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外国人眼中的中日文化竟然如此不同!

一直以来eb838d3ab39ce92ddc119f8349ea62202e387d2d,外国大牌厂商3cd36f87792a18d6c48bb97428b8006535c4c041

对中国风一直有着一种迷之定义adfd3d9a24cb339f7fa008450a41c70fae1749cb

比如新年将至61cfd32800347af6818e39a3c3993f4e,很多品牌为了迎合中国的新年XjViNzUxNmVlYjM0YTY=

纷纷出了中国年限定MDAwMDAwMDAwMHp9js-E3LjcgqOInb2dhGO9zqmi

4ab273d020ad5198cb260fcab82dd22a

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2dhGa9zrGi

JDViNzUxNmVlYjNhOWM=

16117e30f26d9b0e9a52146967271bef7c1bb577

QDViNzUxNmVlYjNkYjc=

6dcb802e2426902d1bddd4e71a66fc2a

8bc0ec61da1acc18633b816030854760

e68523575e2f3d12af062912c925198d

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2diKy9tbmi

NWI3NTE2ZWViNDVkYQ==

242e6cf3d09b2828e411e0e2ec6d617e

7295ad814793b3a22df30621f0fd5bfb

c3d05e5d2221566e069a0ca12c911435e3e464ff

而对于邻国的日本文化1d024e62d48685d2858216a4ddb63afb543690f7

他们瞬间脑洞大开了!IzViNzUxNmVlYjRkYjY=

9c231a5ae9682848a3ad9509f6a42ff1

点开东京的铁路地图NWI3NTE2ZWViNTBkYw==

你会看到一条充满活力的绿色循环线e65b38614df3ccb207a5705e2eaa8fc4

——山手线MDAwMDAwMDAwMHp9js-E3LjcgqOInb2djKy9qLmi

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2djGOxuLWi

它是东京都心部最大的铁路运输动脉c57523c836e526568cdec118577126f3

连接了29个主要车站002d5b8976d8cec3784ac5efd6fee9216e6e09ae

包括涩谷、新宿、东京、秋叶原和上野等QDViNzUxNmVlYjVhMjU=

38416c94860bf0272bd7a269ff1bce16

a201d1fc871b8249000441c68688472a80d31969

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MDAwMDAwMDAwMH6QgZmEtqiWjo2ImrKKkKqysqGi

MDAwMDAwMDAwMIF9js-E3LjcgqOInb2dkKqyqKmi

两名常驻东京的瑞士平面设计师ITViNzUxNmVlYjYzMzk=

Julien Mercier和Julian Wolfb32596687f93e3979c8d916d124d2518f8016b3b

看中了这一条环形JR39a2442da018afc0eae404ee261aa03d

在东京创立的一个艺术项目JDViNzUxNmVlYjY3ZWE=

开始大刀阔斧的搞事情了!fbaed9a589fdf9a302ebebb5fc54d298

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MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2dkZyxtcei

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XjViNzUxNmVlYjZmOTg=

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他们从所有29个山手线线路站中QDViNzUxNmVlYjcyYjc=

选取一个站点MDAwMDAwMDAwMHqjjs-E3LjcgqOInb1lfZ2xuK2i制作一个海报073e185c3b8cb5354a3900f6a51674a176fd4f1c

每个海报都有两个不同的视角a5a6c31fd03a14d4550d5b336dc3ecb8

af87c251ce6230c7f4b7a5860c591a5f

852e026d994029dbf97a8249304c30ab9bd28d71

48a51176a0eb3de63102bf3820cf047f6b973d79

MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2dm5u8tami

8605c539b6148718d4c5777425bf67060b3e2eac

自2016 年7 月开始至今已完成了MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2dm56xtbmi

秋叶原、神田、东京、有乐町、新桥、MDAwMDAwMDAwMIijjs-E3LjcgqOInb2dm5-827mi

浜松町、田町、品川和大崎等九个车站MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2dnqqwzqmi

仔细解读海报17d17d50be41782dafe4b417a46807ca

更能发现该地区的特色融入其中KjViNzUxNmVlYjgzZWI=

d56deccb663679c02838ca6375179684

-东京-MDAwMDAwMDAwMHmNjs-E3LjcgqOInb2dnmSyuLmi

0f750323854235a2df8010511a27e906edd850e4

比如在东京的海报上e89ca0ed9a853624d946b9a5be557077

吃货们一定看到了b104a1d8c41137c2f74a7bf9a9e78f9c

东京banana、年轮蛋糕以及各种小点心MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2dn5yxy7Wi

