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人们为什么喜欢捡肥皂?因为肥皂是人类文明之光!

我是万物JTViNzQ0NWFhMTEwZDQ=,一只到处挖的小甲虫MDAwMDAwMDAwMHp9js-E3LSUgo14mbGHkGO828ui。在我的视野里MDAwMDAwMDAwMHp9js-E3LSUgo14mbGHfKuwy8ui,每一样你司空见惯的东西都能挖出曲折离奇的历史JTViNzQ0NWFhMTY3Njg=JDViNzQ0NWFhMDZhZDI=

QDViNzQ0NWFhMDZjNjY=

从今天起b237cc5f6ba76e3006deaa459cf5a995b3d410a9,你从未追究过的万物历史391c7ebad87f8519c4dcace8cfa148e9f4b8cfac,都交由我JjViNzQ0NWFhMTE3MjY=,一只小甲虫帮你挑拣出来56fb3833390e5ef326d69f2e11ab449647964333MDAwMDAwMDAwMHqjjs-E3LSUgo14mbF3kZ28zr2i

MDAwMDAwMDAwMIF9js-E3LSUgo14mbF3kZ-xy6Wi

世间万物发展了好久才以今天的姿态来到你的面前d7f146da48f5af62ac4ad7fddf0cb59ece80a89b,而我也拣了好久的“史”MDAwMDAwMDAwMHmNjs-E3LSUgo14mbGHfGe9y7Wi,才把这支视频推到你面前05a63843610d6e97cf88a4fc0966420d0ae794c36ec2c84bc099ba46f02581e95110196d

MDAwMDAwMDAwMHmzjs-E3LSUgo14mbF3mquyqLGi

ccab2b1b084165d5527a5d4797f1f89c

c5f297d18e99a0017207f74f7cf3c6ce

ac62476cbad0bcc46df12bfebb7be69c6040209c

这是《万物拣史》的第1期节目MDAwMDAwMDAwMIijjs-E3LSUgo14mbGHfZuypc-i2978cba4f79f11e37e970cab45b37c4d

帮大家“拣”一下肥皂的历史fae8663e2f89498fa8035cba1e314d11XjViNzQ0NWFhMDdhN2M=

MDAwMDAwMDAwMIijjs-E3LSUgo14mbF3m5u9qLmi

· 温馨提示 ·JjViNzQ0NWFhMDdkYTE=

没有Wi-Fi的同学可以移步下方观看文字版MDAwMDAwMDAwMIijjs-E3LSUgo14mbF3m569zrWi

MDAwMDAwMDAwMHqNjs-E3LSUgo14mbF3m6CypaWi

MDAwMDAwMDAwMHmNjs-E3LSUgo14mbF3nquwpbGi

视频链接4bfd385c1f9f88c7b33666f0fe7b65b1

这里是文字版b6b266ffc3bced3ffcde59ae8455a386

6e88aef8107e7eac0fc03bd45a3254f2c173ebe2

JDViNzQ0NWFhMDg4NTI=

古希伯来人很早就认识到清洁的重要性IzViNzQ0NWFhMTFkNDk=,并相信身体清洁可以通向灵魂的圣洁342c78d8adcb86caeb0400bbe790956f3722e84d58412d6ca07e759f810fc71bb9bd21c276979ed8

JDViNzQ0NWFhMDhiOTk=

古罗马和古埃及的贵族特别喜欢洗澡3034c04ec6c93d8f6e2dba1788e79dce06903c4a,而且搞出了“油脂”+“碱性草木灰”的肥皂雏形MDAwMDAwMDAwMHujjs-E3LSUgo14mbGHkZ6xuLGi。当然MDAwMDAwMDAwMHp9js-E3LSUgo14mbGHfaCwqL2i,那时候的贵族也喜欢捡肥皂的游戏cfdb1cb18fb081e08617934b5cc1765788e92565c4c2719f60f9d274973a7da942d11b99514cd9e8

a99426e2419745de7e358f66012cb7f8e343a69c

5f74426d812ad5e7b074dd48a8bebb1db5c2e1ac

3afc0f9e725b7a6d1391ac7ed28dba09

MDAwMDAwMDAwMHqjjs-E3LSUgo14mbF3oqyxtb2i

9d78a0a651ca06bae8d092d777a8aa6756b308ed

▲捡b73728a81917cfba5d765fd644f706e4,还是不捡XjViNzQ0NWFhMDk2OTg=

NWI3NDQ1YWEwOTgyNg==

古代中国人用猪的胰脏和草木灰混合MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHgKu9tbWi,制成类似的清洁剂JjViNzQ0NWFhMTI0YWM=,称为“胰子”5273691add229cf9f938723fc3c142491f1dc871。这个名称至今还在一些方言中使用898870a6c1378145d74206ea9cb5222d720178c1NWI3NDQ1YWEwOTliYg==

