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你没看错,余文乐从来都不是New Balance代言人

“人首先要驾驭自己960147e715009d8c3e4aaae209f3ed0c,思想与身体统一后IzVjZTRlZmQ1YzhmMWU=,再去驾驭风格”                                                                  08040e4ee1dc82eb39d284a51dc2575a93a741ae

——尼古拉斯·日天·丰海94c2ddfa9c72b62bba9096f617e9a39fd6a69108

这句话算是有感而发edca8866b416e312d5611a6811f7a929,但绝不是无病呻吟MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2toq2wpcui。风格二字的背后QDVjZTRlZmQ1YzhmMmU=,是你的身材、思想、甚至教育背景和成长环境JjVjZTRlZmQ1YzhmMzU=,黑人大多喜欢街头文化MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn6Cw272i,最大的原因就是“足够熟悉”af9c92293d283fab4ee3adeec1b5351e066493bf0ed74dc502b309ba642a346e94a05cad

99e4a299683fa28ba0d08e002b8e72d89c182287

ff4af06030bf615df7f5050f0b9610dd945c825c

非常惹眼和花俏的打扮5506a0c50eca9c2563446ad00dac1984,对于很多人而说NWNlNGVmZDVjOGY0ZA==,并不是不会或不知道MDAwMDAwMDAwMHqNjtCQtrXQjqODYr2tn6CxqL2i,而是在于“心理建设不够”2ad881b23bd46cf38af1b9b86508a24aa618dd7b。对于一个成年的职场男性而言MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn6Cxtb2i,穿着“得体舒适”远比“潮酷贵”重要的多758386415dbf2436d2824e4d23c98f994e9de15fQDVjZTRlZmQ1YzhiYTc=

MDAwMDAwMDAwMHqjjtCQtrXQjqODYr2tn5y8tcui

 今天我们就来聊一个对心理建设要求不高JjVjZTRlZmQ1YzhmNjY=,同时又很轻松就能得体的复古运动品牌5ebd6c17d45ecdedcedf0f70eab8ff1e,New Balance87a083416d5c6379ac529477681be37fc2b7174bMDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn5y8y6Wi

JjVjZTRlZmQ1YzhiYmU=

bb599f45f7729455b31aa617971fa14a

MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2tn5y8272i

0a92b6407392198562f6ef315ede3515

New Balance玩家:NB就完了MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn5y9pbmi

“鞋子就是最好的代言人”MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6kGaxoqGi,这是New Balance的品牌宣言b4044b02c4d0a3f6157da3654cbfde4ee96100f9479d18421de0eb12c73a25c7401cebcd

JjVjZTRlZmQ1YzhiZjE=

JjVjZTRlZmQ1YzhiZjk=

MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn5y9zqmi

JjVjZTRlZmQ1YzhjMGE=

但后来NB也明白一味靠着口口相传MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6kGa9sqGi,不足以支撑起整个品牌的进步JDVjZTRlZmQ1YzhmOGQ=,随即聘请吴磊以及NBA球星莱昂纳多为品牌官方代言人e91195fb57f4956314ec8ab0a0ad6e19,这也意味着复古的NB正在渴望年轻化ff11fc1ca6ba00c582c275b95e0574b7af6b8c30,同时有意进入篮球鞋市场JDVjZTRlZmQ1YzkzNDA=MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2tn52wqK2i

acf8d44ff5b2b3227ec91b375766519c

MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn52wuKmi

JjVjZTRlZmQ1YzhjMmI=

大跌眼镜的是与NB联系相当紧密的六叔余文乐f1ce1864b7d2f56c294d366b1fc9ebb7,并非NB代言人dec7136d03bf9eab9f6ae27397fd5a34d4b50355,反而入了Adidas的后院儿190cd93ded95a5815cdb75337ea22eb5,个人认为这是NB进入中国后最失败的决策88b15f4adced1d793d127f55140e9a35,凭良心说KjVjZTRlZmQ1YzhmYzA=,国内与NB契合度最高的明星MDAwMDAwMDAwMHqNjtCQtrXQjqODYr2tn6C826mi,必是余文乐afaacd79edbdc092bdeb2dc7a002e018MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6hKy9sqGi

