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包子店都设计成这样,就有点过分啦!

MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKHo5u8zrGi

1ccf42f2694b3187446445d77711f899

ff67ca7232ab62bd894b32eaf520f03f

bbb511c0fbe2f4d318363ea0f4608906

From:餐饮视觉研究室(ID:cysjstudio)32ca0609797384592e3f635f08a7955d

81d30a0f47cd281b56d59958382558f9

如今餐饮行业一店千面的情况MDAwMDAwMDAwMHp9jtCP3K3QjqCHqrKHo5yw28-i

已经见怪不怪617bb5cb83a34b7f12b6a998ba73014ddcecec59

但当我们再熟悉不过的包子店MDAwMDAwMDAwMIijjtCP3K3QjqCHqrKHo5yxtbGi

也走起了网红风会是什么样的呢?0f5c100db936fbe5d117a43dac5ee2e5

7bb378c43534c6f91aab5ef820dcfb189b4dd29a

0379f0e9b6f3a7a155f50a60d9ca4ab142b13467

4bb18e547a1f7fd9265587b36e2252b9

今天日站君我先分享的这家bb7b5884ad8a2ff344708be4f53884d942784fb4

Baohouse老酵包子5b7c99114e56b4ed2d9f5cb9943d0e86a9d79a89

位于魔都上海a7d1b35bd3d6705f06607066672d2fc7

XjVjYzJlZjUyNTliYzk=

facf41dcd9dcb7db4e09e7b75e1a5ea2d5ba1b17

MDAwMDAwMDAwMHujjtCP3K3QjqCHqrKHo5y9pcei

4743bb3e912dfbade4b0622f383fb0a625c8f8ea

4e871a3491b729020a711e4a27776170eb410455

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店面黑白极简的色调低调奢华MDAwMDAwMDAwMHujjtCP3K3QjqCHqrKHo52wqL2i

活脱脱走起了性冷淡风eaf5d8eae86d1481677dc05753fcc8e6db916161

要不是看到店名的“包子”二字MDAwMDAwMDAwMHmNjtCP3K3QjqCHqrKHo52wzq2i

还以为是一家高级的咖啡馆1eb832c3847de3309ce4ad864754fda388e010d5

JjVjYzJlZjUyNTljNTE=

9247543367cd2b8210459fd0f5301e4c303d6bfb

JTVjYzJlZjUyNTljNzE=

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XjVjYzJlZjUyNTljOWI=

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KjVjYzJlZjUyNTljYjc=

门牌金属质感的钢牌镶上的品牌标识MDAwMDAwMDAwMHqjjtCP3K3QjqCHqrKHo528y8ui

“baohouse”中的“h”被代替成筷子的形状MDAwMDAwMDAwMIF9jtCP3K3QjqCHqrKHo52827mi

象征了中华美食常用的道具NWNjMmVmNTI1OWNlMQ==

而中间的圆点...JDVjYzJlZjUyNTljZWU=

JTVjYzJlZjUyNTljZmQ=

没看错的话应该是包子的象征ITVjYzJlZjUyNTlkMDk=

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JTVjYzJlZjUyNTlkN2I=

3ea689a858acb09d336e5a1f033aea501243d6ac

室内所占比例并不大MDAwMDAwMDAwMHujjtCP3K3QjqCHqrKHo56yqLmi

放置有序的餐桌椅MDAwMDAwMDAwMH6QhtCDz7nRgop7YrOKiZuwoqGi

及暖色调的灯光营造1fa8e67fa1fca57f7492d8cb40845af0

整体空间采用的包豪斯风格设计a644ac83e7f24c6adda850c78c4d0298

也与店名达成一致JTVjYzJlZjUyNTlkZDg=

MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKHo569qKmi

NWNjMmVmNTI1OWRmNg==

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店内黑色调的地板与餐桌椅相呼应ITVjYzJlZjUyNTllMjg=

深色与白色连接的墙壁IzVjYzJlZjUyNTllMzQ=

以及INS风十足的顶灯MDAwMDAwMDAwMHujjtCP3K3QjqCHqrKHo5-w272i

凸显满满的高级感XjVjYzJlZjUyNTllNGU=

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IzVjYzJlZjUyNTllNjY=

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ITVjYzJlZjUyNTllODE=

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JTVjYzJlZjUyNTllYTA=

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JjVjYzJlZjUyNTllYmU=

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要不是白色格子砖搭建而成的开放式厨房b2facdbee60b6a8db7deca2b5ccf7719