JTViNzQ0NWFhMDliNDI=

MDAwMDAwMDAwMHmNjs-E3LSUgo14mbF3o5yytc-i

baa3d398215a68e9da46e248344aef11

MDAwMDAwMDAwMIF9js-E3LSUgo14mbF3o5-8tcui

IzViNzQ0NWFhMGExNWI=

a8712dad4597a97d4deae1f97db5842b82128425

但是大部分文明史时期IzViNzQ0NWFhMTI2MWM=,人类都不像今天这样频繁洗澡b799e8dbe22a254e8b68010221a1d5eff148de1a。一些基督徒认为e751c6524826e7a0f7a53a1e6378744564f8f323,身体污秽cb02b491c597d9500d4b1059f823daac29fdbdc3,精神才能圣洁MDAwMDAwMDAwMIijjs-E3LSUgo14mbGHmmOytbGiccfd721acacff96b335d9b2f480552a9fb23237b

JjViNzQ0NWFhMGE1ZmI=

公元4世纪c44eb28117dc43d8880aa2fd4994bc31,一位去耶路撒冷朝圣的女信徒801c0a204ae0da8ee901598837f44ea75782307e,18年都没洗脸MDAwMDAwMDAwMHmNjs-E3LSUgo14mbGHmmWwtamidde9ca03400afbe8562de6eddfa82fc91808be38

5a4364ae65f4572857adf96a723fedf8

45729e4647f2ebf089d84e3b54363c4b

MDAwMDAwMDAwMHmNjs-E3LSUgo14mbF6fZywpaWi

702ca0cb5b01f792b602dcdafd680ef626dadccd

KjViNzQ0NWFhMGFmNTI=

9745356b45e3e39fbb90013c37b6f5ef

到了中世纪MDAwMDAwMDAwMHmNjs-E3LSUgo14mbGHgZ2xtc-i,据说多数欧洲人终生不洗e143e3af76bef226c96efba313b3e759。而古代中国人也认为NWI3NDQ1YWExMmVlZA==,频繁洗澡会损伤身体JjViNzQ0NWFhMTMwNjU=,导致风邪入体JTViNzQ0NWFhMTdhMTU=c4c7868db08c4b46fe3ef8c81fd2f244504b0b5f

927ea227abc5a3dbe6fca427f39fe0a250598e03

除了信仰和迷信的限制JDViNzQ0NWFhMTMxY2Y=,肥皂本身也太贵了51a24ab1f08c9c3d28049ae7d528254004712c4eMDAwMDAwMDAwMHujjs-E3LSUgo14mbF6gGOxy8-i

NWI3NDQ1YWEwYjczOQ==

拿破仑买一条黄姜肥皂MDAwMDAwMDAwMH6QgZmEprSVjY13qbGtgKy82KGi,就花了2法郎ITViNzQ0NWFhMTM0YjI=,而当时人们一个月的花销也就6法郎MDAwMDAwMDAwMH6QgZmEprSVjY13qbJlgZ-woqGi。花三分之一的生活费买肥皂c46fddf02e251428692e806df8091edc,普通老百姓哪里下得去手啊MDAwMDAwMDAwMIF9js-E3LSUgo14mbGHm56xqLGi5b7ea39ec6dcfdf26e55a7743c3c1c2e21a79a32

a9accafe504b046572f562f4ec5d5f24

2b379a83a61c81803883ac77be8e7dbe

XjViNzQ0NWFhMGJkOGE=

MDAwMDAwMDAwMHqjjs-E3LSUgo14mbF6gZ69ta2i

4fd58bcc1303287448bae755f25ac2bb

▲当时不吃不喝半个月16071a8307bb8019fc6657f99e77552964381d43,才能买得起一块拿破仑同款肥皂JDViNzQ0NWFhMGMyMGI=

cc6abc030c4aafd095607f73f8ce5d148133631b

到了19世纪MDAwMDAwMDAwMH6QgZmEprSVjY13qbGtm5-9yKGi,化学工业的发展才让肥皂成为廉价易得的商品ITViNzQ0NWFhMTdmZGE=。为了说服大家多消费肥皂66e2c23851ad669f44961ee70c0f712fca140a8f,肥皂商们想了许多洗脑招数MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHhZu8y7Wi,拼命忽悠大家多洗澡MDAwMDAwMDAwMIijjs-E3LSUgo14mbGHnqqwzrGiJDViNzQ0NWFhMGM1MWM=