这都是在东京能买到的伴手礼JDViNzUxNmVlYjhlMTA=

QDViNzUxNmVlYjhmODE=

JjViNzUxNmVlYjkwZWQ=

aba15a1151ea62c7656ccae3675b6441

KjViNzUxNmVlYjkzZjQ=

1f47601bb7aa8099d14799116b2c9c95936cf130

JDViNzUxNmVlYjk3MmE=

3f3d6924c07eb1771d358642a1f68f5a0bea40ee

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2dome9zqmi

MDAwMDAwMDAwMH6QgZmEtqiWjo2ImrOKfGax2KGi

90d17fe1249a3d4f5c34c736209fd54e

14b49fb975d42980927fc4ea43ba9497

-田町-NWI3NTE2ZWViYTAwYQ==

d4c6b81293cf8eb187caf6ab2760fb72524f0573

田町MDAwMDAwMDAwMHqjjs-E3LjcgqOInb1lfZ6828ui,设计师把注意力放在了“田町”本身QDViNzUxNmVlYmEzMDQ=

两张海报更像是运用了版画中的凸印、凹印55367095c2c29ce06180f1d6dde95276418c2d0a

你看或者不看MDAwMDAwMDAwMH6QgZmEtqiWjo2Im72KkKy9yKGi,田町就在那里94e1fd9e961962e7503877326fe1cb95

不悲不喜MDAwMDAwMDAwMIijjs-E3LjcgqOInb2gfGWxuL2i

1732e0444ed9e048e784a671a0a75e72

6d225e420b3919a2014b16d0091e8152

fba8f8be839ab8156f70da65fec7de4d

b0051b21dfc71fb5c29f310945c08e5b

MDAwMDAwMDAwMH6QgZmEtqiWjo2Imr2KiZuxsqGi

KjViNzUxNmVlYmIwMmI=

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2ggKqypbWi

KjViNzUxNmVlYmIzMDY=

XjViNzUxNmVlYmI0N2U=

-有楽町站到了-28f69d90cd8fc2b81aa8f38bb1082ddb

JDViNzUxNmVlYmI3NWI=

有楽町站位于IOIO商场的地下室26d4201f88e9b1b57205bbff45c89aa8

这张海报可以说是简单粗暴了ITViNzUxNmVlYmJhNTM=

→_→右边的海报更有意思0006fe2b82549f501d23267c93ee4e235ec7de3d

满屏幕的“哐当哐当”97a7c426c20801fd943862708dc39f966fa47446

感觉自己要被甩出车厢外了ITViNzUxNmVlYmJlNzk=

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2ggZ-828ei

fbd1f3665470a9e615a33713defe49ce733de6bf

d5241ccb3ad2f0b131a0cc2b1e4a35f4515b6c30

191de5126338d6b7c13dc19882cf1905

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2ghGOxtc-i

467c0d39840155590dc336bd3edb39bd65c8e14b

a347ce1370b8415cdf9af04a9a1234ea850ae9fc

MDAwMDAwMDAwMIijjs-E3LjcgqOInb2ghGexzrmi

-神田-792b86bbda493b79a114330c78a9b268

2a2f4f47efa82d8652f653e8c7e7693bc6b47873

MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2ghZ28ta2i

IzViNzUxNmVlYmNmMjg=

NWI3NTE2ZWViZDBhNw==

237df00691f3e46142f364efd57bfdf0d7a63991

91d252bf8edeeaba04b20ba083bceb69

QDViNzUxNmVlYmQ1MDY=

625e52849cdd8392c188d12329d32e1c66f406a1

-品川- b1f509140d4833903f41d4f1e12a4d0c

QDViNzUxNmVlYmQ5NzY=

ITViNzUxNmVlYmRhZWU=

dd2edd9a9b87e8b0b8749788459600b4

MDAwMDAwMDAwMIF9js-E3LjcgqOInb2giZ28k7Wi

JjViNzUxNmVlYmRmNzI=

这也正是两位设计师的本师57aa09eb90978fe2f536aff3565c5800

脑洞创意都源自于他们MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2gjKuwk7Wi

IzViNzUxNmVlYmUzZmY=

59db9ca6e327d0648305b972e261a90f

IzViNzUxNmVlYmU2ZmI=

7cfe3113e8ca98039c046a2bb8844a9a

MDAwMDAwMDAwMHmNjs-E3LjcgqOInb2gjGe8y8ei

-秋叶原-7d96387ddfecb7f688db003723092437

b33803ae8a6c957e9b8386c7f8411b84

秋叶原站海报以黑底白线条勾勒该站电子商品、游戏MDAwMDAwMDAwMH6QgZmEtqiWjo2Imr6KiKqwoqGi

反正就是买买买MDAwMDAwMDAwMIF9js-E3LjcgqOInb2gjZ-xy8ui

二次元玩家的天地!96a47a879af0c6113b7ada643f0ab9d3

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efc441f3d6e448603da5c86448bb023a1b3d5c60

