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10个美国人中有8个根本没听说过Lee这个品牌

“本格MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1ljZ-wpami,XXX牌子这么贵MDAwMDAwMDAwMH6QgtODtqiUjn18m76KjKq9oqGi,推荐些便宜又好的东西品牌呀!”ae0538d4ab2509ebd302f14ab8c65edef794a335

这是本格看到之后最头大的留言了b30b071671dbc2304003db44059eda94851318d67aad0f6cd3fbc9954ece64d311ef5d43508306df

如果廉价能占领市场MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ-wtbmi,夏利早就把奔驰干翻了3fcab71ef8819839db2e69ca590c706e。无论哪个行业8f357d4d7f0caa297e723c8ba1d9fd91,专业的都是越来越贵QDViZjExNGRiY2VlMmU=,碰上个价格便宜的JjViZjExNGRiY2VlMzY=,先别忙着高兴8e1bdf1bf014cc0359e0a0e363fdd42c,很大可能是你被新人练手了JDViZjExNGRiY2YxNjQ=NWJmMTE0ZGJjZWFmNw==

97a1c0a424e81382711d996df52dbfbc17d7f03f

a03cde133163d8a20b99e6cad678acc9110224c1

所以d953eb87338cabc0119da77e64363a8f,想捡便宜IzViZjExNGRiY2VlNTQ=,首先要做的是足够专业IzViZjExNGRiY2YxNmU=。优秀的品牌有先进的美学概念MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ-xtbmi,严苛的品控以及成熟的工艺等等a0f6a1af74429f67bbc71c9ca52df8a0d2406089,他能通过一件产品明明白白的告诉你“这就叫好东西”98e0f908fd1d9f194f10ee77caa0216f8c9cf3bcead354a92fd85f77308cd72ab710214a38adb15b

本格认为最顶天的性价比在于你的“使用频率”MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1ljZ-xy8ei,比如一件剪裁经典做工优秀的外套买来后天天穿MDAwMDAwMDAwMH6QgtODtqiUjn18m76KjGawsqGi,另一件则相对来说品质稍差可能一周只会穿一次89a4ab9e89d38f27c8c8be9531dd87e9,两件的价格差了3倍dedd3c83ae6c65715cf6ff1207b752c64e83e128,但使用频率却相差6倍aa163288cf65786690984f7cf2f00fc38f2b95a2,这才是“性价比”MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1lkKux28eiMDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZywtbGi

MDAwMDAwMDAwMIijjs-QzKjcgn2Emr1ljZywuK2i

相信很多人在玩牛仔裤的前几年都认为Lee是个性价比不错的大牌JjViZjExNGRiY2VlOTg=,就连本格在刚接触牛仔裤那几年都还专门买LeeIzViZjExNGRiY2VlYTA=,以和其他李维斯玩家区别开来ddf5c4351acd4afad8a6291442216f81f2ce21c8。今天我们就顺民意43079da2055bf0d8b9469ea5fc9c442281f81432,聊聊Lee是个什么档次的品牌5c844f084a9b84b71c878e74d716eeac9924dd4ad23cd028452bbb94df928559a14a8347825a10e1

e1c4e716e2baad46cc5fa62d65b4707d

MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1ljZyw272i

JjViZjExNGRiY2ViNDc=

MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1ljZyxpcui

Lee的创立4f697203c47ca011e085af71dd4602f739594b30

首先b584233ce0d34567d08deee2b97308a0,Lee的确是美国本土牛仔品牌MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1lkKuytami。1889年MDAwMDAwMDAwMH6QgtODtqiUjn18m76KjZywyKGi,H.D. Lee 先生在美国堪萨斯创立LeeJjViZjExNGRiY2YxYTA=。但当时d1c008096a0e1675c036263742d7b79c0252eb12,牛仔裤的市场已经被30岁的Levi's占据6171df06bc0ac32e95b7d15240b38203,Lee更像一个稚童341ac45bee780ad2a6e54baf1017157a3a06bdd8,步履蹒跚的寻找着属于自己的路ac0a9bb8460b39df52e800db623d522eNWJmMTE0ZGJjZWI2Ng==

