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宜家宣传册能验孕算什么!这些东西更开眼

83505c6b4258d13e85ce28e32a17c02b

“尿在这张广告上将改变你的生活”f1a32544702c695ca549a1a1e793e6ea2c8cbcae

d4fcf33914cc5a2ff736d952c0323d303d409839

c962c7cfef8a02874e5f4fc275652495433d2a95

2bbae03a8e6b42b97ca08d0bb1b1ab7c9a3f2fc4

前一阵子在瑞典女性杂志Amelia的内页8a27297f4d554f5dba8e17263960b4d6,人们发现了一张来自宜家的神奇广告c0f234d5a92144680b6cd41796cb6188。看似是普通的婴儿床促销广告MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2KkGaytcei,实际上却是一张验孕试纸3110f986618fd60bebb14655aacce07342836a87MDAwMDAwMDAwMHqNjs-E3LCXjqB_YbOKjZ2xuKmi

MDAwMDAwMDAwMIijjs-E3LCXjqB_YbOKjZ68y7mi

当女性的尿液浸湿广告IzViNzM3ZjM0YWZhNDQ=,若怀孕了d583fb340e2905d312b31e476a93a5ff,广告上的婴儿床下方会出现红字显示的价格JDViNzM3ZjM0YjViNTc=。之后便可以带着这张广告去购买婴儿床QDViNzM3ZjM0YWZkNGM=,享受半价的折扣JDViNzM3ZjM0YjVjYzc=MDAwMDAwMDAwMHujjs-E3LCXjqB_YbOKjaCwuL2i

47ec0647a66040dbf415b1927addfd4a9688655c

宜家这个包装广告挺有意思的QDViNzM3ZjM0YjVlODA=。除了宜家QDViNzM3ZjM0YWZlZDU=,象君还整理了一些独具创意的包装464c5bd482424a260d1bc9b315f9e62a730b245d。一起来看看~MDAwMDAwMDAwMHp9js-E3LCXjqB_YbOKkKu9y8-i

咖啡里有名著的味道?JDViNzM3ZjM0OWY0NWY=

MDAwMDAwMDAwMHmNjs-E3LCXjqB_YbOKkGO8uLGi

IzViNzM3ZjM0OWY3MmI=

eff2076c1ff42c48cc754c36bdd518cb

 文库本咖啡 KjViNzM3ZjM0OWZhYTk=

by NEC & YANAKA COFFEE0b90585e7540bf1490ef4cef7895bfbe

1919d6c29e372eee43a4661a420eb5d7

这款咖啡就厉害了MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2KkaCwzrGi,每款咖啡都对应着一本书MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2deKq8tc-i,在口中的味道就是所对应这本书凝结的酸甜苦辣c3259bf1880e8026798ba60b1b2d3a6c2732a8e1ITViNzM3ZjM0OWZmMTM=

MDAwMDAwMDAwMHp9js-E3LCXjqB_YbOKkaCxy6mi

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HeKq9y62i

MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2HeKyxqKmi

MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2HeK28ta2i

日本电器股份有限公司NEC开了个脑洞MDAwMDAwMDAwMH6QgZmD3MfRgbCEmrF3gK2xoqGi,他们利用人工智能MDAwMDAwMDAwMIF9js-E3LCXjqB_Yb2deK28y8-i,联合咖啡品牌YANAKAae33d9ffa7c5f8e28572a1aebcd0c7b1,打造了一套“可以喝下肚的文库本99c6bdaea954ed673ad004caedc5b6f093d0b86dIzViNzM3ZjM0YTA2MDc=

