjs-DprnQjaB_qrKtfGix272i

315814458b22e5649b27768100716dde0fdb8574

8dd2bf5237ab3d9c48a099d3c617f4ce3d943d96

IzViMDVlYjMyNzFmMDU=

两名常驻东京的瑞士平面设计师MDAwMDAwMDAwMHujjs-DprnQjaB_qrKtfaCxuKmi

Julien Mercier和Julian WolfKjViMDVlYjMyNzIyMGY=

看中了这一条环形JRJjViMDVlYjMyNzIzOGQ=

在东京创立的一个艺术项目edbb5771ab28d71e8078ff44c6a6f48731222411

开始大刀阔斧的搞事情了!85d56268311ae5059e902d14b9d6a6096f9ace86

d986b158c3851de60a9b037c34e4647b

01bf3c55c68390f98704863735870e9003003e98

MDAwMDAwMDAwMIF9js-DprnQjaB_qrKtgGi9tc-i

MDAwMDAwMDAwMIF9js-DprnQjaB_qrKtgZyxy62i

MDAwMDAwMDAwMHp9js-DprnQjaB_qrKtgZ29tbWi

他们从所有29个山手线线路站中b8a98288313b63ab19e1467af4a7940aab2d4ff5

选取一个站点QDViMDVlYjMyODZkNzY=制作一个海报01c083da51bff21a2e996a49635f54d7fda4a82f

每个海报都有两个不同的视角NWIwNWViMzI3MzJiYg==

MDAwMDAwMDAwMHqjjs-DprnQjaB_qrKthK2wtami

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrKthGOyqKmi

3aaed216ed5effada75c53beebbc2e29

JjViMDVlYjMyNzM4YjU=

MDAwMDAwMDAwMIF9js-DprnQjaB_qrKthGiwqKmi

自2016 年7 月开始至今已完成了236dbdda7b8c31b21b35cfb30d4ebe1c363621c1

秋叶原、神田、东京、有乐町、新桥、b7fb9e12500143903f74b97205f1d07c620208be

浜松町、田町、品川和大崎等九个车站MDAwMDAwMDAwMHujjs-DprnQjaB_qrKthZ6yqLGi

仔细解读海报ac615eb4ea527b2c3a66670c7e93ebb243854aac

更能发现该地区的特色融入其中MDAwMDAwMDAwMHujjs-DprnQjaB_qrKtiKqytami

efd4af6f9ee825aba7964300ffd28460

-东京-XjViMDVlYjMyNzQ0ZDM=

a39b733dc575cfaaf53912683f334ba3

比如在东京的海报上98ee9e390239cd9c00915878e38acf7a9ae8b1b3

吃货们一定看到了JDViMDVlYjMyNzQ5NWE=

东京banana、年轮蛋糕以及各种小点心f0cb62397f2d0f66735046642e53fbc4ad4bb16f

这都是在东京能买到的伴手礼5267ba6c3e2d2f6af541b0da7e7c4b071c00ff32

9d12f8b6c41bbb9e68f4100b117035278cac280a

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKtiZ-wzq2i

e3f09c05ee23c1e3cb667ab1b5ef8b5d3122f526

0af03388e939a047bbe77bea54e72e2aa9e0fed7

MDAwMDAwMDAwMH6Qgd2EubnNgbB7ZLKHgZ2xsqGi

4acd8c9e419296692f133a9ec63df30f255e4237

a2dca34247e5bba3a6aec3086c09a86d

IzViMDVlYjMyNzU4NzU=

MDAwMDAwMDAwMHp9js-DprnQjaB_qrKtjGe8k62i

NWIwNWViMzI3NWI4Ng==

0c3ddae66732a97e189a93f4a09cb1a6

-田町-MDAwMDAwMDAwMHujjs-DprnQjaB_qrKtjZ6xtbmi

d50fa0ad189f171bbda6c8d0a4ff1bd5e6b8db32

田町2b079102bedfa7d5688011c1f5bd78d3880e563f,设计师把注意力放在了“田町”本身XjViMDVlYjMyNzYxNjM=

两张海报更像是运用了版画中的凸印、凹印6566988abca3827373071d10e83e7faa5f75d3d8

你看或者不看9f026fc094b4d6fb3919fe666322a149561bf07d,田町就在那里6f59809759eba6de916db23a064a9c73

