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抄袭山寨漫天飞的今天,原创设计为什么那么贵?

大家好c70f1d9592fe7eb02f1fa038d09d50e1,我是象君a67b2135e9039bfa7bc09600ce36bf79e4f874833cde8a6afe9466dd834e426d

今天想和大家聊聊在抄袭山寨漫天飞的今天NWIyZWI5YzA3YTUxYw==e090422eb33b82522a59d557ad5e9d4b69c30d69

原创设计为什么那么贵?QDViMmViOWMwNWVlNTI=

而你会为原创设计买单吗?MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKKjZ-ytbWi

MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKKjaC8ta2i

MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKKkKq8y6mi

ITViMmViOWMwNWYyOGU=

一件优秀的产品一定经历过从草图到效果图到手板到生产的全部过程fce196c4d593d980e06d4d66cd1ae78b,但作为消费者150df17333759298ed7db82b9213e2a1824d1cf1,往往看到的只是商店里最终的产品和高昂的价格JDViMmViOWMwN2E4NmM=,一件产品“出生”的千辛万苦ff1ef895cf7db33eab8cd043c2dee29a,你可能从未曾了解:为了设计一把椅子设计师可能会画上100张草图MDAwMDAwMDAwMIijjs-Dz7nNg41_qLJlfGi8272i,为了让一个旋转机构体验更加完美JTViMmViOWMwN2FiYjc=,设计师不惜制作十几个模型来试验......4cb82bef615b23a6df4e1c31220b6531

cd7f437da60b7da48cec389cdb612902

KjViMmViOWMwNWY1YzI=

XjViMmViOWMwNWY2Y2Y=

在设计过程过程中经历的种种问题88d4d1a0139ae259a1b1fd831eb52bff,估计只有真正做过设计的朋友们才会懂MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLN3omeypbGi。为什么从图片看起来是同样的设计e3eb5ac177986aaaefd42c676700deed8b325d6d,但是原创设计价格与山寨抄袭价格总是差那么多?看完这些原创设计的设计和生产过程d020a412c7dc3e470a46b9381c12cd3b,我想你可能会更明白~0437a8fc4e000ea1534f08a3e3a6b22c

Wishbone 椅子 37b664eb29f722086bb0763a3a1c16df87b9ad48

www.carlhansen.comMDAwMDAwMDAwMH6Qgd-QuayZjbBzYr6doq2w2KGi

海外售价:590美金 约3732RMBMDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKKkZuxpcui

XjViMmViOWMwNWZjMjk=

即便你不是一个设计师e5de5a9e18d121a9c0e7bbc785dcdd73,也不认识图中这位设计师ITViMmViOWMwN2IxMzU=,但你在生活中一定见到过这把椅子!这是由丹麦设计师Hans J. Wegner为Carl Hansen&Søn品牌MDAwMDAwMDAwMHp9js-Dz7nNg41_qLJlgKux28-i,在1950年设计的一款经典餐椅Wishbone椅子JjViMmViOWMwN2IzNmU=,又称“Y椅”aaf65e699e779b46047f3a3b21791fe1a788f193。Y椅设计简单但采用了纯手工制作1b5947e3fb07aa52f9b6488fa2dd2441,使用了最好的工艺MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLJlgGO828ui,以干净的线条和朴实的风格而闻名0579d4adc9bfa223ffa994606871cd66509aaedca211375a0ac24b766a9abc819af805bc

MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKKkZ6x28-i

MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLKKkZ-ypcui

MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKKkaCytbmi

fbaf6680ce1c9940fc2cf2ff12b2d90e49c9daa6

这把Y椅MDAwMDAwMDAwMHujjs-Dz7nNg41_qLJlgGS9tb2i,至今已经有将近70年历史了MDAwMDAwMDAwMHp9js-Dz7nNg41_qLJlgGawpcui,它由14个零件组成JjViMmViOWMwN2I4ZmQ=,需要100道独立的工序和需要3周的时间准备QDViMmViOWMwODljOWY=2831026af77c7d9815b548850dae25f6897df851

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MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKdeK29qLWi

XjViMmViOWMwNjA1YzA=

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QDViMmViOWMwNjA3YmU=

bbef798b7a3e70e56e8494873422840528c8eaa5

JjViMmViOWMwNjA5ZTM=

单从这张官方提供的3视图中bb20c69ff23225d5b4c2543f41b41aa8,就可以获得非常多的尺寸信息4ae72864f7c4472cb002ffa9e1bf1c65235d6710。各个部件的夹角、前后腿的间距等等都是设计师在设计之初55483c2bf6070ddb7bf779a59e129ca9ee62efd8,经过多次试验以及调整后的最佳结果99d2e2d16f84ab4c5acc806fa80d4e8f64045480MDAwMDAwMDAwMHp9js-Dz7nNg41_qLKdeZuwy7Wi

MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKdeZyw262i

1eb62190ef3e4629ba4e7f71915cc87dfac367f2

cbdd110601e1f6ac2e24f40256559477a2e13840

图片来自知乎网友@叶清波f7b789ae4be4d89cdb4e4bdf0839910a

f14e7f71b84cc9ddda7ba28b6c733dcd

椅子的木材很讲究MDAwMDAwMDAwMH6Qgd-QuayZjbBzZL2ggGa82KGi,采用的都是树龄150年以上的木材QDViMmViOWMwODlmZWM=。使用的是水曲柳、橡木等0348111c9e08b50a76a9720046dde6a7bb0b0019,仅从椅子的骨叉处和后腿就可以分别正版与复刻的好坏MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN6fKqw26Wi。正版椅子细节浑圆饱满d3b527f0a8dd41c0adc94860509290002b5b2a8b,椅子的长宽比也非常考究567d9b62c8e631502f73c174afc6c578043f5509MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdfKqypbWi

e45712e28386fe9a24015d07571f7b13

XjViMmViOWMwNjEzN2E=

MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKdfK28zq2i

MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKdfGO9pa2i

一名工人在对椅子后半圆形进行打磨处理cc3a308b2aeb6a541379525d0bb6b5e3dd1d2a23MDAwMDAwMDAwMH6Qgd-QuayZjbBzY7GHjaC8sqGi

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NWIyZWI5YzA2MWIxZA==

工厂工作技术精湛的工匠bdcc1280f70c5b067a92279b3899a0c8,在利用现代技术磨制了椅子的扶手处与后背支架XjViMmViOWMwOGE0NTE=6137078548890cdcca4aab9b929dc860f8befd87

7f9945f5da6cb21e6a73e5a3eceff3fbf7921d56

MDAwMDAwMDAwMHp9js-Dz7nNg41_qLKdfZ6ypbmi

3a6506f42bad7f1300783d5f1cbc8783

JTViMmViOWMwNjIwNzk=

图片“Y”字骨架由层压胶合板制成409ddb799811304b79b616295ba9934b24819d58,然后装入凹槽并连接到椅子背面73e12a81dbb337c0f7cbaf4b6af83fff9011ece1。可以看出凹槽的底座外轮廓是明显带有曲线变化的aaeeb643c8c5aabd932b455b25e9d54250bb1433,而椅子腿部支撑的横杆3ccf3cb6370b3c4567c1bb34099f913e,也是中间粗JjViMmViOWMwN2M0MDI=,两头细847f2beedbc915b5b059e8f701c6273567c0c2bcJTViMmViOWMwNjIxOTM=

MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKdgKu9pbGi

JjViMmViOWMwNjIzYWY=

MDAwMDAwMDAwMHujjs-Dz7nNg41_qLKdgK29y6Wi

aeec21c1afb8207ab17e17bebce1b123

你会发现Y形靠背每一个都带有自然曲线4fa0ae70b48e048be31b80627a70f9973cc614a0,因为靠背严格符合人体弯曲的脊椎曲线MDAwMDAwMDAwMHujjs-Dz7nNg41_qLN6fGW8k7Gi。而椅子后部支撑的横架也同样具有自然弧度09dd6ee5748360d92f843187c56453cf62064fce,这些细节的变化处理全部由手工打磨完成8e0f65a062d19da7e97bc81a101ad1f2,需要手工把握曲面和圆角的变化788fd9624893034e9caddcc05831c135b701e60b0c077d96fcc744500c647fab3096dec0cf1bad8a

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MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLKdgZ6xuLWi

将以上这些基础部件打磨制作完成之后12f703af8452f29d388d23e2d9739c3c,接着就是组装成一把完整的椅子ITViMmViOWMwN2M5YTA=,而最后一步418380c4b2027baf58a5a166477275c255e3fdcf,就是用纸绳把Y椅的座椅部分完成02057b588394cd214a5e930ee9cbe9875bee3b5cMDAwMDAwMDAwMHp9js-Dz7nNg41_qLKdgZ-xzq2i

NWIyZWI5YzA2MzA1MQ==

MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKdhKqyta2i

MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKdhKu8taWi

c6eb0878c1a2d20435ba2445fd33b997

座垫编织的纸绳9a12f87f8f935f09cecd144095d0284c5f576076,有3种颜色:自然色、白色和黑色JTViMmViOWMwOGFhZTU=。是用瑞典的可持续木材做的纸张MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLJlhZ2wuLmi,然后加上光蜡(light wax)图层MDAwMDAwMDAwMIF9js-Dz7nNg41_qLJlhZ6w28-i,然后再做成绳子MDAwMDAwMDAwMHujjs-Dz7nNg41_qLJlhZ-xtbmi,以达到变色和润滑d5602bd7ad8f2797df01c831932af683,可以完全生物降解和焚烧230ca352041129405596c43d5925deb9c9cd06ba8e52d689dbc7fde56317289b

MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdhGO9pb2i

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一把完整的椅座MDAwMDAwMDAwMHp9js-Dz7nNg41_qLJliKqypami,需要一个熟练的工匠约1小时来编织约120米纸线才可以完成c61d0479a470341d2c5e9a041756c575NWIyZWI5YzA2MzlmNA==

MDAwMDAwMDAwMHujjs-Dz7nNg41_qLKdhZuw28ei

MDAwMDAwMDAwMHp9js-Dz7nNg41_qLKdhZyxtbWi

MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdhZ2xzrWi

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ITViMmViOWMwNjQxYWQ=

这张旧照片展示了数百个完整的Y椅在仓库中准备运往世界各地4caae1271c1cdafac84f39378beede3a9fba02c0MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKdiKu9y62i

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MDAwMDAwMDAwMH6Qgd-QuayZjbBzY7J3iK2w2KGi

