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你没看错,余文乐从来都不是New Balance代言人

“人首先要驾驭自己MDAwMDAwMDAwMHujjtGDpsbcg414m753iKq8k72i,思想与身体统一后MDAwMDAwMDAwMIijjtGDpsbcg414m753iKq9qLWi,再去驾驭风格”                                                                  9e0d293776a26420a9036a0d781c5d734cdcd579

——尼古拉斯·日天·丰海MDAwMDAwMDAwMHujjtGDpsbcg414m753hZu8uLmi

这句话算是有感而发72f2d7a05bc9c02257f4f2afa3f97d4b41524174,但绝不是无病呻吟524af1c30d8042b960169ac6cd879e8358913c1a。风格二字的背后f8b67a78569d85953832ff2a712eeac468b533a0,是你的身材、思想、甚至教育背景和成长环境MDAwMDAwMDAwMHqNjtGDpsbcg414m753iKuwpc-i,黑人大多喜欢街头文化f495da9deed2f2546481122f655d5660d2a42218,最大的原因就是“足够熟悉”1e2223bd635b7c3003b450c1184c97be0485c239979c172bd0a9ad2e18ca89fd39395101

1ac0f606ec898d1ff03d2346406f3acb7e1723ab

MDAwMDAwMDAwMHmzjtGDpsbcg414m753hZu9ta2i

非常惹眼和花俏的打扮e972f0844ccacc7b36c830dde8987f64a585412e,对于很多人而说IzVkMDcxOWFjZDQxNDE=,并不是不会或不知道8bc3a7a08ab178375f4be4ac2a8f7deffe31ec39,而是在于“心理建设不够”d12131a5f601ed06b5635532f43bcd52。对于一个成年的职场男性而言JDVkMDcxOWFjZDQxNWI=,穿着“得体舒适”远比“潮酷贵”重要的多QDVkMDcxOWFjZDQ3ZjU=MDAwMDAwMDAwMIijjtGDpsbcg414m753hZu9y6Wi

JjVkMDcxOWFjZDNiMGQ=

 今天我们就来聊一个对心理建设要求不高5f8ee9bb6ebcdeab5981a7f752aad7b86780955b,同时又很轻松就能得体的复古运动品牌cd7a30a92f6dafb75bfa4e5f5a613732,New BalanceJTVkMDcxOWFjZDQ4MDU=483fa86771ebcbc608e06c01006a5a1e1e07e782

MDAwMDAwMDAwMHqjjtGDpsbcg414m753hZywuLGi

dd9fc99470f62dd7787d25cab43091b7b97aef62

3039b2cfc2d7b2e5c57da093c58c575294a8ee2f

MDAwMDAwMDAwMIijjtGDpsbcg414m753hZyxpb2i

New Balance玩家:NB就完了MDAwMDAwMDAwMHqjjtGDpsbcg414m753hZyxtbGi

“鞋子就是最好的代言人”KjVkMDcxOWFjZDQxODE=,这是New Balance的品牌宣言MDAwMDAwMDAwMIijjtGDpsbcg414m753iGewpceiMDAwMDAwMDAwMHqNjtGDpsbcg414m753hZyxy7Gi

QDVkMDcxOWFjZDNiODI=

KjVkMDcxOWFjZDNiOTI=

MDAwMDAwMDAwMHp9jtGDpsbcg414m753hZyytbWi

c736a2ffa75c66e6d083defab46b48ae2a4c0e26

但后来NB也明白一味靠着口口相传NWQwNzE5YWNkNDE5Mw==,不足以支撑起整个品牌的进步JjVkMDcxOWFjZDQxYTA=,随即聘请吴磊以及NBA球星莱昂纳多为品牌官方代言人3f48cc9d4f2549b7f810c21bd66cf2a4,这也意味着复古的NB正在渴望年轻化89b65c2cc18a9bbe89e866630cde0494b3321d88,同时有意进入篮球鞋市场MDAwMDAwMDAwMHp9jtGDpsbcg414m753iGewtbWi2754d6f9ebb24d290ad763511d845f01