不悲不喜MDAwMDAwMDAwMH6Qgd2EubnNgbB7ZLKdiGa82KGi

NWIwNWViMzI3NjZmMw==

4cd2a27c3dbb0169d7d785a45fd10ab8e031eba1

MDAwMDAwMDAwMHp9js-DprnQjaB_qrKtkGe8tbGi

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrKtkGi9zrGi

ITViMDVlYjMyNzZjNzU=

7c6ffac348811e8a5333822d5de4e3741b6ca047

f1477f1e27a15ba8e964d016804d4145

MDAwMDAwMDAwMHujjs-DprnQjaB_qrKtkaC8tcui

8ea21951a7beeacc1ee53a608ad88694

-有楽町站到了-6c3dc9e410251c704ea4bc883596b3af17080c30

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrKtmq28y7mi

有楽町站位于IOIO商场的地下室644543e0c2190e792c6c7c7c4ca25e2c9680c72e

这张海报可以说是简单粗暴了f38d0ce0d8dfc553443010782ec8ae38

→_→右边的海报更有意思23d63d860a588fe500aab96cf5240164ecce4bd5

满屏幕的“哐当哐当”8d418a0b0cca6f7166bcbe533171f919

感觉自己要被甩出车厢外了ITViMDVlYjMyNzdiODc=

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKtm5y9pbWi

e3287649fb59d348e65673488568ba9c

e640998a18da26cb94213309464236bf

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrKtm6C9pami

5f879f5686c43fbc1c72af4ebe9aee76

JDViMDVlYjMyNzgzZjc=

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrKtnmOxqLGi

64f5a2f3e66c2d4cde6e89d933ccc032

-神田-JjViMDVlYjMyNzg4NzE=

cad7841b5ba7b8e984ff17560d3fca1102450ba2

4b8b00759fd25df682ee8eada90531c9

MDAwMDAwMDAwMHqjjs-DprnQjaB_qrKtn5y826mi

MDAwMDAwMDAwMH6Qgd2EubnNgbB7ZLN6iGOxoqGi

2984f64af261f63fb041a1d23608b5d4

XjViMDVlYjMyNzkxNGU=

MDAwMDAwMDAwMHujjs-DprnQjaB_qrKtoquyuK2i

MDAwMDAwMDAwMIijjs-DprnQjaB_qrKtoqy9y7Wi

-品川- 4805fe81265de6270c4388f500a19cf0

MDAwMDAwMDAwMHqjjs-DprnQjaB_qrKtomS8tc-i

MDAwMDAwMDAwMHp9js-DprnQjaB_qrKtomW9zrmi

NWIwNWViMzI3OTk2YQ==

d31334c42b542a8f3ed492e00a58c9e6eda2115f

4b6328b5bd15fb32ec1199021694472c6a41349e

这也正是两位设计师的本师JDViMDVlYjMyNzlkNzU=

脑洞创意都源自于他们JjViMDVlYjMyNzllY2M=

011902f31dee215959b51ae3bba9941a703258a9

KjViMDVlYjMyN2ExYmY=

MDAwMDAwMDAwMIijjs-DprnQjaB_qrJlfKywtbmi

527ba1d0ae93afdc6b622744fe3bce44

a05e75b4e065342067a03997701d9486fde5d733

-秋叶原-b442f4e70839e74e8b2f86522d5b54101e7306a6

MDAwMDAwMDAwMHp9js-DprnQjaB_qrJlfGewtbWi

秋叶原站海报以黑底白线条勾勒该站电子商品、游戏MDAwMDAwMDAwMHp9js-DprnQjaB_qrJlfGiyqLmi

反正就是买买买bc260dc618f231ae49b78045a9c7c88f

二次元玩家的天地!MDAwMDAwMDAwMHqNjs-DprnQjaB_qrJlfZ2yqLWi

d93d983209804ecb36ade9f72e313fa3

9ec83eb66b4b4d479ff95879b7c63675716a2c72

9d2a3684c628388980929ceefa31b1380edf663d

0eca1c4f5415d0e7c35b2544d277cd4942abf3e6

3fb1edf7d31528c6ac7934ff6bee878f

38dd36a1177749a500d33316f1427b79

QDViMDVlYjMyN2I3NDg=

b1915b498ef7af21ab5dc2cdc28b8cd8

-新桥站-MDAwMDAwMDAwMHujjs-DprnQjaB_qrJlgGiwpb2i

954fdf8b6f9ef10cb1939954447cb842026ff9a9

