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人们为什么喜欢捡肥皂?因为肥皂是人类文明之光!

我是万物JjViY2JiODY5MzdiZTg=,一只到处挖的小甲虫b1ac8b682b083bfcfe4791f0967ed1a7839643ec。在我的视野里58cc8caaab4c093821ba0f28c279b3f942e4dc2d,每一样你司空见惯的东西都能挖出曲折离奇的历史JjViY2JiODY5MzgxZDA=MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtmqqxy7mi

MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtmqqyuKmi

从今天起XjViY2JiODY5MzdjMTg=,你从未追究过的万物历史97c692ac4f38fdb717b29f308eea975bd54d5e1c,都交由我26b57d5b72000ee630793979e87e88b3,一只小甲虫帮你挑拣出来KjViY2JiODY5MzgxZTg=JjViY2JiODY5MzcwZDc=

MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtmqq9qKmi

世间万物发展了好久才以今天的姿态来到你的面前5040e2e2d994637c957c8210dc9ea30c931f3813,而我也拣了好久的“史”MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtm52x27Wi,才把这支视频推到你面前JTViY2JiODY5MzgyMDU=f1502e5b982ad13d61b5b34f9f5b6410922d7f23

MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmquwtami

MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtmquwzr2i

MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtmquxpcei

MDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtmquxuL2i

这是《万物拣史》的第1期节目XjViY2JiODY5MzdjYTY=MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtmqux272i

帮大家“拣”一下肥皂的历史f4aa5f08b8a61b92dbc9a34ddef435779811afbfd6b70ca6edd9ba55ce0d6a25f255e91c8bd2a836

MDAwMDAwMDAwMH6QgtCPz6yYgqCdq7KtfZywsqGi

· 温馨提示 ·MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmqu8k72i

没有Wi-Fi的同学可以移步下方观看文字版QDViY2JiODY5MzcyMDY=

NWJjYmI4NjkzNzIyMg==

JDViY2JiODY5MzcyM2E=

视频链接693cb1f13877c22fd20ce9219f6f87b8cc9cedff

这里是文字版5b541ff8cb65a6f4db8a0a0d8c4057da

3011400ca406765676334e9a3d0ea492842249ac

IzViY2JiODY5MzcyYWE=

古希伯来人很早就认识到清洁的重要性a34a594dfa96ba34b83760732faeac25f65ed989,并相信身体清洁可以通向灵魂的圣洁MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtnqywy72iXjViY2JiODY5MzcyYzI=

8f0826dfb235c30d3a803d96eafc516f

古罗马和古埃及的贵族特别喜欢洗澡ITViY2JiODY5MzdjZDY=,而且搞出了“油脂”+“碱性草木灰”的肥皂雏形8d42b2ca1de35abf9d0f358f060a1333d9370671。当然MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtm529pc-i,那时候的贵族也喜欢捡肥皂的游戏MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtnqyxtb2iMDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtmqy9ta2i

MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmqy9zr2i

JDViY2JiODY5MzczMmI=

0e58035cd7a256e9f2a1bbd81c03ab3e58d204fc

3ef3e9bce73c3dd3a6d0d6334bd64b07e43f9bb8

ff897c4bd6c6b90524eaebe6f69ad3d0

▲捡MDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtm529y8ei,还是不捡MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmq2xk62i

XjViY2JiODY5MzczYTc=

古代中国人用猪的胰脏和草木灰混合MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtm56wqLmi,制成类似的清洁剂c21240bf49a61897fffea8c8c6f81816,称为“胰子”a04edc3291cdd282b5a02ed2ca978ff3。这个名称至今还在一些方言中使用d66ca8bd00f957e84786c41a1198550eMDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmq28uKmi

10b827ca5b24a49c7c9a9cb314204fb6

KjViY2JiODY5MzczZjg=

IzViY2JiODY5Mzc0MTA=

77461954cebff935b4bb2178d98d83c9e69affb6

MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtmmOw26Wi

8f4b4076d998cbe88dc583ef76d18da96a2cdf55

但是大部分文明史时期3572cc5b472b16a48b5281a60e2bf1f6,人类都不像今天这样频繁洗澡a2f767ccc1bbc78759292af71ed869d4ce10d7fc。一些基督徒认为MDAwMDAwMDAwMHujjs-PlK3Ng3qLZrGtm56xtb2i,身体污秽MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtm56xzrmi,精神才能圣洁JjViY2JiODY5MzgyZDk=IzViY2JiODY5Mzc0OGM=

47aafc69d67791bbba247ac5f73d23c66dd60525

公元4世纪a67ef852e9d20a940927632f175a8d606a191e69,一位去耶路撒冷朝圣的女信徒958be5adfb8bde593593db7e1811fb04,18年都没洗脸IzViY2JiODY5MzgyZmI=JTViY2JiODY5Mzc0YmI=

