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包子店都设计成这样,就有点过分啦!

67ce73709e135d02f6042c2f0c2bf7e9bd74c215

42556ef924e0b511b3bf534873675418

86f88f0b1818906fba73accb6dcbe1d138a969c1

f008f2e9d5fde6175ae5a3231ba7b518

From:餐饮视觉研究室(ID:cysjstudio)4597ea5fc201e2f198ab2cdd3751cfa4

7d1f05814ad94afec8fa0ba26ce42aab

如今餐饮行业一店千面的情况bb80572794a9a999e8ab59c527711620

已经见怪不怪9acb35b5116ac34d78ed95aa0d9420b76faf6d85

但当我们再熟悉不过的包子店009d9a88a5889e9fcdf7b1f81a677d63ba28051f

也走起了网红风会是什么样的呢?37bebf13dbb82bc9cb7209947d3ff992

MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgGS8zrWi

MDAwMDAwMDAwMIF9jtCEz7SYjbB3qr2tgGS8k7mi

KjVjNmQ4YzEyYzI1ZTk=

今天日站君我先分享的这家54058f34da1ca134da133423e4b950a9

Baohouse老酵包子MDAwMDAwMDAwMHmzjtCEz7SYjbB3qr2tgGS9y8ui

位于魔都上海MDAwMDAwMDAwMIijjtCEz7SYjbB3qr2tgGWwpbWi

ITVjNmQ4YzEyYzI2MWM=

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0c1d63f07fbd11ed4d7a02b92654eb181bc4185f

MDAwMDAwMDAwMIijjtCEz7SYjbB3qr2tgGWxpaWi

JDVjNmQ4YzEyYzI2NTg=

JTVjNmQ4YzEyYzI2NjU=

店面黑白极简的色调低调奢华1053d2f8e225a014e36fbf4e245c7dc693a5e6db

活脱脱走起了性冷淡风MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgGWx27Gi

要不是看到店名的“包子”二字cb1d78c6e63d11afc9a0e90cb521da5a18de70dc

还以为是一家高级的咖啡馆JTVjNmQ4YzEyYzI2OWE=

MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgGWyuLGi

MDAwMDAwMDAwMH6QhZiQpsvOgYp8m7GdkZu8yKGi

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QDVjNmQ4YzEyYzI2ZmY=

XjVjNmQ4YzEyYzI3MGM=

门牌金属质感的钢牌镶上的品牌标识c3911fcd4d0223c7667432c3a8b3094c

“baohouse”中的“h”被代替成筷子的形状MDAwMDAwMDAwMHujjtCEz7SYjbB3qr2tgGawy7mi

象征了中华美食常用的道具6c7e038622b1d90f979769d4af5645a167069aaa

而中间的圆点...MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgGaxpa2i

2aabc082921c3a897f30a081b8047647

没看错的话应该是包子的象征MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgGaxuLmi

MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgGaxzq2i

MDAwMDAwMDAwMHqjjtCEz7SYjbB3qr2tgGax28ui

MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgGaypcui

QDVjNmQ4YzEyYzI3YTY=

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7f163daee35053081ddb5da012045ac7f660c7d7

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室内所占比例并不大533584d7b9fd94ec4edd22551b61072b

放置有序的餐桌椅9de9205ce30160345e84d94e80c1ecfabae7f39b

及暖色调的灯光营造IzVjNmQ4YzEyYzI4MTQ=

整体空间采用的包豪斯风格设计174f4cbaac5615a6ef2d2affa760556092b809c9

也与店名达成一致34b84310efb60e83e2d224fce1a5f24a

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店内黑色调的地板与餐桌椅相呼应b181406a5b55b161d0611ee0ee64bcdefdd3218a

深色与白色连接的墙壁MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgGeypami

以及INS风十足的顶灯ITVjNmQ4YzEyYzI4OTg=

凸显满满的高级感QDVjNmQ4YzEyYzI4YTU=

JTVjNmQ4YzEyYzI4YjE=

XjVjNmQ4YzEyYzI4YmU=

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QDVjNmQ4YzEyYzI5MjI=

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XjVjNmQ4YzEyYzI5NGU=

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要不是白色格子砖搭建而成的开放式厨房MDAwMDAwMDAwMHqjjtCEz7SYjbB3qr2tgGixzqmi

