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10个美国人中有8个根本没听说过Lee这个品牌

“本格IzVjNmQ5ZDI0Y2RlMWY=,XXX牌子这么贵b6b4e510540b14e942aef5e4cedc8677,推荐些便宜又好的东西品牌呀!”JjVjNmQ5ZDI0Y2RiMmY=

这是本格看到之后最头大的留言了JTVjNmQ5ZDI0Y2UxM2Q=ba65c7b6bee987a6c627af8f1beb8e19

如果廉价能占领市场c85e0e16f71db42c13d0b0b844dc53157e4893fb,夏利早就把奔驰干翻了f061c3205b449828f55e8e4f03898bb487ec3e08。无论哪个行业MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1liZ-w26Wi,专业的都是越来越贵612137fcee3e78013e954d712de7337a,碰上个价格便宜的NWM2ZDlkMjRjZGU0OA==,先别忙着高兴MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1liZ-xpc-i,很大可能是你被新人练手了132aca654794497fd49e5a75ccb7560fad05e5a28a5d954268dc8be2995af3059161b36c

b998a2e14c7106cefdb97b9923713ade8ba9b4ca

JTVjNmQ5ZDI0Y2RiNjA=

所以IzVjNmQ5ZDI0Y2RlNTk=,想捡便宜QDVjNmQ5ZDI0Y2RlNjY=,首先要做的是足够专业9db3c0b42a89ce991c37e5a431951cd17e3ff826。优秀的品牌有先进的美学概念MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1liZ-xy8ei,严苛的品控以及成熟的工艺等等f2a7549c1a5ebe22ef8dc62a5ee2761f6367e6ef,他能通过一件产品明明白白的告诉你“这就叫好东西”1c0f7e6b14aac5e1252755fc2439873d9d1c71d2IzVjNmQ5ZDI0Y2RiNmE=

本格认为最顶天的性价比在于你的“使用频率”75ba4a18da7e44c14ca1c6e970f4825a,比如一件剪裁经典做工优秀的外套买来后天天穿1c65dc825ef3acb7f5ecd778fe82704e,另一件则相对来说品质稍差可能一周只会穿一次MDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZ-ypc-i,两件的价格差了3倍f425bdd5597dfc98daed7f99ca6a408fee80e62f,但使用频率却相差6倍e8409fef7acdb9a4033dc33a2fa638b1,这才是“性价比”c2dc538e70d1a39c32c430aa401794f4285b69da9c489a330f5f02f5af5ee5f2

2ca4d69535e3b0cea2f31576e87c330948ae00d2

相信很多人在玩牛仔裤的前几年都认为Lee是个性价比不错的大牌7a65bb5a05625eafb87b2dc484c7ff25,就连本格在刚接触牛仔裤那几年都还专门买LeeMDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZ-8tc-i,以和其他李维斯玩家区别开来6be900a0164f464f62097e6e2e9f15a0724062e7。今天我们就顺民意36733a29f6266940462d9b1f23dcb18e,聊聊Lee是个什么档次的品牌XjVjNmQ5ZDI0Y2UxODM=a318f2c0bd4d4dde4d005f941c932a6f

9c850e0bdf045c4bad761001f5494ef49bc36f21

MDAwMDAwMDAwMHujjtCEz7SZjnp7Yb1liZyytaWi

MDAwMDAwMDAwMHmNjtCEz7SZjnp7Yb1liZyytcui

MDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZyyuL2i

Lee的创立79907c4af36111d51090ba3f2b7f46cb

首先ITVjNmQ5ZDI0Y2RlYzM=,Lee的确是美国本土牛仔品牌aaccc75c32536ca1f360b715f3097ab5。1889年XjVjNmQ5ZDI0Y2RlY2E=,H.D. Lee 先生在美国堪萨斯创立Lee19ed2c9323586ea7daee766a3b8a760a。但当时f3941637414931004496a3095e73353aa51e02d2,牛仔裤的市场已经被30岁的Levi's占据b030594d774aaed5921f35c7bff7257ce4b44bde,Lee更像一个稚童faf99253b88e3d243bbc8354accb1ee2,步履蹒跚的寻找着属于自己的路NWM2ZDlkMjRjZTE5OQ==430b6276dbe132848a1db3ac61af0470

MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1liZy8zr2i

d7157a67f810f3cc04b9fc9693f1bc37f3aa5fcc

330ff41910fc60e491175a5fee2a41d0

直到1911年MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1liZ-9tbWi,H. D. Lee看到了工作服市场的巨大潜力d5b26a04fb3387f873616d9ce58d85b0,推出第一款具有保护性的Lee Bib(背带工装裤)JjVjNmQ5ZDI0Y2RlZmI=,在当时也算独具匠心280e17b794637a0cc2d7b075804184e3,多口袋设计方便工人工作7955d1823da539142d0e1791e8843464,也成为Lee的经典款之一afc93d587d85642f77b20d284cf38b55f78435c9。自此091426e591211256bc00f81b086ceda03684b46b,Lee算是在牛仔市场占据了一席之地MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1ljKu8ta2i2a488ddda559550ed40befd54cddee7b

f9d734fec4c7e4423c5f1b824a48c756

84646ab5cad2b6bfea40b4070acb7549e6d5b5d7

MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1liZy9y6mi

而Lee的标志性里程碑是在一次世界大战时0b144e0560f8dc5ce644e602fd4bd63b,其长袖工装服"UNION ALL"被确定为美军制服MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1liaCwuK2i,公司产品一跃成为国家形象15475ccb0fb610d15b864b9448649e4713c9d12a,从此与Levi's、Wrangler三足鼎立初定d2ad83c14b8007f33191fb6aae15d64a8b75cd72MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1liZy9y8ui

eb599b59c74a483fce19f83a0cca615e

7571031f41511f5e8878bfdcc601575f

b78567e078439f361287d042d3e24e775c89be3c

Lee并没有就此满足fbf8a5885027257c9ba3562b5dffe51e7e8dde0c,反而野心勃勃奋力向前XjVjNmQ5ZDI0Y2UxYjc=。1924年IzVjNmQ5ZDI0Y2RmM2I=,为巩固其在工装裤领域的领军地位MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1liaCwk7Gi,Lee引进了一种13oz的里磅丹宁布698945ff9af5ff62dfe25c9c5cb24ea981e99095,专门满足追求高质量的顾客(但仍旧属于工作裤的范畴)ITVjNmQ5ZDI0Y2RmNTY=,如铁路工人和海员7ff52d680a610bb4e5c215cb1ea202604a691bb6。这便是响彻牛仔江湖的的101系列7b7e8b0e295d640ddd2dc5c009b56efe,在当时其地位不差Levi's501分毫fe2d31b1e86529edf67a922821051cec5ec1b515。以至于时至今日依然盛行不衰MDAwMDAwMDAwMH6QhZiQps_PgaCEm756kGWwoqGi,可谓”看家绝活儿“532aaeb39db4e2b7abe90e1b8e974ecdQDVjNmQ5ZDI0Y2RjMjI=