277c169228995b5ec7e4ba4eaf1564ee

62dabade5d8d1d0e9cef40a10b6924ba3078d925

936713566a1c013c339a558e22b28afa55652a70

大跌眼镜的是与NB联系相当紧密的六叔余文乐MDAwMDAwMDAwMHp9jtGDpsbcg414m753iKu8zr2i,并非NB代言人MDAwMDAwMDAwMHujjtGDpsbcg414m753iKu8k7mi,反而入了Adidas的后院儿092d745f56157a5f94c26a898e8b6296,个人认为这是NB进入中国后最失败的决策QDVkMDcxOWFjZDQxZjU=,凭良心说MDAwMDAwMDAwMHujjtGDpsbcg414m753iKu9y8ei,国内与NB契合度最高的明星JjVkMDcxOWFjZDQyMTQ=,必是余文乐ITVkMDcxOWFjZDQ4MmY=JTVkMDcxOWFjZDNiZjU=

JDVkMDcxOWFjZDNjMDI=

MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLFlhKqx2KGi

NWQwNzE5YWNkM2MyNQ==

很多年前的NB极少砸钱请代言人JjVkMDcxOWFjZDQyMjE=,也鲜有广告露出281fa3c70e272704a742e90a79ffc2ea94dac26a,那时的NB确实NBbad0428021e29a43131e68169ee5c677,无数政商文娱届名人上脚MDAwMDAwMDAwMHujjtGDpsbcg414m753iKywk62i,不宣传反而成为了最好的宣传MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3gGO8yKGi,但此时此刻确已时过境迁63c708a64b27b42c33298f3af836badda572940e,NB也在努力拥抱变化61475b80fcd2ad89e64bb08c02e5af41MDAwMDAwMDAwMHmNjtGDpsbcg414m753hZ2wy8ei

0195729ffeed3bb58f2995fb776250ef

MDAwMDAwMDAwMHp9jtGDpsbcg414m753hZ2xpbWi

MDAwMDAwMDAwMHmzjtGDpsbcg414m753hZ2xtbGi

1906年William J. Riley先生在美国马拉松之城波士顿成立了New Balance9704c07846db89f07bf09f9bb8bb1793d8ccacbd,现在更多人称他为“总统慢跑鞋”or“慢跑鞋之王”ITVkMDcxOWFjZDQ4NGM=。鲜有人知的是26658a0ceb0ee4707c1224c8b927653d,NB在建立之初并不贩卖跑鞋KjVkMDcxOWFjZDQyOGQ=,而是主营订做整形外科的脚弓支撑器和矫正鞋a0b53810fcea7ae4e4802ac5f0dde007,后来William先生在观察自家院内的小鸡时MDAwMDAwMDAwMHp9jtGDpsbcg414m753iKyyuK2i,发现它们3个爪子自成稳固的平衡8a73790701e947c662dcc01d8d9b69996db534ee,他受到启发后将这种结构科技化MDAwMDAwMDAwMIF9jtGDpsbcg414m753iKy8y7Wi,注入自家品牌7a8bc02c006b6590c57c3d4f4994f5cfc1bade31,并命名为New BalanceQDVkMDcxOWFjZDQ4NTk=8b4529e8bf86c943ebdd4736969667fa

7e00cdc50248a81c7717203a90537f88

JDVkMDcxOWFjZDNjODQ=

IzVkMDcxOWFjZDNjOTQ=

1956年起4ccf14b8dfc0d804a4e608e0351dc4fa99d6572b,NB开始制造贩售专业的运动跑鞋0d158323b4c117a8a34b5a96e8c27c19a3ba0ac3,他们的客户甚至包含麻省理工田径队MDAwMDAwMDAwMHujjtGDpsbcg414m753iGexuK2i7ab2475c6a6b1880bcd854b65d6f5367

