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奥巴马、吴彦祖都在用他们的设计,打赌你也用过!

0216a41b45d9abefa5d474d60667a70f

两年前象君写过一篇关于全宇宙最牛的设计公司的推文JDVjNDdjODMwY2UwZjE=,其中一家是TEAMS DesignJjVjNDdjODMwY2U5N2U=。上周象君见了TD齐思的总裁罗鞍JjVjNDdjODMwY2UxMDM=,他不常提起自己是齐思亚太地区总裁的身份655c1ef7edf42a81f4971a2be0084eb5e7818526。他把自己首先定义为设计师7b628a75d9e833916508fdd493018c8d02876461,然后才是一位设计公司的管理者JjVjNDdjODMwY2U5OTA=。罗鞍身上散发着严谨而不喧嚣的气息JjVjNDdjODMwY2UxMjE=,似乎无需言语01189452f4b0c93abf57ac790d70ecca,他本身就是对“设计师”三个字最好而稳妥的诠释MDAwMDAwMDAwMH6QhZaElLCYgbB0m76Ho5uwoqGi126036b0e8a828bc2231cd761d2bbfa97eb5ceb2

用自己的设计XjVjNDdjODMwY2UxM2Y=,很酷MDAwMDAwMDAwMH6QhZaElLCYgbB0m753faC9yKGi

同济的工业设计是78年成立的MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1ljKuxpami,我78年出生IzVjNDdjODMwY2UxNTk=,很巧9c43c33e377e4f53563d50e8423af8d932daf81c。当时工设对我来说很陌生b76677c9ebe26055608afc42d597ea56。有次在逸夫楼听德国设计大师柯拉尼的演讲ITVjNDdjODMwY2UxNjk=,我记得那天38度614e323aee14949e6161b3548aa6f77d,他穿了一身西装抽着雪茄0b25cc72ff3e3eb74f3f3673fc55138e456958af,蛮有风度MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGi826mi2f8e3ac4f71a96ee8e846b6396d338683584949f

MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1liKywy7Gi

他说他身上几乎所有的东西MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljKuypbmi,从表、雪茄、西装、鞋子MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1ljKuytcei,再到出门开的车JjVjNDdjODMwY2UxYWY=,甚至飞机11d6f5153581844fb8bbb7436265ab28,都是他自己设计的XjVjNDdjODMwY2U5ZDk=。他在用自己的设计02281d5df26cb0629949739c63ce45c7,我觉得这件事挺酷20f603383f865e490a79a5e5b3e47f6c,设计师也是蛮酷的一个职业16816e209e5de13ab86902c714f6d9714522f5f6。我在想我要去德国真正了解和学习设计37b813373d2e9e3be3e1ff4e9f4144c549283bceMDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1liKyw27Wi

KjVjNDdjODMwY2QyNGM=

ITVjNDdjODMwY2QyNTk=

设计师≠美工ff4fe982d788ad7a0ac0ab9556c6b655

c8340289eff08b17d59698f6a579da0abce3b489

我的大学老师是周佚c949fe02626599b56bd9231096de5b85,我受他影响很深4e7827d6f20bf679992bf46111d68049900cb6c2。看着他成立上海第一家工设公司MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1ljKu9tbGi,见证小作坊的艰难起步MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGi9zrmi。当时环境差JDVjNDdjODMwY2UxZmE=,又是刚毕业02fa2324849d00b13dc97dced395339962f0bcea,面对客户时觉得自己像美工a818477f189daf99d272978ba67ebdd8b985badc,老板要什么0cbf05060f304a500928f1548bb6afe2,我们就去做什么cd8d7f665bef18665815cebfe308efe7d608884fQDVjNDdjODMwY2QyODg=

