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奥巴马、吴彦祖都在用他们的设计,打赌你也用过!

15ef01264bdcde26bae3428f7470972e

两年前象君写过一篇关于全宇宙最牛的设计公司的推文468a6bb07494a25a9c0748748d466126e9b7b88f,其中一家是TEAMS DesignMDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlfZ-wpaWi。上周象君见了TD齐思的总裁罗鞍XjViY2JjNTY2MzlhODA=,他不常提起自己是齐思亚太地区总裁的身份db1df08467af8bf02c6995e048a45ee94ac80f22。他把自己首先定义为设计师55d09583ee49857f1b647605366d5457,然后才是一位设计公司的管理者5da897c20178bde075605b2e819d8e43908971fe。罗鞍身上散发着严谨而不喧嚣的气息ITViY2JjNTY2MzlhYjM=,似乎无需言语MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gto5u8y72i,他本身就是对“设计师”三个字最好而稳妥的诠释MDAwMDAwMDAwMHp9js-PlK3OgoqLY7FlfZ-xqKmi40ab9f8cda3fb820993f5f5a128c20c2

用自己的设计174162d2122f196a2fec055c9a47bb65,很酷ef496a7cd79e4b8584888e4fe9e3ffd6a98c5ae2

同济的工业设计是78年成立的MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gto5u9y62i,我78年出生KjViY2JjNTY2MzliMWY=,很巧MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfZ-xy62i。当时工设对我来说很陌生3fdae5608bc77c9f4604e02d0ccd5251f40ffa05。有次在逸夫楼听德国设计大师柯拉尼的演讲c6f0b4e9df508eebef765ee1d433e695,我记得那天38度XjViY2JjNTY2MzliNGU=,他穿了一身西装抽着雪茄KjViY2JjNTY2MzliNjY=,蛮有风度ab8a4fec006d55470aace40821289521MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gtm5-8y7Wi

MDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gtm5-9pa2i

他说他身上几乎所有的东西XjViY2JjNTY2MzliODI=,从表、雪茄、西装、鞋子MDAwMDAwMDAwMIijjs-PlK3OgoqLY7Gto5yypb2i,再到出门开的车MDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gto5yyuLmi,甚至飞机db8934e9e6040cbb011153fe579272c17c72d422,都是他自己设计的8d15378c56785251abcf734caf2cc9a570e0ed9e。他在用自己的设计MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gto5y9tbGi,我觉得这件事挺酷89a290e13f6d5e9d5d9396a08d6854a47b831b8b,设计师也是蛮酷的一个职业134b86febb90c4bac68e1c870f3d7b475b269d5c。我在想我要去德国真正了解和学习设计MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlfZ-9uKmid7ebcee25d380b97ccf802b5cbcb40f3aac59c27

MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gtm6Cwpbmi

JDViY2JjNTY2MzdmM2E=

设计师≠美工MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gtm6Cwk7Wi

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我的大学老师是周佚32ff96025d15e9f3ed700ce8eaccac74,我受他影响很深MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72KkKqx2KGi。看着他成立上海第一家工设公司MDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gto52w26Wi,见证小作坊的艰难起步MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfaCwuL2i。当时环境差JTViY2JjNTY2MzljNWM=,又是刚毕业MDAwMDAwMDAwMH6QgtCPz7CVgqCLq7OKhGWxsqGi,面对客户时觉得自己像美工NWJjYmM1NjYzOWNhMA==,老板要什么MDAwMDAwMDAwMHujjs-PlK3OgoqLY7Gto528tbGi,我们就去做什么df8a8f4aea3e1fdd010937f0dd99daffQDViY2JjNTY2MzdmOGI=

a9243185f24ccb5f0d69e4e21c6726c0

2aa0f06a055b05594c5b8fffcb37985a11f501c7

QDViY2JjNTY2MzdmZDQ=

(包豪斯设计学院)ff6220af5ba38ed6095f911b98a27166

81a1c1683ee9c10c55e4ebaa89725340

花一年时间去各个设计学校e7b3f44febaee6cf55daf1b41813b620061db37c,看教室、师资、工厂60e844d86fe2d9a9bbd69836410873d5,用一年时间去转了转a54f2b31eac9c03a90f7c8215d99c376,感受德国教育环境ccf9ee41b97f40773a6f71ee2604762335938721,同时准备作品集MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlfaCxuL2i87634d3b356a669444e6a417baa11734