XjViMmViOWMwNjQ2MjY=

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这张照片是记录Y椅最早的图像之一7ace175ce472359377e27038931a1cfd,在过往的70年中5164a94cd6a51fc0c6479caa0638c71d2587488f,这把椅子一直在不断的生产销售QDViMmViOWMwN2Q0OWU=,由此可见优秀的设计往往都是永恒经典的ebdf1b1f6cb7b73a3c8e85ca9d35b733ea14da1c10ab1744389b8ea87ccee24c

MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKdiGeytcui

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67c6b74a8f1342abf0043f65e6379e8d

MDAwMDAwMDAwMHujjs-Dz7nNg41_qLKdiZy9tb2i

虽然这里针对于Y椅没有过多设计理念说明IzViMmViOWMwN2Q1YmE=,但是可以从椅子的制作过程和步骤里看出MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLJliGS9zrWi,原厂生产对于椅子的细节、材质的高质量要求NWIyZWI5YzA4YjA2YQ==MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKdiZ29zrmi

ecf1d6c4a42b3656bdccd0acae913c21

现在Y椅具有150多种颜色可供选择JjViMmViOWMwN2Q3ZjM=,而对于复刻的产品只能说一分价钱一分货7da7a7acbb7580a420c3ee0bd452658c3c188dd1,正版设计之所以卖的贵MDAwMDAwMDAwMIijjs-Dz7nNg41_qLJliGixqLmi,不仅仅是包含了品牌价值XjViMmViOWMwN2RiMzg=,还有根本的设计与工艺198c72c0e49d369eec86baf25900e512。如果复刻产品仅凭几张图片JDViMmViOWMwN2RjNGM=,就拿去市场上售卖说是一比一KjViMmViOWMwN2RkNjA=,那么对于正版设计未免也太不尊重了3c89461050261706404d1e6b467437d4fdd35d183f01d0388802a269f81de7964c265fa699c4d55a

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ITViMmViOWMwNjUyMzI=

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 Maki 悬吊灯 b60a8622ef2fa1816aa4a6469a95519d

www.foscarini.com8e1d74d25dcf986971bbfe9550caed1e

7380RMB8d74ffe4947da917f56aaac3e53915ba

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MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKdjGa9zqmi

JTViMmViOWMwNjU5ZmM=

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Nendo在2011年为意大利照明公司FOSCARINIMDAwMDAwMDAwMH6Qgd-QuayZjbBzZL56iZux2KGi,设计了一款Maki悬挂灯ce4f63261b69b0e4e229729a9ad11a404944de4f。我们都知道500c391804e4c812c7632242e45aa6e577ad8fd3,设计的最开始往往仅是一个idea或是一张草图b46d15a4ac126844fd160bd94022a60b,先来看看佐藤大的最初设计这款灯所画的草图ITViMmViOWMwOGI0ZDA=JDViMmViOWMwNjVkNDY=

MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKdjZ6ypc-i

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MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdkKq9pb2i

图中可以看出佐藤大对这款灯的启发来自于一张纸JjViMmViOWMwN2UxYTA=,他将圆形的纸张卷起来MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLJljKu9ta2i,便仿佛形成了一个柱形灯罩fb8c3a3497f46b2b21126e89ffcd9705。而用两张纸互卷起来97f38fb0a37fa1945c5a6b96f985323b,穿插在一起就像是贝壳一样b3e865f8821f366606b75031e2104214db4bcb09,一款灯的雏形就完成了9206571046bc6d76a21cc39baa3745af8ea67cedMDAwMDAwMDAwMHujjs-Dz7nNg41_qLKdkKu9y8ui

MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKdkK2wta2i

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JTViMmViOWMwNjY4NWU=

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这里佐藤大将两张圆形的纸稍微变了形MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLJljGSwtcei,挖空中间部分3a105a58aeef3415d8a13f4ebf2fc440。这样12e9fb94807bff435df541c0e6d41c2e84190712,两张纸一重叠穿插MDAwMDAwMDAwMHujjs-Dz7nNg41_qLJljGaw28-i,便形成了内部是卷起来的灯罩ITViMmViOWMwN2U5MjE=,中间的灯光便可以通过这些灯罩中的间隙17d588e67d8e0fa3010dd7d239c53d6b,自然散落下来c1957cf1096838b746323e96d0128e329761db589db8993d2f3f39418bfeff4b312f7c4a

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由于金属板看来与最初创建的纸张概念非常相似f5a6858456460a19793788ab0fb5169e6199b3f7,所以这款灯罩最终采用了金属来制作9d52fd8c85458fd60425da03e855c3986408cadd。但由于金属的特性e27066af81101f10bd0782872ddf79497b0b0710,要将金属板卷成完美的圆锥型也并非易事ITViMmViOWMwOGJiNmQ=MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKdmq2ytbGi

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JTViMmViOWMwNjc5Y2I=

Nendo与厂商Foscarini一起进行了复杂的技术开发讨论MDAwMDAwMDAwMHp9js-Dz7nNg41_qLJljZ28zqmi,如何将两片薄薄的金属片卷起并连接145a6c3ad84f3384b2bda13bc267993c710b3b20,同时还保留完美的缝隙a43e073b0f1f12594659ac8d92ad346bef58e8d9。这其中多次调整了关于内部圆形孔洞的大小22d7824543f9d1e701481338bd6260b3,以打造开灯时边缘的完美出光量XjViMmViOWMwOGJkOWY=MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKdm5uwqLGi