JjVjNmQ5ZDI0Y2RjMjk=

ITVjNmQ5ZDI0Y2RjMzA=

MDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZ2w26mi

在这之后算是Lee的牛仔辉煌30年1586c270d1c247b74a4dde73fd8caa28IzVjNmQ5ZDI0Y2RjM2U=

1926年74063adab2d178b951e0dff11539473c,Lee发明了世界上第一条带拉链的牛仔裤101Z系列06c349bddc29a998af3eeadd4b888f2ec94a9c57。从此MDAwMDAwMDAwMHujjtCEz7SZjnp7Yb1liaCx28ei,工人们无需为解掉牛仔裤上的钮扣而烦恼0621c0421ac4472b8b54c72d30c3e008adf65929。而在此时此刻7ccff616142a0b739b25cf52cdaf78a1bfba2f08,Lee的宣传口号也变成“合身剪裁”("TAILORED SIZES")KjVjNmQ5ZDI0Y2RmOGU=,这在当时也是非常前卫的概念MDAwMDAwMDAwMHmNjtCEz7SZjnp7Yb1ljKu9tcei。二战后30b5181e5c4e5950fd8e555b6b21422e4c7ea160,Lee 的西部牛仔形象成功覆盖整个美国f907b8260fa3a833d3e914d649cfeb673e3cad5d,西部形象也变为时尚潮流495414d3dce3281af548366e8416710af84e5a4205c1b0f5bd705eb0c0dfdd0ba5723277

5490ef4df8be5ed2542c567d38682e0a

MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1liZ2xqLmi

2b913bc5a6c9cb1ab610f36174c66534

随后MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1liaCyuL2i,各种标志性符号开始不断涌现edb9714f190a615cdd7e91f193041618d3dcf867,比如Lee开始在牛仔裤后腰使用皮牌儿56c318bfcc18fcb4feb43a0bc65cb2f0,后袋使用S型车缝线(也就是所谓的袋花)赋予牛仔夹克以”骑士“概念e182b28e7ab50703b6caa758612ce226ab056bef,销量大增MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1ljKu9y7miITVjNmQ5ZDI0Y2RjNjM=

577abf54758cbbdcb32152920db23047

JDVjNmQ5ZDI0Y2RjN2I=

68da320c5df804f51e90a9fb5d750a72d0225b51

而1949年fd17288ccfacceb80efb1be473c6580a4f417d8b,不甘于市场份额的Lee瞄准女性市场ITVjNmQ5ZDI0Y2RmY2M=,推出Lee GIRLS系列59695dfc8b6c53f5ed7879718265919b,以配合女性身材剪裁进从新设计牛仔裤MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1liaC9pb2i,这在当时也算创举MDAwMDAwMDAwMHujjtCEz7SZjnp7Yb1liaC9qL2i,使得后世牛仔裤具有中性色彩MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1ljKu9zrGi5de4a0b6ec4966c43619a70ea99d2e26

77feaf1979eed97715fd1f2e524677aa

81b6e3be6884763cff551444f3d6b18e

f3e32a91cb4fb91eea5ab4031d7c3ef3

而在1954年ea6052b989f68d0762a86850491c5288,詹姆斯迪恩(James Dean)和马龙白兰度穿着Lee牛仔裤亮相银幕JjVjNmQ5ZDI0Y2UyMjU=。自此MDAwMDAwMDAwMHmNjtCEz7SZjnp7Yb1liaC9y6Wi,牛仔裤正式从工作服蜕变至时尚服装92c2fd777012d50dfbefc6a693a65de7ae0437b771403c34e1e0ce5e91912f7188fb4e879fb72b0b

5aba697d1d4a1c210024ae2059636f354842368a

d6bb9c630a1b897edf33d93723e93372e80a7c8f

ab754e70e0472d52b8dc29dbc7cffc5b

 Lee的定位 d7ab007d6c047201c9f47e5f0ef7aa7e

如果说Levi's是原汁原味血统纯正的牛仔品牌e4968f042e1804faf544f7cf49476c4d,Wangler是狂野粗犷的美式西部风MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1ljKqwpami,那么Lee就显得特点不足d2f5a49b821ad952685152827b4456a5,尤其是在各个品牌相继把”牛仔工作服“转化为”时尚单品“之后MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1ljKyw27Wi。Lee除了当家产品101还能占据一席之地外JTVjNmQ5ZDI0Y2UwMTY=,背带工作裤等单宁产品都显得后劲不足0c3fd94c4c8258a41b09d9204463a1d157475072d6261fc1ba84927447afe5a1874d32d3