9132708a385d8bedee33b507fe126122

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MDAwMDAwMDAwMH6QgtCPz7CVgqCLq7N3eGWysqGi

(乌珀塔尔大学)MDAwMDAwMDAwMIijjs-PlK3OgoqLY7GtnqqyqLWi

ITViY2JjNTY2MzgwYmM=

4c289b7984a5fcc73aced0e3650aa49f

最终选择乌珀塔尔大学5a13d52c5596bf2c7a5cda622e7d4953,这里的教授对外国学生很友好30ed5de66c64a74ad2a9b022e686016a,我学会了沟通ba57a66f667851675ed3335c77bbea383cf9b5ea。设计师除了设计本身4dba0c6615cbe580ff52c5d19203a1d1321f4674,会沟通MDAwMDAwMDAwMIF9js-PlK3OgoqLY7Gto56xk62i,做一个“导演”太重要JTViY2JjNTY2M2FmYWI=MDAwMDAwMDAwMIijjs-PlK3OgoqLY7Gtnqq9pcui

edfb83781f01102bab71c010f856215d

当时在德国跟教授参加比赛获得一等奖a2a6dfdc6a98c4cf396685c4665917c652c3c401,当时Teamsdesign的人正好在做评委MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7Gto568uK2i,问我有没有意向去试试113ffa19d5c00aa1f252178d07a5d9a6,就这么进入到了TDcf995410c2a5ebe5afb94d531f75b55f,两年后回到上海建立齐思分部775c663cdc1deb87fe27b8db4299bba6fe9254e5ed6294c9b2fb0a4b25c4870cba9d5be3

b6320a9664f4f8cc777c256615d6818b

bd7cc63cfc3740430b99d40b03e894e8ec7b3201

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TD和博世的60年MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7Gtnquxzq2i

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TD是历史最悠久的工业设计公司之一JjViY2JjNTY2MzllMTI=,1956年成立的30d837fbe80999ec033f1760de97ed11,创始人是Hans-Erich Slany教授MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7Gto5-xqLGi,当时世界上还没有工业设计师的概念JTViY2JjNTY2M2FmZGE=。他参与了最早奔驰鸥翼跑车的设计1b28b9ec28b5626bdd8d792baa5a41d2,那个时候也陆续和西门子和博世等等开始合作40ec3a6a7a6c92e1b126b17a62b77c8c4937e285fa56b9ef567da0325040e682

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TD在全球有5个工作室QDViY2JjNTY2MzllYjM=,同300多个客户合作877028bddef21b50d506eb69742a82e7ab9b5d9c,每年平均有700多个产品上市XjViY2JjNTY2M2IwMTE=。团队里有30多个国家的不同成员494bef876bf17681a33bcfc0656813f6。和很多国际性甲方合作1c5d6f3b4744f91e75ed729cdee6d076MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7GtnqywzrGi

ITViY2JjNTY2MzgyNjU=

NWJjYmM1NjYzODI4Nw==

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KjViY2JjNTY2MzgyYjk=

和博世的合作有60年了ITViY2JjNTY2MzllZWE=,Slany教授第一次把塑料件运用到电动工具上2ecc8f80cbac7866f20042a04309b78c。塑料件比较安全a5636eb3288142c787ef436cf5a0d50c,质轻MDAwMDAwMDAwMIF9js-PlK3OgoqLY7Gto6Cwpbmi,可以采用注塑工艺a4d0b9b904dc72526a8e431c881452d4,造型会更丰富JjViY2JjNTY2MzlmNDk=,符合人体工学b370d21f82ddab1eb195ddff5f30145bfb266ad2。这算是德国工业史上的经典案例589989da0cdc76241ce5053187a3c0d1,利用材料改变产品的定义45707f94e048aa041db7e0b1b547e8d5d5fd4d02XjViY2JjNTY2MzgyZDI=

KjViY2JjNTY2MzgyZWE=

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博世的一款产品在一档节目中出现在吴彦祖的手里18572fc9ed71bacd49408b2a079168519195a5aa,它是IXOIzViY2JjNTY2M2IwYTU=。有一次我们做非洲一个展会设计e190c4d38ac4168545e666039444872309c31daf,希望把非洲人正在用的一些手动产品MDAwMDAwMDAwMHujjs-PlK3OgoqLY7Gto6C8tbGi,置换成博世的电动产品ba53d3e03148ffb7f65d3c737ade6fc3。那时候我们在想如何将手动工具转变成电动模式MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlgKq826Wic71d5f88d127c1e05844941e5917e869