9e4850c106a1f6cee0d071f585ef492f07021ec7

JjVjZTRlZmQ1YzhjNDc=

MDAwMDAwMDAwMHqjjtCQtrXQjqODYr2tn52xpcui

很多年前的NB极少砸钱请代言人JjVjZTRlZmQ1YzhmY2U=,也鲜有广告露出MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn6C8k72i,那时的NB确实NB6b20d5ce29a00078d7cd879223f1fd8a,无数政商文娱届名人上脚MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2tn6C9qL2i,不宣传反而成为了最好的宣传MDAwMDAwMDAwMHmNjtCQtrXQjqODYr2tn6C9tb2i,但此时此刻确已时过境迁ITVjZTRlZmQ1YzhmZjc=,NB也在努力拥抱变化396cf6367cf48a3bcda5bf51cadba48a963b1973378f982b66e330f876591502

dd4e2cfbce2971c02419c284c363bf0d

0ff9568870f8f1f3b0fb4445e60c1a7c3d4abdd5

JjVjZTRlZmQ1YzhjNmU=

1906年William J. Riley先生在美国马拉松之城波士顿成立了New Balance8be28437e4c7452a99528b26be65b88cb8dd38ec,现在更多人称他为“总统慢跑鞋”or“慢跑鞋之王”071fc2f8001f6b4dfff4271456595b37。鲜有人知的是MDAwMDAwMDAwMIF9jtCQtrXQjqODYr2tn6C9zr2i,NB在建立之初并不贩卖跑鞋eb67e3d68abef3e5b6112a014c0e721ed702c76c,而是主营订做整形外科的脚弓支撑器和矫正鞋QDVjZTRlZmQ1YzkwMTY=,后来William先生在观察自家院内的小鸡时MDAwMDAwMDAwMIF9jtCQtrXQjqODYr2toqqwtcei,发现它们3个爪子自成稳固的平衡MDAwMDAwMDAwMHmNjtCQtrXQjqODYr2toqqwuLmi,他受到启发后将这种结构科技化MDAwMDAwMDAwMHujjtCQtrXQjqODYr2toqqwy7mi,注入自家品牌b284dffdc89770fe96e2d330e82b5609,并命名为New BalanceMDAwMDAwMDAwMHujjtCQtrXQjqODYr2toq2xuK2iMDAwMDAwMDAwMHp9jtCQtrXQjqODYr2tn52xzr2i

KjVjZTRlZmQ1YzhjN2Q=

7d490ad644484f614028f253b5a95441d7aee73e

MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2tn52ypbmi

1956年起4fa0ae1aa21fecfff49dae70bf81c2d3,NB开始制造贩售专业的运动跑鞋b37cf45de1e4451e111f3f8dd5a86f7a7805aa6d,他们的客户甚至包含麻省理工田径队ITVjZTRlZmQ1YzkzNmE=XjVjZTRlZmQ1YzhjOWE=

27196d924b520a55b947475f705e00f0

MDAwMDAwMDAwMHqjjtCQtrXQjqODYr2tn528ta2i

KjVjZTRlZmQ1YzhjYjA=

4年后QDVjZTRlZmQ1YzkwNTA=,NB迈出了开创先河的一步5cbdcbddaa5c866991d970f17c3fe331783aeec4,其出品的Trackster系列跑鞋ITVjZTRlZmQ1YzkwNWU=提供多宽度楦头的选择3a90a1bef8fc09ed8da6a0b7fcfc659ac0a318ef,后来甚至加入了高度的选择MDAwMDAwMDAwMHqNjtCQtrXQjqODYr2toqqxy72i,这直接导致了制鞋成本猛增MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7OHeGawsqGi,但每个人脚型与鞋的贴合准确度MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2toqqx28ui,也无限趋于完美c83d7396020e562c0f3e3292adb9d779MDAwMDAwMDAwMHqNjtCQtrXQjqODYr2tn528y6mi

d00ad527fd767e1a2a356157a5a8dc8b

e85a6ca0e027372294578b1a3491721b9571a3c0

MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2tn52828ui

 这个成立110余年的品牌MDAwMDAwMDAwMHujjtCQtrXQjqODYr2toqqypami,依旧是个私企922ebd05af03c998fec2f9f26a8b990978a8723f,而非股票上市公司8479b8eaba61f71d721dcdbec4fc2bd5,目的就是为了保持百年传承72c7fc6e21a407faee8bd8280eeab6c57d2cc289,拥有更大的研发空间f352c874672480e5d94325ee27580d3a,NB也是唯一一家在人力成本高昂的美国和英国设有7家制鞋工厂的品牌(美国5家69bd6ac336006a82b6d182e049c989b2c8ce284b,英国2家)985fd1acd0b366cd77f1fd5f4c6088b5MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6hZ6w2KGi