MDAwMDAwMDAwMIijjtGDpsbcg414m753hZ28ta2i

c27199b874cabec92f094951b482e0756f188a75

6fcf121646961a146a2676591801116fb37b78e9

4年后6df1f1d40a964398adbe4d5315b4cf71,NB迈出了开创先河的一步KjVkMDcxOWFjZDQzMDU=,其出品的Trackster系列跑鞋MDAwMDAwMDAwMHmNjtGDpsbcg414m753iK2wpcei提供多宽度楦头的选择MDAwMDAwMDAwMIF9jtGDpsbcg414m753iK2wtbGi,后来甚至加入了高度的选择IzVkMDcxOWFjZDQzMmE=,这直接导致了制鞋成本猛增1b1f00b2f72621455ef06e1af55c68590c8436e4,但每个人脚型与鞋的贴合准确度f137aefebb7a1253cd3879be0b68bb74519ff9ec,也无限趋于完美36e588e0dc025205881c12e341f5d49871e5cac3695693cc595d7ac04a2b41dd

JDVkMDcxOWFjZDNjZWE=

MDAwMDAwMDAwMHmNjtGDpsbcg414m753hZ29uLGi

MDAwMDAwMDAwMHqjjtGDpsbcg414m753hZ29y8-i

 这个成立110余年的品牌IzVkMDcxOWFjZDQzNTM=,依旧是个私企KjVkMDcxOWFjZDQzNjI=,而非股票上市公司98467b98c34a94235d64a52ffa9db28e,目的就是为了保持百年传承2fec304195c734b4497a5e5c7975e8bc443d9628,拥有更大的研发空间636979e148cc56bcf936baf79dc60d52,NB也是唯一一家在人力成本高昂的美国和英国设有7家制鞋工厂的品牌(美国5家MDAwMDAwMDAwMHujjtGDpsbcg414m753iK2ytami,英国2家)MDAwMDAwMDAwMHujjtGDpsbcg414m753iGex28uiMDAwMDAwMDAwMHp9jtGDpsbcg414m753hZ6wpb2i

447a2de00ac2e1f751affb9a7c8975a3f4c9fbd2

0a9f49d4a544090a642a4b80e65e878c957ac402

MDAwMDAwMDAwMHqjjtGDpsbcg414m753hZ6w272i

NB进入中国的首选就是香港JDVkMDcxOWFjZDQzYWI=,并且与香港的潮流文化共同成长QDVkMDcxOWFjZDQzYjg=,全民对其接受度极高7cba02b6eb599076848d46ee8850969e0f63e11e,这也是为什么NB最初被划上了“港风”的标签ITVkMDcxOWFjZDQ4OGY=。直至余文乐在电影《志明与春娇》中穿着996元祖灰MDAwMDAwMDAwMHmNjtGDpsbcg414m753iK28272i,NB算是在中国第一次火了d993c2e24cf6521871fef98551facce1IzVkMDcxOWFjZDNkNGQ=

JDVkMDcxOWFjZDNkNTk=

数字越大越NB2d99192b4172a2f887ce33156164f66a39391089,越NB越贵XjVkMDcxOWFjZDNkNmM=

New Balance的鞋品型号非常多MDAwMDAwMDAwMIijjtGDpsbcg414m753iK29taWi,了解起来费心费力bd28b5739de374ed645a9b3df8350247a21fa9b1。但他是唯一以数字命名型号的品牌MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3hZ-9yKGi,数字越大价格越高66d8a00c68e60b7542cc56c0f7ad6749,比如990就比574贵JTVkMDcxOWFjZDQ4YmE=8c553f78d8855f9972c0c683d6e212cb