51de727390991f33ee2d9376400830f7

IzVjNDdjODMwY2QyYTY=

e1d289b1db6335de41df98dcdc9f3481

(包豪斯设计学院)NWM0N2M4MzBjZDJjNw==

JjVjNDdjODMwY2QyZDU=

花一年时间去各个设计学校404b6f2824cad398657ea4768a0e5be4,看教室、师资、工厂XjVjNDdjODMwY2UyNDM=,用一年时间去转了转83de10a825ff5879ef1020dd43af9e25,感受德国教育环境e5cee83c7ab59b93ff384e71bd947781146d23e8,同时准备作品集ba304fc54b69251a405c6e8d493850cbJDVjNDdjODMwY2QyZTI=

b897913dff2541dceb61e63c15094b27c6f63525

QDVjNDdjODMwY2QzMDM=

MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1liK2wpbmi

(乌珀塔尔大学)NWM0N2M4MzBjZDMyNA==

QDVjNDdjODMwY2QzMzI=

XjVjNDdjODMwY2QzNDI=

最终选择乌珀塔尔大学48e26bb8a03b2bcc216713be75d012fa2731f4a8,这里的教授对外国学生很友好KjVjNDdjODMwY2UyN2E=,我学会了沟通a7b8ca2840f091172e588955bca1a6cce9c56f2c。设计师除了设计本身d93379c53668bb94247818644535b88079ba01dd,会沟通368e3015e35b86ab706cc4ffbb0982ee,做一个“导演”太重要IzVjNDdjODMwY2VhMmU=dcaac48b0b2a392ea865f7524734dcf7

MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1liK2xtami

当时在德国跟教授参加比赛获得一等奖MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljKyyuLGi,当时Teamsdesign的人正好在做评委MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljKy8uLmi,问我有没有意向去试试IzVjNDdjODMwY2UyYzk=,就这么进入到了TDMDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljKy8k6mi,两年后回到上海建立齐思分部090bee3f8625d1a308e42f4e53ea17a210817914f1546814672e74ef7e91513ffabf74fa

9afa036848985f54ec38005857b3d1d8dd291a03

55230962a09193ff3c9b7a19ed2e24c4

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TD和博世的60年569fafbb2510883e8504ddc9097beb5198ef4b2e

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TD是历史最悠久的工业设计公司之一QDVjNDdjODMwY2UyZTI=,1956年成立的830720415ab77ba3751e09df67aacf2fd285371f,创始人是Hans-Erich Slany教授QDVjNDdjODMwY2UyZjg=,当时世界上还没有工业设计师的概念0e0f148034e630adc31015b45cb21782670031d6。他参与了最早奔驰鸥翼跑车的设计IzVjNDdjODMwY2UzMDc=,那个时候也陆续和西门子和博世等等开始合作MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljZuxpa2iMDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1liK2827Gi

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MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1liK29uLmi

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TD在全球有5个工作室ITVjNDdjODMwY2UzMTI=,同300多个客户合作QDVjNDdjODMwY2UzMWU=,每年平均有700多个产品上市44448eb38389eed61dfb3c6696eb43f1。团队里有30多个国家的不同成员JDVjNDdjODMwY2VhNTg=。和很多国际性甲方合作4eec30d04f575d50f742b457985a5c47QDVjNDdjODMwY2Q0MmI=

5d133dae28e84afb3888ce4fcb03118101b5abe8

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MDAwMDAwMDAwMHmNjtCEpsfOg3p_qL1liGOxuKmi

和博世的合作有60年了KjVjNDdjODMwY2UzMmE=,Slany教授第一次把塑料件运用到电动工具上MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljZuxy7mi。塑料件比较安全f304dda420f57ad30b6eefe11aebb452,质轻MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljK2w28-i,可以采用注塑工艺MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljK2xpb2i,造型会更丰富MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1ljK2xtbGi,符合人体工学4719c33843fa358eb84465a61f8cad2a。这算是德国工业史上的经典案例ITVjNDdjODMwY2UzNmI=,利用材料改变产品的定义e4f2f491e632b3e10ba720b40203204823cff9a0f1fbb4225fbde6a8205a162d4a9fef742b8ac3c9

XjVjNDdjODMwY2Q0ODA=

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博世的一款产品在一档节目中出现在吴彦祖的手里MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljK2x28ei,它是IXOJDVjNDdjODMwY2VhODM=。有一次我们做非洲一个展会设计JjVjNDdjODMwY2UzOTU=,希望把非洲人正在用的一些手动产品6996697fead48f79d38fca379eec1916019db3a4,置换成博世的电动产品6693d932cf5123142e7557fc6639bb0b。那时候我们在想如何将手动工具转变成电动模式JTVjNDdjODMwY2VhOTM=b262b278d8de4cfc81a49c0505bd777e

d4418f3b322607788c9e236163a0a7fdf676df88

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很多技术的限制5620b6788e06f57147f6074cf29c6b7f7e28f1f0,比如说马达的大小、电池的大小f9c973e608e17b1a4e1ad68b4b87c05f,才形成了像钻这样的形式bb045a4f44b877d1716999078c24efc8597b8ce5。但这个也许不是工具最理想的形式MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljZuyuLWi。一旦有新的机会5599e4f4878a206ca2cbc425f817ba7e,我们还是可以去回到初心去考虑问题JjVjNDdjODMwY2VhYWQ=2519f525fb2343f3565e51b02f56f1b9