JDVjZTRlZmQ1YzhjZTE=

cbf49b25a0193f0445556e81f40bb31b

ITVjZTRlZmQ1YzhjZjE=

NB进入中国的首选就是香港d46da97dc8d5a9251b9fde1e2de64722333b81a7,并且与香港的潮流文化共同成长8fadf50a3527f68026e90078e7006c72,全民对其接受度极高QDVjZTRlZmQ1YzkwYzk=,这也是为什么NB最初被划上了“港风”的标签e94d652a19fe46a79749829183c2ec140b528520。直至余文乐在电影《志明与春娇》中穿着996元祖灰JjVjZTRlZmQ1YzkwZDI=,NB算是在中国第一次火了ITVjZTRlZmQ1YzkzODY=XjVjZTRlZmQ1YzhjZjk=

ITVjZTRlZmQ1YzhkMDA=

数字越大越NB2e08a4f30321f050df5a92bd01c75a29c1f44c12,越NB越贵MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn56wpami

New Balance的鞋品型号非常多ITVjZTRlZmQ1YzkwZTA=,了解起来费心费力MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2toq2ypcei。但他是唯一以数字命名型号的品牌JDVjZTRlZmQ1YzkwZTc=,数字越大价格越高JDVjZTRlZmQ1YzkwZWU=,比如990就比574贵475efd2122ae6e3728c0adf4049370335d9a082991e3bfbdb7244c9b8f54707a

XjVjZTRlZmQ1YzhkMTg=

MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn56wtc-i

93b4a19e8fdb9bf0d28388075801868a

其中574&576是比较入门款的复古跑鞋MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7OHeaCwsqGi,美产英产不多QDVjZTRlZmQ1YzkwZmU=,价格比较亲民356ca570ca4a70100f65126934a97273,574可以看作576的简版QDVjZTRlZmQ1YzkzOWU=。虽说是入门款617ba3f0781ab22a81e1ad1a679cc3509e33eaa5,性价比还不错a9059aa8060a4ad662fb196894671ea6,但丰海自己最不喜欢这个系列7362486be34aa2f28c4e9d716f71d126,因为整体鞋型真的非常圆胖MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2toquwy6mi,我只觉得搭配短裤才略显没那么违和ITVjZTRlZmQ1YzkxMzI=,配长裤九分裤e94dc5a3e31d7b1b2e7b3f5e6eadb15bf666702b,修身裤直筒裤都不怎么好看MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2toquwk7Gi,优雅不足而蠢笨有余b62e3ea01b6a18c267b2f0f010bdf836dfcc4b93,真的不适合职场男性0d7557c45c0ca63fa950432843eb58b087e36e85926fefb32bac0cedf3361531a860b7a7

d908b4d326ca049008bf5bdc56b593ec

64f7f36c521b5a61c5629d6eaaad381bcf8c364e

5ec4af031743e1c5787ae48a2bcc4ae3

MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn56xpc-i

反而对于姑娘而言XjVjZTRlZmQ1YzkxNTM=,是个运动休闲风的好选择KjVjZTRlZmQ1YzkzYWQ=。而且严格意义上而言ee4f6f926090e05efc746b0359a03dd6277596f6,NB的成名之作还是在于“复古跑鞋”MDAwMDAwMDAwMIF9jtCQtrXQjqODYr2toquxuLWi,574&576占据了大量的鲜亮配色QDVjZTRlZmQ1YzkxNmU=,实在算不上是职场男性的优选MDAwMDAwMDAwMHqNjtCQtrXQjqODYr2toq28uLmiMDAwMDAwMDAwMHmNjtCQtrXQjqODYr2tn56xta2i

