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人们为什么喜欢捡肥皂?因为肥皂是人类文明之光!

我是万物JDViMmNkYjBlNjI5ODc=,一只到处挖的小甲虫0b16d46a367de5e234a76f05d1fea829。在我的视野里636afc5d3def1f587b6671421e0ba73b,每一样你司空见惯的东西都能挖出曲折离奇的历史QDViMmNkYjBlNjdlYmM=fc48bf82c0be01f7b42663f0ae0627bd

e82e02d7d61b94537229204965026371

从今天起JDViMmNkYjBlNjJjNjc=,你从未追究过的万物历史MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKdgZ28y8-i,都交由我8cc23259cf46c6c047478ae1327ecd422648102a,一只小甲虫帮你挑拣出来MDAwMDAwMDAwMHqNjs-Dz7HPjaB0nbKdm6CwtaWid0b2413ea5fde53f8d741e12b21639b3

30332d16382070fb5db55e4079be7284663b8456

世间万物发展了好久才以今天的姿态来到你的面前2d02e3ec9ebc5ad21158e04def29d96c,而我也拣了好久的“史”KjViMmNkYjBlNjMyNTc=,才把这支视频推到你面前MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKdnqqypceif38d8eb0e90cc31873ca5e2e5463eab73d61fdac

XjViMmNkYjBlNThjNWQ=

8d68f30c634043d773c59017028d3130

ae40cafd5c23ef79535e2920a406e4cac044e954

MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKHn6C9tami

这是《万物拣史》的第1期节目MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdhKy8tc-iXjViMmNkYjBlNTkyYWE=

帮大家“拣”一下肥皂的历史441ad164d1eaa992283f793ec772c673JTViMmNkYjBlNTk0NGI=

JjViMmNkYjBlNTk1ZTQ=

· 温馨提示 ·85ed6ad7247faff6beb24caf0889f196213ff571

没有Wi-Fi的同学可以移步下方观看文字版MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKHoma8k6mi

2d805e8d239331fd79bed35ffa88ab52

d9fc3a8a1d5b179c32ddf29508a3c30be3652a73

视频链接5bda7733ceea246e15b83ac246425009dd9b7236

这里是文字版XjViMmNkYjBlNTlmNTI=

0dcf0eb13943b943fbba5e98f2e6c6dce7664617

KjViMmNkYjBlNWEyODU=

古希伯来人很早就认识到清洁的重要性05142ca19e79e35fcf6e6f7e58d63278,并相信身体清洁可以通向灵魂的圣洁KjViMmNkYjBlNjg0NzQ=MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKKfKy9qLmi

QDViMmNkYjBlNWE1YTE=

古罗马和古埃及的贵族特别喜欢洗澡MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdhGSyqK2i,而且搞出了“油脂”+“碱性草木灰”的肥皂雏形ITViMmNkYjBlNjg1ZTg=。当然JjViMmNkYjBlNjM4MGM=,那时候的贵族也喜欢捡肥皂的游戏MDAwMDAwMDAwMH6Qgd-PlLXNgX2HY7N3kGOwyKGi5d415b7e1909bd54540b4a7c92e9ae379fab47fa

XjViMmNkYjBlNWE4ZGE=

c1255ffbd2b8ea3bb4f930d5648b1d8cd0cfb45f

MDAwMDAwMDAwMH6Qgd-PlLXNgX2HYr2KfZ6w2KGi

JjViMmNkYjBlNWFkZGY=

1884fb5670b54788ea0f6825bda28275

▲捡ceb33206e74547898676694cb9415dc0bb34e30a,还是不捡MDAwMDAwMDAwMHqNjs-Dz7HPjaB0nbKKfaC9ta2i

XjViMmNkYjBlNWIyYjA=

古代中国人用猪的胰脏和草木灰混合JDViMmNkYjBlNjNhYmY=,制成类似的清洁剂MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKdhZywqLGi,称为“胰子”59dc99fc0d496d991ba10870598bfae5c971ce17。这个名称至今还在一些方言中使用70603185bb16e5c233177d31d48868d16e01b1f2MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKKgK2wpc-i

116665fcd5d45750e3f6b6e6ead6d444

MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKKgGWwzqmi

d76fc1a83138f0c993feedae9eb1721c

XjViMmNkYjBlNWJhOWQ=

MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKKgZu9y8ei

2ad9e2c5a3f947a3254a899e4f564a6e

但是大部分文明史时期d4918c328efd14f2b4979e25bace3cd531174771,人类都不像今天这样频繁洗澡JDViMmNkYjBlNjhiNmU=。一些基督徒认为MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKdhZ-w28ei,身体污秽0f1bf4e08d05e8bc4a95595f96f3822964bf5fe9,精神才能圣洁XjViMmNkYjBlNjhjY2M=MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKKgZ-wtcui

MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKKgaC8uKmi

公元4世纪MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKdiKuwzqmi,一位去耶路撒冷朝圣的女信徒6ab88c4d39555284e7602df460e13e1b,18年都没洗脸MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKdn56wtc-i1f0e84e5edd6c735b68d5a8b79b20c4471980526