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MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1liGSxpb2i

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除了设计思维MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljK28k7Gi,我们在想如何把最初使用工具的方式和直觉dc1e592caa0d1903dbfd580ceca02fa8fa07065c,反映到产品上fadaecfce9fd3de2306731c5fcc9fc19。它可能不是来自商业的可行性bd72f1b9cf070c33220b112dd316f7cb,而是能够完全来自我们对产品的重新思考a25e9c19f1212b921d5796d22cdb1ad0a99aa3d1。从最早的钻木取火a1c43033ae139e6c5537117a9a92a2beea563321,从最早的螺丝刀到我们现在做的电动螺丝刀a4ca120e26fa6e6f97eeadad3031a9d7f40aed01,来寻找工具应该有的样子JTVjNDdjODMwY2VhYzc=NWM0N2M4MzBjZDVhMQ==

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这个概念上我们保留了原先的手工螺丝刀的方式MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGOwtcui,把所有的电机、电池都排布在一条直线上MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGOwy8ui,颠覆传统的钻的样子90f48409c81a6c17e036bfb1b220c453f9bb3137。使用的方式还是保持了手工产品的特点MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGOw27Wi,这是目前BoschGO产品的样子923fe2af58952301b32c2bf82501b314aee774b6,上市也很成功MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGOxtami,取得了不错的成绩ITVjNDdjODMwY2VhZDk=MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1liGS9qL2i

d871582416f0561cc6868b0d1eee57abdbfecf6c

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这款IXO小电钻是目前博世最成功的产品76af699f18dcfa0a69babd7b3074f93fcf6d75c2,销量达到1500万5b476b1c1ae840ba7ef85d8c7386a48171546b9e。它可以是螺丝刀c69b03e4f5f1193ce8fb471ebfebf032,可以是电钻MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljGOxk6mi,换上第三方的配件也可以开酒瓶f5210ba0a10dcd973c9260c72af0b3a7004417fa,做烧烤的点火工具MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGOytcei,用来做diy模型等等dfabc77e905df280e66d5847f4a8c4b1QDVjNDdjODMwY2Q2Mzk=

ITVjNDdjODMwY2Q2NDY=

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JTVjNDdjODMwY2Q2OGI=

MDAwMDAwMDAwMH6QhZaElLCYgbB0m753kGiwoqGi

设计可以对社会产生巨大影响24f3ae28a40bc91dcab6be504a4a9b05,产品若能非常直观地满足用户需求JDVjNDdjODMwY2U0YzA=,则更是如此c4059e2982ed4f87d29c37c7051e6ea6。吸引一种全新市场类别的新用户群体XjVjNDdjODMwY2U0Y2Q=,为电动工具的使用赋予全新层次的情感50d21a314457af3bfabbac3cbb1117ee,是IXO所产生的特殊影响eb98c11f2fbbaf23a67c5eacd5e921dd8b737b375ee091d1f79a1f00aec094ce

0b3f3c746cef41f4a2ea516477a9f8e101df025f

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没把设计当工作cd6c6d534c82427dd28d9919f57f6204

IzVjNDdjODMwY2Q2ZjI=

没把设计当工作MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGO9qL2i,当成工具去改变自己的生活7d738bab94ef5474799b4c101a19df4809b03751。除了常规商业设计外MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGO9uK2i,我们还会做一些具有挑战性的项目5b8e1a33b63bef1677aead328b1d894e。这些设计也许使我们非常感兴趣或可以改变自己生活的JTVjNDdjODMwY2U1MDM=,因为未来我们自己会去享用这些设计26377cde03c339fbc1d9fd17d410d474dd6fa98b,想到这些就会兴奋873b85f0b638038839d9de9a09b9a844MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1liGW9y7mi