8b08de796c94db512bf5e564673413503c243326

bacf45da4b40bd64c8da2d6480480c88d9a311f9

MDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZ29tbWi

现在提到Lee0be69c83a36e6f939d492e9f53c21b41,也就只有U型的舒适剪裁、石墨水洗牛仔裤d89ff21e1b31211bf19407761d6e414bf5ed0986,女性修身舒适牛仔裤、美产101以及水洗牛仔夹克这几点了22499e32ea29fa7c7462976610bcda4478d3007ca6e036c99fe0e11028e91e004ab15de069786fc5

而Lee也一度陷入抄袭和尴尬的窘境MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1ljKyxtbGi。G-Star的弯刀剪裁a8c75cf67e361e85922313aa18a12d3e,NBHD优秀的水洗牛王以及Diesel时装牛仔裤均有被Lee抄袭的现象MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1ljKqwzrmi,投诉更是层出不穷565a9cec30cc4f7125f0650b4e4bdeb6ba59a8b17ca7ce6110ee425dd98006b6abcffabb

纵向来看Lee的原色牛仔裤素质不足MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1ljKqw27mi,远不如美产LVCQDVjNmQ5ZDI0Y2UwNDI=,Tellason以及一众日牛鼻祖品牌如小猪Fullcount等等XjVjNmQ5ZDI0Y2UyNmQ=。而水洗牛(也就是时装牛)eb9e5220cedf8aa756d183995c7cc0015ede4e00,更不如以Diesel为代表的意大利牛仔三剑客a1764f92bfe114ced36daca1681a8e2a。价格方面更是尴尬至极JTVjNmQ5ZDI0Y2UwNTI=,高不高低不低的价格既不接地气也不高大上fa19d4b44ebc483ab3d25e5f966340bdaa61ae32。电商旗舰店随手截屏JjVjNmQ5ZDI0Y2UwNWI=,更是如同尾货批发bd1bddb9bfd93872945c3c87d942219eaa1bac64,毫无特色和卖点可言4081f984ebf5bda2b10da0bb5b0f60bb41a1176dMDAwMDAwMDAwMH6QhZiQps_PgaCEm756haC8yKGi

4b6ead1710a4995f3e1ff53ea6558ff02f5fabca

JTVjNmQ5ZDI0Y2RkMTA=

788ea41160dd853f1ed01e8e916feb7dfeffddaf

门店服务更是良莠不齐e35433375ee12bf1563128bf41fe86fc。以北京为例8a4f55f3d7edfaf5d369084553467f20,Lee绝大多数的店铺工作人员更像是大卖场的喊麦达人ba7bff293b1a0247c63c974fba36ef9841bea169,吹嘘手段层出不穷MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1ljKqx272i,本格亲身在王府井店感受过那种浓郁的非主流气氛27d47ec3c36e178dbc98851d8711fb1cd3e916d3,导购将一件售价过千元的石墨水洗的牛仔夹克捧得天上有地下无75de003f4a81a9f24af52acda042d36a,嘴上更是说着除了Lee之外NWM2ZDlkMjRjZTA5NA==,没有任何一家可以做出这种水洗效果bb6aca89d754c77c2cfdee001fd7332a。是谁给他们的胆子把淘宝尾货级别的水洗说成稀世珍宝?54ca6e070a81ebfd4181892eee33b5096a7d299d

KjVjNmQ5ZDI0Y2RkMzc=

41d91e344839627e37363f2d67a5b561e48a796a

JTVjNmQ5ZDI0Y2RkNGQ=

美国更是夸张QDVjNmQ5ZDI0Y2UwOWM=,本格以6年的美国生活经验作保证f4c8db14de6226333cad4d6c077df5683501ed76,10个美国人中大概有8个人根本不知道Lee是个什么品牌XjVjNmQ5ZDI0Y2UyYTM=。这并不是无从取证的37f3dbb48476a032dd61c37f1e938e15,本格依稀记得B站有个中文贼溜的美国UP主曾经做过相关的视频MDAwMDAwMDAwMH6QhZiQps_PgaCEm76HeZu82KGi,感兴趣的朋友可以一查MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1ljKy8tbWiMDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1liZ6xqLmi