0c17f056ab6b01db070438dbe880e8ad3e7f5309

QDViY2JiODY5Mzc0ZWI=

MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtmmO9uLmi

MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtmmSwpbmi

JTViY2JiODY5Mzc1MzE=

JDViY2JiODY5Mzc1NDk=

到了中世纪MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtm568zqmi,据说多数欧洲人终生不洗512927ec9986076829e936d3b3c1da72。而古代中国人也认为XjViY2JiODY5MzdkZWM=,频繁洗澡会损伤身体3a2ec2f1deea0b5f9224e2bea5e185ce76b172e8,导致风邪入体dbfc6b574a32a9b17fab3ecae6529b5ab5bd03b6MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmmSxqLGi

7b922ad02124ecb9af93bc37843fa90501673e95

除了信仰和迷信的限制0f44c2cb8ab17ae0114dfa8942e3abcd698f3ca1,肥皂本身也太贵了0821216d2f65ad43347dea73901044801a18bca0348c6450b56c6827d2f1339cfdbdaf77

1d601f3eacae4076f9ca71969c1aa2cce5b2e6e6

拿破仑买一条黄姜肥皂45bc3d91dcace6846d94ee238db565dbb708c119,就花了2法郎JTViY2JiODY5MzdlNTE=,而当时人们一个月的花销也就6法郎2b9e82dc64966cffc27a090339ea5b9b。花三分之一的生活费买肥皂6f4f7a2bda7233633ccc1b1730aed551,普通老百姓哪里下得去手啊c5ca8d830b8619a20e9fb652f4e1042546ff631894829c8ffe7e5c7fccf6f1dfd775bf066afce5ab

43651bcf5a1a9d3021662430b3450ce0

8bec9155711898cbccb71ae4fd3f2bfd

6e01dbdc21b9c9b03c0dddcf1c8e636c

b4155415f2acc2e99ce423c135e4ae3ae32d5fcf

cb3d853892f127845f9533d5b0d7d4319c7ce0ff

▲当时不吃不喝半个月3814ee2f80e24f5d776f6531d9c82a5f,才能买得起一块拿破仑同款肥皂b30ff0e4da6d4c801364ef42578af9fc

MDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtmmWxtbmi

到了19世纪47c80f8d64206a65499fd54866eda1f733863586,化学工业的发展才让肥皂成为廉价易得的商品JDViY2JiODY5MzgzYTQ=。为了说服大家多消费肥皂MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtm5-yuLWi,肥皂商们想了许多洗脑招数ab062aa7fac357871d1b3cc60c75f887a87dc7ee,拼命忽悠大家多洗澡JDViY2JiODY5MzgzYzE=JTViY2JiODY5Mzc2ODc=

MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmmWyqKmi

他们把肥皂和美好生活联系起来65689f68a68d94944f3e2601f0d74dea404d8c29。最厉害的例子莫过于英国梨牌肥皂202b51b6dd279d30cbfe03cae6a526010d3183e0,他们强调“肥皂消耗是衡量财富、文明、健康、纯洁的标准”d8ac72987fe724803f4f99feeb6fa83e,一张仰望着肥皂泡泡飘起的宝宝MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtm5-9zrGi,成为广告史上的经典案例MDAwMDAwMDAwMHujjs-PlK3Ng3qLZrGtnq29tami3e8ee3de2a81a5decd6132dcb6b16cc2

MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtmmW8zr2i

KjViY2JiODY5Mzc2ZWI=

MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmmW9uLmi

24b3565e5ca6f618dcf8a9141098df1535adb9de

MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtmmawy7Gi

MDAwMDAwMDAwMHujjs-PlK3Ng3qLZrGtmmawk62i

当然9562146212a7f748802429edd2804690,梨牌也有用力过猛的时候MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtnq29y8ui。为了强调肥皂的魔法XjViY2JiODY5MzdmNDU=,他们还在广告中用了很多黑人的形象9dc9ad8d439efc3c726b9b6d996c9c48,显露浓重的种族歧视视角与白人阶层的自我优越感9966d3f49a4b1281bb4e55f33a0d3ccdd80a2e5ca83723d68cd933a34fc55659f29839f7

d61b7854ba51d0799a2e4fa5f1c5ef96402978ec

为了进入非洲市场eccac7fc71496066cfa78f1cc1040d4f4e943e71,肥皂商针对黑人女性做了许多有恐吓诱导的广告:QDViY2JiODY5Mzc3YTE=

MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmma8tbWi

如果不按欧洲人的标准生活461e2e7faf24f1ebc603253d9efadbf2,你丈夫的事业将会一塌糊涂JTViY2JiODY5MzdmYWE=,比如不用肥皂KjViY2JiODY5Mzg0NGE=NWJjYmI4NjkzNzdkNQ==

bf5ce16605d49efc48aca0fd161c6fc0084eedbe

这样的缺德广告带着持久的心理暗示b552d6761d0365fa173288f283d67ba7,确实让1970年后的非洲人MDAwMDAwMDAwMHujjs-PlK3Ng3qLZrGtm6C8k6mi,开始理所当然地囤肥皂fd8049e164559d79bf8c2e7bbea5c3b5MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtmma9y72i

