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10个美国人中有8个根本没听说过Lee这个品牌

“本格8b9be14a24b404625ff9c977eab56fa4,XXX牌子这么贵MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjGSxuLmi,推荐些便宜又好的东西品牌呀!”MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HiZy9uLGi

这是本格看到之后最头大的留言了2adf22150baf0be0e568d80f4d9e0e6805b52f9602761f90267b148be4f230e3353833e2

如果廉价能占领市场MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjGSx272i,夏利早就把奔驰干翻了MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HjaCwk7Gi。无论哪个行业MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjGSytbWi,专业的都是越来越贵ITViZjEyOWRmYTU1YzA=,碰上个价格便宜的IzViZjEyOWRmYTU1ZGQ=,先别忙着高兴4c1fab0b4dc88a70331c092aa130a465,很大可能是你被新人练手了31cacad8010bb4dd0a9de7fce771f06c1d3dd1aaMDAwMDAwMDAwMIF9js-QzKjdg42Enr2HiZ2xpcui

d146e3bc5f1f8940394c13c5a0d20288061ee947

MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HiZ2x28-i

所以62b6559b879685c7d21626c8162667a5,想捡便宜IzViZjEyOWRmYTU2MmY=,首先要做的是足够专业QDViZjEyOWRmYTVmODA=。优秀的品牌有先进的美学概念4b7adf6b0480d9f29059ab15d402b0d152ba30bc,严苛的品控以及成熟的工艺等等MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjGWxqK2i,他能通过一件产品明明白白的告诉你“这就叫好东西”add554114b9a558f21497b8f63cc5ab6b5902508350e3d1fc9ee655b57384734

本格认为最顶天的性价比在于你的“使用频率”de498560aa129fe774a2fcc6072d163060e978ba,比如一件剪裁经典做工优秀的外套买来后天天穿415733600a5644a2b47d730eac57d92b,另一件则相对来说品质稍差可能一周只会穿一次f361b2a3c11d1697fd851fb119e0b118e7360f52,两件的价格差了3倍237d45a8d233a905e02e03f14730e27c,但使用频率却相差6倍MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjGW9pbGi,这才是“性价比”f3efe1206e2feed49bb9d625eeb706ae3f0779580443bbb782465d181b62ab75

MDAwMDAwMDAwMHqNjs-QzKjdg42Enr2HiZ28k7mi

相信很多人在玩牛仔裤的前几年都认为Lee是个性价比不错的大牌QDViZjEyOWRmYTU3MDc=,就连本格在刚接触牛仔裤那几年都还专门买LeeJTViZjEyOWRmYTU3MjU=,以和其他李维斯玩家区别开来MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjaC8y7Gi。今天我们就顺民意34e7010f43e9914c238aec01bcae0479,聊聊Lee是个什么档次的品牌ITViZjEyOWRmYTVmZTU=ITViZjEyOWRmYTRjZmE=

b90cccd04c0e4cb383c6fc923cc950ea

JTViZjEyOWRmYTRkMmE=

MDAwMDAwMDAwMIF9js-QzKjdg42Enr2HiZ6wzrWi

68cf97005bbe1a835113730921560dbd

Lee的创立MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HiZ6xuLGi

首先MDAwMDAwMDAwMIijjs-QzKjdg42Enr2HjGaxqK2i,Lee的确是美国本土牛仔品牌MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjaC9tcui。1889年fbfece524473cc7dce7c0bf8ceffce11,H.D. Lee 先生在美国堪萨斯创立LeeMDAwMDAwMDAwMIijjs-QzKjdg42Enr2HkKqwpbmi。但当时e40bb102e675691a8cb8f57e3f82a1a10b3cd02f,牛仔裤的市场已经被30岁的Levi's占据ITViZjEyOWRmYTU3YWQ=,Lee更像一个稚童QDViZjEyOWRmYTU3YzQ=,步履蹒跚的寻找着属于自己的路MDAwMDAwMDAwMIF9js-QzKjdg42Enr2HkKqwuLWid5357648e8aba661e7d29b01493c704a

JDViZjEyOWRmYTRkYWI=

1f68804f7fd63d9e999904e45baa7f288fe98499

MDAwMDAwMDAwMIijjs-QzKjdg42Enr2HiZ68272i

直到1911年ffb20430ac617aeef08e932783780abd,H. D. Lee看到了工作服市场的巨大潜力MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjGa9tbWi,推出第一款具有保护性的Lee Bib(背带工装裤)MDAwMDAwMDAwMH6QgtODtqyZjn2MmbKHnqqxyKGi,在当时也算独具匠心bf717c43411a4d1bfd0d10803d6a5d97,多口袋设计方便工人工作dd7846606bdbae82869ac8cb0979bf5ac1c209ca,也成为Lee的经典款之一JDViZjEyOWRmYTYwNDk=。自此JjViZjEyOWRmYTU4NzI=,Lee算是在牛仔市场占据了一席之地d92561cbed349500672cbe67e82dc0da98d4cd4af9d1db53d1f5a8f19312153f69d3f80d2351f45c

MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HiZ69y7mi

e5739b27256bf16d6b7e5d3f8dbedb8686e457dd

ea06aaf8e9235b2d9c42874a00f724c3635e257a

而Lee的标志性里程碑是在一次世界大战时MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjGex27mi,其长袖工装服"UNION ALL"被确定为美军制服3352c697872798db5ceaf3e7e750f342,公司产品一跃成为国家形象242175ec45c22095b174531ed1ecda746df9ca38,从此与Levi's、Wrangler三足鼎立初定MDAwMDAwMDAwMHqNjs-QzKjdg42Enr2HkKqxy7Wi245c447a9a44d2d9d78ac968d81b700d

d67320e2cf709ab967b1723974957fd6

b3a4d2dd05209ef15690b8e6e95afb70

353ebda9396e586705f0e9432cdcb48d

Lee并没有就此满足2fc17aee98ca77e0cdd2cce908105606,反而野心勃勃奋力向前MDAwMDAwMDAwMIF9js-QzKjdg42Enr2HkKqxk7Gi。1924年1963ffab0cc6be5aee835308fdb29aa0,为巩固其在工装裤领域的领军地位b0dfaab505e0fc39449e8c5b486fe07f,Lee引进了一种13oz的里磅丹宁布f6fa3026889350a20102ce97c85c9a7d,专门满足追求高质量的顾客(但仍旧属于工作裤的范畴)55205c2fad32db2766d851d0862fa27d,如铁路工人和海员MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HkKqytbGi。这便是响彻牛仔江湖的的101系列MDAwMDAwMDAwMHqNjs-QzKjdg42Enr2HjGiw28-i,在当时其地位不差Levi's501分毫QDViZjEyOWRmYTYwYzU=。以至于时至今日依然盛行不衰MDAwMDAwMDAwMIF9js-QzKjdg42Enr2HjGixtami,可谓”看家绝活儿“687daf32722f140432c030ba0fcf160e32ba4e76b2d930cc0eb49696baa6be39

36acf5a24e30adae102e00483546beae8667e420

MDAwMDAwMDAwMIijjs-QzKjdg42Enr2HiZ-9zr2i

6b660d93d413e66a0cae76bb856ffed60eea5920

在这之后算是Lee的牛仔辉煌30年63f40b8ed535fbc4ab74e9f07c3ed25bebcf50832ce1e46a28559a79ecacfa9a

1926年2ef518d953c96a30e42faacd63f45656d1dd781d,Lee发明了世界上第一条带拉链的牛仔裤101Z系列MDAwMDAwMDAwMIijjs-QzKjdg42Enr2HkKuwta2i。从此cc6b29a02bc67981de4b7b20342b2b493714713a,工人们无需为解掉牛仔裤上的钮扣而烦恼MDAwMDAwMDAwMH6QgtODtqyZjn2MmbKdfKy9yKGi。而在此时此刻MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjGiyuLWi,Lee的宣传口号也变成“合身剪裁”("TAILORED SIZES")MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjGi8y7mi,这在当时也是非常前卫的概念XjViZjEyOWRmYTYxNWI=。二战后MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjGi8k7Wi,Lee 的西部牛仔形象成功覆盖整个美国c8049a4f30baffa4de3b929d73cb6042,西部形象也变为时尚潮流XjViZjEyOWRmYTYxNzg=dfdfd1170bda514232784e8991b523508fd9ccac

10bb744398ae7a434e376de5ecad259ef7750346

7d2aee57cf0b98285e0e1d3c0c4b7eab

MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HiaCyuLmi

随后b78b0ecdc0e6772bf109b61dad28f246,各种标志性符号开始不断涌现296c3a0dcbc7dea6bb4aa30e93449073,比如Lee开始在牛仔裤后腰使用皮牌儿MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HjZuw27mi,后袋使用S型车缝线(也就是所谓的袋花)赋予牛仔夹克以”骑士“概念3d84a53519dde5d6e489f8fe7d9f8407,销量大增7575c81cb1a66de2ad25d8c9778d9ca1e489c019IzViZjEyOWRmYTRmY2I=