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MDAwMDAwMDAwMHujjs-PlK3OgoqLY7Gtnq2ypcui

JTViY2JjNTY2MzgzYjY=

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很多技术的限制JTViY2JjNTY2MzlmZTg=,比如说马达的大小、电池的大小MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gto6C9uLGi,才形成了像钻这样的形式e6baded6178e3987448e8669596d788de64273dc。但这个也许不是工具最理想的形式MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlgKq9y7mi。一旦有新的机会6e6990c40b882c908b9f3a3d8b354db34571d022,我们还是可以去回到初心去考虑问题MDAwMDAwMDAwMHp9js-PlK3OgoqLY7FlgKuwqLGib57dfdcb6b161c0a5397696a2187347c

XjViY2JjNTY2Mzg0MGI=

74d898fed82aa652af6273c8d96450ab

MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7GtnmOwy8ei

ITViY2JjNTY2Mzg0NTQ=

MDAwMDAwMDAwMIF9js-PlK3OgoqLY7GtnmOxy6mi

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除了设计思维NWJjYmM1NjYzYTAzZg==,我们在想如何把最初使用工具的方式和直觉9b0791395019ed8ff6fb1c5b30ec8f9d96d40aaf,反映到产品上KjViY2JjNTY2M2IxM2U=。它可能不是来自商业的可行性ddda03c7e03f77979c9efe0efae942fc5c1742a8,而是能够完全来自我们对产品的重新思考MDAwMDAwMDAwMHujjs-PlK3OgoqLY7FlgKuxpami。从最早的钻木取火bd233a20334eb088d4384aac7810dff3,从最早的螺丝刀到我们现在做的电动螺丝刀KjViY2JjNTY2M2EwYzk=,来寻找工具应该有的样子MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlgKuxtc-i867bb00ef6fdbc64d8dc4cd95e2cc2567a6891e8

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这个概念上我们保留了原先的手工螺丝刀的方式984d635c8651e693b177f8159e73e5832e211500,把所有的电机、电池都排布在一条直线上IzViY2JjNTY2M2ExMDg=,颠覆传统的钻的样子1a5e09e2c660a11b124e1ca316f77d12b2b816a9。使用的方式还是保持了手工产品的特点IzViY2JjNTY2M2ExMjA=,这是目前BoschGO产品的样子KjViY2JjNTY2M2ExM2Q=,上市也很成功MDAwMDAwMDAwMHp9js-PlK3OgoqLY7FlfKuxpami,取得了不错的成绩595dfb23f31f46e853dc0ce394694ac2JDViY2JjNTY2Mzg1YTI=

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这款IXO小电钻是目前博世最成功的产品7a453db4bc32e880dd559f0bf893577d7ce77b58,销量达到1500万334ff0848db80c512df4ee52cd6db877。它可以是螺丝刀df1a4cb9380293fa826486f7b166376e5a73a635,可以是电钻JjViY2JjNTY2M2ExYTI=,换上第三方的配件也可以开酒瓶8828aed6105c48f13072d5775082712688564c81,做烧烤的点火工具adac2b6e827855d1846d5520221af7e1fd639e8d,用来做diy模型等等KjViY2JjNTY2M2IxZDI=930518543dd838891781cdfcf590f20e

MDAwMDAwMDAwMIF9js-PlK3OgoqLY7GtnmWwy7mi

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MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7GtnmWxy72i

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设计可以对社会产生巨大影响11fc2ac15bcfc0498b24d9aaa678e93fc766b7d2,产品若能非常直观地满足用户需求MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlfKu9uLGi,则更是如此ad213387b7fc3e666d0a85303f1b015d220384d8。吸引一种全新市场类别的新用户群体MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72HgKqysqGi,为电动工具的使用赋予全新层次的情感272db1b1645ba8c21db2417ac3cfdfbf5bf8eec4,是IXO所产生的特殊影响81fc4ab92143858cf439a5e5dd854d81MDAwMDAwMDAwMIijjs-PlK3OgoqLY7GtnmW9y6mi

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JTViY2JjNTY2Mzg3M2U=

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没把设计当工作aeff9d7128c52a1169a1de897372e55dafd97bbb

MDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gtnmax28ui

没把设计当工作1d8c80ca116c3a4d1245fd1e35280aff,当成工具去改变自己的生活JDViY2JjNTY2M2IyMjQ=。除了常规商业设计外e031e172a675f69e4c5478fe3bf83200,我们还会做一些具有挑战性的项目641760d0a1cb6770c37641012b0a7544870d6374。这些设计也许使我们非常感兴趣或可以改变自己生活的QDViY2JjNTY2M2EyODc=,因为未来我们自己会去享用这些设计MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlfKyyqK2i,想到这些就会兴奋JDViY2JjNTY2M2IyNTM=MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gtnmaytb2i

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IzViY2JjNTY2Mzg4MDY=

QDViY2JjNTY2Mzg4Mjk=

我觉得国内的工设环境已经好很多了cf76044f8347ec6fd0cf4fb8360180c9,国家非常重视创新项目KjViY2JjNTY2M2EyZDQ=,又有很多媒体载体可以帮助你实现设计100601862a7b15f9d8ee8a82f53d8984,是个很好的时候了MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlgKyxtb2i99b3387d6d90a911f42fe9a93b53814d

09ca71821527ff9d1d81c2fe606fa9b7

NWJjYmM1NjYzODg5Mw==

MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7Gtnmeytcei

(Bissell推杆吸尘器)1ef68941d42378aa13eb069bfd64d7941516fb9a

ITViY2JjNTY2Mzg4ZjY=

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MDAwMDAwMDAwMIF9js-PlK3OgoqLY7Gtnmiwtb2i

首脑们都在用的设计MDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gtnmiw27Gi

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重大会议期间要同时处理各种任务MDAwMDAwMDAwMIF9js-PlK3OgoqLY7FlfKy9uL2i,还要在不间断的辩论中交换多方意见9a0bb3379f36dd2591da964929fcccd5。博世安全系统追求独特的解决方案a4d9c36dfdb6178210464d11be196320,以改善会议期间的整体通信体验41712242ffe6d7afaaa7c0aa728a5893。最近JDViY2JjNTY2M2EzMzM=,我们再次携手打造了一款出色的会议系统35544de440924fea030abed46e1e10d1MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7GtnmixzrWi

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双方设计师和工程师共同研发出DICENTIS会议系统05fd23d82aacfdd352699009f3d69f621a65b6c1,它简易直观.、高度安全3dec584e6f7395f428ea66e35b24c14bdfdea36c,并且优化了人体工程学操作条件15b98ec4c63c6dfe8bb4041db5d14c024a769cda。配备先进音效功能b9ec546585ae270e8aba9641b4fbff91590af1ad,其声学反馈抑制技术能消除会议室中的微弱噪音9337231550acd17a75f5325cea6b82ff7efe2c3a495408404a146b79128485a9bda8774e

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WPA2加密技术严密保护所有无线信号NWJjYmM1NjYzYTNhMA==,并提高与会议人员的安全意识e8e94554bcd767e90e8326b4f857b1cb072f42cd,所有与会议相关人员XjViY2JjNTY2M2EzZDI=,无论是何种级别20406226c84b2e103421d1eed0d0430746ffa72d,都将意识到其议程和会议通信绝不可带出会议室QDViY2JjNTY2M2IzMDQ=MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gtn5u8zrGi

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我们这种同理心方案c0cf7ac9117e79f72e064f5036c7e7cf,势必会为不同用户群体研发出直观的会议体系IzViY2JjNTY2M2IzMjE=。研发产品时NWJjYmM1NjYzYTQyZQ==,我们将其用于某些极为特殊的会议通信当中ITViY2JjNTY2M2E0NDY=,以确保方案的普适性d12c76919360aa8f2ebfe67aa7e83cea0b42be0fMDAwMDAwMDAwMHqNjs-PlK3OgoqLY7Gtn5ywk7Wi

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自上而下地做乙方f7027ea69a1d9369aae7bb44d548452c

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我们现在要做的事情a544aa4dc02eca80c691637ef9463a2e4c6af78f,希望是做自上而下的设计193e85ddd6653ea20555a83f918d1ce3e8191e79。我们也会通过策略去更好的把握设计方向1da932e1045e8a728ae4d22a27c6d71e,通过把握方向来更好的协调设计的执行9ee5a61d8e67088e7e8d0f7c1a7c4f78c498da25。虽然我们做的事情是一样的ee9542e4b7bcd37a47e1b2dd76098b93,但是我们的初衷是不一样的JTViY2JjNTY2M2E0YTU=,我们并没有要把公司做成什么样规模的企业MDAwMDAwMDAwMHujjs-PlK3OgoqLY7FlfGO8tcui,我们只想把设计做好881efd3b7d974e7eb1e4ddf5825be1b0c86a972fMDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gtn52xpcei