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我觉得国内的工设环境已经好很多了c91a70afc56d369b534a9402c5a0b2eb,国家非常重视创新项目QDVjNDdjODMwY2U1Mjk=,又有很多媒体载体可以帮助你实现设计17555fe69aacaa7b7a6a3de687c747c0,是个很好的时候了MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljZywtbGiMDAwMDAwMDAwMHujjtCEpsfOg3p_qL1liGaw28ui

33c4da7f01632752368c84ce010879ae

MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1liGaxtaWi

MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1liGaxuL2i

(Bissell推杆吸尘器)9d81b030e467ba7e7870951815b865b9

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首脑们都在用的设计QDVjNDdjODMwY2Q3YWE=

2c345b0efe4b7ff526bef9e592eab8a5

重大会议期间要同时处理各种任务4a6e13e4ce0e1e5f332faf0ef65d775a,还要在不间断的辩论中交换多方意见MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljZywuKmi。博世安全系统追求独特的解决方案cf8762109f1b7b38d5f01c3a7ba32f66d1d74738,以改善会议期间的整体通信体验fa65b77373d23d69499422b606f37cd40f3fa6bf。最近XjVjNDdjODMwY2U1NTc=,我们再次携手打造了一款出色的会议系统NWM0N2M4MzBjZWIzNA==786a15f2e4a9ec8a9dc9f5f053411995

8512de8a7d1ab4b1d6950bddadd8508d

JjVjNDdjODMwY2Q3ZWI=

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XjVjNDdjODMwY2Q4MDc=

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双方设计师和工程师共同研发出DICENTIS会议系统5854b2e14d687bc9abd322a6ca97843e,它简易直观.、高度安全MDAwMDAwMDAwMHmNjtCEpsfOg3p_qL1ljGSxy8-i,并且优化了人体工程学操作条件KjVjNDdjODMwY2ViM2M=。配备先进音效功能62007b7582c68054b427180c0c7c522705aa3f8c,其声学反馈抑制技术能消除会议室中的微弱噪音996bba0465782ab818a9627f5956824b09cef35751ab221b4d2c296f7f7c1e7779c08bdd

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WPA2加密技术严密保护所有无线信号MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljGSypaWi,并提高与会议人员的安全意识4b7d0a806200e1fd0891f9f51e4fa3709c1a4888,所有与会议相关人员a19837e53cb70cd60d8ac04ce0c1f74e215099b1,无论是何种级别93deb3ec4e944e62e2c54b8b4c764f8d,都将意识到其议程和会议通信绝不可带出会议室XjVjNDdjODMwY2ViNTQ=386a009ae8126904ee8c836e7e40fc00

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我们这种同理心方案79d5474919727cde4b5a578ce5e40132daf9cb10,势必会为不同用户群体研发出直观的会议体系f6784841343a1dbd3ecba0c7ee958df3。研发产品时5c903b6278d555b481d00bd7b5b79912087da3b0,我们将其用于某些极为特殊的会议通信当中JjVjNDdjODMwY2U1ZGM=,以确保方案的普适性MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljZyxuL2i0dc644c7a3b773f296a15e4d5a1bb227

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自上而下地做乙方MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1liGixtaWi

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我们现在要做的事情NWM0N2M4MzBjZTVlYg==,希望是做自上而下的设计MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljZyxy8ei。我们也会通过策略去更好的把握设计方向41b0d5eba098b48ea5e675fb7fac5d0fb2af325a,通过把握方向来更好的协调设计的执行1e06727805ebdec42fe7ee4fcd4a44e3。虽然我们做的事情是一样的MDAwMDAwMDAwMH6QhZaElLCYgbB0m76HjaC82KGi,但是我们的初衷是不一样的9af30b8097692de619f303ea02b74aa7904429a5,我们并没有要把公司做成什么样规模的企业a0b6f02cbfafe4624aa7bb427a60b1f7,我们只想把设计做好8937d849039d335bcfdbc4e14798081539366a1648629c59e30f7e3b290e459f699ba024

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(Intel儿童便携笔记本c5f8b212a03e3e1fa0ec6aa6c7abcc74,销量百万JTVjNDdjODMwY2U2Mzg=,攻占教育行业)a7897c9f088a0284c3bd9e6137dad618