f9a0e05d99551dcbdeb495c5a4323471

57d1e461f59a4dff9b3b22dfba5a288dfe5a150c

c0944694e53fcd0c774b076b78c37073

而1949年ITViZjEyOWRmYTVhOGE=,不甘于市场份额的Lee瞄准女性市场XjViZjEyOWRmYTVhYTg=,推出Lee GIRLS系列MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjZu8uLGi,以配合女性身材剪裁进从新设计牛仔裤6d72720381948df351dee96732d0858fe1ebbd87,这在当时也算创举MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjZu9qK2i,使得后世牛仔裤具有中性色彩6daa5a09c8b62fa3886e981babcc477fde637de6MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjKqwzq2i

e1da85e5bc509d9d3f0fa178afbe7f9be0d3ba06

MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjKqxy6Wi

b0153284da9b94745dfc62ac8a860256

而在1954年a205622ae1f9c03ee4f3462f87ea90307ca6b551,詹姆斯迪恩(James Dean)和马龙白兰度穿着Lee牛仔裤亮相银幕702fd18c85dc2ac77f3d3cd923a73b65。自此JjViZjEyOWRmYTViMjU=,牛仔裤正式从工作服蜕变至时尚服装MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HkKu8k72i30aae0b918ce12dc4c5fc71c0830c7ee1b599817

JTViZjEyOWRmYTUwYzA=

JTViZjEyOWRmYTUwZGQ=

0d998cbd62b37bfa7586ed90195ad0cf9769ec68

 Lee的定位 128c17a435e48c16ab2f5c00cd407ff0e3a19159

如果说Levi's是原汁原味血统纯正的牛仔品牌0738cd371ba18f92d10d5896fc565a4d821150e4,Wangler是狂野粗犷的美式西部风MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjZyxpbmi,那么Lee就显得特点不足MDAwMDAwMDAwMHqNjs-QzKjdg42Enr2HjZyxuLWi,尤其是在各个品牌相继把”牛仔工作服“转化为”时尚单品“之后c3b3a4fcfdcbb1d505280c6de6a0110c80cf37ce。Lee除了当家产品101还能占据一席之地外c52ffa5c17f010ce104f365b03d29ddc,背带工作裤等单宁产品都显得后劲不足fba80c329f800f5eb4430646e0410baa3cfb5d53e6d607bc31b51c45fa348fb7

322db0988a49af0453866df6c5b4ac78

MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjKuxy8ei

b2dfa46b398eddf36641fd2a6efa37028a3ec452

现在提到LeeJDViZjEyOWRmYTViYTA=,也就只有U型的舒适剪裁、石墨水洗牛仔裤85f6f6e33d1fc6790933073045bc2d0a,女性修身舒适牛仔裤、美产101以及水洗牛仔夹克这几点了MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HkKywk6mi2c097417ddb9a25d1aef7a5bb98b25e0

而Lee也一度陷入抄袭和尴尬的窘境bfa76e3a3a6a510861e88c2bdaba4a1e。G-Star的弯刀剪裁KjViZjEyOWRmYTViZDU=,NBHD优秀的水洗牛王以及Diesel时装牛仔裤均有被Lee抄袭的现象MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HjZy9pcui,投诉更是层出不穷XjViZjEyOWRmYTYyODQ=546b38a4dacdf263379779a643af8ace5eeb1c58

纵向来看Lee的原色牛仔裤素质不足f2c890ffcc53496c91e43e33596c58e0b8a397c7,远不如美产LVCfc73820825da3fe8cd218aec4b1670e6,Tellason以及一众日牛鼻祖品牌如小猪Fullcount等等1fbc4b0b9f4a379051dffe6c3219dfc5abe0bb58。而水洗牛(也就是时装牛)JTViZjEyOWRmYTVjMzk=,更不如以Diesel为代表的意大利牛仔三剑客eec87a6a709006eb1f1c3710d042a92d。价格方面更是尴尬至极ITViZjEyOWRmYTVjNTE=,高不高低不低的价格既不接地气也不高大上3e52c820ed2d478a334f579b296cdeb3610fb602。电商旗舰店随手截屏24ff1eb6b88618ab35e31d21b794820d,更是如同尾货批发dd1d3270c881988711568f634bdd5bfea49f6164,毫无特色和卖点可言c19d1f54d96e091f9472e428435fb8aecf76f7488f7dabc4c5182ffdbef01589

eff522c2f6e6b41125fdf7b808e6624f

MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjKywpcei

3c5a0e2bd6fdd101b51946836c358e27

门店服务更是良莠不齐170a2fc60f19aeb2a8e62e00487403d1。以北京为例JTViZjEyOWRmYTVjOWE=,Lee绝大多数的店铺工作人员更像是大卖场的喊麦达人bccf6150b120656be183f26d969f069c,吹嘘手段层出不穷MDAwMDAwMDAwMIF9js-QzKjdg42Enr2HjZ28y7mi,本格亲身在王府井店感受过那种浓郁的非主流气氛MDAwMDAwMDAwMHqNjs-QzKjdg42Enr2HjZ28k7Gi,导购将一件售价过千元的石墨水洗的牛仔夹克捧得天上有地下无MDAwMDAwMDAwMH6QgtODtqyZjn2MmbKKhZ-9sqGi,嘴上更是说着除了Lee之外d985a808a8f72d36dfab610d85205e9028aa596a,没有任何一家可以做出这种水洗效果a85a6c7c5102cc978f0222dd9bf349a0。是谁给他们的胆子把淘宝尾货级别的水洗说成稀世珍宝?b34f4827246ce2f41820b3202020a4baacaeb9f7