IzViNzQ0NWFhMGM2OTk=

他们把肥皂和美好生活联系起来ef06afa3090c2f4a31a2f56a866b23bbe09b4b8f。最厉害的例子莫过于英国梨牌肥皂KjViNzQ0NWFhMTNkMjU=,他们强调“肥皂消耗是衡量财富、文明、健康、纯洁的标准”JjViNzQ0NWFhMTNlOGQ=,一张仰望着肥皂泡泡飘起的宝宝IzViNzQ0NWFhMTNmZjQ=,成为广告史上的经典案例MDAwMDAwMDAwMH6QgZmEprSVjY13qbN3hKyx2KGiMDAwMDAwMDAwMIijjs-E3LSUgo14mbF6hGW9y6mi

MDAwMDAwMDAwMHqNjs-E3LSUgo14mbF6hGeypbWi

JDViNzQ0NWFhMGNiMzY=

QDViNzQ0NWFhMGNjYjk=

f5c92bc4a55d35fa20fa941410eff1dc59c259ca

IzViNzQ0NWFhMGNmYzE=

MDAwMDAwMDAwMHujjs-E3LSUgo14mbF6iKqwtcui

当然MDAwMDAwMDAwMH6QgZmEprSVjY13qbJ3eGO9sqGi,梨牌也有用力过猛的时候e666d4cf04c53bd4a9901c7417d76014。为了强调肥皂的魔法MDAwMDAwMDAwMHqNjs-E3LSUgo14mbGHiKu8uK2i,他们还在广告中用了很多黑人的形象7c14ca06d8643805a19a591848b306f03a2543d0,显露浓重的种族歧视视角与白人阶层的自我优越感MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHnmWwpbWiJTViNzQ0NWFhMGQyYzg=

QDViNzQ0NWFhMGQ0NDk=

为了进入非洲市场QDViNzQ0NWFhMTQ1ZDc=,肥皂商针对黑人女性做了许多有恐吓诱导的广告:MDAwMDAwMDAwMIF9js-E3LSUgo14mbF6iGOyuL2i

61c9b8e470e78f77abce77cecb57423c013c0748

如果不按欧洲人的标准生活7f9268411ed93a7b2a01427747daad30,你丈夫的事业将会一塌糊涂6274c6623d85eb2088ceb4ae6e3b51901047b7b9,比如不用肥皂MDAwMDAwMDAwMHqNjs-E3LSUgo14mbGHnmax26Wi822cb7ac31a092f1455a8db3caa6abf2

NWI3NDQ1YWEwZGEzMg==

这样的缺德广告带着持久的心理暗示JTViNzQ0NWFhMTRhMjU=,确实让1970年后的非洲人MDAwMDAwMDAwMH6QgZmEprSVjY13qbJ6fGexsqGi,开始理所当然地囤肥皂0b404af9eae70d9dc10263da3396151467104234eb503085f897d33de1b8bad4

54b4a2562baced10fefc6441d76e7aeb

NWI3NDQ1YWEwZGU1Mw==

JjViNzQ0NWFhMGRmYjk=

b634e4b2f5a6e442f5d7014389497c51

7625c71fa5d896b43d92ce04969344605a86eef2

MDAwMDAwMDAwMHqjjs-E3LSUgo14mbF6jKy8272i

这样的套路在美利坚也同样奏效NWI3NDQ1YWExOGI3Mg==。一战后QDViNzQ0NWFhMTRkMjY=,肥皂商人们瞄准家庭主妇这一群体QDViNzQ0NWFhMTRlYTA=,在15分钟的电台广播剧及电视长篇连续剧打广告MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHn5y8k62iMDAwMDAwMDAwMH6QgZmEprSVjY13qL6HiKy9oqGi

ddf34345f71a2fd6ba1c7acd62a8265bdc9007bd

于是妈妈们最爱看的狗血连续剧6ad58bc1ee06ee8894a31e547f0fe242,也被称为“肥皂剧”MDAwMDAwMDAwMIF9js-E3LSUgo14mbGHn56xqLGid43bdceb26abeead2af74efe52385e76b523e505

