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包子店都设计成这样,就有点过分啦!

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JDVjNmQ5YWRlMDc0MjM=

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MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmOwzrWi

From:餐饮视觉研究室(ID:cysjstudio)eb8a85f494cd0a40759c395a0103d0c0

83f8cb7785c161f04695f1166b8a0827

如今餐饮行业一店千面的情况MDAwMDAwMDAwMHmzjtCEz7SZjY2EnbF3mmOxtbGi

已经见怪不怪ac431fc0598332d4a7e46e8f8c380866

但当我们再熟悉不过的包子店bfb529ad49f48a4f5d04b05e31218828

也走起了网红风会是什么样的呢?155fe13773562f31bf7898fea76d7bbc1865aaac

MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmOypc-i

ea7f45987a8ff119a6ee0fc1451026e9c341e8a7

2d82263bc92ddaef485b7bdaf1ccee12

今天日站君我先分享的这家KjVjNmQ5YWRlMDc0YmU=

Baohouse老酵包子MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmO8zr2i

位于魔都上海471a8b85059043aad6b0f6519da9adf0accb66ce

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QDVjNmQ5YWRlMDc0ZGM=

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店面黑白极简的色调低调奢华b791c3901b90956a129962c5253da640

活脱脱走起了性冷淡风MDAwMDAwMDAwMH6QhZiQps_Mjn2HqLKtjKq9yKGi

要不是看到店名的“包子”二字c38cb740734cce3ccf25d4073add8408

还以为是一家高级的咖啡馆b1472389dc4e8c6db66511c4f6293b6d

KjVjNmQ5YWRlMDc1MzE=

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MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmSxpbGi

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ITVjNmQ5YWRlMDc1NWQ=

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门牌金属质感的钢牌镶上的品牌标识MDAwMDAwMDAwMIF9jtCEz7SZjY2EnbF3mmSxzr2i

“baohouse”中的“h”被代替成筷子的形状JDVjNmQ5YWRlMDc1ODA=

象征了中华美食常用的道具bd13af567c508ee2d80ce457c047e27da8889e3f

而中间的圆点...5435d1832d46bde402439a7e180c5dc0

MDAwMDAwMDAwMHujjtCEz7SZjY2EnbF3mmSytbWi

没看错的话应该是包子的象征JDVjNmQ5YWRlMDc1YTI=

MDAwMDAwMDAwMH6QhZiQps_Mjn2HqLKtjZuxsqGi

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室内所占比例并不大63ddddd45aa9c0dd83940b5733c4639c

放置有序的餐桌椅f7e4257d7653678abd7ba25988487dd2

及暖色调的灯光营造KjVjNmQ5YWRlMDc2MDQ=

整体空间采用的包豪斯风格设计9400e284acd368c7ba58b4086df07f172474d8e3

也与店名达成一致JDVjNmQ5YWRlMDc2MTQ=

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店内黑色调的地板与餐桌椅相呼应XjVjNmQ5YWRlMDc2NDU=

深色与白色连接的墙壁XjVjNmQ5YWRlMDc2NGQ=

以及INS风十足的顶灯JTVjNmQ5YWRlMDc2NTY=

凸显满满的高级感MDAwMDAwMDAwMHqjjtCEz7SZjY2EnbF3mmWxtcei

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要不是白色格子砖搭建而成的开放式厨房MDAwMDAwMDAwMHqNjtCEz7SZjY2EnbF3mmW9qLWi

时而散发包子香味0e2d14528f4128f602f802b0d08d98d3f57d04ca

还有白色墙壁上悬挂的菜单木牌MDAwMDAwMDAwMHmzjtCEz7SZjY2EnbF3mmW9uL2i

人们都差点忘了这是一家包子铺c9747ae9e6a2e6533c0e8b15597a051efdb36400

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不过不要被这家现代感设计的餐厅所欺骗219b165361771bbf15855c95be8c5e05

里边制作的包子和豆浆a2006fe60324de0ac6f6b551d23707239e2f1d9c

还是原汁原味的味道哦ITVjNmQ5YWRlMDc3NTE=

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这种极简风的餐厅设计见多了?MDAwMDAwMDAwMHqjjtCEz7SZjY2EnbF3mma8uK2i

那就看看这家粤式风味小馆吧MDAwMDAwMDAwMHmzjtCEz7SZjY2EnbF3mma8y62i

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品屋Bun HouseNWM2ZDlhZGUwNzdkYg==

via Five Line ProjectsMDAwMDAwMDAwMH6QhZiQps_Mjn2HqLKtm569sqGi

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比较特别的是ba994baf4e1bcfd99a095231a79182eef4257967

这家融入了很多中国传统元素的包子店191edd2c3e21134fdb9cfe228c6995fa

处于英国伦敦繁华的SOHO区MDAwMDAwMDAwMIF9jtCEz7SZjY2EnbF3mmewpaWi

创始人是一位土生土长的广州人a4e3b6edcdfe95bf64b983b51dfb8abf

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该餐厅的室内设计e450371b03ffcf907a039a7e7a0add32dcbc7a98

取自于60年代香港茶馆为灵感040909a5c867ce643558c5862889ddb55f44b05d

又融合了当地的店面橱窗风格MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmexpbWi

以香港经典的翡翠绿色与白色为主色调490f6dcbfdbadea0a60cf8fbe9ad439d7a02320d

整体呈现出浓浓的复古港式风味0dc031e8a3307c9be28791024c357bc774730aaa

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店面采用的遮阳棚下ad0d4a9f67ff7ffd2511eaf6ca739c44fa72623c