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但是我们发现MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGWwk6mi,要通过自上而下的方式472bf5a89e7d5aa0dc94a49861830a94c901725d,通过设计策略切入设计项目的方式4bd56fb8cca7f57ab657a7deef535f847d9bc108,能更好地把设计做好a7bc6b13aee37ca8fab90a64371d876b5c053bd6,这是就我们的初衷cd47c088bed8e0e2ef12bf9e63a73d25e8bb454cKjVjNDdjODMwY2Q5ZDQ=

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MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1liGi9zr2i

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虽然我们获了1000多个奖项45c5e78f2b4cae53f0fe45d346665d43,也可以说明我们的成就cd9af088b244a12b1015cc29dd5fbc34,但我们更想拿设计来说话MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljZyypc-i。我们作为设计事务所ITVjNDdjODMwY2U2NzM=,做的产品是要给用户用的0a23fc8f8fe5ae8c426533c894029e8d0184043c,是要卖出去产生商业价值的d8eae4ff58715b6874b8cb4c727f2bd0dd3ca5b6,我们更关注产品带给客户的产能产值01858fd1f7a2ac903a1ce186c70700d51f82308b78dd7ec7f3fe7acc97546d1d4d25fe72836dfe0a

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有很多获奖的产品ITVjNDdjODMwY2U2OTI=,不一定卖的很好3581f86b7aa53b6debeeacaa4c49846c。有些卖的不好的f2022b02d12e2f712d54b3840a7d9faca04e7dc0,可能是人群定义得有问题MDAwMDAwMDAwMH6QhZaElLCYgbB0m76HkZuxsqGi,产品价格有问题JDVjNDdjODMwY2U2YmE=,渠道有问题22f6555827784022299f5cf27567ff579274c683,最终设计是作为商业的一环JjVjNDdjODMwY2U2ZDQ=,你也保证它能推动商业的成功IzVjNDdjODMwY2ViYWI=。所以我们是这么来看待设计价值的53ca74afddc31264ea41504ac9ce1480。单纯说设计的好与坏JTVjNDdjODMwY2U2ZGM=,对整个商业链的帮助并不大08671d32bc59be64d370074158035ad86dc14e87c0014d017527dcbec082bb9b908dfecb

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杰克缝纫机为何称霸全球?MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1liZu826mi

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过去几年MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljGW9qLWi,越来越多的竞争者进入到工业缝纫机领域9c8a3d67f59d152f4917925f69374f9ae12d5ca9,产品同质化现象非常严重MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljGW9uLmi,甚至都印着蓝色粗体的标志ITVjNDdjODMwY2U2ZmI=,功能造型都差不多668d219dcb05bca288f111814ef54c6d。针对这种恶性竞争的趋势QDVjNDdjODMwY2U3MDI=,我们和杰克共同制定了聚焦产品创新MDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1ljGawpbGi,快速服务的设计策略3756064328f13fed94c717607b8eeedd3220648cMDAwMDAwMDAwMIF9jtCEpsfOg3p_qL1liZu9qK2i

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调研中了解到工厂招工很困难21aafdda37868e5c3fb3c9d54f628de01ce58d4e,工人一般在35-40岁之间MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljGawtbWi,35岁以下的人觉得枯燥JDVjNDdjODMwY2U3Mjc=,40岁以上的又花眼ccc02ce883580a5447090183ff477e667c911eb0JDVjNDdjODMwY2RiMzQ=

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因此我们设计了带有倾角的显示屏和控制面板MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGawy8ui,帮助长时间劳作的工人能更舒适地操作和阅读ecfc16a9205c02cc4346ffb6d0f12b43。我们把工作流程定义得更简洁MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGawzr2i,在视觉上也减少工人对复杂面板的恐惧心理9bf2b7fe3b95ff159abf5ea2fe894535KjVjNDdjODMwY2RiODQ=

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最贴心的一个体验提升设计点是加入了一个USB的接口7528aee1ea818945eed166b31234e07f,除了满足机器软件升级之外MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGaxy7mi,还能让工人给手机充电或者加装电风扇563011c39b9b00bec093c7b67a44ef2b,真正站在第一线使用者的角度去改进产品197c5bcb6bd486278d2ac7f40bf29d07MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1liZy828ei

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我们也将缝纫机连杆改成红外感应器dc4194a057ead31cf3d6d1d8131c8733,解放了工人们每天受累上千次的膝盖12582d31f3aa60cc5800bf48b8857f9d1f8dd06365a60bc9da9bf54cbdf26cd05ab3e306