 Lee究竟还能买什么?ed7784d79f4108b9f93ebea9bd6e8b4700537395

虽然Lee早已没有往昔荣耀MDAwMDAwMDAwMHp9jtCEz7SZjnp7Yb1ljKq8y72i,本格秉着能不买就不买MDAwMDAwMDAwMHmNjtCEz7SZjnp7Yb1ljKq8zrWi,非要买买什么的主旨MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1ljKq8272i,也只挑的出美产101和一众舒适的女性舒适牛仔裤了e6ac7366bcf43866e918bb11d2763e4eJTVjNmQ5ZDI0Y2RkNjQ=

◆  美产101bb751a82e8c9b959d361995a81198b9109241ab9

672522de66f5959a681a6338a592c779

MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1liZ6x27Gi

598a4df1e3a37abed5c63cb93e5f1cdabb04b0c5

Lee靠这一手混饭吃了半个世纪MDAwMDAwMDAwMH6QhZiQps_PgaCEm76HeZ6woqGi,百试百灵IzVjNmQ5ZDI0Y2UwZGY=,说明还是有可取之处的238a9134114d91ea034afb88110fd994e2fbb9b3,比如说舒适度高、剪裁经典、方便快捷的裤裆拉链设定等等f41453391b210ac2be184041f4c3d20b971dc13e,不过自1969年Lee被VF公司收购后58467411a92b45f28cdcf5b2979e27a3,面料水平越发不如意e3f047457fcbba929361aa61a7f9486e813471d9c93f4ce57e6ff22e8140bddb38e03453

◆  女士水洗牛仔裤35eb171ba8f5bdaa4b3d2190441cdea0da98f267

2a1a3b6b2a98eda6f670503762db12d0

IzVjNmQ5ZDI0Y2RkYTA=

MDAwMDAwMDAwMIF9jtCEz7SZjnp7Yb1liZ68tami

舒服MDAwMDAwMDAwMHmNjtCEz7SZjnp7Yb1ljKq9zrmi,除了舒服还是舒服1732b3ee5389bf2ee5850c3e6fb28bf1e375c516。虽然剪裁和水洗手法也差强人意MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1ljKuwpb2i,但好用不贵454aa9ac9042ae9a5cd21efbb5595c4af681e2e7JjVjNmQ5ZDI0Y2RkYWU=

注:偶尔有出色的牛仔外套做的不错MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1ljKuwqLWi,不过这个就各花入个眼了2631c7ef720c1f34c3892d5a7baa36fd886e5714,诸位看官可随意MDAwMDAwMDAwMHqNjtCEz7SZjnp7Yb1ljKy828-i4782c10e38e7a22a86fedae17e34239a

MDAwMDAwMDAwMHqjjtCEz7SZjnp7Yb1liZ68y72i

KjVjNmQ5ZDI0Y2RkYzY=

MDAwMDAwMDAwMHmzjtCEz7SZjnp7Yb1liZ6828ei

 老规矩写在最后 KjVjNmQ5ZDI0Y2RkZDk=

裤裆设定为拉链的牛仔裤固然更舒服更方便KjVjNmQ5ZDI0Y2UxMjU=,但是其中难言的尴尬MDAwMDAwMDAwMIijjtCEz7SZjnp7Yb1ljKuwy72i,本格相信各位有经验的帅B深有体会...XjVjNmQ5ZDI0Y2RkZTI=

永远激凸的一X...JDVjNmQ5ZDI0Y2RkZWM=

有时还疼的一X...MDAwMDAwMDAwMH6QhZiQps_PgaCEm756iZ-9yKGi

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