新桥站周边居酒屋林立JDViMDVlYjMyN2JjZDU=

于是晚上就成了上班族的乐园MDAwMDAwMDAwMHujjs-DprnQjaB_qrJlgZ6wy62i

每逢周五这里满街醉汉671f3111315dfd934f6336bcac4964cceab780af

左边的创意就是将喝醉的油腻大叔MDAwMDAwMDAwMHmzjs-DprnQjaB_qrJlhKqwqLGi

把领带绑在头上招摇过境的场景完美还原MDAwMDAwMDAwMH6Qgd2EubnNgbB7ZL2tfGiwoqGi

ITViMDVlYjMyN2M0MmY=

91d217dabe802477b03e030609911e89

342fcf1eb3eb89422519c1b869bdc880eb5647da

MDAwMDAwMDAwMHujjs-DprnQjaB_qrJlhGaypc-i

049f85374e1f7078641320461e1ee67c

黑川纪章设计的中银胶囊大厦f9f347d0a88e1425e5a4651b3d4eb652a6d5157e

可以说是新桥最大的地标建筑了MDAwMDAwMDAwMHmNjs-DprnQjaB_qrJlhZ2wtbGi

调皮的设计师在大厦外裹了一层起司792f0cd0c3961ce285528afe5d90a03c1a0e364d

寓意……你们都懂的QDViMDVlYjMyN2QwNDc=

6af8179f32e604831c78a293fc17f387

ITViMDVlYjMyN2QzM2E=

a6b48846dd9ffd759750cd041c20fbf9

ef5dcb754a085698275c93e429c41faf

24cd565673ac545b1cafa2a8a65559ae

-浜松町-MDAwMDAwMDAwMHmzjs-DprnQjaB_qrJliGa9zq2i

IzViMDVlYjMyN2RhYTA=

3912ff75e09bfbdbd66e13c2817d32970a0eb32d

MDAwMDAwMDAwMIF9js-DprnQjaB_qrJliZ2xzr2i

4b95ee8c1301c9744b638843df5374e200cd4034

05fb406128e337d97fb157a58e31e623

XjViMDVlYjMyN2UyMDM=

MDAwMDAwMDAwMHqjjs-DprnQjaB_qrJljKyxtcui

IzViMDVlYjMyN2U1MDU=

MDAwMDAwMDAwMHp9js-DprnQjaB_qrJljGSxuK2i

7fe49edc54c9bbd02e2ee14859f3a3656d7f5b25

13f44f6bb7314cf366f84acb417697a1

-大崎-2670ad9f3f57491a8c459d094a95dc0c

NWIwNWViMzI3ZWM4MQ==

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrJljZ29pcei

494ef7408454335ebef5b9ef64702d8d

7fdc09124f5b1eda9cee3427793115a183a30ba7

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrJlkKuxy6mi

c0e007005433545e845cbbd330cf5b76

f66a8fc69c8b5cca5ff0f1be4df21ef48b293e13

8fd600da1bdc33930f942468a51f1947136a07b5

-五反田- QDViMDVlYjMyN2Y4N2E=

MDAwMDAwMDAwMHmzjs-DprnQjaB_qrJlkGe9paWi

MDAwMDAwMDAwMIF9js-DprnQjaB_qrJlkZuxpb2i

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrJlkZy8k7Gi

MDAwMDAwMDAwMHujjs-DprnQjaB_qrJlkZ6xpcei

0ec3bfd486204665af39ad078aa44cd49dfd2b38

QDViMDVlYjMyODAxNjg=

70041d39bfc30205cfed95fde98974c0

2198d3d4c63930b3430b1cdef196f2ccaf1d47f1

-目黑-e8e7d84d500b0c7d39c28b58958af03c9e5f0549

cd21ee448dbb6bef9b7bb6da84f648fe5f3ebca1

026d90cc4d2fa4c7f3174b467716cff3

IzViMDVlYjMyODBhNjA=

8aa355d5d26d269c1c785507643bb839a9d98cc0

a3532f23d2b5b85bee0add6f9b1bdf64

25bd7ef50863269aa0d19fcfd5326230

13062e23f3dce7c5da2492200f42ff43ded932bf

db79817eb9054b63e7ebe0ed2688672d

ba03e1feef6e52291dc5f316b4b406b0

-惠比寿-MDAwMDAwMDAwMHmNjs-DprnQjaB_qrN3fK28y62i

adcb3c6ef9536c181f18e4a3b350a9a712b52d87

惠比寿啤酒2856e509f159b832577919e15078461df4c9bea0,常年蝉联日本销量榜首6eb9b876a3df6ff9d819827af2503aea