时而散发包子香味7a5d4448c6733605f0ae00fddbd66c203e7f6a50

还有白色墙壁上悬挂的菜单木牌15f0e16e04ae196fd718c7cbdf52d543cb76797b

人们都差点忘了这是一家包子铺MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKHo6Cw27Wi

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JTVjYzJlZjUyNTlmOGE=

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不过不要被这家现代感设计的餐厅所欺骗JTVjYzJlZjUyNTlmYTk=

里边制作的包子和豆浆a31c0f1367210b403203f567ffbf423b

还是原汁原味的味道哦af4b031d701ae751edea363c1859c6ed

ITVjYzJlZjUyNTlmY2Q=

JTVjYzJlZjUyNTlmZDk=

JjVjYzJlZjUyNTlmZTU=

IzVjYzJlZjUyNTlmZjE=

MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKHo6C9y7Gi

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这种极简风的餐厅设计见多了?04e01171982f5dc9f237476059c275e4

那就看看这家粤式风味小馆吧2f242cc46763458155962e4e31bb6747

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品屋Bun House3999e0d9fde5ec8482b2fe6b4025ae66abfccac4

via Five Line ProjectsMDAwMDAwMDAwMHujjtCP3K3QjqCHqrKKfKqyuKmi

MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKKfKq8tb2i

比较特别的是afa5281cfec794db9d4951f0b4d0eb6685c80f53

这家融入了很多中国传统元素的包子店IzVjYzJlZjUyNWEwY2M=

处于英国伦敦繁华的SOHO区MDAwMDAwMDAwMHp9jtCP3K3QjqCHqrKKfKq8k7mi

创始人是一位土生土长的广州人KjVjYzJlZjUyNWEwZTg=

ITVjYzJlZjUyNWEwZjQ=

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该餐厅的室内设计QDVjYzJlZjUyNWExMjQ=

取自于60年代香港茶馆为灵感52bf1be52c4a50201bd527ce7c9f0cceffc4d0b0

又融合了当地的店面橱窗风格4707429d4eafff5cff4d376f4624aa8b4be37e36

以香港经典的翡翠绿色与白色为主色调aad34e53ecce56cf75e5003af9578456

整体呈现出浓浓的复古港式风味IzVjYzJlZjUyNWExNTg=

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店面采用的遮阳棚下MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKKfKu8tbWi

开放式的门窗投射明亮的自然光线MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKKfKu8y6Wi

颇有种香港街边“大排档”的既视感e334a52cfbee8f6e68640364681dac95

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用手工釉面陶瓷制作而成的中式园林凳257d3be5bedd1391d762b8e36262f30da174a63b

手工切割的摩洛哥瓷砖铺成的地板IzVjYzJlZjUyNWEyNGM=

还有店内的藤制家具、浅灰色工艺墙砖feb947effaa273d5f4e1207fc12de066

以及一些深色木制工艺品都取自丹麦、英国等地7128448d434bfb830709c48017d20ca5cdc4d5e0

将中国的传统元素与国际元素进行了完美的融合b8333e10959745bb266f1521d385c320

JDVjYzJlZjUyNWEyODA=

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店内的蒸包也采用最中式的做法MDAwMDAwMDAwMH6QhtCDz7nRgop7Yr2HgZyyoqGi

用传统竹蒸笼蒸熟的各类中包MDAwMDAwMDAwMHmNjtCP3K3QjqCHqrKKfKy827Wi

放在柜台上售卖4b67b860186e85122221fefc5aaf97da

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该小馆主打粤式包点e2665590eb3c626e3f71232f4ad2d58e9f9801bd

比如售卖的奶黄流沙包IzVjYzJlZjUyNWEzMzU=

就很受当地人的欢迎6bdd9ae453ab8ef0619803dcc098af433cc9d057

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9a733d960a15450d154ebfc6a7b8e2c7

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MDAwMDAwMDAwMHqNjtCP3K3QjqCHqrKKfK2xk6mi

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除了堂食MDAwMDAwMDAwMHqjjtCP3K3QjqCHqrKKfGawy6Wi,该店还提供外带服务3c438d7b8938e6cc7ffbbc874bcb5e6b08920f5e

其外带盒配有木制筷子也有携带作用ee4b2f29fd9da1136fbc62fe1fde0aff

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JjVjYzJlZjUyNWEzZDY=

MDAwMDAwMDAwMHqNjtCP3K3QjqCHqrKKfK29pcui

MDAwMDAwMDAwMHp9jtCP3K3QjqCHqrKKfK29tbWi

大家有没有注意到店内JjVjYzJlZjUyNWE0MDQ=

“楼下茶馆”的招牌IzVjYzJlZjUyNWE0MTA=

其实就在这家包子铺的负一层NWNjMmVmNTI1YTQyNg==

店主还打造了一家145eab34d34b4494b074a6bfeaafe0ef

港式怀旧路线的品屋茶馆JDVjYzJlZjUyNWE0NDg=

XjVjYzJlZjUyNWE0NTc=

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886be712424ce9d37d0f10f389069161cf84a2f7