4c3a2ed7dc17fd613fff076e316ff4ef

MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmmewy7mi

IzViY2JiODY5Mzc4NWE=

MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtmmexuLmi

3bf554fef40622bc3f9652aa7b7830a2ecc5ab87

MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtmmeyqLmi

这样的套路在美利坚也同样奏效4c4ad0425f30ccdd188e3a6bbf036d5e493f604b。一战后JTViY2JiODY5MzdmZjY=,肥皂商人们瞄准家庭主妇这一群体MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtm6C9y8-i,在15分钟的电台广播剧及电视长篇连续剧打广告1a4c8738c486ae7101200222970125d39f870fca11184d8b26ead3ea70f9a9ae

3b22fbbadb15ec99ac2af41526f294c1

于是妈妈们最爱看的狗血连续剧MDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtnqqwtami,也被称为“肥皂剧”1485cf4fa0746adace244bab98d79388MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtmme9tami

8e32b66ce87ca1c56d53c7f9e7840c409689bab1

82a0a205561b4f8feae747c1783772dc

89aa522e0db27e50e9f8eb83065e7e46

2a2dc5f60bb3ffa7054da88b834d900fd558cc0b

MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtmmixy7Gi

在这种猛烈攻势下3fcd9edd86a7f278986ed12d9ee88ef0c7ed6f21,亚洲国家自然也跑不掉MDAwMDAwMDAwMHqjjs-PlK3Ng3qLZrGtnmO8y8-iMDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtmmixk6mi

MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtmmiyta2i

上世纪30年代390f2dd99c1637f70b8ad4dd087f671e,上海滩的影后胡蝶就曾代言过联合利华旗下的力士香皂21c02ca467dd413ed8ac8b197e5f40d7。但是用知名女星强调美容润肤的营销套路MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtnqqxy8-i,还是被抓住妈妈的宝洁所击败ITViY2JiODY5Mzg0ZmQ=MDAwMDAwMDAwMHujjs-PlK3Ng3qLZrGtmmi8uKmi

7bc3616502be2ff88ea24c04d07bc432

于是ca7a82efa8b9aa5c3fd06d9e042c2b16,90年代后的中国人95a225e5a8e44977e64803d69725d7bb9824237d,听到“爱心妈妈4b14b38b74d861c7fa4668bfe2951295,呵护全家”的广告语e737e0fe75c8468fa9b1bc5aab128dc95b908dec,都会想起一块纯白的舒肤佳MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtnmSwpaWiMDAwMDAwMDAwMHp9js-PlK3Ng3qLZrGtmmi9tbWi

MDAwMDAwMDAwMIF9js-PlK3Ng3qLZrGtm5uwpami

0e2b62e26ff7bcbfdfeb8ea8ca996105f0af53fd

08b9d4d6e7698f3c4cd4626117a2e3d7

XjViY2JiODY5MzdhNjc=

▲小时候ba9b01a44c465664a57d144a262341b1,最熟悉的广告之一0dd41cd0888697dbc2ddb7edc64145973f5da3c9

6297b7b3e9c799851465c8d317313e31

肥皂商因此发家致富40433d832bb6dcf891cbc23d16216ad5,但肥皂的普及确实为现代人带来许多好处MDAwMDAwMDAwMIijjs-PlK3Ng3qLZrGtnmSwuLWi82b29a4d2708272643a8e9e086f0589ac6b21937

MDAwMDAwMDAwMH6QgtCPz6yYgqCdq7JlfZyx2KGi

全球每年有52万儿童死于腹泻74869937c7ab05457518299d2d449cf27c0702f3,而有效预防腹泻最简单的方法18c6cd7ccc23c1f798ed443567a7eb0440d71e71,就是用肥皂洗手52e3da7f9370a932c042eee7d6438496。有数据显示32512342c7647fe5d8f0271cfc2b5bbc,一个国家的肥皂消耗越高ITViY2JiODY5MzgxODU=,婴儿的死亡率就越低74806e2839e02de928e551c850a45c95XjViY2JiODY5MzdhZTg=

eea54d21512eae221fcc466f1bcf0203

托化工业的福b68d8276a81942b39fd083d2430a5d1ea65d6639,如今世界上几乎所有家庭都买得起肥皂MDAwMDAwMDAwMHmzjs-PlK3Ng3qLZrGtnmSx27Wi。肥皂保佑人民MDAwMDAwMDAwMHqNjs-PlK3Ng3qLZrGtnmSytamie3760d36357c160ade0b15afa452a69cbb2dc0d3

JTViY2JiODY5MzdiNDk=

NWJjYmI4NjkzN2I2YQ==

a0992859e4d87f3548b44a05045f6d6d

JjViY2JiODY5MzdiOWE=

QDViY2JiODY5MzdiYjQ=

MDAwMDAwMDAwMHmNjs-PlK3Ng3qLZrGtm5y8y8ei

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