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10个美国人中有8个根本没听说过Lee这个品牌

“本格2840d1e72b1452579c15dde8ee2dd999,XXX牌子这么贵3b696c6131a44d511575e0fae3cb0927,推荐些便宜又好的东西品牌呀!”075303e0b9e6b051e90af41bd6a4fa7c

这是本格看到之后最头大的留言了MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfZ28zrWi861e44d1e7345b5f78655794ab0d80f7436758cd

如果廉价能占领市场XjViYTZmOTNhNzE5OTM=,夏利早就把奔驰干翻了JTViYTZmOTNhNzFjY2M=。无论哪个行业dbccab0b00e5966d6e588404b25bca71,专业的都是越来越贵MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfGiyuLmi,碰上个价格便宜的35db9f53cde1c1de0ccd08f2ab03bbc8755f2e81,先别忙着高兴ITViYTZmOTNhNzE5YjY=,很大可能是你被新人练手了e1718738bd3a0d82096c3ab316f48e68c8f832ea3bb17a1d7f37bf574705f58d

MDAwMDAwMDAwMIF9js-Ptr3Rg4qAmbKtfGWyuLmi

MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfGW8uKmi

所以JTViYTZmOTNhNzE5YmU=,想捡便宜4daca77b35b68b7db4b329886a8a067460e5d582,首先要做的是足够专业MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfZ29pbmi。优秀的品牌有先进的美学概念cca00f1024acbdc260f8aa72e1c274766e7f9e78,严苛的品控以及成熟的工艺等等3054357d3b8fd949b89273f567c1c3b1899edcbb,他能通过一件产品明明白白的告诉你“这就叫好东西”6e83a53901e4f9c081a028f6705ad806acfdbe06a2ef6800434f8345e2f1d30b13130f98f98b702c

本格认为最顶天的性价比在于你的“使用频率”19385b3cdc22a9f24021c029982dd436,比如一件剪裁经典做工优秀的外套买来后天天穿MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGHo5-x2KGi,另一件则相对来说品质稍差可能一周只会穿一次JDViYTZmOTNhNzE5Zjg=,两件的价格差了3倍95b11ba0475585efa9c53cdf806650c9bdace887,但使用频率却相差6倍be72bb810562133d341c176b4be2843a,这才是“性价比”NWJhNmY5M2E3MWNlZQ==bdce36c12f7641253c8d93527d80278c

JDViYTZmOTNhNzE2Y2M=

相信很多人在玩牛仔裤的前几年都认为Lee是个性价比不错的大牌9123cc3a22257ef47fd540466e6ecf929e485db4,就连本格在刚接触牛仔裤那几年都还专门买LeeMDAwMDAwMDAwMHqjjs-Ptr3Rg4qAmbKtfZuwtami,以和其他李维斯玩家区别开来MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfZ29uL2i。今天我们就顺民意312a83ba6d678847be27db325b2310ff,聊聊Lee是个什么档次的品牌QDViYTZmOTNhNzFkMDI=64dca9dc85dd272f6d500a4c7d3c5164d3257471

061f257bb42223bdf11269880a54a63f

JjViYTZmOTNhNzE2ZTY=

JTViYTZmOTNhNzE2ZWY=

IzViYTZmOTNhNzE2Zjk=

Lee的创立MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfGW9zqmi

首先MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfZuwy7Gi,Lee的确是美国本土牛仔品牌a65a79f0f36e007e53b80ab6cc089c3619b287a4。1889年82741dcfa55115f915b11adb257544c8149fec4e,H.D. Lee 先生在美国堪萨斯创立LeeMDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGKiKq9oqGi。但当时MDAwMDAwMDAwMIF9js-Ptr3Rg4qAmbKtfZuw27Gi,牛仔裤的市场已经被30岁的Levi's占据d3bed2e2cc4464dcc56cea90812db115,Lee更像一个稚童e23abf4c04bc2722d5aaa330586f47225fa547ee,步履蹒跚的寻找着属于自己的路QDViYTZmOTNhNzFkMWM=MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfGawpa2i

3f6ae4d9ceb987f8d52b0fc95c3d21e8

46287930bcbc875ea2a65c3f3d968465551e5c07

b8e53f77a61fed294c8b2d4d96daf371

直到1911年dc66edca96742fa3ca64f543eed187d14a92f641,H. D. Lee看到了工作服市场的巨大潜力JjViYTZmOTNhNzFhNWM=,推出第一款具有保护性的Lee Bib(背带工装裤)4bde11077a1819b2b89fae2d7987314c8aacaeda,在当时也算独具匠心8317585fd3e8d9a53c8f88b3fc4675ffa4282346,多口袋设计方便工人工作ITViYTZmOTNhNzFhNzk=,也成为Lee的经典款之一488d55e98e270cdb2b8f9130582f40a6。自此MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfZuxk6mi,Lee算是在牛仔市场占据了一席之地a55a748e38c792b6e0cb88d000bf2fd17da3f661MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfGawy6mi

MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGHmqy9oqGi

JjViYTZmOTNhNzE3M2U=

XjViYTZmOTNhNzE3NDY=

而Lee的标志性里程碑是在一次世界大战时e49fe7409f89f0455e81123717aca2c2131604ca,其长袖工装服"UNION ALL"被确定为美军制服MDAwMDAwMDAwMHujjs-Ptr3Rg4qAmbKtfZuyqK2i,公司产品一跃成为国家形象MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfZuytbmi,从此与Levi's、Wrangler三足鼎立初定KjViYTZmOTNhNzFkMzQ=IzViYTZmOTNhNzE3NTA=

1aa6bac3abda5c77686306fd4384b4a2c62a725e

ITViYTZmOTNhNzE3NjI=

5ec9e57f5c102abbaf0d13f7a41f3443bfa71fb5

Lee并没有就此满足3767eed71c54d5c565c17d40aea08f25,反而野心勃勃奋力向前74652dfb6257dd813ac4ebe3e619003d。1924年e7724164dd794f5ac97a2215904f6c99,为巩固其在工装裤领域的领军地位72fa0eb3df7bbd3c1857beb3d94f0df3,Lee引进了一种13oz的里磅丹宁布ITViYTZmOTNhNzFhYzA=,专门满足追求高质量的顾客(但仍旧属于工作裤的范畴)487610a4842e479defbb5754ead008c50b0071b4,如铁路工人和海员IzViYTZmOTNhNzFkNDY=。这便是响彻牛仔江湖的的101系列079010559e2b98bc01e2894e2c9ab355,在当时其地位不差Levi's501分毫cb91a2430d41f6057ac1bb2e17ee9e1d。以至于时至今日依然盛行不衰7189dbd7878e95065e33bf5cc58d6e18a6863c1d,可谓”看家绝活儿“MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfZ6xtb2iMDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfGaxzq2i

JjViYTZmOTNhNzE3N2M=

0cd01e52a3197f30d6c30172a00a7b9a2404f1bc

d8d7da267776b02a3529a6d1eac2c0e6

在这之后算是Lee的牛仔辉煌30年NWJhNmY5M2E3MWQ2Ng==JjViYTZmOTNhNzE3OTM=

1926年NWJhNmY5M2E3MWFlOA==,Lee发明了世界上第一条带拉链的牛仔裤101Z系列JjViYTZmOTNhNzFkNmU=。从此88ca2d5fabf08e534c7060947145a8588547bd13,工人们无需为解掉牛仔裤上的钮扣而烦恼MDAwMDAwMDAwMHujjs-Ptr3Rg4qAmbKtfZ6xzr2i。而在此时此刻MDAwMDAwMDAwMIF9js-Ptr3Rg4qAmbKtfZu9y6mi,Lee的宣传口号也变成“合身剪裁”("TAILORED SIZES")ITViYTZmOTNhNzFiMDE=,这在当时也是非常前卫的概念9aa17a5abc287b4af4c164cdfe8803e5。二战后fa6e2ca4198a8637cf23d10a173802e3,Lee 的西部牛仔形象成功覆盖整个美国JTViYTZmOTNhNzFiMTA=,西部形象也变为时尚潮流NWJhNmY5M2E3MWQ4OQ==0844edbb38d1bc32c07972d883966ff2

MDAwMDAwMDAwMIF9js-Ptr3Rg4qAmbKtfGayuLGi

961e3d0ef2c5b275477b0ad380e4f2dd

KjViYTZmOTNhNzE3YjU=

随后JDViYTZmOTNhNzFiMWE=,各种标志性符号开始不断涌现d9c2959725c1a2a8ad886d86b4debb6891152065,比如Lee开始在牛仔裤后腰使用皮牌儿JDViYTZmOTNhNzFiMjk=,后袋使用S型车缝线(也就是所谓的袋花)赋予牛仔夹克以”骑士“概念QDViYTZmOTNhNzFiMzI=,销量大增632d7262981ced1b356a4a95e039fa3eJTViYTZmOTNhNzE3YmQ=

MDAwMDAwMDAwMHujjs-Ptr3Rg4qAmbKtfGa8zrmi

ac06e65c0d34a2b1ca29538f08637b0d

MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfGa8k7mi

而1949年623d4c44c93e63618d079f6b1c494d9e,不甘于市场份额的Lee瞄准女性市场MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfZywk62i,推出Lee GIRLS系列MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfZyxpb2i,以配合女性身材剪裁进从新设计牛仔裤0be164b2a3604b8a3e9d677b271bb31d,这在当时也算创举KjViYTZmOTNhNzFiNWI=,使得后世牛仔裤具有中性色彩b71349014b495fdf436f9a91357637ccf3c9bb5b1d345f8c03e65459d1dd1fdff435e1e56961ac55