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(Intel儿童便携笔记本4c6b4b7a6f2b04502014a6b3b0244978c2b24d47,销量百万49a548ce894e1cec9249c4b9c0dfcb52,攻占教育行业)MDAwMDAwMDAwMIF9js-PlK3OgoqLY7Gtn528y7Wi

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但是我们发现bd602108f65110c9e616fcebaadf29f8bb96dd64,要通过自上而下的方式MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72HjKq82KGi,通过设计策略切入设计项目的方式ITViY2JjNTY2M2E1Mzk=,能更好地把设计做好c5647c0b3478624b3f599c20f3b1680e,这是就我们的初衷98d337e6e1dd8033ca33aab40af885bdfda3eff4QDViY2JjNTY2MzhjZjg=

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虽然我们获了1000多个奖项3260a100507656c5cc75e20e44cf471d,也可以说明我们的成就MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlfGSx272i,但我们更想拿设计来说话fc628f71a201a4f56d2330c33d916344fdbdda23。我们作为设计事务所MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlfGSyqLmi,做的产品是要给用户用的5cc0337249b7df4a3c8330d0d0a4d522,是要卖出去产生商业价值的NWJjYmM1NjYzYTVlMQ==,我们更关注产品带给客户的产能产值IzViY2JjNTY2M2IzZjE=JDViY2JjNTY2MzhkYmI=

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有很多获奖的产品MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlfGS9tbWi,不一定卖的很好da587e37b92f399e1fea9e12cc23374d。有些卖的不好的d3e7b25b173e6a495e43cc528a0de5f814bc569d,可能是人群定义得有问题XjViY2JjNTY2M2E2MmU=,产品价格有问题MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfGWw26mi,渠道有问题XjViY2JjNTY2M2E2NjI=,最终设计是作为商业的一环MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlfGWxy72i,你也保证它能推动商业的成功72b346b3ffcbc4f9c08187f012b2a4780b557c98。所以我们是这么来看待设计价值的JDViY2JjNTY2M2I0Mzg=。单纯说设计的好与坏378fdd774c842a76efbf2031b0748688,对整个商业链的帮助并不大MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlgGOwk62iMDAwMDAwMDAwMHmzjs-PlK3OgoqLY7Gtn5-wy62i

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杰克缝纫机为何称霸全球?JjViY2JjNTY2MzhlYjI=

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过去几年MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlfGWyuKmi,越来越多的竞争者进入到工业缝纫机领域MDAwMDAwMDAwMIF9js-PlK3OgoqLY7FlfGW8y7Gi,产品同质化现象非常严重MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlfGW8k62i,甚至都印着蓝色粗体的标志8494d02679c735b3ffe07816b98c2278d916b2a7,功能造型都差不多a743f20fd0772601a8d5f7517b4cf573bc98e701。针对这种恶性竞争的趋势20d0b169bb88b02680da67976230af3b,我们和杰克共同制定了聚焦产品创新99fb6406697118b07527f032a54e09b4a4548c81,快速服务的设计策略11c73242d0e2cbfb6fecafd2040628b09e4d31f1JjViY2JjNTY2MzhlZTc=

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调研中了解到工厂招工很困难MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlfGawk72i,工人一般在35-40岁之间0450bf85af926713245951a9897cd94d,35岁以下的人觉得枯燥MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlfGax27Wi,40岁以上的又花眼MDAwMDAwMDAwMIF9js-PlK3OgoqLY7FlgGOypcuiJTViY2JjNTY2MzhmN2I=

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因此我们设计了带有倾角的显示屏和控制面板916d2e03219cbf19e399b9489437e44f,帮助长时间劳作的工人能更舒适地操作和阅读MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlgGO8taWi。我们把工作流程定义得更简洁XjViY2JjNTY2M2E3YzM=,在视觉上也减少工人对复杂面板的恐惧心理4db6c288ae5fe315eb770fde9972dfddMDAwMDAwMDAwMHp9js-PlK3OgoqLY7Gtn6C9tcei