7c0882d6a85f108c8ba612d64dc9d026

JDViMmNkYjBlNWM1OGU=

MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKKhGS9tbmi

JjViMmNkYjBlNWM4ZTM=

MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKKhGiwk7Gi

3b0fd5c03b5d0fa8bc3a617438b3f007

到了中世纪MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKdiGOwqKmi,据说多数欧洲人终生不洗cdaace8ada0f19b7da257b74fd21feba。而古代中国人也认为c719f4a95d924422b2436d8c1797cb3e260559e0,频繁洗澡会损伤身体85a5e84853060aa7593a9e9accba0368bbaeb889,导致风邪入体MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKdn6C9pc-ib8284389ce4c637708ef2c54f7c041a555f66cdc

d83f5fe25bce56e1d192ebe48deb0c51

除了信仰和迷信的限制a13480eb7e17ae382c075da7fecaaa9a,肥皂本身也太贵了MDAwMDAwMDAwMH6Qgd-PlLXNgX2HY7OHfGO9yKGiJjViMmNkYjBlNWQwYjQ=

4a094023ff6e6ba914d7c07f1818012c

拿破仑买一条黄姜肥皂967cadb3dce1e331e0e43cb8d9edd79c,就花了2法郎cb85147e136f3c0987d2200110c3a741d903601f,而当时人们一个月的花销也就6法郎a13f90891343b87038a114f81b4c7eb2335990d9。花三分之一的生活费买肥皂KjViMmNkYjBlNjRkYzA=,普通老百姓哪里下得去手啊a8c200f6959caf195ee3c047a8cbee61MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKKiKyxy72i

2f5f6df022aaed3d11d43193902cb6da

MDAwMDAwMDAwMHqNjs-Dz7HPjaB0nbKKiGSwzqmi

338c9386bc99234c26218a32256e036a7b885f46

ITViMmNkYjBlNWQ5MWM=

JTViMmNkYjBlNWRhN2U=

▲当时不吃不喝半个月JTViMmNkYjBlNjRmMmE=,才能买得起一块拿破仑同款肥皂656a2975fb2b879e7cf6cfa944eb40a8

MDAwMDAwMDAwMHqNjs-Dz7HPjaB0nbKKiZ2wk62i

到了19世纪ab8c7a874d56f1e6bed785414c4ef14b437ee5fb,化学工业的发展才让肥皂成为廉价易得的商品JDViMmNkYjBlNjk2ZTQ=。为了说服大家多消费肥皂MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKdjKq9tbGi,肥皂商们想了许多洗脑招数MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKdjKyxuKmi,拼命忽悠大家多洗澡a869be8d5f7e940b15d8594afafae97a4cc51174b55aed0674da1470aeb7ae11ed0247fd

c8f051975f3cf64c3fa369f2f12d0c54

他们把肥皂和美好生活联系起来MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKdome8tami。最厉害的例子莫过于英国梨牌肥皂ITViMmNkYjBlNjU0ZGU=,他们强调“肥皂消耗是衡量财富、文明、健康、纯洁的标准”9d00bf2dc74bac3ee821d745c115110b45e953ef,一张仰望着肥皂泡泡飘起的宝宝IzViMmNkYjBlNjU3ZDk=,成为广告史上的经典案例MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdo5uwqLGi1040e7dc5940bc8f7207b0586f28f16687566994

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MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKKjGWwy7mi

JjViMmNkYjBlNWU4YTQ=

NWIyY2RiMGU1ZWEyMg==

当然MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKdjGewzq2i,梨牌也有用力过猛的时候c07ace40de1200c1caa3d64f18384e373fd0a018。为了强调肥皂的魔法9c8e02f37f355c7e9fa8413650c1503eafad3f39,他们还在广告中用了很多黑人的形象61a16a941d4b895eb1c5f3b6989cd3d1,显露浓重的种族歧视视角与白人阶层的自我优越感MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKdo529y7WiMDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKKjZux262i

NWIyY2RiMGU1ZWQwNg==

为了进入非洲市场MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKdjZ2ypc-i,肥皂商针对黑人女性做了许多有恐吓诱导的广告:NWIyY2RiMGU1ZWU4MQ==

MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKKjZ-9pami

如果不按欧洲人的标准生活XjViMmNkYjBlNjVmMjU=,你丈夫的事业将会一塌糊涂789f883e6a3842f2e596724dacccca65,比如不用肥皂52040383c4713593771a4fe78f6e0daf3d344ce2f166c36ae469d2be48c0fc23

dd25ad5f9b4145f7bfeef5ca78e2a5650969d386

这样的缺德广告带着持久的心理暗示9f5f5f4b5f66e89df3dba06d8d40d5b388bc290f,确实让1970年后的非洲人MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKdkKyxpcui,开始理所当然地囤肥皂3e5de9416534996f4620e95cbbcc7b59ITViMmNkYjBlNWY0MmM=