JjViMmViOWMwNjdiZWU=

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几经调整之后7009299f8f315543f7951e8d4eea270e,便有了你现在看到的Maki悬挂灯的样子XjViMmViOWMwOGJlYjY=。打开灯便能产生两种不同类型的光2b4e647f41f298915be50ea3d8f09c64,一种是直射下来强大的光源MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLJlkKyw27mi,具备了多种用途MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLJlkK2xtb2i,而另一种则是边缘散发出柔软的环境光MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLJlkGOx27Gi,看似简单实则充满温度a232e29249ca73414217e66ea90e937160fb36c0e82d2f05c05a85fd721b2a3c3dbf29cc5e7bbf49

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灯具最终选择了两个颜色b2bd13e923f5afc0c97ab1e7c87d4343,白色和浅灰色daca288363416f77c83a669dcf36962a。而为什么选择了这两个颜色a645e2e285adecfe5be2e33258772db74e0c70d8,其实也是基于边缘光的考虑NWIyZWI5YzA3Zjg5Ng==,这两种颜色可以让边缘光看起来更加温暖柔和5459b01c1a1fc0d707ae8b470871cad197a6f09fc8c80e1a67d0e39e499bebe8d6e5470a527abac2

MDAwMDAwMDAwMHp9js-Dz7nNg41_qLKdnmS9tami

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佐藤大说aecd334e3b43493585e938eca4269295d87e5ca4,这盏灯的特殊性不是灯的设计本身f145ee680a6e2c9f285df5bc36619367ea24e6d6,而是创造这种形式对于光的设计和运用13701eaf5010072408c1501d9625be5d。他总能将无意识设计表达的完美MDAwMDAwMDAwMH6Qgd-QuayZjbBzZL6ggKq9oqGi,从一个简单的形式开始5ea961c1843f4b11206e2609e2a43e4755dbd8d2,再以一个简单的形式结束MDAwMDAwMDAwMH6Qgd-QuayZjbBzZb2thGS8yKGiKjViMmViOWMwNjhiMjU=

MDAwMDAwMDAwMH6Qgd-QuayZjbBzY7N6gGW9oqGi

如果说看过了这些完整的设计步骤JjViMmViOWMwN2ZlMWE=,抛开品牌溢价ITViMmViOWMwN2ZmMzU=,这些真正具备设计感之物的价格MDAwMDAwMDAwMIijjs-Dz7nNg41_qLJlkaCxk7Gi,便也不会让人摸不清头脑了JDViMmViOWMwOGM1NDc=e8e2cb80c9a8be6af62a294cced1931c8fd97859

MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdn56yuKmi

MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKdn5-8y6Wi

MDAwMDAwMDAwMIF9js-Dz7nNg41_qLKdn6C8k62i

 Cecilie Manz minuscule椅子 MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLKdoqq9tbGi

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Cecilie Manz 坐标根本哈根KjViMmViOWMwODAxNmY=,在向来以男性为主导的工业设计领域中8d39dc00b8a636a0f18de59ad5d32375,是为数不多的著名女设计师JTViMmViOWMwOGM2NWY=。她为Fritz Hansen设计的这款椅子MinusculeMDAwMDAwMDAwMH6Qgd-QuayZjbBzZbF3gZ6xoqGi,还曾获得了2012年ICFF编辑奖NWIyZWI5YzA4Yzc4Mg==。Minuscule这个名字代表了斯堪的纳维亚人所熟知的低调的风格c4dce31ad657ba0f4abdb90b21500a50MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKdomOw28-i

IzViMmViOWMwNjk2MTQ=

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先来看看Cecilie设计这款椅子最初的草图43aeb4124c39c713fbd77143f607ee49e9cb9693。首先确定了椅子的使用场景JjViMmViOWMwOGNhY2I=QDViMmViOWMwNjlhNTE=

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有了初步概念以后73c2480e91ed79935b9328f89ae800e1bd1e4f18,开始细化产品细节d10800d779b499ee80cf2d22f5d65ffd。关于椅子的三个不同视角、以及一些手工缝制椅面的技术解决方案和轮廓特征IzViMmViOWMwOGNjZjc=XjViMmViOWMwNjlmOWU=

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JDViMmViOWMwNmExYjk=

JjViMmViOWMwNmEyYzg=

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再次细化产品特征MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN3eGSwqLWi,以及草图JjViMmViOWMwODA2Zjc=,明确设计方案MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLN6hZ6w28-i。这张是椅子的腿部细节图JjViMmViOWMwOGNmMmE=d0d61e295b0b055877807d614d9979b5b968d516

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描绘在咖啡馆或是餐厅环境使用的草图37b663788e9538d2f4d0b91933b1cca8eb2c5de6。Cecilie设计的这把椅子c4b07dd9b878ed7f3f9204176a4e0521,更适用于在家里或是餐厅等非正式场合休息使用MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLN6iKqyqLmi9a7480bff852f854c7db2738731816b7

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确定设计方案后152ef1a87cd5e69272a8556a10195321,开始制作椅子模型17120dc2bc78b295b940461934ca70c6。这是类似于泡沫材质的椅背模型ITViMmViOWMwODBhNDg=,上面可以清楚的看到9ea7d165f7599134401a2bb6bea4a7b8,设计师对于椅子弧度的修改方案JTViMmViOWMwOGQzOTE=cd1ad5912effec1157f2a0e0a8d7273f