c8af0c6cd5582d129352ea8bc23d6a6b

JjVkMDcxOWFjZDNkOTI=

XjVkMDcxOWFjZDNkYTI=

其中574&576是比较入门款的复古跑鞋dce850f88cd9001e1ec13041912d7c43627654d7,美产英产不多6e9e0acc5b0f7b531bea8e29385c7af3,价格比较亲民XjVkMDcxOWFjZDQ0Mzk=,574可以看作576的简版MDAwMDAwMDAwMHqNjtGDpsbcg414m753iGe8zrGi。虽说是入门款MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3iK29oqGi,性价比还不错ITVkMDcxOWFjZDQ0NTg=,但丰海自己最不喜欢这个系列MDAwMDAwMDAwMHp9jtGDpsbcg414m753iGOxuKmi,因为整体鞋型真的非常圆胖40e0bd59806ab279506226305850a58e,我只觉得搭配短裤才略显没那么违和MDAwMDAwMDAwMHqjjtGDpsbcg414m753iGOx27Gi,配长裤九分裤MDAwMDAwMDAwMIijjtGDpsbcg414m753iGOypaWi,修身裤直筒裤都不怎么好看51baf893f817b0432dd85ae6a389495d,优雅不足而蠢笨有余81a61fec5bcf0d138ce2bbc7c51663cd4731486c,真的不适合职场男性0c8c9d7f0e7bc2cf4b425ac5a21d3bb7JTVkMDcxOWFjZDNkYWY=

9867902682475643d8b07b0397017703

IzVkMDcxOWFjZDNkY2Y=

fcfe2c07c1218f9cdb4177a6fc5bd52507b68d8b

d8b7cdbdb2c734d2d3c1239ffd8fcc5be6f05d1d

反而对于姑娘而言MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3iZu9yKGi,是个运动休闲风的好选择MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3n5682KGi。而且严格意义上而言78b7b78b3729e7238e98255f047cf9c4,NB的成名之作还是在于“复古跑鞋”c3566c94a2e32575ed13f153f8b60aba,574&576占据了大量的鲜亮配色QDVkMDcxOWFjZDQ0ZTM=,实在算不上是职场男性的优选MDAwMDAwMDAwMIF9jtGDpsbcg414m753iGe9tc-iMDAwMDAwMDAwMIF9jtGDpsbcg414m753hZ69uKmi

e341868b84edb67761cea4568ab388d9

88740ed93d676a54324502dea4225dc7

795ed3403fe0b23842cf7adebb97e2f8f0cf91bc

 而99X系列9a58b7c0f69735234d6f71e4e1deb9d43b042226,则是起于1982年的复古跑鞋线QDVkMDcxOWFjZDQ0ZmQ=,主要以美产为主IzVkMDcxOWFjZDQ1MDk=,共计11款型号MDAwMDAwMDAwMIijjtGDpsbcg414m753iGe9y7mi。其中990-993是正统的“总统慢跑鞋”MDAwMDAwMDAwMHujjtGDpsbcg414m753iGSwqK2i,自重超轻走跑舒适0413f1446065f644c7235a1d5435c201ce6afed2,支撑和保护极好555805f95b7c230d53c9b088983220ccdb6c2ffc,比如乔布斯常年穿着的就是991d5e6878cabde27c495f5a9390bdaf539fc28d6d56e4beee4ee47dfc81a240e8a