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最贴心的一个体验提升设计点是加入了一个USB的接口NWJjYmM1NjYzYTdlNg==,除了满足机器软件升级之外e499ed6b676af6a1232dfda5aac2d674,还能让工人给手机充电或者加装电风扇NWJjYmM1NjYzYTgyMA==,真正站在第一线使用者的角度去改进产品08ae8dddb4383022c19b5e32edc44f93c3c29f85JDViY2JjNTY2MzkwODQ=

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我们也将缝纫机连杆改成红外感应器MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72HnqyyoqGi,解放了工人们每天受累上千次的膝盖1fb483fe952c3c1b7e0758a9a5bfb6f1834708aea2bb925fefc5f420f5570215b54a9932

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杰克的机器甚至变成很多企业的招工广告JDViY2JjNTY2M2E4NWE=,很多工人也轻松起来JjViY2JjNTY2M2E4NzY=,甚至改变行业的状态JTViY2JjNTY2M2E4OGU=,目前处于全球领先位置MDAwMDAwMDAwMIF9js-PlK3OgoqLY7FlfGeytami,央视也在打callKjViY2JjNTY2M2I1MTk=MDAwMDAwMDAwMIijjs-PlK3OgoqLY7Gtoquyta2i

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用户观察室KjViY2JjNTY2MzkyNWM=

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我给TeamsDesign上海公司取“齐思”这个名字e21d2936b193b1876efb85192cb72402cdc50d9b,一个是奇思妙想的谐音c33016e6a8d6d11baf3de32fc931a812d0bdb0ef,一个是英文的谐音b1c111cc3164da9c592c10e4c9f7329b,还有就是大家共同创作1a7be905f003e68656e66b39f84bb0c80c71137634b625fb6390b267cf0b9053c19be83c8fca43a8

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齐思有个用户观察室ITViY2JjNTY2M2I1NGY=。我们做好草模或功能样机MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfGe9y72i,邀请用户站在观察室里MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlfGiwqLWi,市场部和设计师会站在玻璃后面去观察他们怎样使用产品3c212a6e490cbb3531e5f3203131dc14。比如这个开关他们怎么用MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfGiwy7mi,用左手还是右手拿产品255a0c92aa90b41ef495c9d0182e9c00,没有说明书能否用好NWJjYmM1NjYzYjU4OA==MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7Gtoqy9uLmi

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通过行为可以很客观地评估这个产品设计的好坏JTViY2JjNTY2M2I1YTA=。还有一类是做交互设计6f5fdfcd52fdcd99e86a3491c686230f6b8aadc9,通过观察我们就会知道哪些人对哪些设计比较敏感MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72HomawsqGi,我们再去优化它5264e26c1a09054f8137639780a980490561dbfb13dcb2afb6c6ed3b725d457882466a902c285194

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设计本来是个主观的东西QDViY2JjNTY2M2E5YTI=,但毕竟是为用户而创MDAwMDAwMDAwMHmNjs-PlK3OgoqLY7FlfGi8tb2i,我们希望不断获得反馈MDAwMDAwMDAwMHqNjs-PlK3OgoqLY7FlfGi8zrWi,确保自己的想法是正确的ITViY2JjNTY2M2I1ZDU=。而且现在设计的模式也越来越新JDViY2JjNTY2M2E5ZWY=,借助一下建模工具a73931600e289a1c5b206a41fe927e16,我们可以做出很多方案2da68267e49d0f50acba2ea26c683e24,甲方也会困惑哪个更胜一筹JTViY2JjNTY2M2I1ZWQ=。这时也会通过用户观察室去找答案MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlgGS9y6WiMDAwMDAwMDAwMHujjs-PlK3OgoqLY7Gtoq28uL2i

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做一个会讲故事的设计师8e74ed45377b286ecf0c227f8d0c6cb1648ae819

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设计其实是整个产品形成过程中很小的一环04b3f826445633c3c1042bcb20465c04,真的很小MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlgGWwpcui。只专注于设计8da98709296a36e37d76513bae6b3e2a254f9196,不利于产品的最终表达bac15cd42030d846601ce5a83c745b70。所以还需要注重沟通的能力KjViY2JjNTY2M2FhODQ=,对上和甲方沟通c5826e7946d87087cb1da97ea132379fc9dae3a2,对下对生产线沟通c6efe9a18e25961718db13dabe1cf2a43c39fa54。面对不同的人39891a35b822270785829ee373298aed,会有不同的语境和思维NWJjYmM1NjYzYjY2ZQ==XjViY2JjNTY2Mzk0NzE=