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单从椅子腿部的概念模型设计b4af68ab5a8a1998df24368fa52a877d8130c5df,就可以看出一件设计从初稿到完品需要经历大量的“实验”过程MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN6iK29pbWi。这张图里的椅腿MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN3eZ28y8-i,分别是纸张、硬纸板、汽车黏土和3D打印的模型NWIyZWI5YzA4ZDVjNg==5052bb7c69b5797e53b2abb8e00a14c5

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不仅仅是椅子整体框架ab533543bc88f5cf9f91839c7a6d628e5d9e1a1f,椅面材质也使用皮革、实木、亚麻等等多种材料进行试用72aee9c54bec709abb27ca5dcc4c5d4c2de8f17a,并在其中找寻最适合椅背的材料JjViMmViOWMwOGQ2ZTc=MDAwMDAwMDAwMHp9js-Dz7nNg41_qLKggGe9qLGi

MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKggGi9y62i

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关于椅子坐垫部分MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN3fKqwpbGi,最终设计师选择了看起来像是磨砂d6462ad7fb99535ef66b6f55ca4042e0,但质感又非常光滑的Remix(Kvadrat)织物JTViMmViOWMwOGQ3ZmY=JDViMmViOWMwNmMwNDQ=

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Cecilie将圆形的椅背比作沙滩石MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLN3fKyw26Wi,她说坐被包围的椅子中MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN3fK2xtami,会给人一种安全感MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN6iGexpa2iMDAwMDAwMDAwMIijjs-Dz7nNg41_qLKghK29pa2i

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椅背虽然圆润宽阔但非常薄ITViMmViOWMwODE1M2U=,体积不大0f69f5197029b07066bd1e7e64a88bd190fdb22b,并且采用了纯手工的缝制技术KjViMmViOWMwOGRhMmQ=a9f3b3c680ebec7cecf176be9ef72c54

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从N多张草图中777606870ccbde3e623e120eee9fff261058c361,我们可以看到QDViMmViOWMwODE4OTQ=,一把椅子的设计绝非想象的那么简单7ef6a6c88706a0dcf5318ec5bbe442bbe0bf5671,设计师从开始的概念到草图不断的修改1e337a5e5d9156072deff4f4ee54779ec552fad3。从模型bca5e8e5272e1a7f5bb67605b9328fa0,到最终的完成JDViMmViOWMwODFiZTQ=,细节上的把控738e2e0784d970bc89fc66db33cf6a6a,中间经历过了无数材质的慢慢打磨c54d1fbe4431a16037779c1524ba834d,最终只有当一切都完美的时候8cd5ae03fa1d502590a0ccb2e9ad05990471feb1,椅子才能成功的上市NWIyZWI5YzA4ZGM2NQ==XjViMmViOWMwNmQ2MjE=

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KITE 高端眼镜 MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLKgiZ29zrmi

kiteeyewear.comMDAwMDAwMDAwMHujjs-Dz7nNg41_qLKgiZ-wuKmi

官方售价:150英镑 约1300RMBaf6abc214e89133ed5b24221f06eb1ee605a2010

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KITE是一个来自伦敦的新兴眼镜品牌3690083c7a77d2264005dfe60ee7cdbc,由世界上最好的意大利工匠手工制作而成9bac8f04e38c1c1b197a7b63b68cfaae7a937244。品牌背后的设计师Marcello Martino的目标是ITViMmViOWMwODIxNTY=,让每个框架都拥有最高质量的材料和工艺737bc0726397da3e46abe605fdd7f761bdbbc4fd,并将其送到意大利MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN3gKy8y6Wi,以确保他的高端标准得到满足33ff33f8ccabad855ae64775049ed4c6QDViMmViOWMwNmUyNDI=

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伦敦内部设计团队会为眼镜框做设计MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3gK28k7Wi,然后将设计好的草图送往意大利制造JjViMmViOWMwOGRmZDE=。从草图到生产cc5aff0ab6d2f6a0047337e87657d89c,设计师主要探索02dd2fa4642a5763020d108a3a5f3c4113088cb0,眼镜的颜色、形式和功能0b09111c438bf2dcf34eb0c51d997a05,落实到从鼻垫到镜腿的铰链的每一个细节f3cb9472050f814852de4d05873b92c3d85717dcMDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKgjGW9y6Wi

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完成设计图之后ef8c54baa0bc5aa219b8bf28fa9a350c,就需要从相应的新型材料供应商Mazzucchelli那里选择适合的颜色板材85958927e0d4c608928b6f5a4f01cd35bdd2a203,并切成精确的测量条MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN3gZuxy8ei,以备用MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN6jKuwzrWiccba97e998ff1bfbc76bdd3a578de572

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Mazzucchelli材料将以毫米精度切割MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3gZyypbWi,根据图纸的精确尺寸MDAwMDAwMDAwMIF9js-Dz7nNg41_qLN3gZ2ytc-i,打造出框架轮廓IzViMmViOWMwODJlODc=,精致的细节包括缓冲式鼻托594000dc79a66993c3a7d49be0cdd8c5,锥形镜腿和镜头槽ec8033ccc9bf351c9fb13c79988418d450ce6ebeaa26424bcdf92d319f1ad183770eb784

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KITE在每个框架上花费的时间都是行业标准的两倍JjViMmViOWMwODMwYjM=,这些被机器切割好的镜框会在桦木珠中翻滚抛光10次左右21d4e12964f47a416f11edeb002f96b0,然后慢慢展现出具有丝绸般的流畅触感ITViMmViOWMwOGU0MzI=77aeef16de46b24a39f9ff84ec8dde32