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KjViNzUxNmVlYmY2ZDc=

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eab691b5a8e38aa9fc6bb6bce5907be3c2afbfea

MDAwMDAwMDAwMH6QgZmEtqiWjo2Imr6gfKywoqGi

IzViNzUxNmVlYmZjYjY=

-新桥站-JjViNzUxNmVlYmZlMmU=

09280f05021a30dade0c5a9a14c91d489d6f99aa

新桥站周边居酒屋林立a0a6f63991a83058482289ddc3653e52

于是晚上就成了上班族的乐园2507745a89f61843f7c2f9deeefed6439bd24f59

每逢周五这里满街醉汉JjViNzUxNmVlYzAzZTQ=

左边的创意就是将喝醉的油腻大叔NWI3NTE2ZWVjMDU0ZA==

把领带绑在头上招摇过境的场景完美还原NWI3NTE2ZWVjMDZiMw==

QDViNzUxNmVlYzA4MGU=

MDAwMDAwMDAwMIF9js-E3LjcgqOInb2teGexuLGi

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MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2teZ28tbGi

黑川纪章设计的中银胶囊大厦MDAwMDAwMDAwMIF9js-E3LjcgqOInb2teZ-wtami

可以说是新桥最大的地标建筑了f2f201d996d5a69103daa9947a9976be2def6fb7

调皮的设计师在大厦外裹了一层起司941799a7f7de618cfc8cf26df853db36435565e3

寓意……你们都懂的ff6fb1e4a8c9c427dcd53f96317b9f7a

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d72fe8d98442c73601daab0b8c40f95441aa90bd

MDAwMDAwMDAwMIF9js-E3LjcgqOInb2tfGW8272i

001d12b76fd337d0bf5dbb4051f69cfd

177b7bd8c41b6624e51e4630acae579c

-浜松町-98f5bbcd0be7dab7994f361369b5e89d

cd450ae90d6051d03c10930ac71fd3d49772c418

JTViNzUxNmVlYzFmMzU=

MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2tfaCypcei

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399da10df3ad2cc4733e7042c2b25d21

MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2tgK29pc-i

MDAwMDAwMDAwMIF9js-E3LjcgqOInb2tgGSxtcei

MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2tgGW8k7Wi

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2tgGexpcei

3805a75df73310f55322f0585a1679e2

5e44ae32df8be4d3be3c46fa2bbe2789

-大崎-MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tgZ2826Wi

1e19be492591885b7160caf9723b6b2b70d86571

QDViNzUxNmVlYzMwYjk=

MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2thKuwqLGi

XjViNzUxNmVlYzMzYWQ=

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2thK29zr2i

61d7aacefc45422951cc3d0ea6e68249ebe4d9a9

MDAwMDAwMDAwMHujjs-E3LjcgqOInb2thGW9tbWi

b9b4601195b0fc3014bca42c530b0d0fa8c860e4

-五反田- MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2thGi826Wi

2b068ff8dd47c25be70b571614b78108

6df3b33399e8959e94910264df82e9919fe84abd

71730f201eaf466aca4dbbb551521272

MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2thaCytbWi

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tiKuwpc-i

JjViNzUxNmVlYzQzOWY=

822e0d9b933b1820c3e1e2a0ce3ee405

ITViNzUxNmVlYzQ2Nzc=

-目黑-NWI3NTE2ZWVjNDdmYQ==

MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2tiGexqLWi

JTViNzUxNmVlYzRhZmE=

MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2tiZyxqLmi

0235e5b5053c8115ba88c661e49cf872

ITViNzUxNmVlYzRmNDk=

JDViNzUxNmVlYzUwYmI=

b04a2b122962635d7038a594b35ad351360461e3

89675e5118253862293d36b8a95c9015954ea11b

408080b1e18ed716aab6d391afa2047b

-惠比寿-MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2tjGSxy6Wi

JDViNzUxNmVlYzU3ZTM=

惠比寿啤酒MDAwMDAwMDAwMIijjs-E3LjcgqOInb1lgKq8zrmi,常年蝉联日本销量榜首MDAwMDAwMDAwMIijjs-E3LjcgqOInb2tjGewk7Wi