时而散发包子香味MDAwMDAwMDAwMHmzjtCEz7SYjbB3qr2tgGixk6mi

还有白色墙壁上悬挂的菜单木牌MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgGiypc-i

人们都差点忘了这是一家包子铺a47a3932a6828c9271768a8bb59487f9298b100e

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不过不要被这家现代感设计的餐厅所欺骗409f0445d5f1c5bdb644f0f5325e46a8083d0b53

里边制作的包子和豆浆MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgZuwtaWi

还是原汁原味的味道哦ba781fa10356f0db813309416b942f51

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MDAwMDAwMDAwMIijjtCEz7SYjbB3qr2tgZuxy72i

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这种极简风的餐厅设计见多了?c00c0569922e5164f3570695d8efa35d

那就看看这家粤式风味小馆吧QDVjNmQ4YzEyYzJhZDY=

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品屋Bun Housee92eb4b097bb7495aa2eb4287d1c22909e999d2b

via Five Line Projects3f3a61ad3bc39fbc8b6812c7ad26c133

bb92999bb0bdbd212cbc5177c9505e86

比较特别的是9d3c5563890a4fba1c4f7da2ebb0ffbd

这家融入了很多中国传统元素的包子店QDVjNmQ4YzEyYzJiNTI=

处于英国伦敦繁华的SOHO区MDAwMDAwMDAwMHmzjtCEz7SYjbB3qr2tgZyxtbWi

创始人是一位土生土长的广州人MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgZyxy6Wi

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该餐厅的室内设计QDVjNmQ4YzEyYzJiYWU=

取自于60年代香港茶馆为灵感MDAwMDAwMDAwMH6QhZiQpsvOgYp8m7GggZyw2KGi

又融合了当地的店面橱窗风格85dc27d51c72aeb3ee525cce88a89f93d5705652

以香港经典的翡翠绿色与白色为主色调bc19f71598ff638886e3f469232aa897

整体呈现出浓浓的复古港式风味f35044472c8c6ecabae5c5ca7d6756a4b86bd734

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店面采用的遮阳棚下MDAwMDAwMDAwMHmzjtCEz7SYjbB3qr2tgZ2wk6mi

开放式的门窗投射明亮的自然光线115c22f437568c1da5fec65686755a307fecd606

颇有种香港街边“大排档”的既视感IzVjNmQ4YzEyYzJjNjQ=

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用手工釉面陶瓷制作而成的中式园林凳bc7bf9341da1dabfd576bf98a69dcf6188f8b774

手工切割的摩洛哥瓷砖铺成的地板MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgZ29y8ei

还有店内的藤制家具、浅灰色工艺墙砖c5d455b4e9cedcc7254e7bbe293e47b5

以及一些深色木制工艺品都取自丹麦、英国等地MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgZ6wtaWi

将中国的传统元素与国际元素进行了完美的融合489166cb4ae5660df8fb5fe2b07da6e92a341735

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店内的蒸包也采用最中式的做法MDAwMDAwMDAwMH6QhZiQpsvOgYp8m7GgiGaxyKGi

用传统竹蒸笼蒸熟的各类中包MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgZ6ypbGi

放在柜台上售卖KjVjNmQ4YzEyYzJkOWE=

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该小馆主打粤式包点20d5748c0276cf88ae8056252ee2e9f9

比如售卖的奶黄流沙包MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgZ69tbWi

就很受当地人的欢迎MDAwMDAwMDAwMHp9jtCEz7SYjbB3qr2tgZ69y6mi

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除了堂食2cae068a5997ccc5b395e19d23c8e6fe2b22dadd,该店还提供外带服务05d90d0d41265f6b7167fcf0ff0fd968

其外带盒配有木制筷子也有携带作用9e32c8c8a178d8c6742134b736f315a9e3e6ad16

NWM2ZDhjMTJjMmU3OQ==

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KjVjNmQ4YzEyYzJlOTg=

JTVjNmQ4YzEyYzJlYTU=

大家有没有注意到店内31d37b1fc91ce20e525de6aea644f610

“楼下茶馆”的招牌cb4462e8fa6941a1ff1f1c277a715439

其实就在这家包子铺的负一层MDAwMDAwMDAwMHujjtCEz7SYjbB3qr2tgZ-827Gi

店主还打造了一家f4677848510bdd88ac27382731d7a5ac

港式怀旧路线的品屋茶馆1ca67d8438c618a939145d61a88ca714

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MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2tgZ-9zr2i