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在框架进行抛光的同时0959efe1d080b09a86a2462f39470333,镜腿会使用不锈钢线芯进行加固MDAwMDAwMDAwMH6Qgd-QuayZjbBzZbGthK28sqGi,以提供极致的舒适性和耐用性9d76053a30c567b25fa27cef84eacd42,保证每位佩戴者使用更加贴合3d990676edb82e011ab156eb44368ff28972131205c5b9920201928a04d50b05

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眼镜的螺丝细节e62cceb0a9c92e48f29ff4ec51ca489f22834a0a,均为人工操作2a736aaf444a9ec7463e713090401c2590db5a2c,测量、细化、整理等严格的10步质量检测需要大量的时间MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN6jGSytbWi99de2ce2e856f49677aea2afff7ac6f6

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将眼镜腿小心的放在抛光盘上MDAwMDAwMDAwMIF9js-Dz7nNg41_qLN3hGa8tbGi,每个框架最后都会进行手工抛光XjViMmViOWMwODM5OTU=,确保获得更持久的光泽37c99116d9d5250b1cd0f6c5e6438d8220b1bffaMDAwMDAwMDAwMH6Qgd-QuayZjbBzZLF6gGS9sqGi

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最后再进行人工检查ITViMmViOWMwODNhYWU=,擦亮和调整NWIyZWI5YzA4ZTg5MQ==KjViMmViOWMwNzExY2Q=

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最后这些制作完成的眼镜将会仔细打包NWIyZWI5YzA4M2JkNw==,搭乘飞机8863e0e799898343da840cfe47f937f7,飞往伦敦34b44e11c80a6f753d93129856beebda。当然不可否认aa068cb6f48a6fd1d8753544e11ac35c,对于KITE的框架NWIyZWI5YzA4M2YyMw==,一部分高昂的价格花费在了来回的飞机票上27964012eef2e30d04d4d7a60a5e1ab1,但是品牌对于产品的精良设计和一丝不苟的严格把控d62bfc65e3d7ebefa097b4d9dec8229a,让它确实值得这么多的价钱MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN6jGi9tb2iKjViMmViOWMwNzE4NjY=

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 Betty 椅子 2cb576c0c7e57b4538377d2b4997d5ac

bendgoods.comJDViMmViOWMwNzIwMTk=

价格:450美金 约 2845RMBXjViMmViOWMwNzIxMmY=

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这款椅子的设计初衷是利于叠放8e62ed9354ae3c2a286b530a0cb668fc,能够节省空间78d55f65f762b96e7cb7b323b77720778831b1d5。材质上采用了热镀锌铁MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3iKy8zr2i,可以防止生锈dc34200a47b1192c8a872761eee66429,有多种颜色可以选择KjViMmViOWMwODQ1Y2E=,风格上是浪漫的波西米亚设计MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN6jZ2wpcuiNWIyZWI5YzA3MjM2Mg==

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经过多轮的脑暴和灵感碰撞NWIyZWI5YzA4NDZlNg==,可以得到很多方案草图d0a2cc17dc2705f4a05ae459a5e1f38c。而产品手绘的关键2c84ad2855ffe4a65ab676f6d0ebeb5949495054,在于每一个细节854ea6b62d9d416d1922b55873084829,每一个比例都在推敲b0703ca1043ca87e6f2bfb8adff17e70fd8a3b8f,慢慢深化JDViMmViOWMwOGVmMDM=。这是Betty椅最开始的初稿模样MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN3iZuypc-i,基于你现在看到的完整的椅子MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN3iZy8uLGi,都是从这些草图里一点点的进化而来b2059610fccd2534e8527a5dfbf03be6f14800c20148b68d0eff7dbc2de18c24

MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKtgGiwzr2i

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这张图里可以看到椅子最初打样出来的样子(左)ITViMmViOWMwODRkYTA=,最初的椅子是四条腿互相平行913a48ba7d49b46b909f5cba234b890f8f0bc0d9,但是在使用过程中却不太稳定f03e0454fb9dbb6af69926d57ebec2d5。设计师想要保持椅子最初的形状和简单流畅的线条MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3iZ-9zrGi,为了提高稳定性并且让椅子拥有更舒适的体验be6fa235fc05eb8ec2409ef600e9418a,更改了椅背的花纹图案和腿部的角度设计(右)KjViMmViOWMwOGYyM2E=508af1ab1435551b72cf99f339c0fd44bf584249

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左边的图是Betty椅子第一次被试座f0fe716ba554aa9282fb1e081ac3ed4c,设计师在椅子上尝试了各种姿势MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3jKyxpaWi,并且让不同性别不同身高体重的人一起来试座IzViMmViOWMwODU0MmE=,给予反馈ca02a6ba33e378e04943e3be06c1289216675b91。在经过多次的内部讨论和设计修改后e35339649195f855b480bbb2d385e2ef,设计师又再次打翻之前的设计244c9fefa71e7b37b5a0b0c0770f48ef,在椅背上重新设计了花纹15e4ccc8d38bdb440f91adac01272ced,将平行的四条腿变成了分别交叉的两条椅腿063f41f7807c1a0fb0e4a20aa4b2c5df8ecad7dc,让Betty更加适合叠放!1e7041ce24a173c1026fd6850f150f5abfd11386