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杰克的机器甚至变成很多企业的招工广告232582ce0e6134a08f0ad39442d86b21339daa7f,很多工人也轻松起来d3cf2098f9bf4b61b02ae1e7206616f16cbd4167,甚至改变行业的状态1eee4cb25d453b5c05340f7622ab1d9f,目前处于全球领先位置4f9602edad754a23f6de81fcefe056f6,央视也在打callMDAwMDAwMDAwMHmNjtCEpsfOg3p_qL1ljZy9y8-iNWM0N2M4MzBjZGM2Mg==

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用户观察室MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1liZ28y6mi

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我给TeamsDesign上海公司取“齐思”这个名字8403c34fb0bea66c715e12f815142675,一个是奇思妙想的谐音8993019139e59fdf96bd81dedab7ea1e,一个是英文的谐音b43fe4f748cd1750b0eb77c18dbc1751,还有就是大家共同创作635763f26fda640e0618102f19cd8aa0b4c1d767MDAwMDAwMDAwMHmNjtCEpsfOg3p_qL1liZ29pami

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齐思有个用户观察室27f77c4dccc8c259f7c419927d747e157799025a。我们做好草模或功能样机bb8a7d61ced4ebcf6c211d9f1b0be092f4156f32,邀请用户站在观察室里3397baab67d2df5f66ed362df66b78712c2f1b12,市场部和设计师会站在玻璃后面去观察他们怎样使用产品XjVjNDdjODMwY2VjMWI=。比如这个开关他们怎么用aa481136d48a86c620fdc0e7208fe506,用左手还是右手拿产品845018ce8bf77214acd85a4ab6665d4297c392c3,没有说明书能否用好483aee4b0a85d62a02596ff3bb72a41eMDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1liZ6wta2i

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通过行为可以很客观地评估这个产品设计的好坏16be508afdb6f18b5e1ad1586c4cc8cccf2a66e9。还有一类是做交互设计70ba41fed96fd271daa1780da4a822f18b112185,通过观察我们就会知道哪些人对哪些设计比较敏感6090442f2547a56fee8a6b35ac058c1f789f849e,我们再去优化它88006f22bd9e5190b91282d7dc74c0adJDVjNDdjODMwY2RkMzg=

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设计本来是个主观的东西MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGewuKmi,但毕竟是为用户而创QDVjNDdjODMwY2U4MmI=,我们希望不断获得反馈7b86b998d5441e346f22923352ebd3f6d0a2f761,确保自己的想法是正确的KjVjNDdjODMwY2VjMzc=。而且现在设计的模式也越来越新ITVjNDdjODMwY2U4M2M=,借助一下建模工具6f8fdf65e59c87da03e371518ba6736090e00970,我们可以做出很多方案233c1a2a29fea40d6e1680b430c39f71,甲方也会困惑哪个更胜一筹ITVjNDdjODMwY2VjM2U=。这时也会通过用户观察室去找答案MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljZ2wk72ie2dad1a72ee216150ef1002eab98a040

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做一个会讲故事的设计师MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1liZ6yuLmi

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设计其实是整个产品形成过程中很小的一环MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGexqLmi,真的很小473b3e36589fa05f0c4e6bff9631fa7a。只专注于设计62b7563dc1f4ba26be61c8eb981195556a02e484,不利于产品的最终表达5a4ed95fd961efdeaf57d244dabf77e3。所以还需要注重沟通的能力MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGexuL2i,对上和甲方沟通JTVjNDdjODMwY2U4NmY=,对下对生产线沟通8d27e5f12d2df77b0556290f7e278ebde670f257。面对不同的人059c30e6ce38322bb5adc36850a5c76b7982ed15,会有不同的语境和思维a73b5bb421248e0ec16fe81adb77f625JjVjNDdjODMwY2RkYzM=