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4a04166f47adf56c2c73cae092fd581f00e0d673

JjVjNmQ4YzEyYzJmMzk=

与楼上明亮开放式的空间QDVjNmQ4YzEyYzJmNDY=

形成鲜明的对比fc44dfc255cdffa6fc96c2b344068bf4

地下室的茶馆昏暗低沉9b786b7af8bcd0ceb93506dbc3dc85ef9b622841

营造出宁静安逸的品茶环境eac0fd93034b94a0498ae97931aad4d462c1a1c0

JTVjNmQ4YzEyYzJmN2I=

JjVjNmQ4YzEyYzJmODg=

NWM2ZDhjMTJjMmY5OA==

MDAwMDAwMDAwMIF9jtCEz7SYjbB3qr2tgaCyuKmi

IzVjNmQ4YzEyYzJmYjI=

采用绿色与红色交织的霓虹灯9d73bb6432d7018674f08d1f1ac279f1caafafc2

还有红色绒面的沙发与深木色的藤椅相间隔3b1afd7ada96835b440e93c0ac510352

周边还放置着老式的自动点唱机及香港老茶具JTVjNmQ4YzEyYzJmZDg=

时而播放着上世纪的经典粤曲2ddeba6126a327ef2a6861465863f0cb9ff849f8

沉浸式的体验不禁让人回到那个年代MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2tgaC9tb2i

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178be0c2f3f20c9bd5866acd8f9db119

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bf75898d435bc10b2cf5a7d3af61ea74

JDVjNmQ4YzEyYzMwNjI=

MDAwMDAwMDAwMHujjtCEz7SYjbB3qr2thKqxy7Wi

XjVjNmQ4YzEyYzMwN2M=

茶馆的菜单以报纸的形式去呈现cff2bbc9acebb681bca71a3a97647800

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JDVjNmQ4YzEyYzMwYTc=

MDAwMDAwMDAwMHqNjtCEz7SYjbB3qr2thKq8tc-i

MDAwMDAwMDAwMHmzjtCEz7SYjbB3qr2thKq8y72i

MDAwMDAwMDAwMHujjtCEz7SYjbB3qr2thKq8262i

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说是茶馆afc6037c9953107c9d3970f2163939d0

其实里边提供了各种国酒和鸡尾酒MDAwMDAwMDAwMIF9jtCEz7SYjbB3qr2thKuwuLGi

而且还提供各式现代风味的中式美食977d611efb6a6706b4091dbfe628675f

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JjVjNmQ4YzEyYzMxNjY=

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MDAwMDAwMDAwMH6QhZiQpsvOgYp8m7GtfGa8sqGi

以上两家包子店的设计根据国内外的情况而不同MDAwMDAwMDAwMHmNjtCEz7SYjbB3qr2thKywpbGi,一家打造当前国内盛行的网红ins风8e8a6cf1c471d193a0dfe67c26ba13422410c8d1,从颠覆传统的角度进行视觉上的冲击吸引大众眼球;而另一家身处国外7bc7dfe24e2d5796509d36b52f359cb1dee4d95b,用传统元素设计而提高自身辨识度a0e3cef865851d5dba09067797d358a9b616bae9196a8e2160502efad7f26d5f6c91c4af44081b91

2553145c61c06f10fe8b8f86f1c86a22

设计过程中d9ac6f6e82727c4bfd4940a2baef0898039b0b78,除了考虑本身的消费升级MDAwMDAwMDAwMHqjjtCEz7SYjbB3qr2thKyw28ui,还要考虑市场环境的流行趋势和地域文化6f32c85905f21c4ab407e71510652efb,但包子始终是中国的传统美食c142d34370c833bc124e5d419c76fd0c44e606d3,不能忘了本身的调性和文化底蕴7d3a023a352df9986eb95d88043d8dec8f9c90c4,才不会被变成一家“四不像”的餐厅MDAwMDAwMDAwMHujjtCEz7SYjbB3qr2thKyypbWiNWM2ZDhjMTJjMzFiNQ==

-END-6bb8380c0b5160bc09d559789cc3eaa0398468c5

fbbb3c21df18f0b291712190350db24d

IzVjNmQ4YzEyYzMxZGI=

a6b1731a5d30d0b4f8393c15928288aa

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