IzViZjExNGRiY2ViNmY=

MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZyx26Wi

1b584d77552f6d423bf0cf6d7420a80b

直到1911年MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ-9pa2i,H. D. Lee看到了工作服市场的巨大潜力d4b83340326cbea4299802bf8dd09a722c582763,推出第一款具有保护性的Lee Bib(背带工装裤)46dd1a1878ce1b3aacf6c57d1a7e1e6373076024,在当时也算独具匠心463d1e32e0a1b072b021d9d248dd1b87,多口袋设计方便工人工作80b81d07f7f242f75537601757176b8a,也成为Lee的经典款之一NWJmMTE0ZGJjZjFiNA==。自此3835cfeed043a04ff91fef9803ecf31d8971e079,Lee算是在牛仔市场占据了一席之地834e6718c508dc442faf610392ff7786b8257654MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1ljZyypami

6d468e42cedd69fc3b8bad45b453cf1d92b16c79

eea37f14c88eb848128560dc427b08e7

4a1fce02eb283e5f78d3c9693049fa33f87bd0d9

而Lee的标志性里程碑是在一次世界大战时b1522038fa6e57bca2672aa46783fd24db5b58bc,其长袖工装服"UNION ALL"被确定为美军制服4c839e8c85dd7dfe8092d1e3fb656e84d7e2e373,公司产品一跃成为国家形象1e6ff8023bc9699ef47206515798038416e829fa,从此与Levi's、Wrangler三足鼎立初定6226c7b843498ab6968ececcb7f9e31ab1e7b67fMDAwMDAwMDAwMHp9js-QzKjcgn2Emr1ljZy8tami

MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1ljZy8uKmi

e82d5ff7c86f49c7f70ace6905959d3a

2c8d4696e42082d22df373735a856459

Lee并没有就此满足MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1ljaCwuL2i,反而野心勃勃奋力向前MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1lkKu8k7Gi。1924年MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1ljaCwy8ei,为巩固其在工装裤领域的领军地位MDAwMDAwMDAwMH6QgtODtqiUjn18m76KkK2wsqGi,Lee引进了一种13oz的里磅丹宁布MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljaCwk6mi,专门满足追求高质量的顾客(但仍旧属于工作裤的范畴)cb1338462de7fc1a5779cde7be30ca99bd454c30,如铁路工人和海员XjViZjExNGRiY2YxZGQ=。这便是响彻牛仔江湖的的101系列bf3da7a84950ee54d6bbca21cce2e595,在当时其地位不差Levi's501分毫MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1lkKu9qLmi。以至于时至今日依然盛行不衰MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1ljaCxtcui,可谓”看家绝活儿“QDViZjExNGRiY2YxZWQ=MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1ljZy8262i

MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZy8k62i

92130efc883a84591f783447fa0dc9d77ee0930d

e63d36b8012b649839cbc20027e3b314

在这之后算是Lee的牛仔辉煌30年ab1dc41d78b6897d4fad482c998cea59ea060ac9MDAwMDAwMDAwMH6QgtODtqiUjn18m76KgZ-xyKGi

1926年cf53e1bca0c76d0ad84fe9af19d1f694,Lee发明了世界上第一条带拉链的牛仔裤101Z系列da0c3ac3a6a45346b4d29bb665f58c200cfc6cee。从此NWJmMTE0ZGJjZWY3Mg==,工人们无需为解掉牛仔裤上的钮扣而烦恼JDViZjExNGRiY2YyMDY=。而在此时此刻5322c9ffa50ef652037c8330384ad11d,Lee的宣传口号也变成“合身剪裁”("TAILORED SIZES")KjViZjExNGRiY2VmODU=,这在当时也是非常前卫的概念7231ced50ff00a45679cfbf5da8adf0afbc4a4db。二战后a8e12eff2fd4d48876d7a1380a708b22,Lee 的西部牛仔形象成功覆盖整个美国ef5a4e301ff75dd41f261654a803bf3886c65207,西部形象也变为时尚潮流f347abfa150fb8020cfd446810688bc68d51c95bd82b6e821bf3b1b7089cf148db2c0a7ea76145d7

KjViZjExNGRiY2ViZmY=

JTViZjExNGRiY2VjMDc=

aa8ca2fd56966e0b6c399e13c7434521

随后a6e19ac583c4bf06d236090c37257b8490f53588,各种标志性符号开始不断涌现JDViZjExNGRiY2VmYWI=,比如Lee开始在牛仔裤后腰使用皮牌儿JTViZjExNGRiY2VmYjM=,后袋使用S型车缝线(也就是所谓的袋花)赋予牛仔夹克以”骑士“概念49c5e08acf8b0a1325c52e13873e18a755738962,销量大增JDViZjExNGRiY2YyMjI=QDViZjExNGRiY2VjMTc=

