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包子店都设计成这样,就有点过分啦!

JTVjYmY1ZDBiZGVlYjY=

d5f5348a4cd8accfdbb3489cf66f2f6b1cc88d79

2983f4edc6123fc6eaf03be089d8f7b777452733

MDAwMDAwMDAwMHmNjtCPz7yVjnp0mr56jZ-9qK2i

From:餐饮视觉研究室(ID:cysjstudio)d26000ff39ef491602e6f1ee75ee92ac6e7bba96

8eb482ce54a6018ef694d212fe07e475fdbd4251

如今餐饮行业一店千面的情况KjVjYmY1ZDBiZGVmMDA=

已经见怪不怪2965b271f9b0b3539deb43e046be3cc4

但当我们再熟悉不过的包子店MDAwMDAwMDAwMIijjtCPz7yVjnp0mr56jaCwpc-i

也走起了网红风会是什么样的呢?JDVjYmY1ZDBiZGVmMTc=

MDAwMDAwMDAwMHmNjtCPz7yVjnp0mr56jaCwtcui

JTVjYmY1ZDBiZGVmMmE=

XjVjYmY1ZDBiZGVmMzE=

今天日站君我先分享的这家MDAwMDAwMDAwMH6Qhs-QzLnPgX18nL6KkK2xoqGi

Baohouse老酵包子JTVjYmY1ZDBiZGVmNDY=

位于魔都上海11c1f1d0f79e63313b97307ac5598097

ITVjYmY1ZDBiZGVmNTU=

JDVjYmY1ZDBiZGVmNWQ=

MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56jaCxuLmi

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202120a93a916aa5a0b5d11103b25d22

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店面黑白极简的色调低调奢华KjVjYmY1ZDBiZGVmODU=

活脱脱走起了性冷淡风d48e26ac220a8f0089bcb46b8e049a6e

要不是看到店名的“包子”二字QDVjYmY1ZDBiZGVmOTY=

还以为是一家高级的咖啡馆MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56jaCytcei

ce5995c6e02879ba4762404f4232808ee1b2e364

MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56jaC8tbmi

7b3c32aac8d008eaaa2c5675b6ee39210956b89d

IzVjYmY1ZDBiZGVmYmM=

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JTVjYmY1ZDBiZGVmY2U=

MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56jaC8k72i

JDVjYmY1ZDBiZGVmZGM=

门牌金属质感的钢牌镶上的品牌标识MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56jaC9qLWi

“baohouse”中的“h”被代替成筷子的形状b6f4e1942ee99ddd71cb591f426b83a5

象征了中华美食常用的道具d1fca458724336f2d7003de8216ec71b

而中间的圆点...MDAwMDAwMDAwMIijjtCPz7yVjnp0mr56jaC9y62i

0f0992c48bbe4bd309231b756432f0b8

没看错的话应该是包子的象征NWNiZjVkMGJkZjAwYw==

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室内所占比例并不大MDAwMDAwMDAwMIijjtCPz7yVjnp0mr56kKqxtaWi

放置有序的餐桌椅ffab8974040c296866ce4a28b4ff7cda87da07c2

及暖色调的灯光营造MDAwMDAwMDAwMHujjtCPz7yVjnp0mr56kKqxy6Wi

整体空间采用的包豪斯风格设计JDVjYmY1ZDBiZGYwNzA=

也与店名达成一致MDAwMDAwMDAwMHujjtCPz7yVjnp0mr56kKqx26mi

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店内黑色调的地板与餐桌椅相呼应MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kKqyuLmi

深色与白色连接的墙壁0600b35645d00eeee36021d818b46eff

以及INS风十足的顶灯MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56kKq8uLmi

凸显满满的高级感83ed348a32d76a524ed9e8fe28c2cb4c

193f8b00fa161b66b7c55f1abf4d455e

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JTVjYmY1ZDBiZGYxMGI=

JTVjYmY1ZDBiZGYxMTI=

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要不是白色格子砖搭建而成的开放式厨房ecd818d942874c72da29ffc7ed80196ad90a3dad

时而散发包子香味2007382cb34c618447b752907d4a8c496f3abf5e

还有白色墙壁上悬挂的菜单木牌JjVjYmY1ZDBiZGYxNTc=

人们都差点忘了这是一家包子铺8a4919be228bd4e3a0d9dd406ee768a300814b7a

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不过不要被这家现代感设计的餐厅所欺骗MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kKuytcui