XjVjZTRlZmQ1YzhkNjI=

KjVjZTRlZmQ1YzhkNjk=

MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6iGW8yKGi

 而99X系列IzVjZTRlZmQ1YzkxNzU=,则是起于1982年的复古跑鞋线IzVjZTRlZmQ1YzkxN2M=,主要以美产为主NWNlNGVmZDVjOTE4Ng==,共计11款型号f800ac068b9f68ea553c646194da98aec340478b。其中990-993是正统的“总统慢跑鞋”46b835f685df28d7d25d39bbc5a8965edc61882e,自重超轻走跑舒适XjVjZTRlZmQ1YzkxOTU=,支撑和保护极好MDAwMDAwMDAwMHujjtCQtrXQjqODYr2toquytb2i,比如乔布斯常年穿着的就是991NWNlNGVmZDVjOTNjMw==XjVjZTRlZmQ1YzhkN2U=

KjVjZTRlZmQ1YzhkODU=

7a2ac2960fc478075205d71b3a11bbbe0039f69f

159d092c77b1fb1094bf74f05f7bc2d8

99X系列也是复古迷最钟爱的系列612b5f480fb6944b95c5da12b2d3dffa,六叔余文乐偏爱日潮与复古3ca14ee7cf040f1c5b23d3042d56b6aec30eddcd,日常风格与99X系列不谋而合2dbae1ccb5b3307a0b469ce12cd56074,虽然他不是代言人QDVjZTRlZmQ1YzkxYzA=,但频繁上脚NB99X系列MDAwMDAwMDAwMIijjtCQtrXQjqODYr2toqu826mi,带货能力超强14b712b30d7d1c2b7db94fa726c30902ba97e8da,元祖灰配色刚一上脚即刻身价翻翻MDAwMDAwMDAwMIijjtCQtrXQjqODYr2toq28272i。从早期联名的蓝色99670b24dfccaa1d77f12ada94fa35882152fe8fbf7,到如今的Madness X NB 990v27e52b9cefdb78807bc005553eabae52c,都称得上是优秀的“球鞋理财产品”e7a654878384fa3a2c56b8ea83b4c02901804128,市场依旧一鞋难求JDVjZTRlZmQ1YzkxZjQ=,信息时代之下JDVjZTRlZmQ1YzkxZmU=,人人都看的到余文乐对于NB的喜爱b51a429ee9c55b7a0998af7cb7daaacf,其程度远超品牌官方代言人2ac0dd9670215b92d43c1719de84ae61b564520a2022ba4d4be196d295022383

MDAwMDAwMDAwMHmNjtCQtrXQjqODYr2tn56yuLGi

16c90c0865029aed6d52c1cc55ba439c6b12b60f

85590a98a38315446c272df26c845578

 990系列如今已经出到5代c72766fb30a906b00d4bd30e91d4b6711b13c4cb,v1和v2的流线感非常强7f165005ec771f39cb097a6a68b51afd,搭配通勤装、工装、军装都非常容易出效果845a051be38029d2c4736e0df9a0d453,而v3-v5则是更像如今火爆的“老爹鞋”ed98129fa5ea0154e6d4ae09e5b30bd378aeeae5,更适合年轻人c544e56f127eadd0b64353de8cce5e80,轻松就能搭配街头风格89721606bd91ad105ba1e6936dc3de944cfe5bae641c9e5a06f029228e59d8b1601a9c7b

MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn568zq2i

MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn568262i

JTVjZTRlZmQ1YzhkZDM=

9562d52e4f33668156ff8f5888c9cdae74f6c63e

XjVjZTRlZmQ1YzhkZTQ=

JDVjZTRlZmQ1YzhkZWI=

996、997与998经常放在一起被比较NWNlNGVmZDVjOTIzNg==,其中996性价比最高ac37246f114d7cb714eed67d24f71413,售价最低fb205fe110d80ef0c6b22006b79909ae96a00702,整体圆润但楦型修长JDVjZTRlZmQ1YzkyNGU=,搭配难度最低99ff5f75134f52bcffef32e818ca1a8fMDAwMDAwMDAwMHp9jtCQtrXQjqODYr2tn569uLGi

9d36d078a1e4fb2e5222731e7016016bc0c8fb50

NWNlNGVmZDVjOGUwNA==

MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn5-wpbmi

▲996ced7a270c595d374c7290723d30b202cf1a4e4db

997鞋头最尖且增高效果最好(4cm左右)8fde20150e21b2104f2feb93525d6cac52226e71,搭配也还算简单07a88df1c2e0b2fe5a1b2f93ed9dd3e5a84a68eb,价格偏贵5b70fad605126aa0c47ee95dff24d032b9cb0148996f16b665839a5c275b591e