17c9efdcc139064b7e0e057ca0d9af56

MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1ljZ2wy62i

16d6fbc49776813fe85fdae3a636396d0df08745

而1949年c618540186644ea1e87d71c10a1629be40cc6c82,不甘于市场份额的Lee瞄准女性市场619a9e7ea78eeeb36fc0eee2b73c9d8a,推出Lee GIRLS系列11db95fa76bed668d2bfda3f4987ee4f,以配合女性身材剪裁进从新设计牛仔裤MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1ljaC9pb2i,这在当时也算创举32bddcac31e8b4b6281f74fabe152ace,使得后世牛仔裤具有中性色彩MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1lkKywy7GiMDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ2w27Wi

MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ2wk7mi

MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ2xuLGi

JTViZjExNGRiY2VjNmU=

而在1954年620d80ffda6a033e48beb061c447d98d23a2c3a2,詹姆斯迪恩(James Dean)和马龙白兰度穿着Lee牛仔裤亮相银幕MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1lkKywzrGi。自此MDAwMDAwMDAwMIijjs-QzKjcgn2Emr1ljaC9y7Gi,牛仔裤正式从工作服蜕变至时尚服装c5c59b5740dc0f0bbd56a4ac06b122fae7c59188f5167017022505810138adf50dace221324518d1

7fd399ae886fc7f0d1f97dd06b622c0cc266ef81

3fcf68c605b48242f1e2fc932edbad34

189a7f2aabf23cba81a775f9792912fe5a81cf5a

 Lee的定位 437e017759261c26f5ef07721995336a

如果说Levi's是原汁原味血统纯正的牛仔品牌a683abcb526c3ee3f47b0a992ecc44c1,Wangler是狂野粗犷的美式西部风MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1lkKqwpbWi,那么Lee就显得特点不足80afc90e88cfd84aab9e452b39e857b56d3bfc9f,尤其是在各个品牌相继把”牛仔工作服“转化为”时尚单品“之后f04000cf700bcaf5dd17b96118a67bb9。Lee除了当家产品101还能占据一席之地外KjViZjExNGRiY2YwMWM=,背带工作裤等单宁产品都显得后劲不足MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1lkKyxpceiMDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ2yuLWi

80a3a936d92a4085ba573e1502f3cd4f

MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1ljZ28y62i

MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1ljZ28zqmi

现在提到LeeMDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1lkKqwuLWi,也就只有U型的舒适剪裁、石墨水洗牛仔裤IzViZjExNGRiY2YwMmU=,女性修身舒适牛仔裤、美产101以及水洗牛仔夹克这几点了59a08600108c56cf09bfac6dd5c44add8d869448f137676c9ecef3d9b2c48f1dc12045a75a477d31

而Lee也一度陷入抄袭和尴尬的窘境1a51360e867dbfe77343057a3855faa8b0167c44。G-Star的弯刀剪裁MDAwMDAwMDAwMIijjs-QzKjcgn2Emr1lkKqwzr2i,NBHD优秀的水洗牛王以及Diesel时装牛仔裤均有被Lee抄袭的现象d6ac509cf43ba18592165f43f44466a2,投诉更是层出不穷MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1lkKyxuL2i784ff4c6803cf2890e53d3827ca45e94c67cf818

纵向来看Lee的原色牛仔裤素质不足d784be09241867bfbaf251043b12b807b69ca99b,远不如美产LVCc51bbf5f6ec08ec5743028e72b1dd79fcaedbe66,Tellason以及一众日牛鼻祖品牌如小猪Fullcount等等8f2979c6407637a759ebd57f3cfb5fae。而水洗牛(也就是时装牛)MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1lkKqxqL2i,更不如以Diesel为代表的意大利牛仔三剑客MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1lkKyxzr2i。价格方面更是尴尬至极2af89263ad63c8bc48b6282c9cde99e1456825be,高不高低不低的价格既不接地气也不高大上8714aac01a2cc2af3a45c54221967046。电商旗舰店随手截屏MDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1lkKqxy6mi,更是如同尾货批发18685cc2e81b21bff025492d88a77b0bacebabb2,毫无特色和卖点可言ace53f2cd0f4e99ee3da16522cd8b27fMDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ29pa2i