里边制作的包子和豆浆QDVjYmY1ZDBiZGYxYTk=

还是原汁原味的味道哦6dd3255d506d7b9b77a130a590e82b40

MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kKu8y7Gi

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MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kKu8k6mi

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194ea08b451780b5c833bfdb13b20728

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这种极简风的餐厅设计见多了?4f79e21ae8025474b3e2903efe99e7e8

那就看看这家粤式风味小馆吧ae268fa051680c0844004d440b30ef34f3e35ca6

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e2be4522e37cbc3ed0f00ac69202569786174569

品屋Bun HouseMDAwMDAwMDAwMIF9jtCPz7yVjnp0mr56kKyxqKmi

via Five Line Projects328c409e310cbd8a7e7e749486c4188962f5a3d2

ec03723680b1c24237083022eb1ca79b62bfc5eb

比较特别的是6e55dbb1451ea2d52a8ed305a5e4bd9e

这家融入了很多中国传统元素的包子店ee61618117fd97f49415410144ea5a23e5ecd70e

处于英国伦敦繁华的SOHO区JjVjYmY1ZDBiZGYyNzY=

创始人是一位土生土长的广州人MDAwMDAwMDAwMHqjjtCPz7yVjnp0mr56kKyx28ei

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该餐厅的室内设计a2f516539f000fac9370f299c6dda8d03ac12949

取自于60年代香港茶馆为灵感75493c8d441ca941af99bbed88fcfdf4b0df2113

又融合了当地的店面橱窗风格XjVjYmY1ZDBiZGYyYjM=

以香港经典的翡翠绿色与白色为主色调a610304f10f20fc70ace19951f9a02f9eb96a35e

整体呈现出浓浓的复古港式风味75c865a91493fe6baa57af2b336eee82

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店面采用的遮阳棚下7af18656e14448f890567a24751a1753

开放式的门窗投射明亮的自然光线e2b09f76e59e368f5f38a4be64b008f8b69d89ab

颇有种香港街边“大排档”的既视感MDAwMDAwMDAwMIF9jtCPz7yVjnp0mr56kKy9zq2i

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用手工釉面陶瓷制作而成的中式园林凳MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kK2wk7Gi

手工切割的摩洛哥瓷砖铺成的地板JDVjYmY1ZDBiZGYzNDk=

还有店内的藤制家具、浅灰色工艺墙砖e3f93cc037fd8c4ec315dbfd83dacfe59c8f377b

以及一些深色木制工艺品都取自丹麦、英国等地4a18b41daab10e6e8c195c0253048dda569e9bb1

将中国的传统元素与国际元素进行了完美的融合JDVjYmY1ZDBiZGYzNjI=

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店内的蒸包也采用最中式的做法0c476cc1dc02afe50b70900e70939cf4

用传统竹蒸笼蒸熟的各类中包MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kK2ytbmi

放在柜台上售卖NWNiZjVkMGJkZjNhNg==

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JDVjYmY1ZDBiZGYzYjc=

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XjVjYmY1ZDBiZGYzYzU=

该小馆主打粤式包点JDVjYmY1ZDBiZGYzY2M=

比如售卖的奶黄流沙包MDAwMDAwMDAwMIF9jtCPz7yVjnp0mr56kK28k7Wi

就很受当地人的欢迎28fbe2f423abafb19a193fa81f3fe35b147eaf09

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NWNiZjVkMGJkZjNlYw==

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除了堂食MDAwMDAwMDAwMH6Qhs-QzLnPgX18nL6dkK2wyKGi,该店还提供外带服务JDVjYmY1ZDBiZGY0MTU=

其外带盒配有木制筷子也有携带作用QDVjYmY1ZDBiZGY0MWQ=

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大家有没有注意到店内IzVjYmY1ZDBiZGY0NDc=