JjViNzQ0NWFhMGU5NjU=

JDViNzQ0NWFhMGVhYmY=

4c7b455a7c2bb927d5fed77c6d9eb484

JjViNzQ0NWFhMGVkNzI=

MDAwMDAwMDAwMIF9js-E3LSUgo14mbF6jZ6826Wi

在这种猛烈攻势下b340f769226152e6ecabbcb5edf179b3,亚洲国家自然也跑不掉QDViNzQ0NWFhMThmY2U=dd6a7e55a22e1454f1dc38a68a4e294190e0bff4

724c4a5d63b05a2fe7d032909c9b8651

上世纪30年代MDAwMDAwMDAwMIF9js-E3LSUgo14mbGHjKu8k7mi,上海滩的影后胡蝶就曾代言过联合利华旗下的力士香皂eaece4a52d75283144ac0ab5d8aae1af。但是用知名女星强调美容润肤的营销套路MDAwMDAwMDAwMHmNjs-E3LSUgo14mbGHjK2wk6mi,还是被抓住妈妈的宝洁所击败e6f35a3c334514d003bbd4cb8a195ae22de20b65c951c84055a7d2e51e1ea5d5ea77f92a

JjViNzQ0NWFhMGY0NmE=

于是XjViNzQ0NWFhMTU1ZGQ=,90年代后的中国人04f8a01f2cb9b017610b325ec42fce59,听到“爱心妈妈deee7f17f0b0f552694ce5d657da84a6e11debc5,呵护全家”的广告语08db814ed91f529ffb2cc6d6d2f9c08020836638,都会想起一块纯白的舒肤佳e98487fef2b470e42ba97e281ba668b02baae59c0c8843a448e59d3db4a264d6c9da0ea6c9eb4049

MDAwMDAwMDAwMH6QgZmEprSVjY13qL6dkK2w2KGi

QDViNzQ0NWFhMGY4YmU=

MDAwMDAwMDAwMHujjs-E3LSUgo14mbF6kGiwtami

MDAwMDAwMDAwMH6QgZmEprSVjY13qL6gfGex2KGi

▲小时候NWI3NDQ1YWExNWJhNg==,最熟悉的广告之一NWI3NDQ1YWEwZmQ0ZQ==

bf4eae996939fc42b81811538e3403cba25a5053

肥皂商因此发家致富XjViNzQ0NWFhMTVkMjM=,但肥皂的普及确实为现代人带来许多好处ITViNzQ0NWFhMTk1YzE=71a5a9a3957956d6fc2d02d46703c288f2778744

c388dc13fed4134547b8de78dac56e76

全球每年有52万儿童死于腹泻7370cc2f9d06dec284c8d1b4fcf60c21,而有效预防腹泻最简单的方法b12cbf4981063aa74dd95da892dd694f087f5ee1,就是用肥皂洗手QDViNzQ0NWFhMTk3MzQ=。有数据显示MDAwMDAwMDAwMHmzjs-E3LSUgo14mbGHkKqxuK2i,一个国家的肥皂消耗越高e6ccc8a524efa843a06c4cf58e8e9ff6022ca715,婴儿的死亡率就越低MDAwMDAwMDAwMH6QgZmEprSVjY13qbOHmmiwsqGiKjViNzQ0NWFhMTAzMWU=

0c747d1a2078c8aac4639152d53a5ba0

托化工业的福MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHkK2wk62i,如今世界上几乎所有家庭都买得起肥皂a240e27b80b035c6063eaf15bb2a6a95。肥皂保佑人民MDAwMDAwMDAwMHmNjs-E3LSUgo14mbGHo5ux27WiXjViNzQ0NWFhMTA2MTI=

ITViNzQ0NWFhMTA3N2U=

d57c1932aa451f11d08fbceb69d70400

ea664851626a81784c25aab1fbe42c179fb6071e

MDAwMDAwMDAwMHqjjs-E3LSUgo14mbGHeZu9pa2i

MDAwMDAwMDAwMHp9js-E3LSUgo14mbGHeZ2xy62i

JjViNzQ0NWFhMTBmM2E=

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