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大家都误认为设计圈太封闭IzViY2JjNTY2M2FhZDc=,好像设计师只沉浸在设计里XjViY2JjNTY2M2FhZjA=,其他一切都和我们没关系d90eda2353aab8d60e0408814741425e,其实不是这样MDAwMDAwMDAwMIijjs-PlK3OgoqLY7FlgGWx26mi。最近区块链被炒得很热MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfZywtaWi,这半年我们也接触到很多相关的项目17bcb34ec06a26c899b8a2f6493d47db,只要对一件事感兴趣7695639f26c1eeaf156a61f100e65dd9,我们就可以去尝试2726e6dcfd139a1ae6eef6879ffef774632a9a52,去和大家聊6a60b0af4ccce5deee837ed381294d80ad4dac89,发现问题再去解决问题JjViY2JjNTY2M2FiYjM=,所以知识面真的很重要XjViY2JjNTY2M2I2OWU=6cc713025c6a7be6f9d559936d37438e

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(和I-TATTOO一起孵化优秀的纹身产品和体验项目)e9802d1df8d90b18237503854873b66f45ff0015

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遗产的力量ITViY2JjNTY2Mzk1Zjk=

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Bob Marley是来自牙买加QDViY2JjNTY2M2FiY2I=,全球著名的歌手QDViY2JjNTY2M2FiZTM=,他去世后有很多人用他的头像做logo牟利MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfZy9tb2i,他的家人们反倒一分钱没拿到过XjViY2JjNTY2M2I2YjY=f0489485ff85deb29bc55cabbb351044

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所以他们找到TD芝加哥的团队cf0bb6a7f7cf7631e99baaba5452f1d7fea50c31,因为知道我们在塑造品牌方面的优势613fc09705886f618d0dc92c1262ba83,于是我们全球的几家公司一起寻找方案QDViY2JjNTY2M2I2Y2Q=。我们去听Bob Marley的歌JDViY2JjNTY2M2FjNGQ=,去找灵感MDAwMDAwMDAwMHmzjs-PlK3OgoqLY7FlfZ2xtaWi,就像大学时一样不受束缚和牵制c1a59da5e230b8ab5e5cf4b44c35528fbdd122f6900558342c77ff06cc90eb6fda9529d2

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后来研发系列产品定位品牌方向44d9bedafe5ea39230cbd6d857350eaf,传达Marley所倡导的平等、团结、真实、爱心和可持续MDAwMDAwMDAwMHqjjs-PlK3OgoqLY7FlfZ2yqKmi,积极影响全世界人们的生活方式ff61201c9923055c088b7feec9cd3a85cd7a55a9MDAwMDAwMDAwMIF9js-PlK3OgoqLY7Gtomax262i

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2010年House of Marley品牌推出3e1fa61fd436074fbab2b56ef6ae4839add077ab,并与合作伙伴HoMedics在芝加哥的布鲁斯之家举办发布会b3e5adc5b8d9aa6a152b08ced5b9ab97fd4c8b98。Marley的孩子亲自揭晓Destiny、Freedom和 Jammin' 三种耳机设计bbf1b279e5c24115cddd03d06ef65203f05f7f80,Marley的儿子们还为众人呈现一场精彩演出QDViY2JjNTY2M2I3NjI=XjViY2JjNTY2Mzk5MTk=

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在罗鞍的身上b8f1896ac71416858c21f43f7244b58e,象君看到了设计师最深沉平实的力量9d554539d4530fed56cb960b8e8dfe885a203ae4,也明白设计师改变世界的可能性MDAwMDAwMDAwMH6QgtCPz7CVgqCLq72KiGWwyKGi,绝不是空谈c32b82d2c96d4041d6f0140e3eff78e6。“乙方爸爸”XjViY2JjNTY2M2FkOGY=,是象君最直观的感受JjViY2JjNTY2M2FkYTY=,低调却硬气8b1970b17645764df5d5449ea2bb9ad2,只用设计说话QDViY2JjNTY2M2FkZGI=,用设计解决问题3fd6786bff4721b2d43af3cd81dcc430。象君期待更多用心的好设计37d96baa3aa8dd5bc0f03d658af40ab8,也想和各位共同望向工业设计越来越明媚的前景JTViY2JjNTY2M2I3YjQ=a31b323365c64a57d9d2b25962d6da396d46ad80

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