9729a62a21d9acd7e852abcf1b2b61d6

JTViYTZmOTNhNzE3ZjI=

3a0905264c5a4d6f9fa133befd59e834e841f4cd

而在1954年eaec86bc72ffe1409ab87dc562a3c8d0,詹姆斯迪恩(James Dean)和马龙白兰度穿着Lee牛仔裤亮相银幕cdeecf3898ae603d42ffa3607480ba3a80c70bbf。自此155cb1bd14c44c919f2b4a7d33d51465,牛仔裤正式从工作服蜕变至时尚服装MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfZ68tbmibaebd8097e4557e1a9944b9b68111a3727ae2242

7f24b884690e2f605c5b2b7684f2f7b8

MDAwMDAwMDAwMHqjjs-Ptr3Rg4qAmbKtfGewqLmi

a09ce13fc1a5b1625cfed0c83b4d7b7d9efac84d

 Lee的定位 JjViYTZmOTNhNzE4MjU=

如果说Levi's是原汁原味血统纯正的牛仔品牌71cdb0509d129f9344bc5ff09da882c3927cc794,Wangler是狂野粗犷的美式西部风85a2891711707c65abe99253d6fd5d0f,那么Lee就显得特点不足d46f2158722a415b0d0c22830f182b9c,尤其是在各个品牌相继把”牛仔工作服“转化为”时尚单品“之后MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfZ68uLWi。Lee除了当家产品101还能占据一席之地外JDViYTZmOTNhNzFiOTI=,背带工作裤等单宁产品都显得后劲不足dbddd8578079dd3fd57f51a9dde44e6c1a5504993f331e9c9b5a04056d5cc06c02eb17e08ed7e277

NWJhNmY5M2E3MTgzOA==

QDViYTZmOTNhNzE4NDA=

MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfGexpami

现在提到LeeQDViYTZmOTNhNzFiOTk=,也就只有U型的舒适剪裁、石墨水洗牛仔裤51bf89a5f842f6eaf8970e565b2cc8df,女性修身舒适牛仔裤、美产101以及水洗牛仔夹克这几点了MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfZ6826mi8ba57e533ab61e30d3ff2f571c136539

而Lee也一度陷入抄袭和尴尬的窘境0b0efef95f39c16707c23abeb9c16360。G-Star的弯刀剪裁4404c324c970a79743f9cee2a0fdc239,NBHD优秀的水洗牛王以及Diesel时装牛仔裤均有被Lee抄袭的现象8f0fb61bacacec47fef1945a2159607b003943eb,投诉更是层出不穷JDViYTZmOTNhNzFkZGI=a2c7964ccb525be8e25989ec2c21cd1519338cbf

纵向来看Lee的原色牛仔裤素质不足b48a67032b30b9bf6ae17948f3d0f1590c484391,远不如美产LVC843a769c875e4bd2227184f091b736c601f573b8,Tellason以及一众日牛鼻祖品牌如小猪Fullcount等等MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfZ69qLGi。而水洗牛(也就是时装牛)JTViYTZmOTNhNzFiY2E=,更不如以Diesel为代表的意大利牛仔三剑客MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfZ69tbWi。价格方面更是尴尬至极d0e69d56f2a98cd10f3da2473fac0e31c6ebcb5a,高不高低不低的价格既不接地气也不高大上KjViYTZmOTNhNzFkZjM=。电商旗舰店随手截屏MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGKgZ6xsqGi,更是如同尾货批发MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGKgZ69yKGi,毫无特色和卖点可言MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfZ69y7Wi4778a4b7f45b14e5ed571d81612348be

3f6cc72b300f750fb99d27394328b72bea05baff

MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGHnmW9oqGi

KjViYTZmOTNhNzE4N2M=

门店服务更是良莠不齐e9d7c5d79f25ec8326960b015f1528df。以北京为例66db0ccc4b87aacb7d0594e1b198fe2d3ecf77e6,Lee绝大多数的店铺工作人员更像是大卖场的喊麦达人MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfZy9y7Gi,吹嘘手段层出不穷MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfZy9zq2i,本格亲身在王府井店感受过那种浓郁的非主流气氛3c374822675b24fa320e40f986290a0f,导购将一件售价过千元的石墨水洗的牛仔夹克捧得天上有地下无NWJhNmY5M2E3MWMxMw==,嘴上更是说着除了Lee之外2330779fa496b57e1b89546148aea242,没有任何一家可以做出这种水洗效果JjViYTZmOTNhNzFlMGQ=。是谁给他们的胆子把淘宝尾货级别的水洗说成稀世珍宝?dc7470edc0b47551f073c21b81081212