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大家都误认为设计圈太封闭MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljGex28-i,好像设计师只沉浸在设计里695a870477dce30f8bd15ccd17870b12cb06dfeb,其他一切都和我们没关系QDVjNDdjODMwY2U4OTA=,其实不是这样MDAwMDAwMDAwMHujjtCEpsfOg3p_qL1ljZ2xy8ei。最近区块链被炒得很热f70d97deed14a85b529c34688eec603e7ed90d9e,这半年我们也接触到很多相关的项目f22add3cb465b2a04eda57b5b7fc4a569fa2bd4a,只要对一件事感兴趣3ac0bc9a0d7d139ae2d4307113acb3e5,我们就可以去尝试e7c0abeadab5a8469aa3264b338bf0e6,去和大家聊MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljGe8uLWi,发现问题再去解决问题XjVjNDdjODMwY2U4YmU=,所以知识面真的很重要6c4ceda7ce3c4f83d77e40d6a989843f9828a2aa80d8c6b5a8699301b7ab2b5b

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(和I-TATTOO一起孵化优秀的纹身产品和体验项目)JTVjNDdjODMwY2RlNGQ=

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遗产的力量c199bb533019af7a0f13eab3ad1116d79cd708a1

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Bob Marley是来自牙买加JjVjNDdjODMwY2U4YzY=,全球著名的歌手5d85d85e2c7e393245aaa29a630c15f3,他去世后有很多人用他的头像做logo牟利MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGe8k7mi,他的家人们反倒一分钱没拿到过QDVjNDdjODMwY2VjN2Q=MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1liZ-ytcei

167c6ff8a63be3e173d851d9222efbf6ea9aad23

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所以他们找到TD芝加哥的团队995847f0a9b7665cb40eb75d4b1d8cac402abe58,因为知道我们在塑造品牌方面的优势MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGe9qLGi,于是我们全球的几家公司一起寻找方案MDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1ljZ2xk7mi。我们去听Bob Marley的歌MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGe9tbmi,去找灵感IzVjNDdjODMwY2U4ZjM=,就像大学时一样不受束缚和牵制MDAwMDAwMDAwMHmNjtCEpsfOg3p_qL1ljZ2ypbmiXjVjNDdjODMwY2RlZWY=

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后来研发系列产品定位品牌方向5c30baaeb58ed1d815c6ffa9c7a1af5fc31c5240,传达Marley所倡导的平等、团结、真实、爱心和可持续1ea909dbcd10a3c196aa15fde51a970c,积极影响全世界人们的生活方式3cc8d099c64c1e96be31b354e67d4af8JTVjNDdjODMwY2RmNjI=

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“为自由而生”音响依旧当选最热门的产品之一ef7ce3a220d7fc0b654effcc2d940b44, iPhone、iPod和 iPad通用XjVjNDdjODMwY2U5MWE=,与此同时MDAwMDAwMDAwMHqjjtCEpsfOg3p_qL1ljGiwuK2i,House of Marley专有的胡木和桦木外壳也向音乐爱好者传达了环保的重要意义26c329a9373540eb85904b58164f034eMDAwMDAwMDAwMHmzjtCEpsfOg3p_qL1liaC8k7mi

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2010年House of Marley品牌推出3705e124b4e2690afcff49caf08e989b,并与合作伙伴HoMedics在芝加哥的布鲁斯之家举办发布会MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljZ28tami。Marley的孩子亲自揭晓Destiny、Freedom和 Jammin' 三种耳机设计ITVjNDdjODMwY2U5MzQ=,Marley的儿子们还为众人呈现一场精彩演出MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljZ28uKmiJTVjNDdjODMwY2UwMzE=

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在罗鞍的身上IzVjNDdjODMwY2U5M2U=,象君看到了设计师最深沉平实的力量MDAwMDAwMDAwMIijjtCEpsfOg3p_qL1ljGiwk72i,也明白设计师改变世界的可能性d71081afddd22e4c7adf24f55e646ffb,绝不是空谈MDAwMDAwMDAwMHp9jtCEpsfOg3p_qL1ljZ28y62i。“乙方爸爸”MDAwMDAwMDAwMHqNjtCEpsfOg3p_qL1ljGixqLmi,是象君最直观的感受93730b8ad74c5ca745bceafaa26383a9,低调却硬气JDVjNDdjODMwY2U5NjI=,只用设计说话NWM0N2M4MzBjZTk2YQ==,用设计解决问题355ad79d33926753652b5f0af46d4571。象君期待更多用心的好设计KjVjNDdjODMwY2U5NzI=,也想和各位共同望向工业设计越来越明媚的前景bbed04145dbd846ea45d5d0a9c3be145KjVjNDdjODMwY2UwYTc=

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