784a2f199cc239b1d6574b47d69e6cfa017ca672

MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKKkGS9qLmi

MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKKkGaw28-i

MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKKkGeytc-i

cd059dd1b5a37e35fed14c4a1f1a1fd0

febfc5012a1649a6304a0f33ad9f9ad9

这样的套路在美利坚也同样奏效391b09021da182451981ba4c469bbe7765958c09。一战后2d3383e0b61848786f3ecdff06856229c1f38254,肥皂商人们瞄准家庭主妇这一群体fabc6c371d748f6bdddc927a636ba5a33b6359e3,在15分钟的电台广播剧及电视长篇连续剧打广告MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKgfKy8uKmi102578831df8bd100095c53b0e943c63

e8bbb825adbefa6c50a11ab6704f28ae9bbe1de0

于是妈妈们最爱看的狗血连续剧ITViMmNkYjBlNjY3YmE=,也被称为“肥皂剧”ITViMmNkYjBlNmE1NGI=ccde1284ec67c53864de7e0864c8182dc46a8e99

MDAwMDAwMDAwMHp9js-Dz7HPjaB0nbKdeKuwpbGi

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MDAwMDAwMDAwMHmNjs-Dz7HPjaB0nbKdeK28272i

d52c024bf693461e2ad559c9af648f712fe4bd2d

c1a3ce64cf25a499d8fb614f4986c1bd

在这种猛烈攻势下MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKdkGewqK2i,亚洲国家自然也跑不掉MDAwMDAwMDAwMHqjjs-Dz7HPjaB0nbKgfGSyuL2i95bc48fc5d5ee826e2ef41b64e44aa2f

JTViMmNkYjBlNjBhODk=

上世纪30年代JDViMmNkYjBlNjZhOTc=,上海滩的影后胡蝶就曾代言过联合利华旗下的力士香皂06d22211cbdcaf364b450e067ed1e7ca9bb4f676。但是用知名女星强调美容润肤的营销套路XjViMmNkYjBlNjZjMDE=,还是被抓住妈妈的宝洁所击败2b554f29d90bed388f4679090e064918JDViMmNkYjBlNjBiZmI=

dffc6ee4cdfeb3fe85def27420fef2a7e2c6b453

于是f22518c4135ea60f63c43a0d773eb24315f0dd8d,90年代后的中国人deca5d3d3746df2c54f20cd4970a204b,听到“爱心妈妈ITViMmNkYjBlNjcwNTA=,呵护全家”的广告语a509ce1f7e1857d5bd242b0df12f8631,都会想起一块纯白的舒肤佳103720a5a525a89bfdf073354dea018280f689802c8624ae1a537da5f9e14d5865e1141a

0fbe9ac8ba214af0c72c4ff007cabfb6

d9651676c0e3957c7675f8105bed75a6

edb7d1a71456c46832926a97ff72cf3c

MDAwMDAwMDAwMHujjs-Dz7HPjaB0nbKdfK28zr2i

▲小时候MDAwMDAwMDAwMH6Qgd-PlLXNgX2HY7KtgKu8sqGi,最熟悉的广告之一MDAwMDAwMDAwMIijjs-Dz7HPjaB0nbKdfGSw28ui

MDAwMDAwMDAwMHmzjs-Dz7HPjaB0nbKdfGW8y7mi

肥皂商因此发家致富MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdmq2ytbmi,但肥皂的普及确实为现代人带来许多好处118e4f2cad622cf4cc00291863cb010c8cc2188333fc9eb83b39079a692e0e5162a4b054

NWIyY2RiMGU2MWFlNw==

全球每年有52万儿童死于腹泻ITViMmNkYjBlNjc2MjA=,而有效预防腹泻最简单的方法JjViMmNkYjBlNjc3OGU=,就是用肥皂洗手MDAwMDAwMDAwMHqNjs-Dz7HPjaB0nbKgfZ29tbWi。有数据显示MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdmma9qL2i,一个国家的肥皂消耗越高bd0c010f956eb02e383ec973689948ac,婴儿的死亡率就越低6babfdf47ac13fc5f7c0dd81121234c0NWIyY2RiMGU2MWM3Mg==

KjViMmNkYjBlNjFkZGI=

托化工业的福MDAwMDAwMDAwMIF9js-Dz7HPjaB0nbKdm5u8uLmi,如今世界上几乎所有家庭都买得起肥皂1c319e87d05b31d5b5631a9b9eae99cf5a39543f。肥皂保佑人民2927281452ce54b55176eb37c10d36094a2f184447c663b6e901293df2f48e2cecc1a2d5

f0c5f04b0e0700ac9f3a24054c7afc19f7ff7292

ITViMmNkYjBlNjIyMjc=

85b5e0b25855b4f11b0585da25afe922792240f3

53f305609e3c7c13c127b909fca13427

XjViMmNkYjBlNjI2OWE=

213eda0a40c9f349eb455f023b44106cfb2d3cf7

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