9e487fd8e72faf47330383f019b4989f02a09447

7a60a749937459c024553d35a1784fbc6714f52d

MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfGeytb2i

美国更是夸张XjViYTZmOTNhNzFjMjQ=,本格以6年的美国生活经验作保证MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfZ2wy7mi,10个美国人中大概有8个人根本不知道Lee是个什么品牌MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfZ-wqLmi。这并不是无从取证的ITViYTZmOTNhNzFjMzM=,本格依稀记得B站有个中文贼溜的美国UP主曾经做过相关的视频JTViYTZmOTNhNzFjM2M=,感兴趣的朋友可以一查3515a09f3b42a82441cdfe8469b425046be9b3a9a86e90b3a8a6df4c26017366

 Lee究竟还能买什么?MDAwMDAwMDAwMIijjs-Ptr3Rg4qAmbKtfGe8tbmi

虽然Lee早已没有往昔荣耀a24d178f09c68a58e58001797e21d090,本格秉着能不买就不买KjViYTZmOTNhNzFjNGU=,非要买买什么的主旨MDAwMDAwMDAwMHujjs-Ptr3Rg4qAmbKtfZ2xqL2i,也只挑的出美产101和一众舒适的女性舒适牛仔裤了MDAwMDAwMDAwMH6Qgs6Ez7yZgWh3ZLGKjKywsqGi1f998f0b11eae06e1cfca1f1d6f6765cdf2207ef

◆  美产101016c696bc042e8b3eb6544cef69ada98

e1b035b2b77e6632a4d714348e0f856e1babab9a

d08a733fa53d608faa681814fe3d34fd4de33976

3f8b3d545111c42bb8a5e8007bf616d20a93566f

Lee靠这一手混饭吃了半个世纪3784ec78e21eb90307c9b0b17cef97b48347274c,百试百灵IzViYTZmOTNhNzFjNjU=,说明还是有可取之处的MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfZ2xy72i,比如说舒适度高、剪裁经典、方便快捷的裤裆拉链设定等等178a05ce209f205f907320ee1dfeab3f125e0801,不过自1969年Lee被VF公司收购后58333d0bfb6f699a2bb8d793ee56a46e10946715,面料水平越发不如意94af9785acac587cf8057c45c8f9cfee9d7c75dfMDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfGe9pb2i

◆  女士水洗牛仔裤31f493aa2d2328e6883243ad3a23c53b

MDAwMDAwMDAwMHqjjs-Ptr3Rg4qAmbKtfGe9tcui

MDAwMDAwMDAwMIF9js-Ptr3Rg4qAmbKtfGe9uL2i

be4f9c75f1ee246fd7f40e635b39bc0f81539e17

舒服MDAwMDAwMDAwMHqNjs-Ptr3Rg4qAmbKtfZ2xk7Wi,除了舒服还是舒服MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfZ-w27mi。虽然剪裁和水洗手法也差强人意JDViYTZmOTNhNzFjOGM=,但好用不贵e7094b747477baffcc97661f8604dc63QDViYTZmOTNhNzE5MDY=

注:偶尔有出色的牛仔外套做的不错XjViYTZmOTNhNzFjOTQ=,不过这个就各花入个眼了JDViYTZmOTNhNzFjOWQ=,诸位看官可随意d8e9e90eb12e68d140af35768a218bafITViYTZmOTNhNzE5MGQ=

MDAwMDAwMDAwMHmzjs-Ptr3Rg4qAmbKtfGiwqLmi

ceb3fd73b92f1ee669a4f787822fa7a0f96c86df

3fefc9e1597d75014c1518699acca0ab

 老规矩写在最后 47a21b067645ac7a6b1a773d154b67307feaa566

裤裆设定为拉链的牛仔裤固然更舒服更方便39a9bc8e554a4fc795d5efeb48550ca635075abb,但是其中难言的尴尬IzViYTZmOTNhNzFjYWY=,本格相信各位有经验的帅B深有体会...MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfGiw26mi

永远激凸的一X...aace687655f2a27b22b4f06589b699a7

有时还疼的一X...66ccc8ab5ecb30de567fae238b2468af

评论写下你对Lee的看法c0e09b294741b941465a73a6f65760e3,本格和你聊一聊~MDAwMDAwMDAwMHp9js-Ptr3Rg4qAmbKtfGixqLWi

8d2388a6289a6df574d05d772b0ef673bbee8da6

END7e7fc25047eb138f013b58268ac3ed55

MDAwMDAwMDAwMHmNjs-Ptr3Rg4qAmbKtfGixzrmi

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