“楼下茶馆”的招牌MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kGOxpcui

其实就在这家包子铺的负一层9905d658d362ac30aea76ccc7eeb4d59

店主还打造了一家d5e2c7c1eed13c7f36043819e39e689f

港式怀旧路线的品屋茶馆ITVjYmY1ZDBiZGY0NmE=

IzVjYmY1ZDBiZGY0NzE=

ITVjYmY1ZDBiZGY0Nzg=

JTVjYmY1ZDBiZGY0N2Y=

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MDAwMDAwMDAwMH6Qhs-QzLnPgX18nL6diGe82KGi

与楼上明亮开放式的空间MDAwMDAwMDAwMIijjtCPz7yVjnp0mr56kGOytb2i

形成鲜明的对比df281be9bbd297826d2ff59b438290a6caaa0826

地下室的茶馆昏暗低沉d06438ad3cc876f578b07b0b7dacae34

营造出宁静安逸的品茶环境b8b33b7551a2487e67caecfd032ae7c1

MDAwMDAwMDAwMHqjjtCPz7yVjnp0mr56kGO8y8ei

aca3d95791da83f051475aa5a31cbe5a01483fc3

b5bc61a35c2db1dc6351dbb2064e5b63

a1efafbf57d6b4b630b00d2318b367d7

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采用绿色与红色交织的霓虹灯c7b8220b15a78fbb60ab655e6c79cb4593d0e59a

还有红色绒面的沙发与深木色的藤椅相间隔NWNiZjVkMGJkZjRmYg==

周边还放置着老式的自动点唱机及香港老茶具f6bbb05a0c7469b5dbe560fa25294424

时而播放着上世纪的经典粤曲MDAwMDAwMDAwMHujjtCPz7yVjnp0mr56kGSwpbWi

沉浸式的体验不禁让人回到那个年代272e55b5bcc010fb0f5560b23171dd73414d8074

JjVjYmY1ZDBiZGY1MWM=

JjVjYmY1ZDBiZGY1MjM=

MDAwMDAwMDAwMHp9jtCPz7yVjnp0mr56kGSwy7Wi

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MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kGSw27Wi

KjVjYmY1ZDBiZGY1NDM=

7039d2e8f3832d0b4e30dac798aedfda4514a127

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JjVjYmY1ZDBiZGY1NWE=

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茶馆的菜单以报纸的形式去呈现JDVjYmY1ZDBiZGY1NmE=

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MDAwMDAwMDAwMHmNjtCPz7yVjnp0mr56kGSx262i

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MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kGSyqLmi

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KjVjYmY1ZDBiZGY1YTk=

说是茶馆ITVjYmY1ZDBiZGY1YjQ=

其实里边提供了各种国酒和鸡尾酒MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kGS8y7mi

而且还提供各式现代风味的中式美食KjVjYmY1ZDBiZGY1YzQ=

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521ed351a19c70aa3984b4f59b348185

b3ef1845a32cf1f8434edc1f2af7475c

以上两家包子店的设计根据国内外的情况而不同c28c362e15139ca4b0df7539f4aa117142a75843,一家打造当前国内盛行的网红ins风9729f4821a184f0b2440a14d50be753cf8c724da,从颠覆传统的角度进行视觉上的冲击吸引大众眼球;而另一家身处国外MDAwMDAwMDAwMHujjtCPz7yVjnp0mr56kGWxtami,用传统元素设计而提高自身辨识度ITVjYmY1ZDBiZGY2OTg=QDVjYmY1ZDBiZGY1Zjg=

MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kGS9y8-i

设计过程中8da97169f7e58a8af1e4bd6bdaa9c72795b13703,除了考虑本身的消费升级JDVjYmY1ZDBiZGY2NmQ=,还要考虑市场环境的流行趋势和地域文化6f4dbb159ae7e0c09798a745b9898f956bbb3f17,但包子始终是中国的传统美食5f8dc3f7d5d527d4acc48957a177fd4b,不能忘了本身的调性和文化底蕴XjVjYmY1ZDBiZGY2ODk=,才不会被变成一家“四不像”的餐厅MDAwMDAwMDAwMHqNjtCPz7yVjnp0mr56kGW8taWiXjVjYmY1ZDBiZGY2MDc=

-END-MDAwMDAwMDAwMHmzjtCPz7yVjnp0mr56kGWwpcui

4e86c79bb187a18c8a4ebef3f2aa6211

4244f7c4cb4a30986d7afa465c5a6048

676a635355e8651dff75379c0903361aa01e509f

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