65263bd7aa9e9f4d22a2dcdbcf1e48dbf89e797f

57d23eb7b3a8ecc71bbc8d42b7886f7e

138e19e16af9a823692d5fa3d606d78c

275ee4b8e3b5a488e9f2fcadad79b371

NEC让AI读名著MDAwMDAwMDAwMIF9js-E3LCXjqB_Yb2deGW8zq2i,为了更好的提取日本文豪的风味14ce96df0abdb8562cc501d077ff7d4e。包括岛崎藤村《若菜集》、太宰治《人间失格》、夏目漱石的《三四郎》《心》和《我是猫》三本书866b64cfe1a3a6c9cd4de3fb6a335bab831b8555,以及森鸥外的《舞姬》c07a48adc95001bd97894da111d7586747c5fb89f614595d5f20d545ced637c6

ff23654ee211213e5fc02d336cf405b0

a3c5256140d0ed03a8d202b5867030eb74295d56

MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2HeaC9pcei

0a74998b5217ed772facfb897241554c90624ea5

354e54c718d0aa50b94cea4cd3820e5c

MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2HfGOwqLGi

20790aab701e1f7d68ffafa4d8427245991eddda

读完后还不算50849937079f5f0361585815b61f11f79364bfcf,工程师还会收集书评NWI3MzdmMzRiMGM5OA==,然后把这些大数据交给AIb0abb28d3f656e5c3bab590caf26bd53,通过阅读反应演算MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2deZ-x28ei制作出科学的味觉分析图MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2dkGWwuL2iJDViNzM3ZjM0YTE3ZTc=

eda908c93ad84fde7ad2f32f35d85dc6c5f8b308

MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2HfGiyqLGi

MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2HfZu9tbmi

MDAwMDAwMDAwMIF9js-E3LCXjqB_Yb2HfZ2xpbWi

清爽度、滑顺度、苦味、甜味、尾韵2ffd6e77dfd3c86451986038ad7f3e7e2e3da356,这些指标对应的数值勾勒出咖啡的味道e371ce29ab4c99ec5c81c2e08aac9fb69d88303b,比如清爽度等同阅读流畅度、滑顺度表示读者投入感等等IzViNzM3ZjM0YjE0M2I=,最后QDViNzM3ZjM0YjE1ZTI=,交由咖啡师调出与文学情绪相符的风味MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2dkGa9uL2iMDAwMDAwMDAwMH6QgZmD3MfRgbCEmbGKiZuyoqGi

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HfaCwpa2i

MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2HgKqyta2i

355774bc55f22f9e73918e7d962aa5704d8b6c25

JTViNzM3ZjM0YTI0ZGM=

比如太宰治的《人间失格》MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2dfGWxpbGi,清爽苦味的巴西豆IzViNzM3ZjM0YjE4ZmM=,加上口感滑顺的秘鲁豆24992f3113028a34892907139b7ec9cfa5ad3aaa,组合的苦涩味呼应文中世界冷漠的苦闷829c8edbd1b547864dc325ba89f4f703MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2HgGSw27Gi

e0c0acfb061ac25bf51406bce1ecfd47ea9f0a8b

MDAwMDAwMDAwMH6QgZmD3MfRgbCEmbGdnq2ysqGi

MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2HgGi8y72i

食用罐头里装袜子?MDAwMDAwMDAwMHmNjs-E3LCXjqB_Yb2HgZywk7mi

IzViNzM3ZjM0YTJkZmQ=

5a75ae0ad8f5fcd7e3c47fd047c89e21

JTViNzM3ZjM0YTMxMWM=

 热汤袜子 NWI3MzdmMzRhMzJiMg==

by Luckies of LondonITViNzM3ZjM0YTM0NDE=

NWI3MzdmMzRhMzVjZQ==

英国设计品牌 Luckies of London成立于2005年b65110dade4037d6957640bd4c379e65a9fbe48e,这张可以刮开的地图可以算是他们的代表作了JjViNzM3ZjM0YjZjMjc=db2b124d83160d99944d9512453feb9fac52c221

693d328d7500533f43b60897e7405deb16505bb4

ITViNzM3ZjM0YTNhNWI=

ec1a593a89d847b1360803aa684abc7a

IzViNzM3ZjM0YTNkNTk=

起初看到这些罐头c296e0cd445bf9303393fd8698106acf10467d79,象君还有点摸不着头脑JTViNzM3ZjM0YjFmMGY=,怎么会和袜子硬凹在一起?后来发现袜子的无缝贴合3e32e7e83cc10181a431842eaa5249ea,也太萌了吧16ef7d7c36d17088472769ca28f17133MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2HhZ68y6Wi

MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2HhaCxpami

MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2HiKq8k7Gi

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HiKyxpc-i

344f2e8d78d58aa29309344f4d2d8d7c15431ff4

以三种口味的汤为灵感7f1fc985a122a06537960a876316ecb6bbfb0ba6,其也有三种不同款式的袜子MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2dgKyxy6mi,十足讨喜0f3398cf9f5bc4b7bcce7263a2878ac3f328d82b,好想来一双哦NWI3MzdmMzRiNmYzMw==f36ad8a16ab9162950eb9e681c37187ea8286fc0

e1db64be335cf23d31ad705c8d0369c6ca087d34

KjViNzM3ZjM0YTQ5Yjg=

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HiZuwqL2i

2bfa3c8ba943118c9dbefcd02eaf370f42fd338c

QDViNzM3ZjM0YTRlM2E=

eae4ea72e9175960377dcaebe0d62fe0

MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2HjKqwy7mi

蔬菜浓汤罐头温暖的外形QDViNzM3ZjM0YjI2YTc=,配上逗逼的袜子MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2dgGW9zrmi,这个设计在寒冷的冬天很窝心MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2dkaCyqK2iac42f90796d549cafff1f68a1f54033e07f00250

63544d4df7cf9c9ca66611b5e1f53a92

JTViNzM3ZjM0YTU1ZGE=

MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2HjGWw26mi

钢琴里面藏蛋糕?fe3068677d7d0b29ff820c1cd19a995ec9e0992f

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HjGixpcei

f6aa3436bab8deb7641f5c22ee7030fd

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2HjZ2xy6mi

 Patisserie Perle糕点 MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2HjZ69zqmi

by Latona Market Inc.IzViNzM3ZjM0YTYwNjk=

f2a1fec418cb0d9c6c893af110980463

虽然黑白的色调作为甜点的包装不够讨喜ITViNzM3ZjM0YjI5YjQ=,但是和新奇的造型比起来f973450e6aba9dd9d66544ab25338dc5,已经不值得一提了MDAwMDAwMDAwMH6QgZmD3MfRgbCEmrKtfKywoqGi。钢琴糕点的设计足够节省空间JjViNzM3ZjM0YjJjYzI=,这点优于其他糕点礼盒6a50431510f406fd1b4df53084e2d43e84663a62,每个琴键都是一块糕点MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2dgZ-8tb2i,极大地利用了盒内的空间0e45e11b917cde82531e8ee8f38e2b78eced83c9JjViNzM3ZjM0YTYzMzc=

MDAwMDAwMDAwMH6QgZmD3MfRgbCEmbKdhGiwsqGi

MDAwMDAwMDAwMHp9js-E3LCXjqB_Yb2HkGSwpami

MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2HkGWxuK2i

MDAwMDAwMDAwMHmNjs-E3LCXjqB_Yb2HkGa8y72i

MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2HkGiwtami

QDViNzM3ZjM0YTZiODU=

QDViNzM3ZjM0YTZjZGU=

ITViNzM3ZjM0YTZlMzU=

be9303adeebe69b7d77a3b7dcf109a11

护肤品用剪纸来盛?IzViNzM3ZjM0YTcwZTg=

8a32981e19dc75867c55bd381558dcc7

XjViNzM3ZjM0YTczOWM=

QDViNzM3ZjM0YTc0ZjU=

 Hinoki有机护肤品 MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2HmmSxpa2i

by  NINEd9f1102c8eac7634f3f2149493ec0dfdc743c55b

ITViNzM3ZjM0YTc4ZmU=

2017年Dieline Awards的Best of Show大奖由瑞典创意咨询公司NINE带来的有机护肤品Hinoki摘得JDViNzM3ZjM0Yjc1NDY=。象君只是在人群中多看了它一眼b276a6e5e1eb44207b1dacd025ed42c8,便迷上了这款包装ba824a34f712d29b0fde2a0359b6ec36JjViNzM3ZjM0YTdhNTg=