b78bc4b6d654a7b63d47b731ea0a6867570c7132

MDAwMDAwMDAwMHp9jtGDpsbcg414m753hZ-w28-i

136150201af094565f82d677f67a6cccac14837e

99X系列也是复古迷最钟爱的系列a9c78a5b83e683a9338be4775c78316006a07274,六叔余文乐偏爱日潮与复古ITVkMDcxOWFjZDQ1NGQ=,日常风格与99X系列不谋而合MDAwMDAwMDAwMHqjjtGDpsbcg414m753iGSxqL2i,虽然他不是代言人52e96252ec14a69fb0347329a341255a7a6cdf7e,但频繁上脚NB99X系列MDAwMDAwMDAwMHmNjtGDpsbcg414m753iGSxzq2i,带货能力超强c4dbc2ab84ef232c68416e22e04c980152aff418,元祖灰配色刚一上脚即刻身价翻翻8e2a3ac0e5cc66158721ed655145445a098fc81a。从早期联名的蓝色996MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3jGex2KGi,到如今的Madness X NB 990v2834c621c91220acf87481f86ba47a0314a9c8da7,都称得上是优秀的“球鞋理财产品”becf13eb23a276359e864ff49a1d9ca620c10c9a,市场依旧一鞋难求abab66468346d0785ee4eef00d14f7ed55e5ea59,信息时代之下cef2ae46f3a37ca1bb2f3bafa1c3de4d,人人都看的到余文乐对于NB的喜爱78faa32fbff524f98594f86fe1792ffe,其程度远超品牌官方代言人NWQwNzE5YWNkNDkyYw==MDAwMDAwMDAwMHmzjtGDpsbcg414m753hZ-xtb2i

1205a782015cc57f21c12e8222cf7587b494bc1f

JTVkMDcxOWFjZDNlODQ=

MDAwMDAwMDAwMHmNjtGDpsbcg414m753hZ-yqK2i

 990系列如今已经出到5代MDAwMDAwMDAwMIijjtGDpsbcg414m753iGS9pc-i,v1和v2的流线感非常强7dcff932b55d9af96fedfda0ed855c0e,搭配通勤装、工装、军装都非常容易出效果MDAwMDAwMDAwMIijjtGDpsbcg414m753iGS9y8ui,而v3-v5则是更像如今火爆的“老爹鞋”MDAwMDAwMDAwMHqjjtGDpsbcg414m753iGWwpbWi,更适合年轻人MDAwMDAwMDAwMHmNjtGDpsbcg414m753iGWwtbWi,轻松就能搭配街头风格c16f320ceb2c00e6eeac0823ed9075ecITVkMDcxOWFjZDNlYTM=

d1378d29aa80e7e0e23dbb865e1bef583748d713

996ef111d5fc6dde2c33cb09efeb5dee

MDAwMDAwMDAwMHp9jtGDpsbcg414m753hZ-827Wi

b0a2370c6076d73e66e962937f93c7a1b006731d

MDAwMDAwMDAwMHqNjtGDpsbcg414m753hZ-9qLmi

afaa564193b25ef285995549d0e5c4bc

996、997与998经常放在一起被比较89955183c36e2968921b0a318237f03b,其中996性价比最高e26f9c24d0f8505e3ffee89248816a76,售价最低MDAwMDAwMDAwMIF9jtGDpsbcg414m753iGWxqLmi,整体圆润但楦型修长6bee265d8a061b5f052656bafb163bd3,搭配难度最低NWQwNzE5YWNkNDk0OQ==MDAwMDAwMDAwMHmNjtGDpsbcg414m753hZ-9zq2i

JDVkMDcxOWFjZDNmMTU=

614c01242d69cb7bee60514806c829e126f0e444

ITVkMDcxOWFjZDNmMmY=

▲996890327b756de3ea0bf1235aad1659ce4

997鞋头最尖且增高效果最好(4cm左右)dad5413354295261bd8b7a29815ff487,搭配也还算简单c1b25573c9460157c6fc3c9cda548994f7a44a3e,价格偏贵d5f6cc7e155359f5056f1655cc99895aMDAwMDAwMDAwMHqjjtGDpsbcg414m753haCwk7Wi