这张海报就是将“啤酒”和惠比寿小酒馆bb2841b7f0fe149eeda22b88cecb3ad9105c7c1c

的要素融入其中0f9f02d99d1c1ff4464d3c71229cd8c67ee11448

酒鬼们怎么看都觉得亲切JTViNzUxNmVlYzVkOWE=

e9588def7f67ef9ef0c468012af6773f95ac4199

1a62bd5345d32a0132396c99ff4eb7cc31295c7a

c3f4551794cc0a91b15a76dafe222a90f6b16e06

MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2tkKyxtcei

QDViNzUxNmVlYzY1MDM=

MDAwMDAwMDAwMIijjs-E3LjcgqOInb2tkGSxtb2i

ITViNzUxNmVlYzY3Zjc=

在当地的一个小型展览会上NWI3NTE2ZWVjNjk2Zg==

所有的站台海报都做成了明信片MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2tkGi8262i

MDAwMDAwMDAwMHqjjs-E3LjcgqOInb2tkZywzrmi

00a7d5d2d863bcd55a177a8b9c9ec216

c954212f038855293af7a0c51f93bb012335f1f2

MDAwMDAwMDAwMH6QgZmEtqiWjo2Im7KgkZu8yKGi

84b981725f23ea4b1b35de166d29476169c2d162

7f265f613f053e1b31c5a544c303f605

e6ab7ce2eabcd0225ba638830cfd5381

9e4c6fc52c9f15f48cd01dc1d94fe47b

JDViNzUxNmVlYzc4MzE=

2bf701bd50c372b49bc0959cef026180

JjViNzUxNmVlYzdiMTE=

其余的新宿、目白、田端等站台的海报28a4255c34679984bb77d7adefacc51c

Train coming soon……JTViNzUxNmVlYzdkZTk=

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tm5-wk62i

KjViNzUxNmVlYzgwY2Y=

f3bc10cd5d8df4bf03f72ff4fe64e298

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tnqy9qLWi

978ba27e529d5a1c92383a08ee80c205437755db

除了有瑞士设计师为这些车站设计海报df8fb513a81c1887b4b71d2707b97779

隈研吾也将会参与设计山手线的新车站8585db28b7a2299e47e159a3721e1cc0

这座车站ITViNzUxNmVlY2IzNmI=,暂时被命名为“新品川站”e0d41c012e89aba48a55d362b5b353cf

将建于田町站和品川站之间XjViNzUxNmVlYzhiYTQ=

503633ee122700d57c63808172544ef7

这座新车站将作为东京奥运会时日本的门面之一787f2de7a1ad8ecd4c9407ef8cc92233

因而隈研吾在整体设计中MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tn5-9zr2i

有意识地加入了一些日本传统元素MDAwMDAwMDAwMHqNjs-E3LjcgqOInb2toqqypbWi

MDAwMDAwMDAwMHmzjs-E3LjcgqOInb2toqywqK2i

MDAwMDAwMDAwMH6QgZmEtqiWjo2Im7OHhZuw2KGi

5271c8ac0df837e0ddfdca4ea36b42c7

MDAwMDAwMDAwMHp9js-E3LjcgqOInb2tomWytc-i

4863339cf84279d0be4eab92e877b144

所以MDAwMDAwMDAwMHmNjs-E3LjcgqOInb1lgK2826mi,普通的设计师做出的海报完美渗透了地域文化a4e861128ffd5de1eb9946ee48561ef543c54af6

外国大牌设计师们XjViNzUxNmVlY2I2NjQ=,长点心吧01a856c940d030a9e9a80bcf439c86f5

KjViNzUxNmVlYzlkZGM=

QDViNzUxNmVlYzlmNTY=

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MDAwMDAwMDAwMH6QgZmEtqiWjo2Im72HfKy8yKGi

a075f5777cf1f9128200923346cb7f99e3ad90a8

-END-MDAwMDAwMDAwMIF9js-E3LjcgqOInb1lfK29zrWi

XjViNzUxNmVlY2E2Njk=

b257119a8e24b9f88886a3c1a88459652e2dba9f

MDAwMDAwMDAwMHqjjs-E3LjcgqOInb1lfGewy72i

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