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与楼上明亮开放式的空间IzVjYzJlZjUyNWE0OTU=

形成鲜明的对比9cd5a0277a7e21adbd336b0a55663e92a96d1ec3

地下室的茶馆昏暗低沉f444f8ab02a2d98faceb5ed4e82767d5740dd811

营造出宁静安逸的品茶环境b77facfb04d4b1c9ba81445061aebc97

839ea8644b5cfd37fb058be67dd713ee

155dca28fb968c8233c340405e9c33b0

bfb1ec65166dfb8e821c24ba2a3c6701

JjVjYzJlZjUyNWE0Zjc=

JjVjYzJlZjUyNWE1MDQ=

采用绿色与红色交织的霓虹灯MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKKfGSwpb2i

还有红色绒面的沙发与深木色的藤椅相间隔08a6e66a5f958ac36d2854f5d8d7ea35

周边还放置着老式的自动点唱机及香港老茶具4cc87fec7be8e390daf6d9bbaa42692f079166f4

时而播放着上世纪的经典粤曲IzVjYzJlZjUyNWE1Mzg=

沉浸式的体验不禁让人回到那个年代c6f374c4b66980becac47a7169c9eba306e537e0

c9247ea4a12b955884ed44f4aee503b647bc6a05

NWNjMmVmNTI1YTU1Zg==

MDAwMDAwMDAwMHmzjtCP3K3QjqCHqrKKfGSxy6mi

6fe8020da779722f2555957d3352b7ba

05458c5d6d3e3f641a56ed9ebe2867f7

4056272cc1428ba36a6440d941d15aad

MDAwMDAwMDAwMH6QhtCDz7nRgop7Yr2HjGi9oqGi

186a3af47f4c17c582d87d060ec685168db1bf98

4a443abcbadece3851e0ef2e8054ebc9a0d650a9

QDVjYzJlZjUyNWE1ZDI=

茶馆的菜单以报纸的形式去呈现XjVjYzJlZjUyNWE1ZGU=

939cd8fb95e61e763d791650d29ecfbd

782a03193718a53019c4e40d1c61bb69ae396ebd

1edb451512b5f4df57ec51aeaa96b163203da058

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MDAwMDAwMDAwMIF9jtCP3K3QjqCHqrKKfGWwtaWi

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说是茶馆eef7bba0b9cc62f8ddfd1c3ddf935e64

其实里边提供了各种国酒和鸡尾酒5e8bd0fa38d7ff154a03b9720f1dc7b1

而且还提供各式现代风味的中式美食JDVjYzJlZjUyNWE2N2Y=

MDAwMDAwMDAwMIF9jtCP3K3QjqCHqrKKfGWypami

JDVjYzJlZjUyNWE2OTc=

MDAwMDAwMDAwMHqjjtCP3K3QjqCHqrKKfGWytc-i

12645c6524e50d68556cea0107e886ea

JTVjYzJlZjUyNWE2YmY=

以上两家包子店的设计根据国内外的情况而不同8253925325b1eb2dfa8cd99f4e1cdd33,一家打造当前国内盛行的网红ins风e9b6c721682ce188756aad67e0e2cf9c,从颠覆传统的角度进行视觉上的冲击吸引大众眼球;而另一家身处国外de7c9e1e034ac1eeca2f259a5bec9dc6,用传统元素设计而提高自身辨识度XjVjYzJlZjUyNWE3YjI=c04f9ed237d7219edd0187ceffc1ca99

1bf839452800d76f42bc560c3f7e2133

设计过程中d925f6d9a87fdc9134f0dc2c902f0a03,除了考虑本身的消费升级6f4458633859b7ac8614a6dd59f716d3,还要考虑市场环境的流行趋势和地域文化ff1b94ef67e9d5c379fde582a35252caad0b1043,但包子始终是中国的传统美食JDVjYzJlZjUyNWE3OTQ=,不能忘了本身的调性和文化底蕴c54875209f758f0bfffbbde9b2f4273cf86acd27,才不会被变成一家“四不像”的餐厅e33dcfddda888c86ed3ac17d747646b7df02fc8590346cc21ba8517c20a2c6b173d7407b2fe126fc

-END-e8fc83dbebde20dec26f5d7c05651f78

MDAwMDAwMDAwMHmNjtCP3K3QjqCHqrKKfGW9y62i

JTVjYzJlZjUyNWE3MDk=

419d3fe320e0517ce7df146a77c6ef8b188fed95

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