QDVjZTRlZmQ1YzhlMjI=

ae6edfc54319b5fb5de359ee6bb3008a9b870794

JTVjZTRlZmQ1YzhlMzI=

▲997b27e630ff4f2ccf67fa1cfb1e3d2b7c417971eda

而998则属于一个方圆微翘的楦型JjVjZTRlZmQ1YzkyNmI=,整体圆润MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7OHgGW9sqGi,搭配难度比较高MDAwMDAwMDAwMHp9jtCQtrXQjqODYr2toqyx28ei,价格也不友好5bed479ed48c13f06fbd757678155dd7f43d686cf8998bee64ddb8fd855ef571

MDAwMDAwMDAwMIijjtCQtrXQjqODYr2tn5-xpami

2a4946521cd381115150a4f2ea2f75a1

64e7ad23206fff280f7b7ab10455e0c138683a25

▲998625d6822fc6666286d5324e69406bffdc46ae54a

除此之外XjVjZTRlZmQ1YzkyODU=,比较适合日常穿着的还有13XX系列MDAwMDAwMDAwMIF9jtCQtrXQjqODYr2toqyypb2i,主要为英产NWNlNGVmZDVjOTI5OA==,分为复古和越野两条线QDVjZTRlZmQ1YzkyYTI=,但价格比较高JTVjZTRlZmQ1YzkyYTk=,性价比和搭配性远不如99X系列MDAwMDAwMDAwMHmNjtCQtrXQjqODYr2toq29zrGiJTVjZTRlZmQ1YzhlNjQ=

ITVjZTRlZmQ1YzhlNmI=

MDAwMDAwMDAwMH6QhtKEqbnRjnqIm7N6jGW9sqGi

XjVjZTRlZmQ1YzhlN2M=

▲1300MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn5-xk7Wi

老规矩fabde164498472e6673d51aadf15f2e4f707aed8,写在最后9bc696d14a546e5c79f5bb9015037eb73f34dbd0

NB搭配其实非常简单MDAwMDAwMDAwMHujjtCQtrXQjqODYr2toqy8y7Gi,不断地去往工装3c59ec0fa6641c703f90a8809562fc8f2aae5a16,通勤装的风格上靠就不会出错661570aa44cc76e67e1e189bcf16e7ea,凭心而论余文乐示范得就很好MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2tomOwpbmi。而纵观近几年NB的售卖情况6e3dbdf75c64363baf8667ce9d1a9a3a,跳眼的亮色一般都卖得并不好03c488cc1450588783489b939f0a2ef0,反而是海军蓝和元祖灰这种存在感并不强的配色一直更受追捧KjVjZTRlZmQ1Yzk0MTU=1e517e830535dc00fbcdca4a2b7a3cecfaf9eb09

MDAwMDAwMDAwMHujjtCQtrXQjqODYr2tn5-yuKmi

2d4ff08ef57c635f4dbc2a46b1f85cff1aadb5b6

880d2630a3b8f1d0396d20fe533a388b

 你或许可以说NB更像一个复古跑鞋品牌ed8d5cfaf0e989a9b05b089c410af662c66afc83,但也绝不能因此忽略他们的专业程度f4196923204f14d24b9d97a03960e4a9JjVjZTRlZmQ1YzhlYmE=

QDVjZTRlZmQ1YzhlYzM=

JjVjZTRlZmQ1YzhlY2E=

XjVjZTRlZmQ1YzhlZDE=

JjVjZTRlZmQ1YzhlZDg=

专业跑鞋的外形都不太好看3ebc1c77a0866660cde4c72a186133afc27325f9,更多是服务于实战29089f65a1d904fa2b1c3a005d9c66ab,今天就不多赘述了820c0306d8e91681ed74951dc3ebd2c9。(毕竟我不跑马拉松b19d55547775a6681a727ad67da1f3015aade42a,还是个球鞋颜值党)JTVjZTRlZmQ1YzhlZTc=

MDAwMDAwMDAwMHmzjtCQtrXQjqODYr2tn5-9tcui

580f96b26eac55cfa1e33f3b1ff20ab086abd97f

8f6d85a6cb98a48cd35e25f1df2a373887bca50a

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