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经过最优的打样过后5ed451c739e6efa3eb91735be781aaa5,设计师把椅子带入了3D建模软件中MDAwMDAwMDAwMHujjs-Dz7nNg41_qLN3jGi9tbmi,在椅子上尝试新的图案设计15c6260719e7c13e50f4fa54e83dbcce。为了让椅子坐起来更加舒适ed21a4b51553973b620beb2461567215a1e48e2b,那必不可少的就是座椅线条必须非常紧密26dd7000cb7e92f1f3c6bedc5d50c384fc3ededcMDAwMDAwMDAwMIF9js-Dz7nNg41_qLKthGeypbGi

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为了让椅子的风格更加偏向波西米亚8ad1707795f2b5cae8659f30099e1d00,设计师经过N多次的调整05c8c5631a74cd9a9cb600e0049fdf3cc5fca001,尝试了各种三角形的线条设计MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3jZ-xtami,最终在以下两个选择中选择了第2个NWIyZWI5YzA4ZjY4OA==。一点点偏移的三角形设计a509d8145bc4cfc2942abcc797d3cf8bae81a5fc,却让椅子看起来更加轻盈31e9184e601fe9d6cd94373a1e543b61a64654320909f3a13ea857001946f12ac6a337c8

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最终颜色的选择上分为粉色、白色和黑色33d526e0bebbc12ed52db187719bd515。并且同款椅子可以很轻松的堆叠放置JjViMmViOWMwODYxNTg=,非常节省空间QDViMmViOWMwOGY5YzQ=。椅子非常适合在夏日傍晚的庭院中使用5f67f7a9d76a75af3414a336983bfdf9d8c71f88,想想也觉得很浪漫呢!MDAwMDAwMDAwMH6Qgd-QuayZjbBzZLJ3hGiw2KGi

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Bigchill 冰箱 JDViMmViOWMwNzRiMDc=

Bigchill.com5202f01a229987de14be295450a8ae55

官方售价:2895美元 约18356RMB8bea063fedf744fbf33b9ed94f3eb1cf702335dd

a0f1ff5d428b0da4fa6cd3bc64a7af0e436b5c23

最近几年MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3kKy8y7Wi,突然刮起了一波复古风潮MDAwMDAwMDAwMH6Qgd-QuayZjbBzZbKdhZ6wsqGi,人们开始喜欢一些上个世纪流行的东西302de720da3daec4b80678977225e44e5e195c84。而Big Chillb0c0ac07301e2ec48930372d890eaa2408f3fb05,这个来自美国的家电品牌XjViMmViOWMwODY2ZDI=,它用现代的手法来遵循复古的原则NWIyZWI5YzA4NjdlZQ==,彻底复刻色彩鲜明的上个世纪50年代风格产品f30c8b7bbbaf743bf2377d781d2dc020,设计了一系列复古风的家用厨电ccc2b36dfb94d6e32a9a2072d75ea8222cfd95b7ac999941c16ea02f2bda6f50cfb4bba9

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今天就以冰箱为例0058280233f4a2fdddb0494a1a16af7ee44c9808,看看这些复古风的厨电究竟是如何设计出来的93647b4d53f3c3670b8edc0bfb615281d507fc2aMDAwMDAwMDAwMHujjs-Dz7nNg41_qLKtjGSwy72i

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设计师们翻阅了大量上个世纪40~50年代的冰箱目录KjViMmViOWMwODZiMzU=,受到不同品牌不同型号的冰箱启发92bac6051111621c7839e36ecac32c3fad7aee80,大到外观MDAwMDAwMDAwMHujjs-Dz7nNg41_qLN3kZ2yqLmi,小到把手和logo7e316fe810bf28acca4c7dd1569371e12b8cc740,在其中寻找合适的灵感NWIyZWI5YzA4ZmUwZg==。不仅搜集了很多图片JTViMmViOWMwODZmYTA=,还去旧货市场淘到了几件老式冰箱8500fa1dd280e3478607c0f1d87e9007627ab7bc,将它们“大卸八块”KjViMmViOWMwODcxY2I=,对这些冰箱进行内部构造研究MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLN6kZ-xtaWi0e42aebcaad25057f6f48fcea5424ec3

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前期调研做足了037e3bb29c3fb41c090ce4f52150baab8a7b0199,开始要设计品牌的logob6f898e678f906077c5f19fbe0bc6436。为了符合品牌的整体复古的调性MDAwMDAwMDAwMHqjjs-Dz7nNg41_qLN3mq2wy7mi,logo设计上同样借鉴了很多上个世纪的设计MDAwMDAwMDAwMIF9js-Dz7nNg41_qLN3mmOwk6mi,最终选择了更有曲线效果的手写体连线设计(右下)7d6d11baee04204f05aca3b3a087048c70dcfc0fb62478ba44727271c2920b7fe41c1ca2

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JDViMmViOWMwNzYzMmY=

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设计师在调研中发现81450d12a2f2d56265a1928ad05ef853ea505468,一些老式冰箱面会有一部分凹进去的设计MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3mmWxzrmi,其实这样的设计不仅造型迷人QDViMmViOWMwODc4NWI=,同时也提供了重要的结构支撑7dc4b271bba804902865cd24d15662cd04396162d7fe71520704ff417c9e3b67b372939d