ad74867c101f1a595610c5324413515fdf77bde6

d8a26419e3d4e3d153fe77d287fef3acb6ec6b8f

e22931a6fde92f2e70e557bcde8a747c

门店服务更是良莠不齐ITViZjExNGRiY2YyOTE=。以北京为例MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1lkKqx262i,Lee绝大多数的店铺工作人员更像是大卖场的喊麦达人MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1lkKqxk7Wi,吹嘘手段层出不穷JjViZjExNGRiY2YwOGY=,本格亲身在王府井店感受过那种浓郁的非主流气氛d672c172f8e74d14cfdd262adddf340f253e6fc5,导购将一件售价过千元的石墨水洗的牛仔夹克捧得天上有地下无MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1lkKqytcei,嘴上更是说着除了Lee之外460afa76ec7578a74d1e9440dd6b2df9,没有任何一家可以做出这种水洗效果MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1lkKyyta2i。是谁给他们的胆子把淘宝尾货级别的水洗说成稀世珍宝?MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ29y8-i

cf6174f5ba8011871cdf011197a2c23e2261508e

c4ade113146e20b549dfeb61f85b1435

MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ6wtaWi

美国更是夸张XjViZjExNGRiY2YwYWU=,本格以6年的美国生活经验作保证3cd089be9eec80192ecc11e1709a17062b2482cb,10个美国人中大概有8个人根本不知道Lee是个什么品牌bf88391f1aec6d0e8cbc93994be22ed1。这并不是无从取证的f34559793e92fc4facf9c01a104c2e79,本格依稀记得B站有个中文贼溜的美国UP主曾经做过相关的视频MDAwMDAwMDAwMH6QgtODtqiUjn18m76deZ2wsqGi,感兴趣的朋友可以一查NWJmMTE0ZGJjZjJhYw==MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1ljZ6wtcei

 Lee究竟还能买什么?MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1ljZ6wuL2i

虽然Lee早已没有往昔荣耀d20516f996c069af92425ed765d41b605517e681,本格秉着能不买就不买91a3d394ea34c0cced5a5a3f69bc19d0,非要买买什么的主旨NWJmMTE0ZGJjZjBlMQ==,也只挑的出美产101和一众舒适的女性舒适牛仔裤了QDViZjExNGRiY2YyYjY=f8695f641bdeae3f8ebe82d5e3328d51

◆  美产101MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1ljZ6wzr2i

QDViZjExNGRiY2VkM2U=

MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1ljZ6wk72i

IzViZjExNGRiY2VkNGY=

Lee靠这一手混饭吃了半个世纪MDAwMDAwMDAwMHp9js-QzKjcgn2Emr1lkKq9tbGi,百试百灵MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1lkKq9uLGi,说明还是有可取之处的MDAwMDAwMDAwMHmNjs-QzKjcgn2Emr1lkKq9y7Wi,比如说舒适度高、剪裁经典、方便快捷的裤裆拉链设定等等925cf587d081fa03fcf35615176c08dfc959ded0,不过自1969年Lee被VF公司收购后MDAwMDAwMDAwMIF9js-QzKjcgn2Emr1lkKuwpbmi,面料水平越发不如意46a62d22b1a611dc72548c584d65b54eITViZjExNGRiY2VkNTg=

◆  女士水洗牛仔裤MDAwMDAwMDAwMH6QgtODtqiUjn18m76KiGS82KGi

ITViZjExNGRiY2VkNmE=

1d7c7b15b906d1c1e5840b39968d6f994213be4a

QDViZjExNGRiY2VkN2U=

舒服MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1lkKuwqLWi,除了舒服还是舒服MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1lkKy826Wi。虽然剪裁和水洗手法也差强人意MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1lkKuwtb2i,但好用不贵MDAwMDAwMDAwMHmzjs-QzKjcgn2Emr1lkKy828uiMDAwMDAwMDAwMHqjjs-QzKjcgn2Emr1ljZ6xk72i

注:偶尔有出色的牛仔外套做的不错IzViZjExNGRiY2YxMjU=,不过这个就各花入个眼了MDAwMDAwMDAwMIijjs-QzKjcgn2Emr1lkKuwy72i,诸位看官可随意MDAwMDAwMDAwMHujjs-QzKjcgn2Emr1lkKy9pamiMDAwMDAwMDAwMH6QgtODtqiUjn18m76KiGeysqGi

JTViZjExNGRiY2VkOWY=

MDAwMDAwMDAwMHqNjs-QzKjcgn2Emr1ljZ68taWi

53d97afcb38391cfbce5f6d9f113d32f

 老规矩写在最后 1c4ae75667e50fb565951e3e9d9377ed

裤裆设定为拉链的牛仔裤固然更舒服更方便346df1cbcbf016b92fd8ce3f9051da82,但是其中难言的尴尬4e7be824e23b7e80dcc14ac5e24f6033,本格相信各位有经验的帅B深有体会...MDAwMDAwMDAwMIijjs-QzKjcgn2Emr1ljZ68zq2i

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