JjViZjEyOWRmYTUyNjg=

45ac393e86cba2b978570a26b0ec1199b15b52f8

199b6748587ed9b23c5ed10c7528d0f5dc281aa2

美国更是夸张MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjZ6wy7Gi,本格以6年的美国生活经验作保证XjViZjEyOWRmYTVkNTA=,10个美国人中大概有8个人根本不知道Lee是个什么品牌c6c3a7a3177f31cc19f880a997272f7f。这并不是无从取证的0b9d6b83327a076f5bce578b2970a7be,本格依稀记得B站有个中文贼溜的美国UP主曾经做过相关的视频eec156f7de73f81a37f5934fdbffc0a2,感兴趣的朋友可以一查bd46ad6033d0f451dad9c432cb0fe9f83e3d2793f0d782bab49311246bd06e46a7438ac8

 Lee究竟还能买什么?f69cbc3872a73e52933716f965f0150cc05347e0

虽然Lee早已没有往昔荣耀MDAwMDAwMDAwMHmzjs-QzKjdg42Enr2HjZ6ypa2i,本格秉着能不买就不买c4ccd3543d0e259ef92c5b5a64bed3c9dd21a73f,非要买买什么的主旨MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjZ68y8ei,也只挑的出美产101和一众舒适的女性舒适牛仔裤了JDViZjEyOWRmYTYzNzU=5699546340dbec8f917e6dbd11332c207a419dfb

◆  美产10148e5b32d717bfb3f6f5b8f9860ac4d82

MDAwMDAwMDAwMHp9js-QzKjdg42Enr2HjK2wpbmi

1b345d4b3330b3fe7589f6a0b7adc632

JDViZjEyOWRmYTUzNWY=

Lee靠这一手混饭吃了半个世纪3354a92e45644c00a6f140d60835b50c,百试百灵MDAwMDAwMDAwMH6QgtODtqyZjn2MmbKKiaCwsqGi,说明还是有可取之处的MDAwMDAwMDAwMIijjs-QzKjdg42Enr2HjZ-wpc-i,比如说舒适度高、剪裁经典、方便快捷的裤裆拉链设定等等aa127de188ef3998c25f462b7911fad7668f8e4e,不过自1969年Lee被VF公司收购后32086c5c6a5d3ea3f22a5e535de39d51ad08d42a,面料水平越发不如意d772ff1eed20b9cdfbc9599cf7e3a9e4NWJmMTI5ZGZhNTM3ZA==

◆  女士水洗牛仔裤cedc95fc6a037df0afb1b95bdb1520bcce46477a

5b390c8183c033b43fdd4108dc99f25b0ab992d9

ca3f01426528611fb05d76361d5dd14d37502f78

MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjK29pcei

舒服878eaf97d15831841c1097ef16c4e5b1,除了舒服还是舒服bc699376c1f9418ed7b1dcc6ec5aa61f。虽然剪裁和水洗手法也差强人意JjViZjEyOWRmYTVlOTQ=,但好用不贵MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HkK28uLWiIzViZjEyOWRmYTU0MDk=

注:偶尔有出色的牛仔外套做的不错MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjZ-ytcui,不过这个就各花入个眼了658e16d08fe66673a33d91de2b6ae6b8,诸位看官可随意ITViZjEyOWRmYTYzZGE=66047598d654171271bd689774138137

MDAwMDAwMDAwMHqjjs-QzKjdg42Enr2HjGOwy7Wi

MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjGOwk7Gi

92ebbc664b783e2eed3a9eeeda91e932

 老规矩写在最后 966b515bfbee1847989f1b2a5278e2e6

裤裆设定为拉链的牛仔裤固然更舒服更方便MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjZ-828ei,但是其中难言的尴尬MDAwMDAwMDAwMHujjs-QzKjdg42Enr2HjZ-9qL2i,本格相信各位有经验的帅B深有体会...MDAwMDAwMDAwMHmNjs-QzKjdg42Enr2HjGOypcui

永远激凸的一X...1d86824932ded2cccecb074a8e4379d79f8f9b62

有时还疼的一X...a8ebe1c05e209695c329c99e6c8d85ae

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