MDAwMDAwMDAwMHujjtGDpsbcg414m753haCxpc-i

JDVkMDcxOWFjZDNmNjE=

62b46e6ad7f3a42021ea55173c1dddc0c2bf170a

▲99784baef011d85342728528130fec3778d

而998则属于一个方圆微翘的楦型JDVkMDcxOWFjZDQ2YTA=,整体圆润MDAwMDAwMDAwMHmNjtGDpsbcg414m753iGW8ta2i,搭配难度比较高NWQwNzE5YWNkNDZjMA==,价格也不友好04e0a270585b0328ec44b571489cf581bb29839dMDAwMDAwMDAwMH6Qid2E3KiZjY2AnLFlkGewyKGi

MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLFlkGiwyKGi

MDAwMDAwMDAwMHmNjtGDpsbcg414m753haCyuL2i

4221930949347bedd1d2a8a266efdd2fc4ad0299

▲998MDAwMDAwMDAwMHmzjtGDpsbcg414m753haC8zq2i

除此之外b16a88fe52bec14576c09fc398e3fe90,比较适合日常穿着的还有13XX系列NWQwNzE5YWNkNDZkYw==,主要为英产XjVkMDcxOWFjZDQ2ZWM=,分为复古和越野两条线QDVkMDcxOWFjZDQ2Zjk=,但价格比较高8860e8a39967d55ce6edb144805ec141,性价比和搭配性远不如99X系列MDAwMDAwMDAwMHmzjtGDpsbcg414m753iGixzrGi9b21b1ff7cc1fbc9db63ee1a7a22b30bf898499a

92c9bcdabae3483ae0d81dcc871561e8

1dcfa864761e8281094944e51a6308d8

eaf0fdd3ae07bbadb3745530595bfd98

▲1300ITVkMDcxOWFjZDQwMGU=

老规矩MDAwMDAwMDAwMHqjjtGDpsbcg414m753iGawpcei,写在最后JjVkMDcxOWFjZDQwMWI=

NB搭配其实非常简单MDAwMDAwMDAwMH6Qid2E3KiZjY2AnLJ3mqux2KGi,不断地去往工装26fb82346c58115c7e6428361bb0060cae137944,通勤装的风格上靠就不会出错XjVkMDcxOWFjZDQ3NWI=,凭心而论余文乐示范得就很好8b1deba3772a0f496d78e112438edb27。而纵观近几年NB的售卖情况JjVkMDcxOWFjZDQ3Njg=,跳眼的亮色一般都卖得并不好MDAwMDAwMDAwMHujjtGDpsbcg414m753iGaxzqmi,反而是海军蓝和元祖灰这种存在感并不强的配色一直更受追捧c33663b7cc8dbb4068f23a3ffadb7c53ef83140fbdf515adeb5cf2233cfc2c9996a29e53f19de78c

14d27204615de09ca8ac7f6d625872ccb5f23ae2

8fe3e60412662b845dac8e017d1da2e6

d2198901331cfa486b3f28839b700ede

 你或许可以说NB更像一个复古跑鞋品牌90b2e3e215183f7a845665a0fd5e83c19402484b,但也绝不能因此忽略他们的专业程度7ce12f7547fea52fccfd62357c6715aa76d2fd02XjVkMDcxOWFjZDQwNjI=

aca8e290f3febd203c2d8fb4b4ae3b7d

8ce9c29e73b99e86aaca21b69eeff1c7

MDAwMDAwMDAwMHqjjtGDpsbcg414m753iKqxk7Gi

585e2ad19a4612a82ee52dc4deafb309

专业跑鞋的外形都不太好看3fa4f6c3e8f6bcac808e1b47063bd83d,更多是服务于实战JTVkMDcxOWFjZDQ3YTU=,今天就不多赘述了ITVkMDcxOWFjZDQ5YWE=。(毕竟我不跑马拉松JTVkMDcxOWFjZDQ3YjI=,还是个球鞋颜值党)IzVkMDcxOWFjZDQwYTQ=

02c8be52f6f8267a67bf16387bd2d0a0

285cadcb268a2fec9bd1339eaa13e24b

MDAwMDAwMDAwMHmzjtGDpsbcg414m753iKq8zr2i

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