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XjViMmViOWMwNzY4YTU=

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在上个世纪50年代d82f97abc63e9c1833e1012dd4ee776d947e4c8e,冰箱采用了单一的固定式手柄77a6af828a7caed721591c17ccdc9a35,而设计师想要重塑a307f76a1a34a0837fa29a6689878262,改变冰箱的打开方式3cd5c72a603abf5b6e33c953f512757f,让把手看起来更加灵动d853a3a60a58cef83991540e9d5b5d2da9ccf6c7。在进行了多番测试和概念后e31a61474a21a50c8028bd6e39df463791906d1f,最终确定了这种复古设计感cb68418979d2249ee6a764a17365f3ce,但是是数轴前后拉动开启16d4bc3cfde62cc84ed22a965ce12ed3d5b4a400f4170b59e90ec976853e830932c174af3aa756cf

ITViMmViOWMwNzZkMGE=

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冰箱的整体造型设计在投入生产之前都要经过3~4版的打样设计MDAwMDAwMDAwMHp9js-Dz7nNg41_qLN3m6Cw27Gi,其中需要不断去调整产品外观质感(CMF /颜色、材质、处理)6097786b069f23b5f79646782533aee1e16aac93,寻求最佳品质与质感NWIyZWI5YzA5MDU2MQ==。从手板模型到量产模型IzViMmViOWMwODgyM2Y=,中间还要经历模具结构调整的痛苦阶段XjViMmViOWMwOTA2NzY=MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKtmq29tami

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为了创造冰箱标志性外观的曲线设计MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLN3nqyypa2i,冰箱门使用了金属制造80c1b22f79f060c07f8d3f8b363e0ae1,而并非塑料或是玻璃纤维NWIyZWI5YzA4ODU4Zg==,并且采用了传统的冲压工艺的方法MDAwMDAwMDAwMHujjs-Dz7nNg41_qLN3nmS9pbGi,保证了冰箱的质感MDAwMDAwMDAwMHp9js-Dz7nNg41_qLOHeGW8y8eifd2b3fc84ae6fa46e391a0ff7053f3a4

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既然造型上已经采用了复古设计3890da92af99ea2f7cb73dd7d2abe2737f65d182,颜色上当然也要同步到位MDAwMDAwMDAwMIijjs-Dz7nNg41_qLOHeGa8272i。为了给客户提供更多方案62e0f9c88cc0419959a88ce9299d2854c9a1e0ac,更是找来时尚色彩方面的专业人士bea3643d1863a12ed4be537407eeccfa,最后颜色采用了复古色调的PANTONE色卡颜色43dc351a847510198a00bfa0cc3bc777a11f09946bb83921817766f6dde6300ec7870e2fbf3834db

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从前期调研到最终冰箱成功上市售卖JjViMmViOWMwODhiMGU=,Big chill这款冰箱设计花费了将近3年的时间JTViMmViOWMwOTBhYjg=daf0d8a90172efc09134fd3772aaf09272b6a901

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看了这么多产品的设计过程MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLN3n5yxtamiMDAwMDAwMDAwMHqNjs-Dz7nNg41_qLKtn52wpbmi

你对一件产品从无到有有了解了吗?XjViMmViOWMwNzhkZjM=

原创设计为什么卖那么贵211db6a8fa0087f3a1048c15a6b1cf09IzViMmViOWMwNzhmMGE=

一定是有它的道理所在JjViMmViOWMwOTBiYzc=MDAwMDAwMDAwMHujjs-Dz7nNg41_qLKtn6CxqLGi

大家总是希望花最少的钱买到最好看的东西c41806763c279fa0a8503f93fc475a8673329d59abbf52cc38dc1c21811aa55306ed17dc51e400ad

然而在国内MDAwMDAwMDAwMHujjs-Dz7nNg41_qLN3n5-yuKmi,想买到国外的好设计JDViMmViOWMwODkwOGY=fcc3582cefac73e2ecc14c9ef61b7e1d

往往又不愿多花钱JTViMmViOWMwODkxYTQ=KjViMmViOWMwNzkzNzA=

如此MDAwMDAwMDAwMHqNjs-Dz7nNg41_qLN3oqu9tcei,就滋生了一系列的抄袭山寨......NWIyZWI5YzA3OTQ4Yw==

但是一些商家一味地模仿和山寨1af7b552d5dd482ea8278ca68613f7448e884895fe7cdef9a4d6866978396d0dd91cb0ba8dcf5914

并没有学习和进步才是最可恶的QDViMmViOWMwOTBjZDU=1106259b0a6c53821dbff46941879732d214743f

最后0df494ad3533c7d8bc0689c6dd9316da41f47899,我们再回到设计之初JDViMmViOWMwODk2MDE=cfc2d1e8b324b19e46facd709c07055f28cc6113

一起来聊聊a3ba3dd54b7f0378413abd2e86bd060c,你会为原创设计买单吗?3cb3af5f1321aa8509c8666015255368bee2dc3a

你还觉得原创产品贵吗?MDAwMDAwMDAwMHmNjs-Dz7nNg41_qLKtomiw262i

欢迎留下你的看法~MDAwMDAwMDAwMHmzjs-Dz7nNg41_qLKto5uxqKmi

MDAwMDAwMDAwMIijjs-Dz7nNg41_qLKto5yxy6mi

- END -MDAwMDAwMDAwMH6Qgd-QuayZjbBzZLOKhGa9oqGi

JTViMmViOWMwNzllNmI=

 ▶ 编辑  Albus 9d1a647f017a59d3de7f18fbbb87688dc6e47e1d

 ▶ 图片  designmilk c2f2255436f5426d2c623bf8a7c29747545c468d

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5c14e2d7bc42e32f77f5653b4525a10e

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