这张海报就是将“啤酒”和惠比寿小酒馆a43fbc99add587a06ad6ae77579f201c

的要素融入其中MDAwMDAwMDAwMHqNjs-DprnQjaB_qrN3fGi9qLGi

酒鬼们怎么看都觉得亲切e16aa2008aea9104f8fa3e29462f7563

2afc0f0212091c111fd33c6ad939c836

6e35c9bba6aafa56dbe08c28f1eee22f

e993df4da29d4eb3666af8b266955829

564980096f505baaaccc7742dbeb8f7b

01dbf8059d0ba2727a1cb6acd1a91ce99ea307d2

ccceb9ce25104f666440c424489ce0a3

509ee074957f022bc66d67c5f06011f0

在当地的一个小型展览会上QDViMDVlYjMyODI4N2M=

所有的站台海报都做成了明信片MDAwMDAwMDAwMHmNjs-DprnQjaB_qrN3gGe9pbmi

3af2b92e0a0e3b22632c8a2dea17186e83d89de9

a0d2ba02435772a6e76d6c3af467a96a

e0b7a9a18d0253e5c0c355047b4e47084599768c

IzViMDVlYjMyODMwMTU=

01035bbc7d53c0a9d52cd8e5936707ab

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrN3hKu9tc-i

MDAwMDAwMDAwMHp9js-DprnQjaB_qrN3hK2xy62i

6159c80ddb8772a459195ea5f202567da0c200a1

ITViMDVlYjMyODM3OTY=

86934d6510defc9db7700e9949ca2b88

ce2792eb02a8806266c1b143745d47d5

其余的新宿、目白、田端等站台的海报61043767fc9c171823d49706a0786665

Train coming soon……08a41659adb894c67e883b66d2f7dfc7c48bb20f

MDAwMDAwMDAwMHp9js-DprnQjaB_qrN3hZ69tb2i

MDAwMDAwMDAwMHp9js-DprnQjaB_qrN3haCx272i

MDAwMDAwMDAwMHp9js-DprnQjaB_qrN3iKq9zqmi

8872ff2d64b4e2780af02c73844dc9c8

d03ea25939459b8ef75da2ad0aca9a9a802e7981

除了有瑞士设计师为这些车站设计海报d5bd0320e36e72ce00be7f736bd22c35

隈研吾也将会参与设计山手线的新车站IzViMDVlYjMyODQ4M2I=

这座车站QDViMDVlYjMyODcyZWU=,暂时被命名为“新品川站”NWIwNWViMzI4NDljOQ==

将建于田町站和品川站之间NWIwNWViMzI4NGI0ZQ==

6e6290e7c2730a40a8a1d7a0539d9800

这座新车站将作为东京奥运会时日本的门面之一249ebf65781f47e17817d15b60cb1438

因而隈研吾在整体设计中fab988ee48bcf3bd0c7f52449cd79c8e

有意识地加入了一些日本传统元素e5e8215f190bd3c338dba151826f85ee6f53fb46

5f0e905bd4c429fb0c0f1d036a14fc3e

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrN3jK2wqLGi

480afb3e12027dec08c415cf24ecac40

NWIwNWViMzI4NTczYQ==

bc8281fbd79e2e277380ce04983a1850

所以JDViMDVlYjMyODc0NDQ=,普通的设计师做出的海报完美渗透了地域文化MDAwMDAwMDAwMHujjs-DprnQjaB_qrN3jGiwtcei

外国大牌设计师们05ed7a23d50b87c0779a8bfb9966d1d603f7f4e0,长点心吧f2847e37f194679a4025882fbe19ec542016bbfb

df2b4becabdbd9973a2a67c1857ca176

MDAwMDAwMDAwMHmNjs-DprnQjaB_qrN3jZ6yqLmi

19edcf09f284a67283728a8d63e2ee944e46ba09

63a960ec2a1460d67a4392a7c52f0fca

QDViMDVlYjMyODYzM2E=

-END-87f37d478180e83763eb16d5a1b251c056a9afbe

MDAwMDAwMDAwMHujjs-DprnQjaB_qrN3kGSwqLWi

be2e07ec278436452301fb3a2907e25c

fd484e98dc8290cca5a3430fe9fe8c31

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