开放式的门窗投射明亮的自然光线443d9d72e822604b93e2848e5eddd16c

颇有种香港街边“大排档”的既视感JjVjNmQ5YWRlMDc4YTM=

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用手工釉面陶瓷制作而成的中式园林凳d6bb900d927e17dac476e89e81eed310

手工切割的摩洛哥瓷砖铺成的地板0fb8dfdb236591911e8cf97b7389c114bdc2651b

还有店内的藤制家具、浅灰色工艺墙砖MDAwMDAwMDAwMHmzjtCEz7SZjY2EnbF3mme9y8ei

以及一些深色木制工艺品都取自丹麦、英国等地JTVjNmQ5YWRlMDc5MDc=

将中国的传统元素与国际元素进行了完美的融合MDAwMDAwMDAwMHmNjtCEz7SZjY2EnbF3mmiwpcui

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店内的蒸包也采用最中式的做法MDAwMDAwMDAwMH6QhZiQps_Mjn2HqLKtoq29oqGi

用传统竹蒸笼蒸熟的各类中包5dea471f81f1b52aab3353589059bf37

放在柜台上售卖0584ae29049653851715267471c073ccd8ec55cd

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该小馆主打粤式包点JjVjNmQ5YWRlMDc5ODE=

比如售卖的奶黄流沙包IzVjNmQ5YWRlMDc5ODg=

就很受当地人的欢迎b14729b65594bbcae0bf09dbfc5ed6c7

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除了堂食MDAwMDAwMDAwMHujjtCEz7SZjY2EnbF3m5y9y62i,该店还提供外带服务IzVjNmQ5YWRlMDc5Y2M=

其外带盒配有木制筷子也有携带作用MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3mmi8k7Wi

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大家有没有注意到店内990e21f5d3b140de8fc96e7bdffcf6c5

“楼下茶馆”的招牌5c863c6b62c6494f3bc9cca23f790501

其实就在这家包子铺的负一层f38b4964c149890ecad2747e4e68faa1edcbd8cf

店主还打造了一家37f400f390ff925feedb14f329a070b2f20695bb

港式怀旧路线的品屋茶馆45ad5799d7371db0b3c20dfc69effb76

JDVjNmQ5YWRlMDdhMzA=

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与楼上明亮开放式的空间fb9e8d273a55f8b6a48121b4d7c2a3ef

形成鲜明的对比MDAwMDAwMDAwMIijjtCEz7SZjY2EnbF3m5uxtcui

地下室的茶馆昏暗低沉62cc1b1ee02b9e9c693bc62322c8c08574b128f2

营造出宁静安逸的品茶环境MDAwMDAwMDAwMHmzjtCEz7SZjY2EnbF3m5uxy8ei

IzVjNmQ5YWRlMDdhNzU=

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采用绿色与红色交织的霓虹灯IzVjNmQ5YWRlMDdhYTQ=

还有红色绒面的沙发与深木色的藤椅相间隔MDAwMDAwMDAwMHmNjtCEz7SZjY2EnbF3m5u8tbmi

周边还放置着老式的自动点唱机及香港老茶具MDAwMDAwMDAwMH6QhZiQps_Mjn2HqLJlfZu9sqGi

时而播放着上世纪的经典粤曲abd26dc7692c0601e4f428409e847f3d

沉浸式的体验不禁让人回到那个年代MDAwMDAwMDAwMHp9jtCEz7SZjY2EnbF3m5u826Wi

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ITVjNmQ5YWRlMDdiMGE=

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茶馆的菜单以报纸的形式去呈现MDAwMDAwMDAwMHp9jtCEz7SZjY2EnbF3m5ywta2i

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XjVjNmQ5YWRlMDdiMzY=

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说是茶馆JDVjNmQ5YWRlMDdiNzU=

其实里边提供了各种国酒和鸡尾酒MDAwMDAwMDAwMHmNjtCEz7SZjY2EnbF3m5yx272i

而且还提供各式现代风味的中式美食ITVjNmQ5YWRlMDdiODU=

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JjVjNmQ5YWRlMDdiYTY=

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以上两家包子店的设计根据国内外的情况而不同2dd1cd0b39aa1b8eb1a3bdfc642ce929620efbae,一家打造当前国内盛行的网红ins风bea710dba55a35851721a691ca2f0cb39d289562,从颠覆传统的角度进行视觉上的冲击吸引大众眼球;而另一家身处国外KjVjNmQ5YWRlMDdjMWE=,用传统元素设计而提高自身辨识度0479a7b41ff06519d521480a6d34c80770d65f11dbad557b2684e1809266cc9f55254d67

1f991a765c1aec638b34f24737c1fc7d4d862523

设计过程中3fbef4bdcdeca87b826091c04edf312b39e50d65,除了考虑本身的消费升级c3f0c3659b9d722e9ebbf2c3ce13f4fb,还要考虑市场环境的流行趋势和地域文化JjVjNmQ5YWRlMDdjMzM=,但包子始终是中国的传统美食2fb636e3a000d787f9b44b33140d4843fa0d2185,不能忘了本身的调性和文化底蕴JjVjNmQ5YWRlMDdjNDE=,才不会被变成一家“四不像”的餐厅3692ecd1a1c5991ab54d0760d5435e3a1c4d9c7a2ad3634c3f51187dcf4ec04b776dab34

-END-c727c29385fb843e2b74368126eb17fd963f1b47

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