IzViNzM3ZjM0YTdiYjc=

ITViNzM3ZjM0YTdkMTI=

b7125b9aad956f7a9176185837221438

IzViNzM3ZjM0YTgwMGI=

剪纸一样的包装56df9457b2ad587f9beb241010263810,简约纯粹MDAwMDAwMDAwMHmNjs-E3LCXjqB_Yb2dhK2wk7Wi,低调中透着一股高级感5292bc4b23c0827cbe5a0f369f8e1d2407e9524f。事实证明这个团队确实受到折纸艺术的影响d514db047ddc73886693b063b7ed970a98f4895a,用生物可降解技术将纸张制成了不同规格的扁平包装QDViNzM3ZjM0Yjc5ZTc=MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2Hnqqxy6mi

JjViNzM3ZjM0YTgzMGE=

JjViNzM3ZjM0YTg0OTg=

IzViNzM3ZjM0YTg2MjM=

c6fba40c10ddce9938b9c5b85e3b545eba92961b

并利用弹簧和木制插销646bf6e2b4ff95c90627d15fc6b89e77dc3e975e,将三款产品固定在一起组成旅行装049add8fc0db9e4f27d1fbc8cf0cc81a,携带起来非常方便869826d0f7da52c98ab12a339e7dbe21。这款包装设计深得我心哦XjViNzM3ZjM0YjdjZTc=MDAwMDAwMDAwMIF9js-E3LCXjqB_Yb2Hnma9y8-i

60580386ef1cc082c1e1fb85e8c54f09c657e53f

80202f0b39ade5d72a45993a07e7fd48994d6330

0060e6b32d558b9f606dfb44c4136f85

7ec07c2cb83990aa8b1df0549721efda

颜值在线的宜家食物袋NWI3MzdmMzRhOTBkOA==

JDViNzM3ZjM0YTkyNWI=

35bddc1f129588fa2a5eda0eb36126de8a58bbb1

NWI3MzdmMzRhOTU3Mg==

 IKEA包装 JDViNzM3ZjM0YTk2ZjI=

by Stockholm Design LabJjViNzM3ZjM0YTk4N2U=

JjViNzM3ZjM0YTlhMGY=

我们在逛进口超市的时候f652157c5faad1dc5b1bb17a302e0e63,常会被颜值在线的包装收买MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2dhZu9qK2i,尽管有时候都不清楚自己买的是什么e4e2ce0275421406df551f5daf150d4702b9b702。而在逛宜家瑞典屋的时候就轻松多了5b66ed2578edb79f9ab7b2571a496ef2,这都要归功于Stockholm Design Lab24bc1fed18c11302ddc48a69a990f1e02552f92bJDViNzM3ZjM0YTliOGQ=

a2b8b01175b194574b0f2e83d910bee23e14c926

MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2Ho56xzrGi

a1bc2528f158673606623f3ac50519ed13d43d01

e83b4e1f8845e233714971661d573236

Stockholm Design Lab同宜家合作了20年之久265f46d1d56750129316a0ea691329b8,熟知宜家所想所求556d4590213edc906e6c7c287b9112c45cda1408b38af522af2df74ad52ffa70

f073792a91fdc58a137cd1757bae1fbf799b14a9

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2KfGSwtbmi

e9b9b6cf4a8a066ebf378a3f15fbb6b4de096fbf

df2dee5c43e1c236dfb2663556fcc42fa74d84d4

甲方宜家对包装的要求十分清晰明了ff383a524ef1c40ce423a9bad004b3c5,一是必须使用IKEA的专用字体VerdanaJTViNzM3ZjM0YjQyNGM=,二是包装上必须保留瑞典语的食物名称a5c6cfad36fbcb53daf3aeadae627c1e7a43c6aeITViNzM3ZjM0YWFhYzE=

JDViNzM3ZjM0YWFjNTE=

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2KfZ2yuL2i

44ee233ac6370d18e33e4995bca9249a

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2KfaCxy8-i

本着一切从简的原则3202bf32c55ed584024f52c032d105fa18d4e68e,Stockholm Design Lab赋予了宜家包装明确的风格IzViNzM3ZjM0YjQ1NDQ=,包装设计尽量透明JjViNzM3ZjM0Yjg0OTA=。食物饮品的包装袋上尽量用标志性的插画和剪影来体现5a79a3a7698575f34396d4c2b43c197f,有时候直接用上食物的照片MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2diGaw26Wi,更加易懂ebed9e2abc04186f6e2a0a48f98a2c184ddc3cd4d0845a2d0cff9e89d88622aeeaa34827

MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2KgKywzrGi

MDAwMDAwMDAwMH6QgZmD3MfRgbCEmb2dhZuwoqGi

fc30ee90e33e7eb1435636f572944d65

MDAwMDAwMDAwMHmNjs-E3LCXjqB_Yb2KgGWxuL2i

MDAwMDAwMDAwMIijjs-E3LCXjqB_Yb2KgGa8zqmi

JDViNzM3ZjM0YWJhNDQ=

JDViNzM3ZjM0YWJiYjA=

XjViNzM3ZjM0YWJkM2E=

KjViNzM3ZjM0YWJlYzk=

薯片袋里装的到底是什么?bbac4d3714ecbc22e40fc0ed869cc5d69129af87

XjViNzM3ZjM0YWMxZTA=

304bff3bef0fa25e6ed71375460a048acd1305d8

0cd1e9619738de61a3a73abaad975d359f226b09

 鲍勃·迪伦“薯片诗集” 2e1be156ab6adfc6447ce7395bc66105

by 联邦走马XjViNzM3ZjM0YWM4MTE=

5ffba4f452b5c04292a7a87e6c0ddaa2

在去年鲍勃·迪伦76岁生日时d7cdf3d86b52266fc7aedd4ef8c65639,广西师大出版社举办了一场诗集首发会711dbaa18bc52489f1be320f1e2e91f6d1771243。在现场337ca7645efbcbe4a0efb3ca83afb6741988dd67,100袋“薯片诗集”齐刷刷被撕开MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2dnmewy6Wiafd57a367ce55b4c7341a85cadd120db8b07f4a3

MDAwMDAwMDAwMHqNjs-E3LCXjqB_Yb2KhZyxy7Wi

a3be5f335bf6a0e3d1f385e942fde245

38d4beed5777560c9edc3350a9320778

MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2KhaC9tbmi

起初看到这个新闻的时候IzViNzM3ZjM0YjRkMDA=,象君还真以为袋子里装的是薯片MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2diZ6xtcei,没想到是诗集MDAwMDAwMDAwMHujjs-E3LCXjqB_Yb2dnmi8262i。这款设计的“幕后黑手”是杭州的艺术机构联邦走马MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2dn5yw27WiMDAwMDAwMDAwMHmNjs-E3LCXjqB_Yb2KiKuxzrmi

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2016年诺贝尔文学奖使得鲍勃·迪伦的作品踏入文学殿堂957f8645c11d42b2330cd2de8e0c0c9c08573b45,然而与食品包装袋结合起来c98c8cfdce25ee92dac6843f6184fa9f,又让它变得十足有趣IzViNzM3ZjM0YjhkOTg=469bc1be2fb76a505aa50e9cc2edc46e

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这款假包装也是做得惟妙惟肖了MDAwMDAwMDAwMHqjjs-E3LCXjqB_Yb2djKu9tb2i,各种口味应有尽有JjViNzM3ZjM0YjhlZmU=。民谣孜然味、迷幻椒盐味、蓝调烧烤味、摇滚番茄味、爵士青瓜味、午夜波本酒味、嬉皮士麻辣味和电音焦糖味fd4e8c789ab456d7f88aa04b4b4f9a61,怎么样cb36e6b214bd50ea75e6817c2d9d14781fdc1660,有没有在咽口水?d83c75830ae95b5b152e6aab24951ba3a7595b04

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- END -MDAwMDAwMDAwMHmzjs-E3LCXjqB_Yb2KjZ28k72i

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 ▶ 编辑  铁佳 MDAwMDAwMDAwMH6QgZmD3MfRgbCEmb6KkZ6xsqGi

 ▶ 图片  网络 0320e25313c2ab208df3ebbb28d6a3a0e57d5c04

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